Kaya Limited · NSE:KAYA

Kaya — Q4 FY22 Earnings Presentation

32 slides from Kaya's earnings presentation, May 30, 2022

  1. Slide 1: Kaya Limited – Performance update letter to exchanges

    Kaya Limited May 30, 2022 To, BSE Limited National Stock Exchange of India Limited Market Operations Department, 'Exchange Plaza', 5th Floor, 1st Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex, Mumbai – 400001 Bandra(E), Mumbai 400051 BSE Scrip Code: 5392

  2. Slide 2: Q4FY22 Investor Presentation

    Q4FY22 I N V E S TO R P R E S E N TAT I O N

  3. Slide 3: Disclaimer

    DISCLAIMER This investor presentation has been prepared by Kaya Limited (“Kaya”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be d

  4. Slide 4: Table of Contents

    TABLE OF CONTENTS • FACT SHEET • KAYA : A QUICK WALKTHROUGH • KEY HIGHLIGHTS • STRATEGIC PILLARS • INITIATIVES WITH IMPACT • FINANCIAL OVERVIEW

  5. Slide 5: Facts – Kaya India & Middle East

    s9 2 + C L I N I C S s3 1 + C I T I E S s4 C O U N T R I E S Skin, Hair & Body SERVICES 60+ PRODUCTS Over 100K 80%+ KAYA SMILES WOMEN MEMBERS WOR K FOR C E FACTS – Kaya India & Middle East

  6. Slide 6: Walkthrough

    w \ 3 A “act : - WALKTHROUGH as i . \ —

  7. Slide 7: Inclusive Beauty Brand for Life; 100+ MD Dermatologists

    Inclusive Beauty Brand for Life : Kaya • An 18-year-old brand with services, products across 31+ cities, 4 countries. Services of laser hair reduction, brightening and pigmentation, anti- ageing, acne, hair care, body contouring, among others. • Kaya provides services for customers from ages 18+ to

  8. Slide 8: Women Powered Workforce; Tech Forward. Digital Forward

    Women Powered Workforce • Over 80%+ of Kaya’s workforce comprises of women. • A truly empowered talent pool across the board. Tech Forward. Digital Forward • Launch of AI Powered D2C Website • Cutting edge dermatology equipment sourced globally • Investment in creating a tech forward organization.

  9. Slide 9: Our Presence in India

    OUR PRESENCE IN INDIA 16 I n d i a n S t a t e s | 22 c i t i e s | 71 c l i n i c s

  10. Slide 10: Our Presence in Middle East

    OUR PRESENCE IN MIDDLE EAST 23 C l i n i c s | 3 c o u n t r i e s | 9 c i t i e s

  11. Slide 11: New Clinic Renovation

    New Clinic Renovation in Line with the new rebrand • A more contemporary, simplistic yet stylized design grammar to accentuate Kaya’s Inclusive Beauty Agenda : Beautiful is You • Progressive improvement planned in clinic infrastructure across the 2 years • 6 Clinics renovated over the last 2 quarter

  12. Slide 12: Kaya Highlights

    K AY A Hig hlig hts

  13. Slide 13: Kaya India, Middle East and Group Growth

    KAYA INDIA GROWTH KAYA MIDDLE EAST KAYA GROUP GROWTH GROWTH • Customer Count in Q4 FY22 • New Customer count grew by • Collection in Q4 FY22 grew grew by 3% over Q4 FY21 2% over Q4 FY21 by only 0.3% over Q4 FY21 due to the COVID impact. • Products Business grew by • Body Solutions grew by 49% 12% in

  14. Slide 14: Strategic Pillars

    STRATEGIC PILLARS • KAYA SMILES • PRODUCTS • SERVICES • D2C • CUTTING EDGE VERTICALS

  15. Slide 15: Strategic Pillars

    STRATEGIC PILLARS CUTTING EDGE KAYA SMILES SERVICES PRODUCTS D2C VERTICALS 90% contribution 78% Net Revenue 22% Net Revenue 5% Net Revenue Contribution 10% Collection to India's clinic Contribution in India Contribution in India product in India Contribution in Middle collection East

  16. Slide 16: Kaya Smiles Loyalty Program

    KAYA SMILES LOYALTY PROGRAM • Loyalty Program making India’s beauty journey fulfilling and rewarding • Contributing to 90% of India's Clinic collection in Q4 FY22 • Annual Retention of HNI customers (Platinum, Gold Elite, Gold) was at 78% vs FY 21 • High net worth Platinum customers contributing to

  17. Slide 17: Product

    PRODUCT USP– Dermat Curated |60+ Strong Portfolio • 22% of Kaya India’s Collection • Multichannel Presence across Clinics, E-Commerce, D2C • Launch of Dermat backed New Products (last 2 quarters) high on efficacy : Retino Boost Serum, AHA BHAs and Super Hydrator, driving additional 10% of India's Pr

  18. Slide 18: Services

    SERVICES Skin, Hair & Body Services 100+Dermats 92+ Clinics • 78% of Kaya India’s Revenue | 90% of Kaya Middle East Collections • Launch of body contouring service Cool Sculpt to establish Kaya’s credentials in Body in India • Advanced Growth Factor based Platelet Rich Plasma (GFC-PRP) service for h

