Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Day (December 2025)
84 slides from Monster Beverage's investor day presentation, Dec 2, 2025
Slide 1: Monster Beverage Corporation
BEVERAGE CORPORATION 4 ' bl Come > — = 2 . mm 8 S _ LANDO NORRIS _ 2 VALENTINA SHEVCHENKO ma HongTes honigTes noes ——— Minter |]
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including r
Slide 3: Distribution: Monster Energy Products
DISTRIBUTION MONSTER ENERGY PRODUCTS
Slide 4: Distribution: Affordable Energy Products
DISTRIBUTION AFFORDABLE ENERGY PRODUCTS
Slide 5: Monster distribution by countries and territories
MONSTER IS NOW DISTRIBUTED IN 138 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 57 COUNTRIES AND TERRITORIES. REIGN IS NOW DISTRIBUTED IN 27 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 36 COUNTRIES AND TERRITORIES. ONE OR MORE OF THE COMP
Slide 6: Global Energy Drink Forecast
• GlobalData forecasts a 5-year compound annual growth rate (CAGR) of 8.0% of global off-trade retail sales of energy drinks through 2030. GLOBAL ENERGY DRINK FORECAST Source: GlobalData total off trade retail sales and forecast of energy drinks; Extracted 11/26/2025, reflecting current Q2-2025 proj
Slide 7: Key Themes & Takeaways
KEY THEMES & TAKEAWAYS • The global energy drink category remains healthy and is growing. • Monster continues to gain market share in many markets globally. • Monster is well-positioned in this category, with a diverse portfolio appealing to a broad range of consumers. • Our marketing messaging cont
Slide 8: Rob Gehring, Chief Growth Officer
ROB GEHRING Chief Growth Officer
Slide 9: United States and Canada
MEC Value $ Share Leadership 66 Coca-Cola Bottlers 6 Brand Families United States 34.7% Canada 36.3% Source: Nielsen Total US xAOC + Conv 4 weeks ending October 25, 2025 TNA Energy; Nielsen Total Canada All Channels 4 weeks ending November 1, 2025 UNITED STATES AND CANADA
Slide 10: Beverage Landscape: Dollar Volume
ENERGY DRINKS SPARKLING SOFT DRINKS WATER JUICE/JUICE DRINKS RTD TEA RTD COFFEE SPORT DRINKS $ CHG YA $2.2B $1.8B $327.4M $54.4M -$61.4M -$149.4M -$225.2M $ % CHG YA 10.9% 4.3% 1.3% 0.5% -1.4% -5.9% -2.2% $2.2B $1.8B $327.4M $54.4M -$61.4M -$149.4M -$225.2M TOTAL NON-ALC BEVERAGE BY CATEGORY SPARKLI
Slide 11: Beverage Landscape: Unit Volume
ENERGY DRINKS SPARKLING SOFT DRINKS RTD COFFEE RTD TEA WATER JUICE/JUICE DRINKS SPORT DRINKS UNIT CHG YA 539.2M -25.9M -34.6M -46.5M -106.9M -107.1M -112.1M UNIT % CHG YA 8.4% -0.2% -5.4% -3.1% -1.3% -2.7% -3.5% 539.2M -25.9M -34.6M -46.5M -106.9M -107.1M -112.1M TOTAL NON-ALC BEVERAGE BY CATEGORY •
Slide 12: Brand Performance, Total US All Channels
Source: Nielsen Total US xAOC + Conv 13 weeks ending 11/15/2025 TNA Energy BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS, LATEST 13-WEEKS Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA Units Shr Units Shr Chg YA TNA ENERGY $6,043,591,564 10.7% 1,806,261,780 7.7% 100.0 0.0 100.0 0.0 MEC $2
Slide 13: Brand Performance, Total US Convenience
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE, LATEST 4-WEEKS Source: Nielsen Total US Conv 4 weeks ending 11/15/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA Units Shr Units Shr Chg YA TNA ENERGY $1,080,849,153 3.8% 340,366,889 1.6% 100.0 0.0 100.0 0.0 MEC $403,552,025 7.
