Monster Beverage Corporation · NASDAQ:MNST

Monster Beverage — Investor Day (January 2025)

80 slides from Monster Beverage's investor day presentation, Jan 21, 2025

  1. Slide 1: LANDO oe

    LANDO oe

  2. Slide 2: Forward-looking statements

    Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitabil

  3. Slide 3: Distribution Monster Energy Drinks

    DISTRIBUTION MONSTER ENERGY DRINKS

  4. Slide 4: Affordable energy existing and planned markets

    AFFORDABLE ENERGYEXISTING MARKETS CURRENTLY DISTRIBUTED IN 34 MARKETS PLANNED EXPANSION INTO ADDITIONAL MARKETS

  5. Slide 5: Monster distributed in countries and territories

    DISTRIBUTION MONSTER IS NOW DISTRIBUTED IN 142 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 57 COUNTRIES AND TERRITORIES. REIGN IS NOW DISTRIBUTED IN 26 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 34 COUNTRIES AND TERRITORIES. ONE OR MOR

  6. Slide 6: Global energy drink forecast

    GLOBAL ENERGY DRINK FORECAST Source: GlobalData (formerly known as Canadean) Total Global Off-Trade retail sales and forecast of Energy Drinks • GlobalData projects that global off-trade retail sales of energy drinks will experience a robust growth, with a compound annual growth rate (CAGR) of 7.6%

  7. Slide 7: Emelie Tirre, Chief Commercial Officer

    EMELIE TIRRE Chief Commercial Officer

  8. Slide 8: The Americas region overview

    THE AMERICAS REGION OVERVIEW Markets with MEC Value Share Leadership 43 Territories 91 Coca-Cola Bottlers 8 Brand Families United States 35.0% Canada 41.2% Mexico 35.6% Argentina 53.3% Brazil 47.5% Chile 39.6% Puerto Rico 33.0% Uruguay 78.5% Paraguay 74.4% Source: Nielsen Select LATAM Markets Argent

  9. Slide 9: Beverage landscape U.S. dollar volume

    BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, DOLLAR VOLUME Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 12/28/2024 SPARKLING SOFT DRINKS 36.2% WATER 21.9% ENERGY DRINKS 17.7% JUICE/JUICE DRINKS 9.8% SPORT DRINKS 8.7% RTD TEA 3.6% RTD COFFEE 2.2% TOTAL NON-ALC BEVERAGE BY C

  10. Slide 10: Beverage landscape U.S. unit volume

    BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, UNIT VOLUME SPARKLING SOFT DRINKS 33.2% WATER 23.4% ENERGY DRINKS 18.0% JUICE/JUICE DRINKS 10.6% SPORT DRINKS 8.9% RTD TEA 4.1% RTD COFFEE 1.8% TOTAL NON-ALC BEVERAGE BY CATEGORY U SHARE U SHARE CYA ENERGY DRINKS 0.4% WATER 0.3% SPARKLING SOFT DRINKS

  11. Slide 11: Brand performance U.S. all channels, 13 weeks

    BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS, LATEST 13-WEEKS Source: Nielsen Total US xAOC + Conv 13 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $5,226,566,287 6.0% 1,585,297,537 3.8% 100.0 0.0 MEC $1,829,736,776 3.4% 553,807,036 0.8% 35.0

  12. Slide 12: Brand performance U.S. convenience, 4 weeks

    BRAND PERFORMANCE TOTAL U.S. CONVENIENCE, LATEST 4-WEEKS Source: Nielsen Total US Conv 4 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $936,032,366 4.6% 299,404,265 2.1% 100.0 0.0 MEC $342,433,801 3.4% 111,028,797 -0.4% 36.6 -0.4 MONSTER $2

  13. Slide 13: Brand performance U.S. xAOC, 4 weeks

    BRAND PERFORMANCE TOTAL U.S. xAOC, LATEST 4-WEEKS Source: Nielsen Total US xAOC 4 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $603,973,684 8.2% 164,778,971 6.6% 100.0 0.0 MEC $197,172,323 6.1% 50,463,228 1.6% 32.6 -0.7 MONSTER $172,923,29

