Slide 1: Keeping Up With the Consumer: Ecommerce Division
LIVE LEARN WORK PLAY Keeping Up With the Consumer Ecommerce Division Exhibit 1
Slide 2: A new retail ecosystem is emerging
A new retail ecosystem is emerging Digital-fueled brand relationships are driving new innovative shopping experiences Amazon continues to evolve and differentiate Retail is changing at a rapid pace, driven by consumer expectations and technology innovations. Copyright © 2018 Newell Brands. All Right
Slide 3: 2017 saw the highest number of bankruptcies and closures since 2008
Source: NPD US retail health 2017 saw the highest number of bankruptcies and closures since 2008 Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 4: Retail growth is slowing
Retail growth is slowing Source: NPD Copyright © 2018 Newell Brands. All Rights Reserved. Rolling 12 months % growth
Slide 5: Now Amazon is bigger than most B&M put together
Now Amazon is bigger than most B&M put together 2017 $220B $30.5B $7B $15B $1.3B $9B $1.9B $418.3B $7.8B WALMART TARGET KOHL’S BEST BUY SEARS MACY’S JCPENNEY AMAZON NORDSTROM $192.7B $51.3B $24.5B $23.5B $22.48B $20.6B $18.3B $16.5B $13.4B 2007 Source: Inc. Magazine Copyright © 2018 Newell Brands. A
Slide 6: Our purpose and strategy 2013-2018
2013 Discover 2014 Accelerate 2015 Operationalize 2016 Transform 2017 Envision 2018 Innovate Our purpose has always been to collaboratively build toward a future vision rather than react to a current one. Our strategy is to predict and quickly adapt to changing consumer behavior and trends. Evolving
Slide 7: This strategy has uniquely positioned Newell Brands to deliver growth
This strategy has uniquely positioned Newell Brands to deliver growth in new ways. Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 8: Yesterday...
YESTERDAY... Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 9: We broke from a store-first approach...
commerce WE BROKE FROM A STORE-FIRST APPROACH...
Slide 10: ...to a digital-first approach
commerce e ...TO A DIGITAL-FIRST APPROACH
Slide 11: Updating capabilities for digital shelf expectations
Though consumers were increasingly shopping our brands online, they lacked the confidence to hit the buy button. To make it easier for them to choose our products, we updated our capabilities to deliver on digital (rather than physical) shelf expectations. Copyright © 2018 Newell Brands. All Rights
Slide 12: Assessing online presence and back-end capabilities
We assessed both our online presence and our back-end capabilities, narrowing in on the opportunities and activities needed to quickly accelerate growth. ENTERPRISE Analytics Supply chain Operations Technology ASSESS & BUY Content Assortment Promotions Pricing SEARCH & DISCOVER Earned Paid Organic S
Slide 13: Optimizing the digital shelf across 25K product listings
In response to consumer content needs, we amplified our focus on optimizing the digital shelf, impacting 25K product listings. Copyright © 2018 Newell Brands. All Rights Reserved. Improved SEO keyword integration for search results Improved product copy for consideration and conversion Improved imag
Slide 14: Digital shelf: Calphalon Unison before and after
In response to consumer content needs, we amplified our focus on optimizing the digital shelf, impacting 25K product listings. Calphalon Unison: BEFORE Calphalon Unison: AFTER Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 15: Digital shelf: Staples before and after
In response to consumer content needs, we amplified our focus on optimizing the digital shelf, impacting 25K product listings. Staples: BEFORE Staples: AFTER Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 16: Going all in on Amazon capabilities
Though a much smaller business for Newell five years ago, consumer adoption of Amazon was growing at an unprecedented pace. So, we went all in to build up our Amazon capabilities. Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 17: Endless aisle: assortment and distribution strategy
Consumer demand for an endless aisle shifted our thinking toward assortment and distribution strategy, leading to improvements in lifecycle planning, selection and store-to-site promotion. Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 18: Ecommerce team evolution 2013-2016
2013 Discover Prioritized indirect over direct commerce for near-term growth Supported in-market acceleration over infrastructure building for quick wins 1 FTE in Atlanta 2014 Accelerate 35 FTEs in Atlanta Implemented action plans for 10 retailers to deliver digital shelf improvements Introduced ana
Slide 19: Efforts paid off by the end of 2016
21_84 Our efforts paid off and by the end of 2016 we began impacting all categories and channels Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 20: Today...
eCommerce is part of our consumers’ daily routines. Now, they expect more from brands and seek out great experiences that understand their needs and reflect the life they want to live. TODAY... Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 21: Prioritizing big bets with top brands and partners
Our legacy Newell Rubbermaid efforts modeled the way for Jarden brands after the acquisition, so we could more quickly integrate and accelerate growth. But with a large and diverse portfolio, we needed to prioritize and make some big bets with our top brands and partners in order to deliver the best
Slide 22: Today's Deal Takeover
Today’s Deal Takeover Launched Amazon’s first ever manufacturer takeover of the Today’s Deals section, cycling in all of Newell’s major brands over a two-day period January 23 and 24, 2017. KEY CALLOUTS 500+ ASINs on promotion over two days Event generated more than 466M Impressions and +1.6M Detail
Slide 23: Prime Day 2017
Prime Day 2017 Newell’s Prime Day shook things up during July 10-12, 2017. KEY CALLOUTS 138 Lightning Deals 37 Deal of the Day 139 Prime Member Promotions 600+ items were promoted (more than double the amount YoY) 90% lift in total Newell Brands sales on Prime Day YoY #1 Newell Brands sales day on A
Slide 24: Back to School & Off to College
Back to School & Off to College Drive sales and consideration for relevant products during key BTS/OTC season. KEY CALLOUTS High Impact media drove noticeable sales upticks vs. category and accounted for over 30% of attributed campaign sales Over 80% of the landing page engagement came from mobile/t
Slide 25: Tailgating
Tailgating Feature assortment of NFL team-branded products leading up to and throughout the football season. KEY CALLOUTS Created custom content for the user experience Promoted ASINs grew 50% YoY, beating Amazon outdoor category trends Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 26: Holiday