  19. Slide 19: D2C: AI Enabled Website Driving Business Through Tech

    D2C AI Enabled Website| Driving Business Through Tech • Launch of AI Powered site that aids in self diagnosis with product recommendations • High Product Average Ticket Size on the website in line with Clinic Product Average Ticket Size

  20. Slide 20: New Initiatives

    NEW INITIATIVES • AI Tool in Website • Investment in New Service Technologies • Dermat Forward New Product Launches • Investment in tech core stack with MS Dynamics 365

  21. Slide 21: Driving Business Through Technology

    DRIVING BUSINESS THROUGH TECHNOLOGY: Kaya’s first ever AI platform that enables customers to self - diagnose their skin to provide solutions online App allows for Self Diagnosis using AI and leads to following outcomes: • Product/service recommendations based on the diagnosis • Enabling product sale

  22. Slide 22: Dermatology Technology based Services Launches

    Dermatology Technology based Services Launches Laser Hair Removal in India • 5% growth in Q4 FY22 vs. Q4 FY21 • 6 USFDA based machines introduced from South Korea Cool-Sculpt in India High-Intensity Focused Ultrasound in India 4 Advanced Global New Machines for Body 47% growth in FY Q422 vs. FY Q421

  23. Slide 23: Crafting New Product Launches

    Crafting New Product Launches In line with Kaya’s USP – Dermatology Forward SUPER HYDERATOR RETINOBOOST SERUM AHA BHA SERUMS

  24. Slide 24: Building One View of Technology

    Building One View of Technology: Using Microsoft D365 & Power Bi Kaya’s data-centric approach to drive scientific decision making across functions Building analytical business organization based on tech

  25. Slide 25: Financials

    TABLE OF CONTENTS • KAYA : A QUICK WALKTHROUGH • MARKET OUTLOOK : KEY HIGHLIGHTS • STRATEGIC PILLARS • INITIATIVES WITH IMPACT Q4 • FINANCIAL OVERVIEW FINANCIALS

  26. Slide 26: Kaya Group Highlights

    KAYA GROUP HIGHLIGHTS • Overall business was impacted in Jan 22 and Kaya India Clinics KME Feb 22 due to COVID. March 2022 went back to Count Count 15,000 15,000 2,000 pre-COVID level 33,000 12,966 12,340 1,872 13,000 14,000 1,826 1,900 31,000 • Kaya India (SSG) 11,000 13,000 1,800 29,000 33,142 9,0

  27. Slide 27: Kaya India Highlights

    KAYA INDIA HIGHLIGHTS Collection (INR crs) Net Revenue (INR crs) 50.0 50.0 • Collection declined by 1% in Q4 FY 22 over Q4 FY 21 48.0 46.7 45.0 • Net Revenue in Q4 FY 22 declined by 1% over Q4 FY 46.1 41.7 46.0 21 on SSG basis 40.0 39.3 44.0 • Clinic Revenue in Q4 FY 22 declined by 4% over Q4 35.0 4

  28. Slide 28: Kaya Middle East Highlights

    KAYA MIDDLE EAST HIGHLIGHTS Collection (INR crs) Net Revenue (INR crs) 48.7 • Collection declined by 1% in Q4 FY 22 over Q4 50.0 50.0 45.3 FY 21 at constant currency 48.0 46.7 47.6 40.0 46.0 • Segments like Body Solutions grew by 49%, 30.0 44.0 Hair Care grew by 21% and Anti-Ageing grew 20.0 by 5% o

  29. Slide 29: Financial Highlights: Q4 FY22

    FINANCIAL HIGHLIGHTS: Q4 FY22 Kaya India Kaya Middle East Kaya Group Net Revenue declined by 6% over PY Particulars (INR crs) Q4 Q4 Q4 Q4 Q4 Q4 Gr % Gr % Gr % EBITDA margin is 5% of NR as against FY22 FY21 FY22 FY21 FY22 FY21 21% of NR in PY Collection 46.1 46.7 -1% 47.6 46.7 2% 93.7 93.4 0% Operati

  30. Slide 30: Financial Highlights: YTD Mar 22

    FINANCIAL HIGHLIGHTS: YTD MAR 22 Kaya India Kaya Middle East Kaya Group EBITDA margin is 11% of NR as against Particulars YTD YTD YTD YTD YTD YTD 14% of NR in PY (INR crs) Gr % Gr % Gr % Mar 22 Mar 21 Mar 22 Mar 21 Mar 22 Mar 21 Operating margin is -16% of NR as Collection 161.3 123.0 31% 194.6 165.

  31. Slide 31: Rights Issue

    RIGHTS ISSUE The Board of Directors has, inter alia, at their meeting held on 30th May 2022, considered and approved, subject to receipt of relevant approvals, if and as may be required, to offer, issue and allot such number of equity shares to the existing shareholders of the Company as on the reco

  32. Slide 32: Thank You

    =) Oo > WA = < - -

Kaya — Q4 FY22 Earnings Presentation on 6ix