  14. Slide 14: TNA energy share trends

    Source: Nielsen Total US xAOC + Conv TNA Energy SHARE TRENDS TOTAL U.S. ALL CHANNELS, DOLLAR SHARE 0 5 10 15 20 25 30 35 40 JAN 23 FEB 23 MAR 23 APR 23 MAY 23 JUN 23 JUL 23 AUG 23 SEP 23 OCT 23 NOV 23 DEC 23 JAN 24 FEB 24 MAR 24 APR 24 MAY 24 JUN 24 JUL 24 AUG 24 SEP 24 OCT 24 NOV 24 DEC 24 MEC MONS

  15. Slide 15: Innovation contribution U.S. all channels

    Source: Nielsen Total US xAOC + Conv 52 weeks ending 12/28/2024 TNA Energy * Innovation is defined as items that achieve a growth rate of 90% or more compared to the previous year INNOVATION CONTRIBUTION TOTAL U.S. ALL CHANNELS Innovation Established 12% 88% ENERGY DRINKS BY ITEM STATUS | $ Share $6

  16. Slide 16: Ultra Vice Guava launch

    ULTRA VICE GUAVA LAUNCH TOTAL U.S. ALL CHANNELS 35.2% 35.0% 35.0% 35.1% 10.1% 10.2% 10.5% 10.8% 0.2% 0.4% 0.8% 0.9% Latest 52 Wks Latest 26 Wks Latest 13 Wks Latest 5 Wks $ SHARE TREND BY SELECT ENERGY DRINK PRODUCT GROUP MEC Monster Ultra Brand Monster UVG • The successful launch of Ultra Vice Guav

  17. Slide 17: U.S. innovation

    U.S. INNOVATION BANG Sour Ropes 12/16oz REIGN STORM Tropical 12/12oz MONSTER Zero Sugar 12/24oz JUICE MONSTER Viking Berry 24/16oz KILLER BREW Mean Bean Loca Moca 12/15oz REIGN White Haze 12/16oz ULTRA Blue Hawaiian 24/16oz BANG Any Means Orange 12/16oz ADDITIONAL INNOVATION UNDER REVIEW

  18. Slide 18: LATAM

    LATAM LATAM

  19. Slide 19: LATAM beverage landscape

    SPARKLING SOFT DRINKS JUICE/JUICE DRINKS ENERGY DRINKS SPORT DRINKS WATER RTD TEA RTD COFFEE $ CHG YA $2.1B $875.9M $701.0M $366.2M $322.4M $248.5M $18.4M $ % CHG YA 3.5% 6.0% 12.6% 10.5% 2.2% 13.4% 10.0% $2.1B $875.9M $701.0M $366.2M $322.4M $248.5M $18.4M TOTAL NON-ALC BEVERAGE BY CATEGORY BEVERAG

  20. Slide 20: Brand performance LATAM all channels

    BRAND PERFORMANCE TOTAL LATAM ALL CHANNELS, LATEST 3-MONTHS Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama 3 Months ending 11/22/2024 in Constant Prices USD $ USD $ % Chg YA Unit Cases Unit Cases % Chg YA $ Shr $ Shr

  21. Slide 21: LATAM affordable energy price segments

    Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru and Bolivia Latest 3 Months Ending 11/22/2024 in USD Constant prices LATAM AFFORDABLE ENERGY Premium 60.7% Predator/Fury 5.3% All Other 94.7% Affordable 39.3% LATAM

  22. Slide 22: Energy category select LATAM markets value share

    Source: Nielsen ENERGY CATEGORY SELECT LATAM MARKETS, VALUE SHARE 53.3 31.0 9.7 5.0 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Sep-23 Nov-23 Jan-24 Mar-24 May-24 Jul-24 Sep-24 Nov-24 ARGENTINA BY BRAND | Value Share Monster Speed Red Bull Rockstar 39.2 0.4 37.3 15.8 1.7 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Se

  23. Slide 23: Guy Carling, President of EMEA & OSP

    GUY CARLING President of EMEA & OSP

  24. Slide 24: EMEA & OSP overview

    EMEA & OSP EUROPE, MIDDLE EAST AND AFRICA & OCEANIA AND SOUTH PACIFIC • 79 Markets • 19 Bottlers 12 Brand Families Kenya 56.4% Spain 46.1% Portugal 45.7% Norway 43.7% Latvia 36.8% Ireland 34.7% South Africa 30.7% Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (vari