Holiday Drive sales and considerations for Newell products leading up to and throughout holiday season. KEY CALLOUTS Sales for the promoted ASINs trended 45% higher than the kitchen category during the promotional period 21% YoY retail POS growth Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 27: Concentrated efforts on Amazon drove year over year growth
Concentrated efforts on Amazon drove significant year over year growth Copyright © 2018 Newell Brands. All Rights Reserved. Home and Family Baby Writing Appliance & Cookware Outdoor and Recreation Food Consumer Commercial Solutions Safety and Security Fishing Team Sports Home Fragrance Fine Writing
Slide 28: Overdrive on Walmart
Overdrive on Walmart Walmart’s acquisition and investment strategies mirrors Newell’s aggressive growth ambition. We prioritized our efforts with them, including those beyond the Walmart banner. Focused on Building the Base: Similar to Amazon, the Ecommerce division focused on optimizing the top 5K
Slide 29: Walmart Enterprise: Writing
Walmart Enterprise: Writing Copyright © 2018 Newell Brands. All Rights Reserved. Back to School Activation Back to School Page Placements Exclusive Teacher’s List Coverage
Slide 30: Walmart Enterprise: Writing JET.com
Walmart Enterprise: Writing JET.com Homepage Off-site Placements Page 1 Placements Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 31: Walmart Enterprise: Technical Apparel
Walmart Enterprise: Technical Apparel Copyright © 2018 Newell Brands. All Rights Reserved. Marmot Brand Page Holiday Campaign Social Media Campaign
Slide 32: Direct-to-Consumer enhancements
Direct-to-Consumer enhancements targeted at consumer experience Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 33: 2017 Envision and 2018 Innovate
2017 Envision 425 FTEs across New York City / Hoboken / Seattle Integrated Jarden into eCommerce infrastructure Delivered rapid UX enhancements to meet consumer brand.com expectations Developed VR shopping pilot Launched first-ever Today’s Deals takeover Developed global DTC strategy roadmap and a p
Slide 34: Current state of Ecommerce team
Current state of Ecommerce team
Slide 35: Our future is bright
Our future is bright, and on target to be a significant contributor to Newell Brands’ top and bottom line growth Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 36: Ecommerce penetration increasing
Ecommerce penetration increasing FY 2017, US, % of total sales from eCommerce Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 37: Tomorrow...
TOMORROW... We continue to build upon the success of our eCommerce work, focusing on making significant impacts to operations, direct to consumer, and our international presence. Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 38: Placing Newell Brands at the heart of life...
™ PLACING NEWELL BRANDS AT THE HEART OF LIFE... Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 39: ...wherever they are or whatever they're looking for
...WHEREVER THEY ARE OR WHATEVER THEY’RE LOOKING FOR Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 40: Portal
Portal Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 41: Stories
Stories 50 Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 42: Personalization
Personalization
Slide 43: Optimizing efficiency without compromising quality
Optimizing efficiency without compromising quality Redesigned packaging is a first-step in a larger effort to streamline operations. The goal is to drive efficiencies in ways that betters the customer and consumer experience, rather than asking them to compromise. KEY CALLOUTS Frustration-free packa
Slide 44: Scaling our business internationally
India Writing Outdoor & Rec Australia Appliances & Cookware Writing Outdoor & Rec Italy Home Fragrance Outdoor & Rec Writing CCS UAE Baby Malaysia Writing Japan Baby Outdoor & Rec Writing UK Writing Appliances & Cookware Home Fragrance Baby Outdoor & Rec Fine Writing Food CCS Germany Baby Outdoor &
Slide 45: Winning our fair share and expanding in developing markets
Copyright © 2018 Newell Brands. All Rights Reserved. WINNING OUR FAIR SHARE United Kingdom Germany France Canada Japan EXPAND WITH DEVELOPING ECOMMERCE MARKETS China Australia Mexico India Brazil
Slide 46: Growth strategy centered on the consumer
Our growth strategy is still centered around our consumer and developing innovative solutions for the ways they are shopping now and next. Copyright © 2018 Newell Brands. All Rights Reserved.
Slide 47: Conversational commerce
commerce c CONVERSATIONAL a b d e f g h 38% of consumers now consider using conversational tools, like chat bots, for help when shopping Source: eMarketer, Conversational Commerce 2017: Chatbots & Virtual Assistants Report 60% of leading brand marketers intend to experiment with conversational comme
Slide 48: Voice assist commerce
commerce v q r s t u w x y z VOICE ASSIST 20% of search queries are made via voice Source: Mary Meeker, Internet Trends, May 2017 1/3 Millennials will use an assistant this year 130% Increase in assistants usage over LY
Slide 49: Social commerce
commerce s n o p q r t u v w x SOCIAL $6.5B of 2017 revenue for the top 500 retailers from social shopping Source: Digital Commerce 360, Retailers Need Invest Social Commerce, 2018 +24% Increase in revenue compared to LY
Slide 50: Augmented reality commerce
commerce a b c d e f AUGMENTED REALITY 77% of consumers want to use AR to see product differences Sources: Retail Touchpoints, AR Advances Spark Consumer Interest, 2017; Forbes, How Augmented Reality Is Changing The World Of Consumer Marketing, 2017 20% of consumers expect their retailers to have an
Slide 51: Growth opportunities across all eCommerce channels
Growth opportunities across all eCommerce Channels Copyright © 2018 Newell Brands. All Rights Reserved. Projected US Ecomm growth from 2016-2020 (Invoice sales, $M) 2016 Global Ecomm US AMZN US DTC US B&M.com 2020 Global Ecomm Retail.com Amazon DTC Retail.com Amazon International US Retailer.com US
Slide 52: Additional Information
Additional Information In connection with Newell Brands’ 2018 Annual Meeting of Shareholders, Newell Brands will file with the U.S. Securities and Exchange Commission (the “SEC”) and mail to the shareholders of record entitled to vote at the 2018 Annual Meeting a definitive proxy statement and other
Slide 53: Exhibit
Exhibit 2
Slide 54: Investor Day: Innovation
20 INVESTOR DAY 18 INNOVATION TUESDAY 27 MARCH
Slide 55: Shape of the funnel
Shape of the funnel number of projects NRG NRG Q4’16 Q1’17 funnel Q4’17 funnel 2013 2017+ 2017+ 2017+ very large 8 57 64 95 large 8 98 89 190 medium 64 126 206 382 small 207 27 263 228 Only charter+ projects included Excludes divestures | D&D businesses only (excl. Fishing, CCS) RCP included in 2013