Slide 14: Share Trends
0 5 10 15 20 25 30 35 40 JAN 24 FEB 24 MAR 24 APR 24 MAY 24 JUN 24 JUL 24 AUG 24 SEP 24 OCT 24 NOV 24 DEC 24 JAN 25 FEB 25 MAR 25 APR 25 MAY 25 JUN 25 JUL 25 AUG 25 SEP 25 OCT 25 MEC MONSTER RED BULL CELSIUS ALANI NU GHOST C4 ROCKSTAR Source: Nielsen Total US xAOC + Conv TNA Energy SHARE TRENDS TOTA
Slide 15: Revenue Growth Management
REVENUE GROWTH MANAGEMENT CHANNEL PORTFOLIO CONSUMER PROFITABLE GROWTH
Slide 16: NARTD Pricing 2022-2025
42.0% 36.2% 28.2% 27.9% 19.4% 17.1% 9.8% SSD Sport Drinks RTD Tea JC/JD Water Energy Drinks RTD Coffee AVG 192OZ EQ PRICE % CHG 4YA NARTD PRICING 2022-2025 YTD Source: Nielsen Syndicated database Total US xAOC + Conv YTD ending 11/15/25
Slide 17: Power of the Consumer
POWER OF THE CONSUMER 13% of MEC shoppers are new to the energy drink category, contributing an incremental $276M in category growth. Source: Numerator Insights Total Commerce 52 weeks ending 10/26/2025 n = 48,049 MEC Shoppers 2x+ trips 82.9 52.0 MEC Energy Drink Shoppers Energy Drink Shoppers Avg.
Slide 18: Innovation Drives Our Core
INNOVATION DRIVES OUR CORE Discontinued 2024 Established Innovation 2025 $1,898M $35M $205M -$68M $2,071M 119% of growth Ultra, Juice, and Zero Sugar Q3 Portfolio Contributions to Growth ($M) Source: Nielsen TNA | Total US | Q3 2025 Week Ending 9.27.25
Slide 19: U.S. Innovation 2026
U.S. INNOVATION 2026 ULTRA Punk Punch 16oz ULTRA Wild Passion Blue Hawaiian 12oz MONSTER SHOT Strawberry Shot ZS Strawberry Shot 16oz FULL THROTTLE Red Apple 16oz NOS Grand Prix Guava 16oz JUICE Voodoo Grape 16oz REIGN Watermelon Sour Gummy 16oz BANG Lime Pop Drop 16oz MONSTER Zero Sugar Lando Norri
Slide 20: Guy Carling, President of EMEA & OSP
GUY CARLING President of EMEA & OSP
Slide 21: EMEA & OSP
EMEA & OSP EUROPE, MIDDLE EAST AND AFRICA & OCEANIA AND SOUTH PACIFIC • 80 Markets • 19 Bottlers Markets with MEC Share Leadership 14 Brand Families Spain 45.1% Most Recent Data Available: Source: Circana Australia to 10/26/2025; Nielsen data (various EMEA countries) 13 Week periods ending in Septem
Slide 22: Beverage Landscape EMEA & OSP
+€1.3 +€1.1 +€1.1 +€0.4 +€0.1 +€0.1 SSD Water Energy Juice Tea Sports Drinks BEVERAGE LANDSCAPE EMEA & OSP Nielsen Data YTD to September 2025 NON-ALCOHOLIC BEVERAGES SNAPSHOT 2025 € SHARE CHANGE VS PRIOR YEAR Sparkling Soft Drinks -0.3% Water +0.1% Energy Drinks +0.8% Juice -0.5% Tea -0.1% Sports Dr
Slide 23: Category & MEC Nielsen EMEA & OSP
CATEGORY & MEC NIELSEN EMEA & OSP Most Recent Data Available: Source: Circana Australia to 10/26/2025; Nielsen data (various EMEA countries) YTD ending in September 2025 – October 2025 YTD Energy Category MEC Monster Strategic & Affordable Brands Value Sales (€) €15.3bn €3.8bn €2.9bn €823.4m Value S
