Slide 1: ApplyDirect Investor Presentation
For personal use only APPLYDIRECT INVESTOR PRESENTATION 14 NOVEMBER 2016
Slide 2: Important Information
Important Information For personal use only This presentation has been prepared by ApplyDirect Limited (ACN 123 129 162) ("ApplyDirect"). This presentation is only for Australian institutional and professional investors. In essence, participants in this presentation must be a financial services lice
Slide 3: Contents page Topics covered
Contents page Topics covered For personal use only 1. INTRODUCTION TO THE EXECUTIVE TEAM...........................................4 2. COMPANY OVERVIEW.................................................................................................6 3. INDUSTRY CONTEXT..............................
Slide 4: Introduction to the team
4 | INTRODUCTION Introduction to the team For personal use only Lorcan Barden Bryan Petereit Fiona Nash Kevin Maher — — — — CHIEF EXECUTIVE CHIEF TECHNOLOGY MARKETING SALES OFFICER OFFICER DIRECTOR DIRECTOR
Slide 5: What have we done so far
5 | INTRODUCTION What have we done so far For personal use only || Seasoned and experienced EXECUTIVE TEAM RECRUITED || Blend of industry expertise || Consistent with Prospectus STRATEGIC || Ensures necessary focus PRIORITIES SET to drive success EXECUTION || Industry focussed 'go to market' strateg
Slide 6: Company Overview
For personal use only COMPANY OVERVIEW
Slide 7: Our purpose
7 | COMPANY OVERVIEW Our purpose To be the global For personal use only destination where candidates and employers are empowered to discover each other directly and in a more satisfying way
Slide 8: Our intellectual property
8 | COMPANY OVERVIEW Our intellectual property For personal use only CATALOGUING SYSTEM SEAMLESS INTEGRATION CANDIDATE ENGAGEMENT Traditional keyword searches are ineffective Technology is automated and fully Unique job alert system also provides a and produce irrelevant job search results integrate
Slide 9: Key community metrics
9 | COMPANY OVERVIEW Key community metrics For personal use only Since the IPO both the number of employers During the same period the level of candidate and as a consequence the number of engagement improved significantly, is as evidenced vacancies has increased, with the average by the increase in
Slide 10: Industry Context
For personal use only INDUSTRY CONTEXT
Slide 11: Industry paradigm shift
11 | INDUSTRY CONTEXT Industry paradigm shift For personal use only The structure of the talent acquisition industry is not satisfying the needs of both candidates and employers. Both are now demanding a better way EMPLOYERS DEMANDING: CANDIDATES DEMANDING: A GREATER ROI A BETTER EXPERIENCE Direct a
Slide 12: Industry critical success factors
12 | INDUSTRY CONTEXT Industry critical success factors For personal use only Brand recognition Volume of engaged & integrity 3 4 candidates Opportunities Strengths | Employer frustration | Respected in market with traditional talent as a brand operating search platforms with integrity imposing inef
Slide 13: Our Strategic Priorities
For personal use only OUR STRATEGIC PRIORITIES
Slide 14: Key strategic priorities
14 | O U R S T RAT EG I C P R I O R I T I ES Key strategic priorities For personal use only 1 Build scale and relevance in a select number of industry verticals 2 Engage channel partners to build leverage into sales and marketing initiatives 3 Align and focus brand strategy with select industry vert
Slide 15: ApplyDirect is a differentiated product
1 5 | O U R S T RAT EG I C P R I O R I T I ES 1 ApplyDirect is a differentiated product For personal use only QUALITY DIRECT USE OF TRANSPARENT OF JOBS CONNECTION PERSONAL DATA PROCESS • No duplicates • No intermediaries • Candidate data • Employer brand • Real positions • Employers and not retained
Slide 16: Sector attractiveness