Slide 56: Revenue from innovation
Revenue from innovation risk adjusted revenue, $m % risk adjusted revenue external target is30% 2019 2020 44.7% 2018 2019 0.5% 42.6% 2021 2018 38.4% 2.9% 2017 2020 32.8% Idea projects 29.9% with CMI 2017 4.6% Opportunity 23.3% Scores 2018 2019 44.2% 18.1% 2016 2021 15.8% 38.4% 39.8% 2017 29.9% 28.1%
Slide 57: Concepts tested per year
Concepts tested per year ideas and concepts tested per year 1,317 target = 540 390 357 280 target = 240 174 38 2013 2014 2015 2016 2017 2018 ytd *All data in this deck only includes the current 6 D&D businesses and brands *Base size of n=2,556 total 3 ©2018 NEWELL BRANDS
Slide 58: Global benchmarks and concept scores
Global benchmarks and Concept scores 2013–Q4 2017 Total* Differentiation Relevance 23% MH-H 43% 40% 40% 55% 64% 68% 60% M-ML-L 77% 77% 57% 60% 60% 45% 36% 32% 40% 23% Newell Newell Ipsos Newell Newell Ipsos Newell Newell Ipsos US non-US Benchmark US non-US Benchmark US non-US Benchmark * Achieves MH
Slide 59: Testing performance summary overview
Testing Performance Summary – Overview 2013–Q4 2017 2013 – Q4 2017* Number OPPORTUNITY SCORE RELEVANCE DIFFERENTIATION Tested TOTAL NEWELL 110 MH MH 2556 Appliances & Cookware 112 MH MH 590 Food 116 MH MH 299 Baby 106 MH MH 516 Outdoor & Recreation 108 MH MH 296 Writing 110 MH MH 734 Home Fragrance
Slide 60: Innovations
20 17 INNOVATIONS
Slide 61: 2017 Innovations: Appliances & Cookware
2017 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Calphalon Premier™ Space Saving Cookware Crock-Pot Express 136 0 OPPORTUNITY UNITY E SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION The new Calphalon Premier™ Space Saving Cookware securely stacks to The all-new Crock-
Slide 62: 2017 Innovations: Appliances & Cookware, Baby
2017 INNOVATIONS APPLIANCES & COOKWARE: BABY: Renue® Neck Wrap Graco EZ TIGHT™ LATCH Car Seats 1 122 OPPORT S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION The Sunbeam Renue® Neck Wrap can help provide soothing relief for the EZ Tight™ Latch provides an easy, secure
Slide 63: 2017 Innovations: Baby
2017 INNOVATIONS BABY: BABY: Graco SnugRide® SnugLock™ Infant Car Seat Graco 4Ever™ Extend2Fit® Car Seat 1 116 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE M H DIFFERENTIATION DIFFERENTIATION The new infant car seat base features SnugLock™ Installation Technology, a hassle-free installation usi
Slide 64: 2017 Innovations: Baby
2017 INNOVATIONS BABY: Graco Multi-Motion Swing 1 OPPORT S H RELEVANCE MH DIFFERENTIATION Keep baby smiling with 8 ways to and 2 directions for 16 soothing motions. Seat doubles as a removable rocker for use throughout the home. 6 swing speeds allow Mom to adjust speed to baby’s preference. Project
Slide 65: 2017 Innovations: Baby, Food
2017 INNOVATIONS BABY: FOOD: Baby Jogger Stroller City Select Lux V2 BRILLIANCE™ On-The-Go 1 124 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION The City Select® LUX pushchair converts from a single to double and even The Rubbermaid Brilliance On-The-Go leak proo
Slide 66: 2017 Innovations: Food
2017 INNOVATIONS FOOD: FOOD: BRILLIANCE™ Pantry EasyFindLids™ with Tabs 1 130 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION The Rubbermaid Brilliance Pantry is a new system of 100% Airtight Pantry Store food with peace of mind with Rubbermaid Easy Find Lids Ta
Slide 67: 2017 Innovations: Food, Home Fragrance
2017 INNOVATIONS FOOD: HOME FRAGRANCE: Ball Vintage Jar Personalized Photo Candle 1 118 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE M H DIFFERENTIATION DIFFERENTIATION The NEW Ball Vintage Jars are a call back to the turn of the century. Made in the USA, these BPA Free Jars feature a two-piece
Slide 68: 2017 Innovations: Outdoor & Recreation
2017 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: AutoSeal® Stop Spills Campaign Spill-Proof Straw Tumblers 1 121 OPPORT S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION Finally the perfect reusable bottle that won’t spill. Introducing Contigo’s Spill-Proo
Slide 69: 2017 Innovations: Writing
2017 INNOVATIONS WRITING: WRITING: Elmer’s Slime Kits Reynolds India Relaunch N NA OPPO S OPPORTUNITY SCORE NA NA RELEVANCE RELEVANCE NA NA DIFFERENTIATION DIFFERENTIATION Elmer’s unique themed Slime kits, such as Halloween, Galaxy and Frosty. Reynolds has been a household name in India for the last
Slide 70: 2017 Innovations: Writing
2017 INNOVATIONS WRITING: WRITING: DYMO Label Writer Phase 1 Wireless EXPO Ink Indicator 1 141 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION Print labels without cables using Wi-Fi®! EXPO Dry Erase Mark The new DYMO LabelWriter Wireless label printer and updat
Slide 71: 2017 Innovations: Writing
2017 INNOVATIONS WRITING: Coloring Kits NA OPPORTUNITY SCORE NA RELEVANCE NA DIFFERENTIATION A series of Adult Coloring kits for Prismacolor, Sharpie and PaperMate. Each kit features our great coloring tools and a new, custom-created coloring book. Project lead time: Charter to Launch 16 0 48 months
Slide 72: Innovations
20 18 INNOVATIONS
Slide 73: 2018 Innovations: Appliances & Cookware
2018 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Calphalon Electrics Intelligent Blender Technology – Auto Sense 123 OPPO S H RELEVANCE RELEVANCE H DIFFERENTIATION DIFFERENTIATION Launching Calphalon into small electric appliances blending The Oster® jar using Autosense patented Blende
Slide 74: 2018 Innovations: Appliances & Cookware
2018 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Build a Burger Air Fryer with DuraCeramic 41 CORE UNITY H RELEVANCE RELEVANCE H DIFFERENTIATION DIFFERENTIATION An appliance that simultaneously warms the bun cooks and melts the patty the cheese, to the desired doneness, all in 7 minute
Slide 75: 2018 Innovations: Appliances & Cookware
2018 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Heated Patches Heated Back Wrap 1 128 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION A portable, discreet, high-temperature pain relief option New Sunbeam® Heated Back Wrap with Shiatsu Massage app
Slide 76: 2018 Innovations: Appliances & Cookware, Baby
2018 INNOVATIONS APPLIANCES & COOKWARE: BABY: Sonic Hand Mixer with Heated Beaters Aprica Smart Brake 118 120 OPPORTUNITY Squeeze handles OPPORTUNITY SCORE together to begin SCORE strolling H MH Switch to turn RELEVANCE on/off Smart RELEVANCE Brake function MH MH DIFFERENTIATION DIFFERENTIATION The
Slide 77: 2018 Innovations: Food
2018 INNOVATIONS FOOD: FOOD: Global Expansion (UK and ANZ) Vented Lids 112 130 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION Grow Food Storage globally in new geographies by launching differentiated products under Sistema® brand Splatter resistant and more conv
Slide 78: 2018 Innovations: Food