Slide 24: Regional Performance
REGIONAL PERFORMANCE LAST 13 WEEKS NIELSEN € VALUE GROWTH VS PRIOR YEAR Most Recent Data Available: Source: Circana Australia to 10/26/2025; Nielsen data (various EMEA countries) 13 Week periods ending in September 2025 – October 2025 +10.9% +11.1% +24.1% +20.3% +24.5% +23.1% +31.6% +25.7% +26.4% +2
Slide 25: Competitive Overview EMEA & OSP
Most Recent Data Available: Source: Circana Australia to 09/28/2025; Nielsen data (various EMEA countries) 13 Week periods ending in August 2025 – October 2025 Others* = Lucozade, Hell, V, Fearless, Rockstar, Celsius and Sting combined COMPETITIVE OVERVIEW EMEA & OSP 24.6% 19.1% 4.0% 1.6% 33.4% 3.4%
Slide 26: MEC Portfolio EMEA & OSP
MEC PORTFOLIO EMEA & OSP Most Recent Data Available: Source: Circana Australia to 10/26/2025; Nielsen data (various EMEA countries) 12 Month periods ending in September 2025 – October 2025 MONSTER CORE ADDITIONS ULTRA JUICED AFFORDABLE BRANDS STRATEGIC BRANDS Unit sales, last 12 months Monster 62% S
Slide 27: Consumer Insights EMEA & OSP
Recruit New consumers Over 1/4 of energy drinkers have entered the category in the last 12 months 31% of Monster consumers are new to the category over the last 12-months Repeat Purchase frequency Monster consumers drink more frequently than the category average 30% of Monster drinkers consume over
Slide 28: Energy Consumption Occasions
Energy is consumed across all day parts Monster consumption over-indexes relative to the category Energy used for multiple occasions Monster over-indexes Relax at home 30% 32% With food 29% 33% Gaming 18% 24% Travelling & on-the-go 52% 56% Working / Studying 34% 39% Workout / Sports 40% 44% Social o
Slide 29: Innovation EMEA & OSP
• Monster Valentino Rossi Zero Sugar available in 12 markets Q3 YTD • 1 further market in Q4, 17 more markets in 2026 Q1- Q3 2025 innovation launches (189) JUICED: 50 STRATEGIC : 23 ULTRA: 59 CORE: 5 ADDITIONS : 52 • Ultra Strawberry Dreams available in 40 markets Q3 YTD • L13W Nielsen Value Sales €
Slide 30: Performance of Existing SKUs
Platform Lead SKUs Value +26.4% L13W 38% 62% Nielsen value contribution to growth L13W 2025 Innovation Existing SKUs Nielsen Data to August 2025 – October 2025 PERFORMANCE OF EXISTING SKUs EMEA & OSP
Slide 31: Growth of Ultra & Juiced Platforms
Nielsen Data to September 2025 – October 2025 Monster Ultra L13W Value Sales Growth vs. PY MONSTER ULTRA: • L13W Value Sales +46.8% vs. PY • 53% of total Monster L13W Value Sales growth • 6.5% Value Share L13W (+1.5ppts vs. PY) MONSTER JUICED: • L13W Value Sales +23.0% vs. PY • 27% of total Monster