  25. Slide 25: EMEA & OSP energy category

    EMEA & OSP ENERGY CATEGORY GlobalData (formerly known as Canadean) - Category is Energy Drinks, EMEA, Oceania and South Pacific, Annual Data last published Oct. 2024 SSD: Sparkling Soft Drinks PERFORMANCE BY CATEGORY ENERGY DRINKS BN USD CAGR 2020-24: +12.1% CAGR 2024-29: +6.0% CAGR 2020-29: +8.7% $

  26. Slide 26: EMEA & OSP non-alcoholic beverages snapshot

    $ SHARE CHANGE VS PRIOR YEAR Sparkling Soft Drinks 0.0% Water -0.5% Energy Drinks +0.5% RTD Tea +0.1% Juice / Juice Drinks -0.2% RTD Coffee +0.1% Sport Drinks +0.1% TOTAL NON-ALCOHOLIC BEVERAGE BY CATEGORY $ SHARE Sparkling Soft Drinks 44% Water 28% Energy Drinks 12% RTD Tea 5% Juice / Juice Drinks

  27. Slide 27: Category and MEC Nielsen EMEA & OSP

    CATEGORY AND MEC NIELSEN EMEA & OSP Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 12 Month periods ending in October 2024 – December 2024 Last 12 Months Energy Category MEC Monster Strategic & Affordable Brands Value Sales (€) €15.1bn €3.5

  28. Slide 28: Regional performance EMEA & OSP

    REGIONAL PERFORMANCE LAST 13 WEEKS NIELSEN € VALUE GROWTH VS PRIOR YEAR EMEA & OSP Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024 +9.5% +5.7% +30.4% +12.6% +7.6% +6.6% +34.7% +14.3% +9.

  29. Slide 29: Competitive overview EMEA & OSP

    Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024 COMPETITIVE OVERVIEW EMEA & OSP € Value Share Last 13 Weeks € Value Sales vs Prior Year % 23.4% 18.2% 3.8% 1.4% 35.1% 2.2% 4.0% 2.7% 0.7%

  30. Slide 30: Competitive overview Nielsen last 13 weeks

    Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024 COMPETITIVE OVERVIEW EMEA & OSP NIELSEN LAST 13 WEEKS Value Sales (€) Unit Sales Value Share (€) This Year Change vs Prior Year % Change v

  31. Slide 31: MEC brand portfolio EMEA & OSP

    Monster Nielsen Unit Sales, Last 12 Months ‘Core’ ‘Additions’ ‘Ultra’ ‘Juiced’ Affordable Brands Strategic Brands Most Recent Data Available: Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 12 Month periods ending in October 2024 – December 2024 MEC BRAND PORTFOLIO EME

  32. Slide 32: Monster in the FMCG top 10 brands Western Europe

    • MEC 26.7% € Value Share in Western Europe • MEC No.1 Value Share in Spain, Portugal and Norway • Driving Share from Multi-Channel Availability and Retail Space Gains Source: NielsenIQ Strategic Planner YTD Data to WE 01.12.2024 Countries included are DE, GB, ES, FR, BE, NL SE, PT & NO. Nielsen syn

  33. Slide 33: Great Britain

    Most Recent Data Available: Source: Nielsen Great Britain to 12/28/24 Fastest Growing Food & Drink Brand 2024 Monster was the largest contributor to food and drink value and volume growth according to The Grocer & NIQ “Top Products Survey 2024” +£103.6m +13.6% +9.0% +11.8% +7.6% Value Volume Nielsen

  34. Slide 34: Eastern Europe

    +4.2% +3.4% +5.7% +9.2% +14.4% +16.3% L52wks L13Wks L4wks Energy Monster € Value Sales vs Prior Year POLAND Leverage Local Marketing Assets for Market Relevance Hockey, Swiss League Speedway, Poland Burn Music Tour - Hungary • 31 Markets in the Region • MEC now a higher € value share than Red Bull i