2018 INNOVATIONS FOOD: FOOD: Amber Jars Insulated On-the-Go 6 CORE UNITY H RELEVANCE RELEVANCE H DIFFERENTIATION DIFFERENTIATION Ball® deliver Amber a performance Jars effectively -driven benefit block 99 to .7% keep of damaging herbs and UV spices rays at . Designed the peak of to freshness and eff
Slide 79: 2018 Innovations: Food
2018 INNOVATIONS FOOD: FOOD: Hydroponics Kit TakeAlongs® Meal Prep 1 114 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION The Ball® DIY Herb Growing Kit is an at-home gardening system featuring a hydro wick that keeps soil perfectly hydrated, eliminating the need
Slide 80: 2018 Innovations: Home Fragrance, Outdoor & Recreation
2018 INNOVATIONS HOME FRAGRANCE: OUTDOOR & RECREATION: Square Vessels with Integrated Lid Coleman Dark Room Tent 1 113 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION The new square candle is a form that is more relevant to her lifestyle through a unique silhou
Slide 81: 2018 Innovations: Outdoor & Recreation
2018 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Tech Pack Tent Insulated Topper Airbed 1 111 OPPO S OPPORTUNITY SCORE MH MH RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION A tent with an attached charger pack that allows campers to recharge their devices An airbed with an insu
Slide 82: 2018 Innovations: Outdoor & Recreation
2018 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Layer Sleeping 360 degree Light and Sound lantern 129 OPPORTUNITY SCORE H CE RELEVANCE H TION DIFFERENTIATION A sleeping bag with a layering system that allows the user to add or take away layers for comfort in all weather conditions The 3
Slide 83: 2018 Innovations: Outdoor & Recreation
2018 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman Roadtrip Refresh Contigo Evoke Quick Release Lid 1 116 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION A new grill platform that delivers portability and temperature adjustability, allowing con
Slide 84: 2018 Innovations: Outdoor & Recreation
2018 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Bubba 2-in-1 Cooler Coleman 2018 Camping Growth Accelerator 11 115-125 OPPORT OPPORTUNITY SCORE SCOR H MH-H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION A 40QT wheeled cooler that separates into two coolers for easy A complete
Slide 85: 2018 Innovations: Outdoor & Recreation
2018 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman Temp Comfort Chair Coleman Connecting Pod Tent 1 111 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION A chair that uses temperature control fabric to help regulate the chair’s surface temperatur
Slide 86: 2018 Innovations: Outdoor & Recreation, Writing
2018 INNOVATIONS OUTDOOR & RECREATION: WRITING: Puddle Jumper Vest Sharpie Metallic Colors 1 145 OPPO S OPPORTUNITY SCORE H M RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A life vest with built-in sunscreen so parents have one less task throughout a day on the water. Sharpie introduces th
Slide 87: 2018 Innovations: Writing
2018 INNOVATIONS WRITING: WRITING: Elmer’s Extra Strength School Glue Stick Sharpie Pro 1 115 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH M DIFFERENTIATION DIFFERENTIATION FPO This Elmer’s glue stick features a new glue formula that is 2X stronger than New Sharpie PRO permanent markers write
Slide 88: 2018 Innovations: Writing
2018 INNOVATIONS WRITING: WRITING: Labeling Platform for Teens New InkJoy Gel Stick 1 119 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A new fashionable handheld printer from DYMO, the easy way to add style The NEW capped version of Paper Mate InkJoy Gel with
Slide 89: 2018 Innovations: Writing
2018 INNOVATIONS WRITING: Elmer’s Slime Phase III expanded range 117 of top selling items OPPORTUNITY SCORE glow in the dark H RELEVANCE sheer solid colors H DIFFERENTIATION New, premium extensions of Elmer’s liquid glues featuring new benefits, including glow in the dark glue, to fuel and accelerat
Slide 90: Innovations
20 19 INNOVATIONS
Slide 91: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Quiet Blender Technology Coffee for One Platform 125 120 OPPORTUNITY UNITY E SCORE H H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION The Oster® Quiet Blender reduces noise by 4x’s, without sacrificing A suite of “Coffee for On
Slide 92: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Countertop Oven with Air Fryer UV Cleaning Technology 141 116 OPPORTUNITY UNITY E SCORE H MH RELEVANCE THE UV CLOTHES REFRESHER RELEVANCE MH ULTRA VIOLET MH-H LAUNDRY BASQUET DIFFERENTIATION DIFFERENTIATION THE FRESHEN UP GYM BAG A toast
Slide 93: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Oil Infused Ceramic Cookware Headache Relief System 123 9 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION Calphalon Classic and Select by Calphalon ceramic cookware The Sunbeam® Therapeutic Head Pai
Slide 94: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Countertop Oven with Slide-Away Door Air Fryer with DuraCeramic 133 1 OPPORTUNITY 2019 LAUNCH UNITY SCORE E MH H RELEVANCE RELEVANCE MH 2018 LAUNCH H FERENTIATION DIFFERENTIATION Saves countertop space by sliding the door underneath the
Slide 95: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: Centrepiece One Pot Multicooker APPLIANCES & COOKWARE: Versa Glide Corded-Cordless Iron 125 3 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A Multicooker with a removable cooking vessel that can be placed directly The Su
Slide 96: 2019 Innovations: Appliances & Cookware
41 ©2018 NEWELL BRANDS 2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Sneak Peek Toaster Tiana Clever Cookie and Cake Kit 132 3 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION A toaster with a lever that can be raised and lowered without The Os
Slide 97: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: All-in-One Coffeemaker Calphalon Vertical Waffle Maker 118 0 OPPORTUNITY SCORE UNITY E MH H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION An all-in-one coffeemaker that brews drip coffee, espresso The Calphalon Vertical Waffle
Slide 98: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Linus Blend Active Performance Texture Select Blender 1 108 OPPO S ADDITIONAL TEXTURE SETTINGS OPPORTUNITY SCORE SMOOTH H MH RELEVANCE RELEVANCE WHIPPED MH MH DIFFERENTIATION DIFFERENTIATION CHUNKY The unique blade easily blends tough, n
Slide 99: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Heat Tape Heated Body Pillow 1 105 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION The New Heated Kinesio Tape combines muscle support for recovery Body pillow with heating wire enhances the benefits
