Slide 1: B2C: Webjet and Zuji Australia & New Zealand Investor Briefing
For personal use only B2C: Webjet and Zuji Australia & New Zealand Investor Briefing November 26th Australia and New Zealand
Slide 2: The AU/NZ Team
The AU/NZ Team For personal use only CEO AU/NZ Campaign Analytics & Digital Email & Air Product Marketing Conversion Marketing Personalisation Headcount 4 Headcount 4 Headcount 2 Headcount 2 Headcount 2 Australia and New Zealand
Slide 3: Webjet AU Advertising shift
Webjet AU Advertising shift • Reduced sports sponsorships to just Sydney FC For personal use only • Ceased billboard campaign • Increased TV advertising using brand messaging to convey omni-platform capabilities Australia and New Zealand
Slide 4: Brand Television Commercial
Brand Television Commercial For personal use only Australia and New Zealand
Slide 5: Tactical Television Commercial
Tactical Television Commercial For personal use only Australia and New Zealand
Slide 6: Webjet Market Share Increasing
Webjet Market Share Increasing For personal use only TV Campaign launch Source: Hitwise internet visitation reports, Online Travel Agency Category 2014 Australia and New Zealand
Slide 7: New Zealand Market Share Rising
New Zealand Market Share Rising For personal use only Online Travel Agency Market Share - New Zealand 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Webjet New Zealand Expedia.co.nz House of Travel Wotif.c
Slide 8: Investment Propelling Mobile Growth
Investment Propelling Mobile Growth Webjet Australia Mobile TTV For personal use only Mobile hotels site launch Mobile/Tablet TVC launch Mobile cars site launch Usability improvements Responsive Email Template Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14
Slide 9: ZUJI Differentiation
ZUJI Differentiation For personal use only • Brand position: “Let ZUJI be your finder” • Driven efficiency in marketing spend • Improved conversion through buying better quality traffic and optimised pricing strategy • Attracting incremental TTV from META sites • >90% of ZUJI customers are increment
Slide 10: The Future
The Future For personal use only • Continue mobile platform investment • Personalise user interactions • Increase product range e.g. Air Asia • Adding flight ancillary products in path • Increase conversion across all devices • Continue to grow: – Exclusives – Cruises – Dynamic Packages Australia an
Slide 11: Thank You
For personal use only Thank You