Southern Cross Media Group Limited · ASX:SXL

Southern Cross Media — Investor Day (October 2018)

94 slides from Southern Cross Media's investor day presentation, Oct 25, 2018

  1. Slide 1: Southern Cross Austereo Investor Day

    SOUTHERN CROSS AUSTEREO Investor Day 25 October 2018 1

  2. Slide 2: Disclaimer

    DISCLAIMER Summary information The material in this presentation has been prepared by Southern Cross Media Group Limited ABN 91 116 024 536 (“Southern Cross Austereo”) and contains summary information about Southern Cross Austereo’s activities current as at 25 October 2018. The information in this p

  3. Slide 3: SCA Leadership Team

    SCA LEADERSHIP TEAM Grant Blackley Nick McKechnie Guy Dobson Brian Gallagher John Kelly Stephen Haddad CEO and Managing Chief Financial Officer Chief Creative Chief Sales Chief Operating Chief Technology Director Officer Officer Officer Officer Jun 2015 Grant Blackley appointed CEO June 2018 Sep 201

  4. Slide 4: Agenda

    AGENDA 1. Strategic Overview Grant Blackley, CEO 2. Capital Management Nick McKechnie, CFO 3. SCA Operations John Kelly, COO Break 4. Content and Brands Guy Dobson, Chief Creative Officer 5. Monetisation and Sales Brian Gallagher, Chief Sales Officer 6. Technology Stephen Haddad, CTO 7. Conclusion G

  5. Slide 5: SCA's Winning Aspiration

    SCA’s ‘WINNING ASPIRATION’ Winning Aspiration “SCA is an entertainment company that seeks to deliver market-leading value-creating brands. Leveraging off our core competencies we provide content and insightful services that bind communities together to facilitate rewarding interactions. As a result

  6. Slide 6: Strategic Vision - Core Competencies

    STRATEGIC VISION - CORE COMPETENCIES SCA has developed a corporate strategy that leverages its core competencies: • National reach of over 95% of Australians – strong brand amplification • Localism – SCA is focussed on providing What localised content and in connecting makes communities SCA? • Brand

  7. Slide 7: Strategic Vision - Core Attributes

    STRATEGIC VISION - CORE ATTRIBUTES SCA core competencies are further supported and activated by: • Our People – circa 2,000 skilled people across 60 offices throughout Australia • Sales co-ordination – the largest sales What team in Australian media – circa 700 makes sales experts with multi-asset S

  8. Slide 8: SCA Strategy – Four Key Pillars

    SCA STRATEGY – FOUR KEY PILLARS CONTENT DISTRIBUTION MONETISATION NEW GROWTH Ensure an improved Monetize all available Optimise key audio Explore opportunities audio experience for audience efficiently assets in adjacent sectors our audience with clients 8

  9. Slide 9: SCA Core Asset Base

    SCA CORE ASSET BASE METRO REGIONAL NATIONAL 18 metro radio stations TV affiliation in 68 regional 94 websites + apps, - 10 FM stations and 8 regional Australia – radio stations digital agency digital radio stations 105 signals 9

  10. Slide 10: Southern Cross Austereo

    SOUTHERN CROSS AUSTEREO eres Sa TS Se abrolotely engaging a 7 ae I w wo were OUTH 90 cee me 00 SPE ces t AUSTRALIA - ‘ NORTHERN NSW ] aap RORTMACQUARE - HoT 10038 DO 2053 Tepe 076 1057) Eee emeemen NRE NETWORK] 00 Filmes 7 ue a 90 SARE cuss fe a Fa ETE ures tee oe WHE ete baad 00 FRE Ran te ey 90 EN

  11. Slide 11: Significant Achievements in Last 3 Years

    SIGNIFICANT ACHIEVEMENTS IN LAST 3 YEARS Strategic focus: • Balance sheet repair – cash conservation and non-core asset divestment • Asset realignment – TV alignment with Nine and Seven • Audio assets – national branding and digital extensions Launch of digital Disposal of radio commercial northern

  12. Slide 12: Radio Is a Growth Platform

    RADIO IS A GROWTH PLATFORM Radio audience growth supported by population increases, portability of radio (home, car, work, mobile) and underpinned by targeted investment in local content Cumulative Audiences Metro Market Revenue (All People 10+) $780m $781m $750m 10.2m $715m 9.8m 9.9m 10.1m $694m 9.

  13. Slide 13: Embracing New Audio Platforms

    EMBRACING NEW AUDIO PLATFORMS Whilst radio has remained a resilient medium to date, digital distribution enables consumers to receive audio on-demand and personalised content and provides new growth opportunities US podcasting advertising AUS podcast market forecast to Audio streaming audience share

  14. Slide 14: FTA Television Market – Strategy Refined to Maximise Opportunity

    FTA TELEVISION MARKET – STRATEGY REFINED TO MAXIMISE OPPORTUNITY SCA has focussed on maximising its competitive advantages in television Australian FTA TV Market  Dual ownership of regional radio and TV assets provides clear point of difference 4000 $3,877m $3,835m $3,789m $3,819m $3,743m in market

  15. Slide 15: Capital Management

    CAPITAL MANAGEMENT NICK McKECHNIE CHIEF FINANCIAL OFFICER Fo o t b a l l Federation Aus tr alia