Slide 32: Lando Norris Available in 27 Markets
6,178 4,867 5,519 16,563 July August September Q3 '25 Nielsen value sales (€000s) • Lando Norris Zero Sugar available in 27 markets Q3 YTD • 8% of Monster L13W Value Sales growth • 19% of total NPD Value Sales in L13W across EMEA & OSP • 8 further markets to launch in Q4 2025 • 26% consumers new to
Slide 33: Monster in FMCG Top 10 Brands
• MEC 29.2% € Value Share in Western Europe • MEC No. 1 Value Share in Spain, Portugal and Norway • Driving Share through Multi-Channel Availability and Retail Space Gains Monster in the FMCG Top 10 brands (Western Europe) • Monster is now the 5th largest FMCG brand, ahead of Pepsi, Heinz, Heineken
Slide 34: Country performance in EMEA
Most Recent Data Available: 34 Source: NielsenIQ data (various EMEA countries) [13 week] periods ending in September 2025 – October 2025 € Value Sales vs Prior Year Poland +12.7% +13.8% +13.0% +25.8% +27.3% +27.2% L52W L13W L4W Energy Monster 15.6% 18.1% 19.7% 23.5% Jan-23 Apr -23 Jul-23 Oct-23 Jan-
Slide 35: Predator Continues to Gain Share in Africa
PREDATOR CONTINUES TO GAIN SHARE IN AFRICA Most Recent Data Available: Source: Nielsen data (South Africa, Kenya, Egypt, Morocco and Nigeria) various periods ending in September 2025 – October 2025. Predator sales also include Fury sold in Egypt. PCC consumption based on extrapolated Nielsen data of
Slide 36: 360 Leverage of F1: McLaren & Lando Norris
360o LEVERAGE OF F1: McLAREN & LANDO NORRIS EMEA & OSP
Slide 37: Emelie Tirre, Chief Commercial Officer
EMELIE TIRRE Chief Commercial Officer
Slide 38: Latin America
Top Brands • 41 Markets • 36 Coca-Cola Bottlers LATIN AMERICA Excluded Brands: Java, Reign & Reign Storm in PR, Full Throttle in Trinidad & Tobago Source: Nielsen Retail Index YTD Oct‘25 BR MX CL AR/ September ‘25 UY PY/ August-September ‘25 PR Markets with MEC Value $ Share Leadership YTD Brazil: 4
Slide 39: Beverage Landscape LATAM
12.4% 11.1% 14.1% 21.6% 13.3% 9.1% 7.3% 16.9% NARTD TOTAL SPARKLING SOFT DRINKS WATER ENERGY DRINKS RTD TEA JUICE/JUICE DRINKS RTD COFFEE SPORT DRINKS PERFORMANCE BY CATEGORY $ CAGR (2020-2025) SPARKLING SOFT DRINKS 66.1% WATER 17.3% ENERGY DRINKS 7.7% SPORT DRINKS 4.5% RTD TEA 2.4% JUICE/JUICE DRIN
Slide 40: LATAM Energy Category
LATAM ENERGY CATEGORYTOTAL LATAM ALL CHANNELS, 2025, VALUE SALES (USD) Source: Global Data 2025 | Off-Premise & On-Premise | Total LATAM | USD Constant Prices | Data published July 2025 Source: Nielsen YTD October Segment Mix | $ Sales | Total LATAM: BR, MX, CL, AR, GT, CR, HN, SV, PA, NI, CO, EC EN