Slide 100: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Auto Frappe Maker Easy Clean Slow Cooker 110 4 OPPORTUNITY SCORE UNITY E H M RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION The Mr. Coffee Auto Frappe & Coffee Maker automatically creates fresh Duraceramic infused stoneware coa
Slide 101: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Hot & Cold Joint Wrap Elite Nonstick 127 7 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE H H Ultra-Durable DIFFERENTIATION Nonstick DIFFERENTIATION The Sunbeam® Hot and Cold Wrap is a uniquely shaped product Elite Nonstick cookware t
Slide 102: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Counter Top Safe Bakeware Hands-free Heated Massager 1 120 OPPORT S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A new line of bakeware with stay cool silicone feet. This project will be a variation to ou
Slide 103: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Dishwasher Safe ADC Cordless Heated Back Wrap with Shiatsu 111 7 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A coffeemaker with a detachable electrical system, allowing for it to be easily dissem
Slide 104: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Wraparound Heating Pad Rust Proof Bakeware 125 3 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE H M DIFFERENTIATION DIFFERENTIATION The Sunbeam® Wraparound Heating Pad is designed to allow users to Rustproof bakeware resists rust and
Slide 105: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Dishwasher Safe Cutlery Bread Select Toaster 119 2 OPPORTUNITY SCORE UNITY E H MH RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION A new line of premium cutlery that is now dishwasher safe. They do not need to be hand washed to m
Slide 106: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Classic DWS + No Boil Over Lids Hotter Heating Pad 128 3 OPPORTUNITY SCORE UNITY E H MH RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION [Graphic Appears Here] Calphalon Classic cookware with no boil over lids prevents messy boil
Slide 107: 2019 Innovations: Appliances & Cookware
2019 INNOVATIONS APPLIANCES & COOKWARE: APPLIANCES & COOKWARE: Fast-Heating Electric Skillet Galvatron – Airless Blender 119 1 OPPORTUNITY SCORE E NITY H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION FPO The dimpled surface of the skillet will provide consumers with The Oster® Airless Bl
Slide 108: 2019 Innovations: Food
2019 INNOVATIONS FOOD: FOOD: BRILLIANCE® New Sizes FreshWorksTM Herb Saver 128 23 OPPORTUNITY SCORE CORE UNITY H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION This program seeks to launch additional sizes for the Rubbermaid Rubbermaid FreshWorks™ Herb Saver is an easy-to-use container BR
Slide 109: 2019 Innovations: Food
2019 INNOVATIONS FOOD: FOOD: Freezer Burn Ultimate Food Preservation 1 119 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION Rubbermaid FreshWorks™ Freezer Saver reduces freezer burn by 50% for FreshWorks™ Cheese Saver will launch a solution to keep cheeses fresh
Slide 110: 2019 Innovations: Food
2019 INNOVATIONS FOOD: FOOD: One Piece Leak Proof Storage Cap Handheld Vacuum 122 3 OPPORTUNITY SCORE UNITY E H MH RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION The Ball® One Piece Storage Cap project introduces a leak proof and air The New FoodSaver® Handheld Vacuum Sealer will introduce
Slide 111: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Yankee Candle Ribbonwick Relaunch High Intensity Candles 1 NA OPPORT S OPPORTUNITY SCORE M NA RELEVANCE RELEVANCE MH NA DIFFERENTIATION DIFFERENTIATION Ambience is an important driver of candle purchase. The flowing, elongated wick and low, tapered ve
Slide 112: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Elevation Collection Spring/Summer New Fragrances Scenterpiece Relaunch 1 123 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION The new elevation collection brings consumers a unique silhouette Wax melt warmers prov
Slide 113: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Pre-fragranced Reeds Story Telling Gift Set 1 NA OPPO S OPPORTUNITY SCORE H NA RELEVANCE RELEVANCE H NA DIFFERENTIATION DIFFERENTIATION Decorative reed diffusers with fragrance in the reeds themselves rather than in oil to eliminate concerns around me
Slide 114: 2019 Innovations: Home Fragrance
59 ©2018 NEWELL BRANDS 2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Target Exclusive Special Collections WoodWick Spill-Proof Fragrance Diffuser NA 0 OPPORTUNITY UNITY E SCORE NA H RELEVANCE RELEVANCE NA MH DIFFERENTIATION DIFFERENTIATION Three specialty candle collections inspired by trends in
Slide 115: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Adjustable Fragrance Beads Fragrance Gel Tins 1 119 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION Fragrance beads provide a constant source of fragrance for small spaces Gel tins provide a spill proof, no mess so
Slide 116: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Pre-Fragranced Reed Diffuser Fragrance Burst 1 OPPORT S H RELEVANCE H DIFFERENTIATION DIFFERE Millefiori is a leader in Reeds in Europe with the Naturals range. This new range will complement Naturals with a pre-fragranced option for consumers who don
Slide 117: 2019 Innovations: Home Fragrance
2019 INNOVATIONS HOME FRAGRANCE: HOME FRAGRANCE: Fall 2019 New Fragrances – Flameless Winter 2019 New Fragrances – Flameless N NA OPPO S OPPORTUNITY SCORE NA NA RELEVANCE RELEVANCE NA NA DIFFERENTIATION DIFFERENTIATION Yankee Candle is famous for high quality, true-to-life season fragrances. This pr
Slide 118: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Bubba All in One Cooler Coleman Mosquit-No Lantern 123 8 OPPORTUNITY SCORE UNITY E MH H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION The Bubba “All in One” Cooler is the perfect hard-sided cooler for spending A lantern that emit
Slide 119: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Contigo Autoseal Lux Contigo Adult Spill Proof Tumbler 1 115 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION The new Contigo Luxe platform provides premium, sophisticated style A new Luxe platform tha
Slide 120: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman Waterproof Backpack Coleman 3-in-1 Light 11 119 OPPORT S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE M H DIFFERENTIATION DIFFERENTIATION The Coleman Waterproof Backpack will deliver a product that allows A flashlight, lantern, and h
Slide 121: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman USB Cooler Coleman Rain Jacket Backpack 1 118 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION Staying connected while enjoying the outdoors just became a whole lot The Coleman Rain Wear Backpac
