Mixed Martial Arts Group Limited · AMEX:MMA
Mixed Martial Arts — Alta Global Group — Investor Presentation (April 2024)
32 slides from Mixed Martial Arts's investor presentation, Apr 12, 2024
Slide 1: Alta Global Group Limited Corporate Presentation
ALTA Alta Global Group Limited Corporate Presentation NYSE: MMA A, attaglobalgroup.com Laura Sanko UFC Commentator | Daniel Cormier 2 Division UFC World Champion A
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical fac
Slide 3: Slide 3
Slide 4: Round 1: Establishing Distance
Round 1: Establishing Distance “When a fighter feels out their opponent in the early stages of the bout” ALTA
Slide 5: Our Thesis
Our Thesis The most valuable company in the MMA vertical will be the one that converts 640 million fans to participants. We believe ALTA will be this company
Slide 6: The sector is significant and growing fast
The sector is significant and growing fast, so Alta only need capture a small part of the market to build a very valuable company 6 40 MI GLOBAL FANS OF UFG (2) + ‘MMA IS THE FASTEST atper YouGov 2023 GROWING SPORT FINANCIALLY IN THE LAST FIVE YEARS TRAINING MARTIAL ARTS => . AND COMBAT SPORTS IN TH
Slide 7: We have a simple business model that is CapEx light and highly scalable
We have a simple business model that is CapEx light and highly scalable - Exclusive Masterclasses - Seminars & Events - Community Interaction Community - Subscription Memberships - Payment Processing - Gym - Data & Coach Profiles ALTA - Warrior Training Program - UFC Fight Fit Program - In Gym Train
Slide 8: That solves the key challenges for all sector stakeholders
That solves the key challenges for all sector stakeholders Fans - | want skin in the game! - Monetize my fan knowledge - On-demand interactions with my idols Gym Operators - How do | earn more? - Severely time poor - Member retention ALTA Participants - Right community for me? - What goals do | want
Slide 9: We have built iconic partnerships with the most exciting and respected identities
We have built iconic partnerships with the most exciting and respected identities in MMA who amplify our brand and drive platform adoption Brand Ambassadors We have secured high profile brand ambassadors and investors with 6OM+ social media followers to generate even more hype and reach Authentic Br
Slide 10: Social Media Stream
Social Media Stream > Our Brand Ambassador Laura Sanko exclusively interviews John Kavanagh post UFC 264 on Alta’s Instagram Live Stream following the shock ending to Conor McGregor's fight Social Media Post > Our Brand Ambassador - Daniel Cormier did an Instagram story from his gym, highlighting th
Slide 11: Our product suite enables participation to occur on a spectrum
Our product suite enables participation to occur on a spectrum, with gym & coach subscriptions to be added mid 2024 Alta Programs / UFC Fit Programs » US$250-550/mth » 10-20 week immersive training programs designed by top coaches Revenue Model - revenue share with gym partners In-Gym Training & Coa
Slide 12: Welcome Back
Welcome Back Your current membership
Slide 13: We will continue to innovate to provide our members with attractive products
And we will continue to innovate to provide our members with attractive products and experiences You're checked in! Utilizing web experiences, native applications, dashboards and wearables, ALTAs end-to-end ecosystem will digitally enable and engage Fans, Participants, Coaches and Gyms ALTA 12.
Slide 14: Why gym operators and coaches partner with Alta
\Why gym operators and coaches partner with Alta : me Online & In-Gym Training Trusted Partner New Revenue Gyms and coaches partner with Alta Alta is a trusted partner to some of the We generate millions of dollars of new to access to our proprietary programs highest profile coaches and martial reve
Slide 15: $ o UFC Commentator and
$ o UFC Commentator and ALTA BP nossedar + rt >
Slide 16: The growth of our platform is aligned to delivering utility to the gym owner and coach
The growth and success of our platform is perfectly aligned to delivering utility to the gym owner and coach Importantly, growing sector participation benefits all stakeholders through increased revenues and more customers ALTA 15.
Slide 17: Our US expansion strategy is refined from our key learnings to date
Our US expansion strategy is refined from our key learnings to date we x Playbook Learnings Implement learnings from the US, AUS, NZ, UK & IRE growth to date. —_ Data Driven Approach Prioritize cities with > 1m population and have a concentration of martial arts academies. ALTA GP aai Establish Key
Slide 18: Nick Langton
Nick Langton Founder & CEO. 25+ years experience in capital markets, wealth advisory and technology startups as a founder, CEO, private capital investor and non executive director. BEc, GradDip Fin Jonathan Hart Alta Director & Company Secretary 20+ years experience in corporate advisory and corpora
Slide 19: Round 2: Forward Pressure
Round 2: Forward Pressure “The moment the more aggressive combatant starts taking control of the fight” ALTA 18.