Slide 41: Premium Energy Segment LATAM
Source: Nielsen YTD October Segment Mix | $ Premium Sales | Total LATAM: BR, MX, CL, AR, GT, CR, HN, SV, PA, NI, CO, EC IN-TRADE EXECUTION & ACTIVATION % VALUE SHARE WITHIN PREMIUM ENERGY DRINK SEGMENT LEAD SKUS BY BRAND FAMILY 55% 78% 56% 60% 45% 15% 11% 36% Brazil Mexico Argentina Total LATAM Mons
Slide 42: Brazil Energy Drink Category
BRAZIL ENERGY DRINK CATEGORY Source: Nielsen YTD October 2025 | $ Sales | Brazil | Monster Tea and Reign not shown (0.7 share) Source: LATAM Per Cap Consumption – CATMAN Nielsen L12M & Global Data 2025 Regional Data CATEGORY GROWTH DRIVEN BY MONSTER MONSTER MAINTAINS $ SHARE LEADERSHIP 43.8% PRODUCT
Slide 43: Mexico Energy Drink Category
MEXICO ENERGY DRINK CATEGORY Source: Nielsen YTD October 2025 | $ Sales | Mexico Source: LATAM Per Cap Consumption – CATMAN Nielsen L12M & Global Data 2025 Regional Data CATEGORY GROWTH DRIVEN BY BOTH MONSTER & PREDATOR MONSTER MAINTAINS YTD $ SHARE LEADERSHIP 31.4% GROWTH IN ENERGY DRINK CONSUMPTIO
Slide 44: Philippe Wothke, Chief Commercial Officer, APAC
PHILIPPE WOTHKE Chief Commercial Officer, APAC
Slide 45: APAC
Source: Intage Japan Convenience channel YTD through 10/31/24; Nielsen Korea Total Korea Offline YTD thru 10/31/2024. Value share. CHIN A APAC • 18 Markets • 8 Bottlers / Distributor Groups 5 Brand Families Japan: 58.6% South Korea 50.1% Markets with MEC Value $ Share Leadership YTD
Slide 46: Beverage Landscape APAC
TOTAL NON-ALCOHOLIC BEVERAGE CATEGORY PERFORMANCE BY CATEGORY $ SHARE • In 2025, the Asia Pacific market for non-alcoholic ready-to-drink beverages is forecasted to generate ~$330 billion in retail sales. Source: GlobalData (formerly known as Canadean) Annual Data published July 2025. (SSD: Sparklin
Slide 47: APAC Energy Category
ENERGY DRINK PER CAPITA CONSUMPTION IN NUMBER OF 8 OZ SERVINGS ENERGY DRINK CATEGORY BY SEGMENT $ SHARE ENERGY DRINK CATEGORY IN BILLIONS OF USD $ APAC ENERGY CATEGORYTOTAL APAC ALL CHANNELS, 2025, VALUE SALES (USD) Source: GlobalData (formerly known as Canadean) Annual Data published July 2025. 12
Slide 48: Premium Energy Segment APAC
Source: Year-To-Date by end of September or October as available; Value Share • Intage / Nielsen: Japan (CVS), Turkey / India / South Korea (Total Offline), Taiwan / Hong Kong / Singapore / Malaysia (Modern Trade) • GlobalData / MEC Internal Estimate: China, Kazakhstan and Vietnam IN-TRADE EXECUTION
Slide 49: Japan Energy Drink Category