Slide 122: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman Anti-Corrosion Flashlights Coleman Can Dispensing Cooler 1 108 OPPORT S OPPORTUNITY SCORE H M RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A flashlight with a special coating in the battery compartment to prevent The Col
Slide 123: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman 2-in-1 Sleeping Bag & Airbed Puddle Jumper Brand Refresh 1 120 OPPO S OPPORTUNITY SCORE MH H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION The Coleman integrated 2-In-1 Sleeping Bag & Airbed and Sleeping Bag & This projec
Slide 124: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman Cooling Topper Airbed Coleman Multi Drink Jugs 1 127 OPPO S OPPORTUNITY SCORE MH H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION An airbed throughout with a cooling the night gel topper when camping to keep the outside sl
Slide 125: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Puddle Jumper Kickboard Life Vest Coleman Solar Collection 1 117-135 OPPO OPPORTUNITY SCORE S H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A life vest that comes with an attachable kick-board to encourage proper swim develop
Slide 126: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Coleman AutoPitch Tent Coleman Optimal Temp Cooler 1 118 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION A poleless tent with an integrated pump and pressure indicator that automatically inflates and de
Slide 127: 2019 Innovations: Outdoor & Recreation
2019 INNOVATIONS OUTDOOR & RECREATION: OUTDOOR & RECREATION: Insect Repelling Tent Adaptable Shelter 1 121 OPPO S OPPORTUNITY SCORE H MH RELEVANCE RELEVANCE MH H DIFFERENTIATION DIFFERENTIATION A tent that has flying a mosquito into the- repellant tent, even coating when the that door keeps is open
Slide 128: 2019 Innovations: Outdoor & Recreation, Writing
2019 INNOVATIONS OUTDOOR & RECREATION: Rubbermaid 360 Travel Mug & Tumbler 1 OPPO S H RELEVANCE H DIFFERENTIATION The Rubbermaid 360 Tumbler line will deliver premium design aesthetics and intuitive functionality. Featuring a lid that allows for 360 degree drinking to take the guesswork out of sippi
Slide 129: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Automatic & Break Resistant Mechanical Pencil Woodcase Break Resistant Lead 1 OPPO S H RELEVANCE R H DIFFERENTIAT DIFFE N The new Paper Mate Automatic and Break Resistant Mechanical Pencil is A break-resistant pencil designed with a reinforced graphite core equippe
Slide 130: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Sharpie Intense New and Improved EXPO Eraser 129 6 OPPORTUNITY SCORE UNITY E H H RELEVANCE RELEVANCE H H DIFFERENTIATION DIFFERENTIATION Sharpie Intense Permanent Markers deliver rich, vibrant colors that contrast New and improved EXPO foam eraser a new EXPO eraser
Slide 131: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Elmer’s Launch in UK and France Woodcase Grip Pencil N 125 OPPO S OPPORTUNITY SCORE NA MH RELEVANCE RELEVANCE NA H DIFFERENTIATION DIFFERENTIATION This project continues to establish Elmer’s brand in UK / France by offering a full range of core school glue items. T
Slide 132: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Paper Mate Handwriting Note-Taking Pen Elmer’s Crafting Kits 1 116-119 OPPORT OPPORTUNITY SCORE S H H RELEVANCE RELEVANCE H MH DIFFERENTIATION DIFFERENTIATION The Paper Mate Handwriting Note-Taking Pen features two ink colors, Elmer’s crafting kits offer a great wa
Slide 133: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: New Paper Mate Economy Pen Label Extension for Teens 135 A OPPORTUNITY UNITY E SCORE H NA RELEVANCE RELEVANCE MH NA DIFFERENTIATION DIFFERENTIATION This economy pen will launch as the refresh of Paper Mate’s Write Bros. An extension to phase 1 of the labeling platf
Slide 134: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Krazy Glue Instant Wood Glue Prismacolor Hand Lettering and Sketching Sets 1 111 OPPO S OPPORTUNITY SCORE H H RELEVANCE RELEVANCE MH MH DIFFERENTIATION DIFFERENTIATION Krazy Glue instant wood glue allows users to complete their wood working Capitalizing on the Hand
Slide 135: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: Elmer’s Precision Glue for Adult Crafters Embossing Range for Crafters 1 NA OPPO S OPPORTUNITY SCORE H NA RELEVANCE RELEVANCE H NA DIFFERENTIATION DIFFERENTIATION NEW Elmer’s Precision Glue Applicator features a precise tip, This project will introduce an embossing
Slide 136: 2019 Innovations: Writing
2019 INNOVATIONS WRITING: WRITING: EXPO Activity Board DYMO LetraTag Refresh 1 NA OPPO S OPPORTUNITY SCORE H NA RELEVANCE RELEVANCE MH NA DIFFERENTIATION DIFFERENTIATION The EXPO Dry Erase Activity Board can transform any worksheet into a dry Will introduce a new color variant of the existing LetraT
Slide 137: Additional Information
Additional Information In connection with Newell Brands’ 2018 Annual Meeting of Shareholders, Newell Brands will file with the U.S. Securities and Exchange Commission (the “SEC”) and mail to the shareholders of record entitled to vote at the 2018 Annual Meeting a definitive proxy statement and other
Slide 138: Page No:138
Page No:138
Slide 139: newellbrands.com
newellbrands.com Exhibit 3
Slide 140: Investing in our People
Investing in our People Own Grown Career Progression Career Planning Leadership Development Training and Skills Competencies Recruitment Diversity SWAP Program Culture and Engagement the last 5 years with a view to being best-in-class. Not only We grow the people that own the future of our brands. N
Slide 141: Career Planning and Leadership Development
Career Planning Leadership Development Career planning at Newell Brands is designed to ensure We have a number of initiatives in place to develop and inspire that every employee has a career plan with a clear our leaders of the future: understanding of their career progression. 360 program: providin
Slide 142: Graduate recruitment and diversity in R&D
Investing in our People Graduate recruitment and internships Diversity in R&D—our partnership with SWE the Society of Women Engineers Our graduate recruitment and intern program is aimed at attracting entry level talent in order to In Brand Development, the ratio of females to males is 65:35. It was
Slide 143: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and Statements particularly those in these anticipating materials, future other financial than those performan
Slide 144: Advertising and Communication: Effective Advertising
Advertising and Communication Effective Advertising—Our Approach Pre Test Results 15 Second TVCs Websites and Apps Agency Parnters How We Use PR and Social In 2013, and again in 2016, we were confronted with brands As a consequence we centralized creative development to and categories using multiple
Slide 145: How effective is our advertising?
