Tinybeans Group Ltd · ASX:TNY

Tinybeans — Investor Presentation (November 2021)

26 slides from Tinybeans's investor presentation, Nov 18, 2021

  1. Slide 1: Where Parents Go. Capital Raise Investor Presentation

    For personal use only Where Parents Go. 18 November 2021 Capital Raise Investor Presentation Unless otherwise noted, amounts are in USD. Full fiscal year figures are audited. Quarterly or interim period figures are unaudited. (ASX:TNY) Not for release or distribution in the United States

  2. Slide 2: Disclaimer

    Disclaimer This presentation (“this Presentation”) has been prepared by Tinybeans Group Limited [ABN 46 168 481 614] (“Tinybeans” or the “Company”) and is dated 18 November 2021. For personal use only Summary information This Presentation contains summary information about the current activities of

  3. Slide 3: Summary: Where Parents Go

    Summary For personal use only Where Parents Go Simply put, Tinybeans is Where Parents Go. Whether you’re looking for instant inspiration or thoughtful recommendations, to connect with loved ones or other parents like you, we are here to make it happen. We’re on a mission to enrich every aspect of fa

  4. Slide 4: Growth and Transition

    Growth and Transition For personal use only Tinybeans. Synonymous with Parenting! Single Brand Team Audience Multiple Revenue Streams Now a single brand for all things Seasoned team with deep Growing Advertising revenues Value proposition for the parenting. Tinybeans will be experience in building w

  5. Slide 5: Executive Summary: Key Highlights

    Executive Summary Key Highlights For personal use only Tinybeans Overview Tinybeans is Where Parents Go. Combining the #1 most trusted private photo-sharing and journaling app, the #1 national and local website for advice on raising amazing kids, and a burgeoning, video first parenting community, Ti

  6. Slide 6: Executive Summary: Equity Raising

    Executive Summary Key Highlights For personal use only Equity Raising The Equity Raising will consist of a two-tranche Placement and Share Purchase Plan (SPP) of New Shares in TNY as follows: ● A Placement of AUD$8.0 million at an Offer Price of AUD$0.60 per share; plus ● A Share Purchase Plan (SPP)

  7. Slide 7: Business Update: Tinybeans at a Glance

    Business Update Tinybeans at a Glance! US$2.54M Revenue For personal use only ● Strong progress in launching the brand and platform that strives to be the go to resource for all things parenting. Up $2.54M 42% ● Growing complementary revenue streams with brand partners and subscribers. $1.79M ● Tiny

  8. Slide 8: Growth Continues through Q1-FY22

    Growth Continues through Q1-FY22 Record Revenues For personal use only Millions ● Revenue hit a record US$2.54M, up 42% YoY (USD) 8.2M ● Advertising revenue hit a record US$2.26M, up 49% YoY US$2.54M ● Subscription revenue hit US$225K, up 13% YoY Up ● Other revenues include e-commerce (affiliate) &

  9. Slide 9: Growing Revenue Streams

    Growing Revenue Streams Direct Advertising Advertising Revenues US$2.26M Revenue Contracts For personal use only ● Advertising revenue hit a record US$2.26M, up 49% YoY, with 30% from new brands and 70% from existing brands Up $2.5M $2.26M ● Q1-FY22 advertising revenue performance marks a new 49% qu

  10. Slide 10: Ad Product: The Tinybeans Ad Platform

    Ad Product The Tinybeans Ad Platform For personal use only ● The Ad Platform incorporates many channels. They are: ○ Website (Content, native ads and other units) ○ Emails (Dedicated, targeted, banners, etc.) ○ App (Content, native ads and other units) ○ Social (FB, Pinterest, etc) ● Audiences vary

  11. Slide 11: Transitioning Subscription Model

    Transitioning Subscription Model Subscription Revenues US$0.23M Revenue For personal use only ● Subscription revenue in Q1 hit US$225K, up 13% YoY Up ● 38k paid subscribers as at November 10, 2021 13% $0.23M ● Migrated the subscription model from family-based to single user-oriented and integrated i