1 6 | O U R S T RAT EG I C P R I O R I T I ES 1 Sector attractiveness For personal use only The top three industry sectors below are estimated to represent ~35% of the total vacancies in Australia by 2020 Initial focus will be on the most attractive verticals in order to access compounding growth an
Slide 17: Initial industry verticals targeted
1 7 | O U R S T RAT EG I C P R I O R I T I ES 1 Initial industry verticals targeted For personal use only HEALTHCARE GOVERNMENT RETAIL PROFESSIONAL SERVICES
Slide 18: Importance of the healthcare sector
1 8 | O U R S T RAT EG I C P R I O R I T I ES 1 Importance of the healthcare sector For personal use only The number of employees in the healthcare sector is the highest compared to other industries Growth in jobs expected to be higher than any other vertical 1.5m employees in 2015 0.25m jobs foreca
Slide 19: Mercury Strategic Alliance
For personal use only MERCURY STRATEGIC ALLIANCE
Slide 20: Why Mercury strategic alliance
2 0 | S T RAT EG I C A L L I A N C E 2 Why Mercury strategic alliance For personal use only Healthcare is one of the key sectors which will receive initial focus. In order to accelerate sector penetration, ApplyDirect has selected Mercury Group of Companies as its strategic partner Strategically pos
Slide 21: Mercury's key healthcare metrics
2 1 | S T RAT EG I C A L L I A N C E 2 Mercury’s key healthcare metrics For personal use only 80m FACILITATES 80M JOB ALERTS PER YEAR ADVERTISES 2,500 HEALTHCARE JOBS PER WEEK 2.5k 0.5m 500K PEOPLE USING FIT2WORK SOFTWARE PER YEAR 80,000 CLINICIANS ON CREDENTIALING DATABASE 80k
Slide 22: Mercury Group
2 2 | S T RAT EG I C A L L I A N C E 2 Mercury Group of Companies For personal use only Leader in workforce Australian owned and operated management software, Over 20 years experience online HR solutions and Most comprehensive end-to-end HRMS. risk management in the E-Recruitment healthcare sector B
Slide 23: Why Mercury selected ApplyDirect
2 3 | S T RAT EG I C A L L I A N C E 2 Why Mercury selected ApplyDirect For personal use only ApplyDirect is the only talent search platform with 100% transparency for the job seeker and its brand is associated with integrity and trust Provides Mercury with the ability to deliver an end-to-end solut
Slide 24: An alliance between complementary talent acquisition technologies
24 | S T RAT EG I C A L L I A N C E 2 An alliance between complementary talent acquisition technologies For personal use only APPLYDIRECT – TALENT ACQUISITION MERCURY – TALENT MANAGEMENT • Differentiated talent search platform, both branded • eRecruitment platform that streamlines and consolidates a
Slide 25: Current size of addressable healthcare market
2 5 | S T RAT EG I C A L L I A N C E 2 Current size of addressable healthcare market For personal use only This relates to job advertising revenue only and excludes other sources such as media. TOTAL EMPLOYEES IN HEALTHCARE 1.6m 1 HEALTHCARE VACANCY RATE ~15% 0.24m 2 INDICATIVE JOB AD RATE $150 Pote
Slide 26: Key milestones
2 6 | S T RAT EG I C A L L I A N C E 2 Key milestones For personal use only NOVEMBER DECEMBER JANUARY ANNOUNCEMENT 10 November 2016 INITIAL CUSTOMER 14 November 2016 – ENGAGEMENT 30 November 2016 LAUNCH December 2016 MARKET January – PENETRATION June 2017
Slide 27: How we will get immediate brand awareness
2 7 | S T RAT EG I C P R I O R I T I ES 3 How we will get immediate brand awareness For personal use only Delivering a Being provided Leveraging Ongoing joint Targeted unique value with a warm Mercury assets sales activity investment in proposition to introduction to • e-recruitment and digital and
Slide 28: A user experience like no other
2 8 | S T RAT EG I C P R I O R I T I ES 4 A user experience ‘like no other’ For personal use only A new level of integration between job search platform and e-recruitment platform that gives complete visibility regarding the candidate journey One source of the truth for all industry jobs • Health jo
Slide 29: Thank you
For personal use only THANK YOU