JAPAN ENERGY DRINK CATEGORY CATEGORY GROWTH DRIVEN BY MONSTER MONSTER MAINTAINS LEADERSHIP CATEGORY HAS POTENTIAL FOR GROWTH PRODUCT PORTFOLIO % VALUE GROWTH VS. PY ENERGY DRINKS PER CAPITA CONSUMPTION IN NUMBER OF 8 OZ SERVINGS • Energy drink category is 6% of total NARTD • Energy drink per cap con
Slide 50: Japan Monster Overview
JAPAN MONSTER OVERVIEW GROW THE ENERGY DRINK CATEGORY AS SHARE LEADER DRIVE FREQUENCY AMONG LIGHT USERS THROUGH COUPON PROMO EXPANDED MARKETING PLATFORMS TO RECRUIT NEW USERS INNOVATIONS TO TAP INTO NEW USER SEGMENTS GROW BUSINESS THROUGH NON-CVS CHANNELS On-Premise Supers Vending Reign Storm 250ml
Slide 51: China Energy Drink Category
CHINA ENERGY DRINK CATEGORY ENERGY DRINK CATEGORY LARGELY IN AFFORDABLE NON-CARBONATED SEGMENT Premium 1% Affordable Non-Carbonated 99% WE REMAIN OPTIMISTIC ABOUT THE PROSPECTS FOR OUR BRANDS IN CHINA. CAGR 2020-25: +5.1% • Energy drink category is 5% of total NARTD • Energy drink per capita consump
Slide 52: China Monster Overview
CHINA MONSTER OVERVIEW MONSTER IN-TRADE EXECUTION MARKETING ACTIVATION PREDATOR IN-TRADE EXECUTION PORTFOLIO PORTFOLIO MARKETING ACTIVATION 500mL PET 330mL CAN Build Rate Of Sales Targeting Blue-Collar Consumers Modern Trade Display E-Commerce Full Case Convenience Store Rack General Trade Cooler St
Slide 53: India Energy Drink Category
INDIA ENERGY DRINK CATEGORY Source: GlobalData (formerly known as Canadean) Annual Data published July 2025. Category Segmentation based on Nielsen’s YTD Sept 2025 ENERGY DRINK CATEGORY IN BILLIONS OF USD MARKETING PLATFORMS DISTRIBUTION & EXECUTION MONSTER BUSINESS Affordable 56% of ED Premium 27%
Slide 54: Dan McHugh, Chief Marketing Officer
DAN McHUGH Chief Marketing Officer
Slide 55: Portfolio Advantage
PORTFOLIO ADVANTAGE MONSTER ENERGY MONSTER ULTRA JAVA MONSTER NOS REIGN REIGN STORM BANG BURN MOTHER PREDATOR
Slide 56: Brand Objectives
BRAND OBJECTIVES GROW THE CORE ATTRACT NEW CONSUMERS
Slide 57: Premium Partnerships
PREMIUM PARTNERSHIPS SuperMotocross
Slide 58: Global Reach
|” GLOBAL REACH ———" UFC om: ae Championship" at tinack CALL DUTY
Slide 59: Brand Ambassadors
BRAND AMBASSADORS TY GIBBS NASCAR DRIVER TIGER WOODS GOLF LEGEND BRITTANY FORCE 2X NHRA TOP FUEL CHAMPION CHLOE KIM SNOWBOARD CHAMPION AYUMU HIRANO OLYMPIC GOLD MEDALIST RAYSSA LEAL SKATE PRODIGY NYJAH HUSTON STREET SKATE LEGEND ROB GRONKOWSKI 4X SUPERBOWL CHAMPION LANDO NORRIS F1 MCLAREN DRIVER ICE
Slide 60: New Ambassadors
LUKE KUECHLY NEW AMBASSADORS DRUSKI MAXX CROSBY ZAC BROWN CREATOR / MUSICIAN / COMEDIAN NFL PLAYER COUNTRY MUSIC ARTIST GRAMMY AWARD WINNER FORMER NFL PLAYER
Slide 61: Lando Norris Launch and Pop-Up
LANDO NORRIS LAUNCH AND POP-UP AUSTIN, TX - F1
Slide 62: Retail Execution – U.S.