Advertising and Communication How effective is our advertising? We’ve made significant improvements to the quality of our advertising since 2013. ADS AIRED 2013-2017 tv and print . ADS AIRED 2013-2017 30% 50% 76% 83% 91% PERCENTILE 40% 100% 50% 30% 24% 9% 17% PERSUASION norm 2013 2014 2015 2016 2017
Slide 146: The value of PR & Social Media in the marketing mix
Advertising and Communication The value of PR & Social Media in the marketing mix Current PR & Social partners Cohn & Wolfe – Our PR Agency of Record P “Amplify your brandstory” responsible for developing annual PR plans, PAID EARNED Ex: Advertising and paid social media executing those plans, and p
Slide 147: Best in class PR & Social programs
Advertising and Communication Best in class PR & Social programs Baby Jogger lands a placement on Good Morning America The PR and Social Media teams have conducted award- The PR team worked with The Wirecutter, winning communications programs for Paper Mate, a New York Times-owned review site, Sharp
Slide 148: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and Statements particularly those in these anticipating materials, future other financial than those performan
Slide 149: Accelerating Innovation: How we manage the funnel
Accelerating Innovation How we Manage the Innovation Funnel Shape and Quality of the Funnel Concept Testing Revenue from Innovation Accelerating the Funnel Action Standards Newell Brands uses a conventional three-stage and gate been set at 30% of revenue over a three year period. Funnel funnel appro
Slide 150: Shape of the innovation funnel
Accelerating Innovation Shape of the innovation funnel SHAPE OF THE FUNNEL Over the past five years, we have shifted our number of projects NRG NRG Q4’16 Q4’17 funnel innovation funnel to focus on fewer, bigger, 2013 2017+ 2017+ more impactful innovations and away from the many small, short shelf-li
Slide 151: Revenue from innovation
Accelerating Innovation Revenue from innovation Our external benchmarks for innovation have been set at 30% of revenue over a three year period, and this shown below, is adjusted for risk in the funnel and at launch.
Slide 152: Revenue from innovation
REVENUE FROM INNOVATION risk adjusted revenue, $m % risk adjusted revenue external target is+30% Idea projects with CMI 2020 Opportunity 2019 Scores 44.7%- 42.6%- Charter 2018 2019 2021 0.5%-38.4%- Contract 2018 2.9%- Launch 2020 32.8%- 2017 2017 29.9%- 4.6%-23.3%- 2018 2019 18.1%-15.8%- 44.2%- 2016
Slide 153: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and particularly Statements those in these anticipating materials, future other financial than those performan
Slide 154: Investment in Consumer Understanding
Creating a Consumer Centric Organization Investment in Consumer Understanding CMI Consumer Connects Strategic Studies Agency Partners Global Studies Knowledge Cube Market Logic Shopper Research Market Mix Modelling Trends One of the most fundamental changes in our company, in To achieve this, we hav
Slide 155: A global approach to consumer understanding
Creating a Consumer Centric Organization A global approach to consumer understanding in 2017 104 studies We’ve built up our knowledge base not only in the US but in all the regions in which we operate. It’s not a in 14 countries given that consumers behave the same way across outside the US regions,
Slide 156: Omnichannel shopper understanding
Creating a Consumer Centric Organization Omninchannel shopper understanding OMNICHANNEL RESEARCH Inspired by the current macro trends of consumer focus on health and wellness, as well as the growing role of technology/social media in the arduous journey healthy home cooking, the CMI Brand Building t
Slide 157: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and particularly Statements those in these anticipating materials, future other financial than those performan
Slide 158: Building Research & Development
Building Research & Development Intellectual Property Tech Talk Technical Ideas Database Product Lifecycle Management Testing Capabilities Laboratory Buildouts Over the course of the last five years, we’ve made enormous in core areas of technical development. The right strides in building our R&D fu
Slide 159: Testing capabilities: Materials Testing Lab
Building Research & Development Testing capabilities: our Materials Testing Lab, Huntersville, NC Accelerated investment in our testing and prototyping capabilities has unlocked great opportunity as our new product development funnel increases year over year with innovation that is “high and to the
Slide 160: World-class laboratory facilities
Building Research & Development World-Class Laboratory Facilities Significant investment in laboratory facilities for product, HOME FRAGRANCE TEST LAB materials, and packaging testing and analysis has been on- SOUTH DEERFIELD, MA going for 5+ years. In 2017, we started the build-out plans for Applia
Slide 161: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and particularly Statements those in these anticipating materials, future other financial than those performan
Slide 162: Building our Brands: Mapping our Brands
Building our Brands Mapping our Brands NeedScope Maps Perceptor Maps PQ Scores Brand Positioning Brand Extensions Brand Guidelines After our people, our brands are our most valuable assets. Theyto be tomorrow. Once identified and validated, brand need to be nurtured and protected. We employ several
Slide 163: Perceptor maps and PQ scores
Building our Brands How we map our brands continued Perceptor maps and PQ scores The Perceptor (IPSOS) map allows us to look at how consumers measure brands on the attributes they consider the most important. It is a true measure of Brand Equity, in that it isolates the impact of awareness. PERCEPTO
Slide 164: Brand Pyramid
Building our Brands BRAND PYRAMID Articulating the position of our brands example The brand positioning pyramid The Brand Positioning Pyramid articulates in a succinct and vivid form the unique core essence of a brand’s identity. Sometimes that identity is already strongly established and the Brand
Slide 165: Brand guidelines