  35. Slide 35: Africa and Middle East

    Predator Football Strategy: Global Asset + Local Ambassadors resonating with Consumers in Africa & Middle East Key Markets – Energy Category € Growth and MEC Share South Nigeria Africa Kenya Egypt Energy Category Last 13 Weeks € MEC € Share +79.6% 27.0% #2 30.1% #1 +10.7% 56.8% #1 +24.2% 12.5% #3 +1

  36. Slide 36: Oceania & South Pacific

    Table: Circana Australia, Total Measured Market, MAT to 12/29/2024 vs YA NARTD: Non-Alcoholic Ready to Drink Statements: Circana Australia Grocery Scan Excl. Campbells/Aldi MAT to 08/25/24; statements referring to absolute growth OCEANIA & SOUTH PACIFIC Monster is driving 38% of total Energy $ growt

  37. Slide 37: Brand marketing EMEA & OSP

    Leveraging Global Properties and Adding Regional & National Assets BRAND MARKETING EMEA & OSP

  38. Slide 38: Innovation – EMEA

    INNOVATION – EMEA BURN Orange Fire JUICE MONSTER Rio Punch LANDO NORRIS Zero Sugar ULTRA Ruby Red RELENTLESS Guava NALU Zero Sugar RESERVE Peaches N’ Creme VR46 Zero Sugar REIGN STORM Mango ADDITIONAL INNOVATION UNDER REVIEW

  39. Slide 39: Vice Chairman & Co-Chief Executive Officer

    Vice Chairman & Co-Chief Executive Officer

  40. Slide 40: Asia Pacific

    ASIA PACIFIC MEC Business In 20 Markets CHINA 5 Bottler / Distributor Groups Markets with MEC Value Share Leadership Japan: 58.1% South Korea: 52.7% 4 Brand Families Source: Intage Japan Convenience channel YTD through 11/30/24; Nielsen Korea Total Korea Offline YTD thru 11/30/2024. Value share.

  41. Slide 41: Japan maintaining market leadership

    JAPAN MAINTAINING MARKET LEADERSHIP PRODUCT PORTFOLIO MULTI-CHANNEL AVAILABILITY Existing Portfolio Full Shelf In Convenience Vending Machines On-Premise With 250mL MARKETING PLATFORMS Action Sports Music 2025 Planned Innovation Gaming New Juice Flavor Ultra Fantasy Ruby Red New Brand + + + Family M

  42. Slide 42: China steady growth of Monster

    CHINA STEADY GROWTH OF MONSTER CARBONATED / ± 6 RMB MARKETING PLATFORMS AVAILABILITY, VISIBILITY AND SAMPLING UFC & Under-The-Cap Campaign NON-CARBONATED / ± 5 RMB 330mL CAN 500mL PET Launched In 17 Provinces In 2024 Planned National Distribution Street Basketball Gas Station Image Store General Tra

  43. Slide 43: India Monster premium

    INDIA MONSTER - PREMIUM 350mL CAN / INR 125 MARKETING PLATFORMS 250mL PET INR 30 / 2025 EXPANSION AFTER DELHI PILOT Street Cricket League Partnership Gaming Motorsports 300mL CAN / INR 60 General Trade Shelf Existing Portfolio 2025 Innovation Supermarket General Trade Supermarket Eating & Drinking P

  44. Slide 44: Global Chief Marketing Officer

    Global Chief Marketing Officer

  45. Slide 45: Power of the portfolio

    POWER OF THE PORTFOLIO MONSTER ENERGY ULTRA JAVA REIGN STORM BANG MOTHER NOS REIGN BURN PREDATOR

  46. Slide 46: 2025 brand objectives

    2025 BRAND OBJECTIVES 1. GROW THE CORE 2. ATTRACT NEW CONSUMERS

  47. Slide 47: Grow the core

    GROW THE CORE

  48. Slide 48: Premium partnerships

    PREMIUM PARTNERSHIPS SuperMotocross

  49. Slide 49: Key renewals

    KEY RENEWALS • 5 Year Renewal • Center Octagon Premium Signage • UFC Logo Rights • Individual Fighter Partnerships • 2025 Renewal • Winter Games & Summer Games (2) • X Games Logo Rights • Premier Signage

  50. Slide 50: The original influencers

    THE ORIGINAL INFLUENCERS KEN BLOCK RALLYCROSS CHAMPION / ENTREPRENEUR VALENTINO ROSSI 9X MOTOGP CHAMPION ROB DYRDEK TV HOST / ENTREPRENEUR