Slide 20: We have amassed a substantial user base with strong digital engagement
\We have amassed a substantial user base with strong digital engagement 15M 5M 530K TOPS 450K 10,000 2,700 (As at November 2023 (actuals) across TrainAlta.com, MixedMartialArts.com and Steppen. MONTHLY VIEWS SOCIAL MEDIA FOLLOWERS USER PROFILES IN GLOBAL SEARCH USA& RANKED FOR MMA Canada Active Terr
Slide 21: Over the last months, we have significantly expanded our Platform
Over the last 8 months, we have significantly expanded our Platform Teetneenteaxy through product innovation, footprint growth and strategic M&A (aati @aimnatiy events and seminars Acquired assets of Steppen Pty Ltd, a fitness technology company February 2024 Enterprise UFC Fit MMA Program 7 . Inter
Slide 22: We have aggressively grown our Published and Active Gym footprint
We have aggressively grown our Published and Active Gym footprint Our focus in the next 12 months is to further accelerate footprint growth simultaneous with increasing Active Gyms servicing Alta Members Active Gym Footprint by Region 4,427 4,191 = [| bs a 2186 544 379 221 149 July September Novembe
Slide 23: We have built a significant database of athlete profiles
We have built a significant database of athlete profiles, potential content creators and tutorial libraries 5,645+ | 9,870+ Potential content Professional and amateur creators profiles fighter profiles (i) As at November 2023 (actuals) across TrainAlta.com, MixedMartialArts.com and Steppen. ALTA 3,5
Slide 24: In late 2023, we completed two transformational acquisitions
In late 2023, we completed two transformational acquisitions and we will target other strategic M&A opportunities in 2024 and beyond ] | MxepMarrtiatArts.com Mixedmartialarts.com (October 2023) > An influential player in MMA digital media, offering a novel platform for fans, practitioners and enthus
Slide 25: We have proven our Warrior Training Programs deliver strong unit economics
We have proven our Warrior Training Programs deliver strong actual “per program” unit economics across hundreds of programs globally US$24k Gross Revenue per program 24 x $1,004 > “ USS$10k Net Revenue per program Average participants Average gross revenue per per program participant As at January 2
Slide 26: Building on our proven unit economics, we have launched new membership tiers
Building on our proven unit economics from the Alta Programs, we have launched new membership tiers to extract higher potential revenues per Active Gym 2 15 30 60 Target Alta Programs p.a. Target Alta Members Target Alta Members Target Alta Members per Active Gym Training in each Active signed up to
Slide 27: Round 3: Finish the Fight
Round 3: Finish the Fight “Don’t leave it in the hands of the judges” ALTA 26.
Slide 28: Over the next months we will focus on the following growth initiatives
Over the next 12 months we will focus on the following growth initiatives ea) we ua New Product Releases Expand Content Library and Channels Regional Expansion Increase Active Gym Footprint Monetize Embedded Revenue in Existing Gym Footprint ALTA 27.
Slide 29: Historical Financial Summary
Historical Financial Summary > Cashflow from operations was (US$3.74m) and (US$5.85m) in FY23 and FY22 respectively. 1 >» There were significant non-cash and one-off expenses of US$9.9 million and US$0.9 million in FY23 and FY22 respectively (refer below). > Our platform is built, with our focus on
Slide 30: Balance Sheet Pro Forma
Balance Sheet Pro Forma —_ _ Asof June 30,2023 Consolidated Balance Sheet Data (USD): Actual Pro Forma As Adjusted 2 Cash and cash equivalents 2,430,735 7,340,305, Total current assets 4,005,862 8,915,431 Total assets 4,747,010 9,970,889 Total current liabilities 18,394,316 1,764,319 Total liabiliti
Slide 31: We Believe Alta is the next Category Killer!
We Believe Alta is the next Category Killer! itl Sector Tailwinds Multi-billion-dollar revenue opportunity in the fast growing MMA market. Re Mergers and Acquisitions Disciplined and strategic M&A will compliment Organic Growth and the build out of the ecosystem. As Partnerships Existing partnership
Slide 32: Slide 32
Alta Global Group — Investor Presentation (April 2024) on 6ix