Building our Brands Brand guidelines For each of our brands, the Brand Guidelines document provides a single reference point on the positioning and communication of the brand. 12 Brand Guidelines documents were developed in 2017, and there are 12 more on the way. Each document includes: brand voice
Slide 166: Additional Information; Forward-Looking Statements
Additional Information Caution Concerning Forward-Looking Statements Shareholders, In connection with Newell Newell Brands Brands’ will file 2018 with Annual the U. S. Meeting Securities of and particularly Statements those in these anticipating materials, future other financial than those performan
Slide 167: Newell: An overview of innovation
~ newell An overview of innovation
Slide 168: Additional Information
Additional Information with In connection the U.S. Securities with Newell and Brands’ Exchange 2018 Commission Annual Meeting (the “SEC”) of Shareholders, and mail to Newell the shareholders Brands will file of record documents, entitled including to vote a at WHITE the 2018 proxy Annual card. Meeti
Slide 169: Our approach
Our approach a deep understanding of the consumer that allows us to ideate high hurdle rates to move ideas and concepts through the funnel insourced design best in class advertising validating with consumers at every step 3
Slide 170: Consumer understanding at the heart of what we do
Consumer understanding at the heart of what we do best in class global suppliers IPSOS/Kantar for both strategic and mix development work testing at much higher levels than most FMCG companies outperforming other FMCG companies in testing 4
Slide 171: Consumer understanding: investment in consumer research
Consumer understanding INVESTMENT IN CONSUMER RESEARCH $m 12 26 Legacy 3 Jarden 30 25 Legacy 19 Newell 2015 2016 2017 KNOWLEDGE CUBE end 2013 end 2015 end 2017* Consumer Lifestyle Consumer as Shopper Consumer and Media Consumer Market Definition Market Habits Market Drivers Brand Image Brand Deliver
Slide 172: Revenue from innovation
Revenue from innovation risk adjusted revenue, $m 2019 2020 2018 2019 2021 2018 2020 2017 2017 2018 2019 2016 2021 2017 2016 2016 2020 2015 2015 2015 2018 2016 2017 2014 2019 2013 2014 2014 2015 2015 2016 2017 2018 2019 2020 2021 2022 funnel funnel funnel funnel funnel funnel funnel funnel % risk ad
Slide 173: Shape of the funnel
Shape of the funnel number of projects NRG NRG Q4’16 Q1’17 funnel Q4’17 funnel 2013 2017+ 2017+ 2017+ very large 8 57 64 95 large 8 98 89 190 medium 64 126 206 382 small 207 27 263 228 Only charter+ projects included Excludes divestures | D&D businesses only (excl. Fishing, CCS) RCP included in 2013
Slide 174: Accelerating funnel revenue
Accelerating funnel revenue funnel value, revenue $m HOME FRAGRANCE 2018 funnel 2019 funnel 383 296 5 0 Jan Feb Jan Feb 2017 2018 2017 2018 APPLIANCES & COOKWARE 2018 funnel 2019 funnel 237 188 80 0 Jan Feb Jan Feb 2017 2018 2017 2018 OUTDOOR & RECREATION 2018 funnel 2019 funnel 200 145 72 0 Jan Feb
Slide 175: The quality of our funnel
The quality of our funnel more charters and further out 2017 2018 2019 2020 2021+ CHARTER CONTRACT LAUNCH a better balance of the funnel New category New benefit Improvement Variant No change Radical gen Next Incremental Base Excludes divestures | D&D businesses only Bubble size = GRaC Left hand gra
Slide 176: Concepts tested per year
Concepts tested per year ideas and concepts tested per year ideas and concepts tested per year 1,317 target = 540 390 357 target = 240 280 174 38 2013 2014 2015 2016 2017 2018 ytd *All data in this deck only includes the current 6 D&D businesses and brands *Base size of n=2,556 total 10
Slide 177: Global benchmarks and concept scores
Global benchmarks and Concept scores 2013– Q4 2017 Total* Differentiation Relevance 23% 43% 40% 40% 55% High/ 64% 68% 60% 77% Medium High 77% 57% 60% 60% 45% 36% 32% 40% Medium Low 23% /Low Newell Newell Ipsos Newell Newell Ipsos Newell Newell Ipsos US non-US Benchmark US non-US Benchmark US non-US
Slide 178: Testing performance summary
Testing performance summary 2013– Q4 2017 OPPORTUNITY Number RELEVANCE DIFFERENTIATION SCORE Tested TOTAL NEWELL 110 MH MH 2556 Appliances 112 MH MH 590 & Cookware Food 116 MH MH 299 Baby 106 MH MH 516 Outdoor 108 MH MH 296 & Recreation Writing 110 MH MH 734 Home 111 MH MH 121 Fragrance % cases base
Slide 179: Branding and communication
Branding and communication we continue to refine the positioning and the articulation of our brands our focus has been to prioritize news to consumer but in a way that reinforces equity we quant test all our ads to ensure we achieve this ADS AIRED 2013-2017 30% 50% 78% 76% 83% 91% 40% 100% 50% 16% 3
Slide 180: Some great advertising
Some great advertising a Aa
Slide 181: Some great advertising
Some great advertising RUN AD REEL VT 15
Slide 182: Maximizing media ROI
Maximizing media ROI budgets are zero based -media flows to innovation, and where we have distribution and where the margins are good we have a rigorous approach to developing advertising using 15 second tvcs all communication is quant tested before launch we set minimum and maximum weekly strike ra
Slide 183: Media buying
Media buying MEDIA SPEND $m 137 135 120 90 45 2013 est 2014 2015 2016 2017 WORKING : NON-WORKING RATIO 28% 18% 14% 16% 15% NON-WORKING 35% WORKING 2012 2013 2014 2015 2016 2017 HARD CPRP SAVING v PY % 2014/13 2015/14 2016/15 2017/16 2018/17 -0.50% -4% -4% -8% -10.1% CASH CPRP SAVING v PY $m 12 9.09
Slide 184: Capability development
Capability development develop and grow from within graduate recruitment functional skill development leadership capabilities driving employee engagement DEVELOP AND GROW FROM WITHIN train and promote develop to from within, high marketing offer career standard progression switch funds reduce loss o
Slide 185: Capability development: development and engagement
Capability development DEVELOPMENT ENGAGEMENT 58% 59% 57% 49% 2015 2017 Legacy Legacy Jarden Newell 2017 EMPLOYEE TURNOVER norm for our industry Newell Brands Development 15% non-regretted losses 5% 11% 10% 10.4% 10.1% 2% 2% 2.3% 1.8% regretted losses 10% 9% 8% 8.1% 8.3% benchmark 2014 2015 2016 201