Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (May 2018)
17 slides from Inuvo's investor presentation, May 16, 2018
Slide 1: Inuvo and should not be
1 Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission.
Slide 2: Safe Harbor Statement
Safe Harbor Statement 2 This presentation includes or incorporates by reference statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements rela
Slide 3: Company Overview
Company Overview 3 Connecting Advertisers to Consumers Using Data Created From Artificial Intelligence Technology: Relationships: • 15 Patents, 8 Pending • Google, Yahoo and Microsoft • 495M Online Records DBase • Thousands Publishers / Domains • 90% of USA Updated Weekly • Direct relationships with
Slide 4: An Experienced Team and Board
An Experienced Team and Board 4 Richard Howe Wally Ruiz Trey Barrett Andrea Haldeman CEO CFO COO CRO • Worldwide relationships/experience • Billions in M&A transactions • Vested interest with >20% ownership Charles Morgan Kent Burnett Pat Terrell Gordon Cameron • Multiple successful businesses Direc
Slide 5: Financial Performance
Financial Performance 5 $25.0 Scalability resulting from $23.8M prior years growth PERFORMANCE $20.0 • 14% CAGR • $80M Revenue, $1.1M AEBITDA Q4-2017 up 21% YOY $15.0 • • Q1-2018 up 19% YOY $10.1M • Positive Operating Cash $10.0 • Double Digit 2018 Growth • 70% of Business is Mobile $5.0 $0.0 $46.9m
Slide 6: The INUVO Business
The INUVO Business 6 Ads Demand Impression Supply Ad Networks Inuvo Partners Ad Networks Inuvo Publishers Ad Exchanges Ad Exchanges $77B Market Demand,(Forrester Supply,Research) Demand Side Supply Side Ad Partners Targeting, Inuvo Websites Technologies OptimizationMarketP & Technologies TargetingVa
Slide 7: Artificial Intelligence in Advertising
Artificial Intelligence in Advertising 7 We used the content of the Internet to teach a machine how to determine INTENT 3.8 Billion content URLS as the teacher. 500 million Records 100 million updates Daily 25 Million concepts identified as important (object, idea, emotion, place, person, role…) 1 T
Slide 8: The Co-Occurrence of Concepts Matters
The Co-Occurrence of Concepts Matters 8 The originators of INTENT-based advertising Murder President Madison tm Square overdose Garden The IntentKey : Birthday By reading hundreds of millions of pages, natural associations Controversy Suicide between words and ideas emerge Kennedy and the probabilit
Slide 9: How it Works
How it Works 9 BASS concepts are extracted from the page where consumer lands, where INUVO is asked to serve an Ad. • Page Intentions matched with music and instrument clusters • Fishing cluster is EXPOSED • Bass Fishing Ad is Served FISHING Fishing, Music, Guitar, Jazz, Bass, Artists Information in
Slide 10: Why the IntentKey Matters
10 Why the IntentKeytm Matters The wrong advertisement can impact both the brand and the consumer negatively. Knowing the INTENT, creates a value proposition for both constituents. Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or sha
Slide 11: Why the IntentKey Matters
11 Why the IntentKeytm Matters Similar content, different intent. The wrong advertisement can impact both the brand and the consumer negatively. Knowing the INTENT, creates a value proposition for both constituents. Information in this presentation is considered confidential and proprietary to Inuvo
Slide 12: The IntentKey can Identify an Audience
The IntentKeytm can Identify an Audience 12 A Powerful B2C and B2B Audience Targeting Capability WebSite Concept: WebSite Concept: Music Fishing Audience: WebSite Concept: BASS Fisherman WebSite Concept: Outdoors Hunting Information in this presentation is considered confidential and proprietary to
Slide 13: A Prospecting Engine For Advertisers
A Prospecting Engine For Advertisers 13 We identify the right content and audiences for targeting $ $ Bass Fishers $ From INUVO’s 500 million records, the $ Bass Fisher Audience is $ Identified and Targeted $ $ $ Age, Gender, Income, Education Information in this presentation is considered confident
Slide 14: Inuvo Exchange Placement Options
Inuvo Exchange Placement Options 14 Under-Image Under-Video Anchor Unit In-Content Outstream Search Ads Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission.
Slide 15: Delivering Results
Delivering Results 15 Inuvo has a proven track record of success and has built a portfolio of trusted publishers, partners, and advertisers. Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permissi
Slide 16: Investment Highlights
Investment Highlights 16 • Connecting advertisers to consumers through Artificial Intelligence technology • Experienced Team and Board 20%+ equity interest • Serving $83 billion U.S. digital advertising market • Strong operating history with 14% CAGR since 2014 • Proprietary patented technology with
Slide 17: Get In Touch
17 Get In Touch Richard Howe, CEOWally Ruiz, CFO Phone: 501-205-8508 richard.howe@inuvo.com wallace.ruiz@inuvo.com Information in this presentation is considered confidential and proprietary to Inuvo and should not be disclosed or shared with others without Inuvo’s permission.