  51. Slide 51: Brand ambassadors

    BRAND AMBASSADORS TY GIBBS NASCAR DRIVER TIGER WOODS GOLF LEGEND BRITTANY FORCE 2X NHRA TOP FUEL CHAMPION CHLOE KIM OLYMPIC AND X GAMES SNOWBOARD CHAMPION AYUMU HIRANO OLYMPIC GOLD MEDALIST RAYSSA LEAL SKATE PRODIGY NYJAH HUSTON STREET SKATE LEGEND ICE CUBE MUSIC & LIFESTYLE ICON ROB GRONKOWSKI 4X S

  52. Slide 52: 2024 Monster champions

    2024 MONSTER CHAMPIONS NYJAH HUSTON Paris Olympic Bronze Medalist GABRIEL MEDINA Surf Paris Olympic Bronze Medalist ALEX PEREIRA UFC Light Heavyweight Champion VALENTINA SHEVCHENKO UFC Flyweight Champion JON JONES 2024 UFC Heavyweight Champion CHLOE KIM 2024 X Games Superpipe Gold Medalist HAIDEN DE

  53. Slide 53: Formula One

    FORMULA ONE McLaren Team Wins 2024 Constructor Championship

  54. Slide 54: Retail execution – United States

    RETAIL EXECUTION – UNITED STATES 55 INNOVATION LOYALTY PROGRAMS GAMING MIAMI CHICAGO LOS ANGELES

  55. Slide 55: Retail execution – international

    RETAIL EXECUTION – INTERNATIONAL 56 MOTOGP SPAIN F1 SWEDEN UFC BRAZIL

  56. Slide 56: Retail execution – strategic brands

    RETAIL EXECUTION – STRATEGIC BRANDS 57 NOS BURN MOTHER UNITED STATES EUROPE AUSTRALIA

  57. Slide 57: Marketing – strategic brands

    MARKETING – STRATEGIC BRANDS MOTORSPORTS AUSTRALIAN DNA NOS MOTHER MUSIC BURN

  58. Slide 58: Retail execution – affordable energy

    RETAIL EXECUTION – AFFORDABLE ENERGY 59 PREDATOR / FURY CHINA HONDURAS EGYPT

  59. Slide 59: TH] Monster

    TH] Monster } AFFORDABLE ENERGY S. Ses /y)] =- 2 yas \ Ko: ny? ENERGY @ wae SY) (3) a : od ~ =

  60. Slide 60: Marketing – affordable energy

    MARKETING – AFFORDABLE ENERGY STREET CRICKET INDIA – 2024 SOCCER PITCH BRANDING MEXICO – 2024 GLOBAL ASSET CHELSEA FOOTBALL CLUB CONSUMER PROMOTION NIGERIA – FALL 2024 IN STORE ACTIVATION CHINA CHINA – 2024

  61. Slide 61: Attract new consumers

    > ATTRACT NEW CONSUMERS

  62. Slide 62: Diverse targets / demographics new consumers

    Diverse Targets / Demographics NEW CONSUMERS

  63. Slide 63: Gaming

    GAMING TEAM LIQUID 112M Followers ATLANTA FAZE 3.08M Followers GEN.G 1.01M Followers @Teep 1.9M Followers USA @Symfuhny 8.4M Followers USA @SkyrrozTV 4.9M Followers France/Mexico @Pow3r 4.7M Followers Italy TORONTO ULTRA 3.9M Followers BOSTON BREACH 6.6M Followers 294M+ Hours Watched 350K Attendees

  64. Slide 64: Music

    MUSIC TOP ARTISTS TOP TOURS & FESTIVALS ICE CUBE FISHER FRENCH MONTANA N.O.R.E SCOWL BUN B ANTHRAX SUICIDAL TENDENCIES DJ ENVY

  65. Slide 65: Social

    SOCIAL • 44.5 Million Social Followers • 1.9 Billion Paid Social Impressions • Viral Athlete/Ambassador Content 3.6M TikTok Followers +24% Growth 25.1M Facebook Followers 2.9M X Followers 9.4M Instagram Followers +8% Growth 3.4M YouTube Subscribers +7% Growth 49k Twitch Subscribers KEY HIGHLIGHTS So