RETAIL EXECUTION – U.S. INNOVATION LOYALTY PROGRAMS GAMING
Slide 63: Retail Execution – International
RETAIL EXECUTION – INTERNATIONAL UFC F1 MOTOGP BRAZIL AUSTRALIA HUNGARY
Slide 64: Retail Execution – Strategic Brands
RETAIL EXECUTION – STRATEGIC BRANDS NOS BURN MOTHER UNITED STATES EUROPE AUSTRALIA
Slide 65: Marketing – Strategic Brands
MARKETING – STRATEGIC BRANDS MOTORSPORTS MUSIC AUSTRALIAN DNA
Slide 66: Affordable Energy Markets
AFFORDABLE ENERGY MARKETS MARKETS Afghanistan Algeria Azerbaijan Botswana China Comoros Eswatini Ethiopia Ghana India Iraq Jordan Kenya Lesotho Mexico Morocco Mozambique Namibia Nigeria Philippines Poland Saudi Arabia South Africa Turkey Uganda Zambia Zimbabwe Bolivia Costa Rica Ecuador Egypt El Sal
Slide 67: Affordable Energy: LATAM, China, India
AFFORDABLE ENERGY LATAM CHINA INDIA
Slide 68: Affordable Energy
J it ] ii MONITER AFFORDABLE ENERGY NIewRIGM) ENERGY ENERG as s ‘ GH Carre CONTE §
Slide 69: Affordable Energy Marketing
AFFORDABLE ENERGY MARKETING STREET CRICKET INDIA SOCCER PITCH BRANDING MEXICO GLOBAL ASSET CHELSEA FOOTBALL CLUB CONSUMER PROMOTION NIGERIA IN STORE ACTIVATION CHINA CHINA
Slide 70: Attract New Consumers
ATTRACT NEW CONSUMERS FEMALE CONSUMERS 12oz CANS SAMPLING
Slide 71: Gaming
GAMING THE MOST POPULAR GAME, TEAMS, STREAMERS & EVENTS OPTIC THE MOST POPULAR GAME EVENTS LVNDMARK SWEEETTAILS TEEP AMBASSADORS
Slide 72: Music
MUSIC MUSIC & LIFESTYLE RECRUITS NEW CONSUMERS & GROWS OUR BASE ARTISTS & AMBASSADORS EVENTS CONTENT
Slide 73: Social
SOCIAL 54.1M SOCIAL FOLLOWERS 1.8B SOCIAL IMPRESSIONS Source: Brandwatch and Native Platforms as of 10/31/2025 | YTD | 1/1/2025 - 10/31/2025 Property: Reign Storm, Monster Energy, Monster Army, Nos Energy, Reign Body Fuel, Full Throttle Energy, Monster Girls, Bang Energy, Monster Music, Monster Gami
Slide 74: Portfolio Expansion: Ultra, Storm, FLRT
PORTFOLIO EXPANSION ULTRA STORM FLRT
Slide 75: Ultra Momentum
| ULTRA MOMENTUM ZERO ULTRA } a ——_
Slide 76: Ultra Momentum In Store Activation Campaign
ULTRA MOMENTUM IN STORE ACTIVATION CAMPAIGN
Slide 77: }} | mongter
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Slide 78: Meet your new crush in a can, get ready to with energy.
Meet your new crush in a can, get ready to with energy.
Slide 79: Global Icon
GLOBAL ICON A WORLD-CLASS AMBASSADOR ROSTER 550+ GLOBAL AMBASSADORS INDUSTRY LEADING SPONSORSHIPS ONE OF ENERGY’S MOST DIVERSE BRAND PORTFOLIO RELENTLESS INNOVATION FOR A RAPIDLY EVOLVING CONSUMER WORLD
Slide 80: 2026 Innovation
LINE EXTENSIONS NEW ENTRIES 10% ABV 19.2oz Beer extensions & Seasonal Rotations Tex - Mex Lager Spirit RTD 4.5% ABV MONSTER BREWING COMPANY 2026 INNOVATION
Slide 81: Mike Rodriguez, Chief Operating Officer
MIKE RODRIGUEZ Chief Operating Officer
Slide 82: Monster End to End Network
MONSTER END TO END NETWORK Our supply chain is complex, interconnected, and built for speed — requiring advanced technologies and data-driven decisioning to operate efficiently at scale CUSTOMER CHANNELS NEW PRODUCT DEVELOPMENT DEMAND & SUPPLY PLANNING INNOVATE & PLAN SOURCE MAKE FULFILL TO MARKET I
Slide 83: Monster End to End Network
CUSTOMER CHANNELS INNOVATE & PLAN SOURCE MAKE Procurement & Supplier Management Manufacturing & Internal Quality Warehouse & Inventory Distributors (Domestic & International) Sell out & Consumption Market insights, Innovation & Planning MEC WAREHOUSE/DC SUPPLIERS MEC PLANTS + CO-PACKERS Global Quali
Slide 84: Monster Beverage Corporation
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