  12. Slide 12: Transitioning Audience Model

    Transitioning Audience Model Audience 4.4M MAU For personal use only ● Audience provides relevancy and reach for brand partners Up and is a strong origination channel for new subscribers 9% 4.4M ● Audience engagement continued through a period of deep transition 4M ● Total active members are expecte

  13. Slide 13: Financial Results

    Financial Results Profit & Loss Summary Highlights: For personal use only ● Revenue up +42% vs prior year, driven mainly by ad revenue growth ● Gross Margin continues to be above 90%, with COGS primarily comprising direct costs supporting ad revenues ● Operating Expenses increased to $2.57M vs $1.93

  14. Slide 14: Growth and Transformation

    For personal use only Growth and Transformation 14

  15. Slide 15: Strategic Pillars - Q1 Update

    Growth & Transition For personal use only Strategic Pillars - Q1 Update: Executing growth strategy 1 2 3 Enhance Customer Enable the Elevate the brand to Value Proposition platform to scale be the Go-To resource to Drive LTV the audience for parents and brands ● Launched the significantly upgraded ●

  16. Slide 16: New Website Launch

    New Website Launch Your go-to resource for all things parenting For personal use only Tailored recommendations to you and your children 16 For more information go to https://tinybeans.com/about/

  17. Slide 17: Massive Opportunity

    Summary For personal use only Massive Opportunity 72 Million $121 Billion > $1 Trillion 72 Million Millennials; biggest Internet advertising spending in the The amount of money spent on generation ever–and can’t live United States is now over $121B, over children in the U.S. every year. without digi

  18. Slide 18: Scalable Multiple Revenue Streams

    Growth & Transition Scalable Multiple Revenue Streams Advertising revenues For personal use only Industry Leading 1st Party Data 100% Brand Safe Quality Content Local to National Community Enhances the subscription offering Consumer revenues One Subscription with memories, personalized content & com

  19. Slide 19: Capital Raise and Placement Offer

    For personal use only Capital Raise and Placement Offer 19

  20. Slide 20: Capital Raise: Placement Offer

    Capital Raise Placement offer For personal use only Offer Terms Details 8.2M Overview Total new capital of up to AUD$8.0m via a two tranche share placement and Share Purchase Plan ● 11,568,000 Shares to be issued in Tranche 1: ● 1,765,334 Shares to be issued in Tranche 2 (to be approved at the AGM):

  21. Slide 21: Capital Raise: Indicative Capital Structure

    Capital Raise Indicative Capital Structure For personal use only 8.2M Shares on Issue Prior to Offer 46,290,127 Options on Issue Prior to Offer 5,874,797 New Shares (Tranche 1) Placement 11,568,000 New Shares (Tranche 2) Placement (subject to shareholder approval) 1,765,334 Maximum Number of New Sha

  22. Slide 22: Capital Raise: Timetable

    Capital Raise Timetable For personal use only 8.2M Trading Halt 9am, Tuesday, 16th of November 2021 Announcement of Placement and SPP Thursday, 18th of November 2021 Placement Settlement Date Wednesday, 24th of November 2021 Allotment of Shares under Tranche 1 of the Placement Friday, 26th of Novemb

  23. Slide 23: Appendix

    For personal use only Appendix 23

  24. Slide 24: Balance Sheet

    Balance Sheet For personal use only Highlights: ● Cash ended the year above $2.1M, reflecting a quarterly average burn rate of approximately $0.4M ● Accounts Receivable growing with revenue growth, but also consistent collections with minimal material past due accounts and no provisions for bad debt

  25. Slide 25: Who are we? Leadership Team

    Who are we? For personal use only Leadership Team Eddie Geller Chief Executive Kyle Martin Officer Chief Product Officer Nina Lawrence Chief Content & Revenue Officer Chris Motsay Mark Wunsch Chief Financial Officer Chief Technology Officer 25

  26. Slide 26: For More Information

    For More Information For personal use only Australian Investors Michael Brown – Pegasus Advisory +61 400 248 080 mbrown@pegasusadvisory.com.au Tinybeans Group Limited (ASX:TNY, OTCQB:TNYYF) is a leading app and web platform enabling parents to capture their children's everyday memories and share the

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