  66. Slide 66: New consumers - brand personalities

    NEW CONSUMERS - BRAND PERSONALITIES KAI CENAT x A.M.P. MADELYN CLINE

  67. Slide 67: An ambassador team second to none

    AN AMBASSADOR TEAM THAT IS SECOND TO NONE TO KEEP UP WITH THE EVER-CHANGING DIVERSE CONSUMER BASE ONE OF THE IN CONSUMER PACKAGED GOODS THE MOST OF BRANDS IN ALL OF ENERGY THE POWER OF THE CLAW

  68. Slide 68: Chairman & Co-Chief Executive Officer

    Chairman & Co-Chief Executive Officer

  69. Slide 69: Monster Brewing Company reorganization

    MONSTER BREWING COMPANY REORGANIZATION • Renamed CANarchy Craft Brewery to Monster Brewing Company • Appointed new leadership team • President, Sales, Marketing, and National Accounts • Streamlined production - two facility closures • Reduced headcount

  70. Slide 70: Monster Brewing Company

    MONSTER BREWING COMPANY • Line Extensions: • Expansion Into New Categories: Cheladas • Exploring International Opportunities Non-Alcoholic Beer INNOVATION 24oz

  71. Slide 71: Marketing pillars

    MOTORSPORTS MUSIC PARTY LIFESTYLE MARKETING PILLARS NATIONAL MARKETING MOTORsports | Endorsers | digital BEAST WINNING NASCAR Trimester 1 Trimester 2 Trimester 3 SPONSORSHIPS Enter to Win Enter to Win ONE LUCKY WINNER WILL BE JOINED BY A BUCCANEERS ALUMNI PLAYER AND BREW THEIR OWN TAPROOM EXCLUSIVE

  72. Slide 72: Paul Dechary, EVP & General Counsel

    PAUL DECHARY EVP & General Counsel

  73. Slide 73: Sustainability report

    SUSTAINABILITY REPORT At Monster we aim to use fewer resources in the production and sale of our beverages. We recognize the impact our business can have on the planet, as well as the impact the planet can have on our business. More than 97% of Monster products are packaged in 100% recyclable alumin

  74. Slide 74: Global philanthropic support

    GLOBAL PHILANTHROPIC SUPPORT 2024 HIGHLIGHTS • NFL Star Rob Gronkowski Poland Troops Visit • Supported Enlisted Aide of the Year Award • Supported 10th Anniversary Invictus Games Celebration • Fort Meyer Old Guard Gyms’ Rehab HUMANITARIAN AID Provided Hurricane Relief to employees and the local comm

  75. Slide 75: California wildfire relief

    CALIFORNIA WILDFIRE RELIEF Donated over 4,000 cases of energy drinks and Monster Tour Water – and counting. Provided jackets, thermal clothing, hats, socks and other warm gear to firefighters and displaced fire victims. SUPPORTING OUR COMMUNITY AND FIRST RESPONDERS

  76. Slide 76: Tom Kelly, Chief Financial Officer

    TOM KELLY Chief Financial Officer

  77. Slide 77: Monster Beverage reported net sales 2003-2023

    $110 $180 $349 $606 $904 $1,034 $1,143 $1,304 $1,703 $2,061 $2,246 $2,465 $2,723 $3,049 $3,369 $3,807 $4,201 $4,599 $5,541 $6,311 $7,140 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 MONSTER BEVERAGE CORPORATIONREPORTED NET SALES ($ IN MILLI

  78. Slide 78: Solid financial results

    FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2024, THE COMPANY REPURCHASED APPROXIMATELY 72.2 MILLION SHARES OF ITS COMMON STOCK AT AN AVERAGE PRICE OF $52.70 PER SHARE. SOLID FINANCIAL RESULTS 32 CONSECUTIVE YEARS OF INCREASED SALES SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992. ACHIEVED

  79. Slide 79: Question and answer session to begin shortly

    QUESTION AND ANSWER SESSION TO BEGIN SHORTLY

  80. Slide 80: LANDO oe

    LANDO oe

Monster Beverage — Investor Day (January 2025) on 6ix