  16. Slide 16: Capital Structure Successfully Right-Sized

    CAPITAL STRUCTURE SUCCESSFULLY RIGHT-SIZED Market Capitalisation ($’m) Net Debt ($’m) • Capital structure of 1,200 700 business strengthened 1,000 1,007 600 588 through focussed de- levering of debt and 500 800 755 operational improvement 400 600 304 • Debt reduction has 300 resulted in leverage fal

  17. Slide 17: Balance Sheet De-levering

    BALANCE SHEET DE-LEVERING Balance sheet de-levering 700 600 • $284m or 48% reduction in net debt (100) over last 4 years 500 (93) 400 • Debt reduction program has 8 Net 300 (99) positioned SCA with much improved 588 Debt ($’M) balance sheet and has created 200 304 flexibility to pursue corporate str

  18. Slide 18: Capital Management Objectives Aligned with Generating Shareholder Returns

    CAPITAL MANAGEMENT OBJECTIVES ALIGNED WITH GENERATING SHAREHOLDER RETURNS • Manage leverage within Minimise WACC target range • Management focus on Capital allocation targeting ROIC growth achieving long term ROIC growth • Disciplined allocation of Grow EPS consistently capital in growing existing b

  19. Slide 19: Optimal Capital Structure

    OPTIMAL CAPITAL STRUCTURE Target minimised WACC 1.5x 2.0x Current leverage • SCA seeking to maintain leverage Target range equivalent to low investment grade metrics • Leverage ratio range of 1.5x to 2.0x considered appropriate in current environment • Targeting mix of debt and equity that minimises

  20. Slide 20: Targeting Balance of ROIC & Long-Term EPS Growth

    TARGETING BALANCE OF ROIC & LONG-TERM EPS GROWTH Management focus on increasing both ROIC and EPS provides balanced measures to ensure disciplined allocation of capital Optimise Key Audio Assets Ensure an improved Monetise all available Explore opportunities audio experience for our audiences effici

  21. Slide 21: Future Developments in Capital Expenditure

    FUTURE DEVELOPMENTS IN CAPITAL EXPENDITURE Capex Priorities • Increasing spend on IT platforms, aided by convergence of IT and broadcast engineering • Increasing use of external consumption models and software as a service • Lower recurring property expenditure from FY20 as major property upgrades c

  22. Slide 22: Strong Consistent Cash Generation

    STRONG CONSISTENT CASH GENERATION Cash Conversion - (Operating Cash less Capex) / EBITDA Cash flow available for distribution pre-non- 90.0% 79.5% recurring items 77.8% 80 80.0% 69.7% 70.0% 70 60.0% 60 50.0% 50 $'M 40.0% 40 30.0% 30 20.0% 20 10.0% 10 0.0% - FY16 FY17 FY18 FY15 FY16 FY17 FY18 • SCA a

  23. Slide 23: Dividend Policy and Returns to Shareholders

    DIVIDEND POLICY AND RETURNS TO SHAREHOLDERS Dividend History, c/share 4.00 4.00 3.50 3.00 3.25 3.75 3.75 3.00 FY15 FY16 FY17 FY18 Interim Final • 29% increase in DPS since FY15 • Dividend policy 65% to 85% of NPAT • $145m franking balance – payment of fully franked dividends remains efficient way to

  24. Slide 24: Hierarchy of Capital

    HIERARCHY OF CAPITAL • Free cashflow and optimal Determine available cash/capital capital structure as key measures • Reliable and sustainable Maintain ordinary dividend within payout policy dividends in line with communicated policy • Disciplined and measured Reserve funds for investment/growth inv

  25. Slide 25: Operations

    OPERATIONS JOHN KELLY CHIEF OPERATING OFFICER Fo o t b a l l Federation Aus tr alia

  26. Slide 26: SCA Approach to Management Operating Structure

    SCA APPROACH TO MANAGEMENT OPERATING STRUCTURE “More Autonomy with more Responsibility and with more Accountability” • SCA prides itself on ensuring a collaborative and unified management culture • We recently changed from a “Metro/Regional” Operating Structure to a “One SCA” Operating Structure whe

  27. Slide 27: SCA Operating Structure Prioritises Markets Based on Revenue Impact

    SCA OPERATING STRUCTURE PRIORITISES MARKETS BASED ON REVENUE IMPACT & POTENTIAL EARNINGS OUTCOMES SCA has tiered its markets based on revenue and audience criteria in order to best allocate resource to optimise earnings outcomes SCA Corporate Strategy Sales Content Finance Operations Technology Tier

  28. Slide 28: Major Project Initiatives

    MAJOR PROJECT INITIATIVES A Major Project Group (MPG) is designed to deliver a strategic or operational activity that will make a material difference to SCA Key elements of a MPG include - Project Sponsor and Leader - Cross functional and diverse group executives - Defined project plan with a clear

  29. Slide 29: Workforce Planning MPG: The Definition

    WORKFORCE PLANNING MPG : THE DEFINITION Strategic Workforce Planning will enable SCA to ensure it has the Right Number of employees with the Right Skills in the Right Places at the Right Time working in the Right Way In order to effectively execute our Corporate Strategy 29

  30. Slide 30: Workforce Planning in Summary – Six Areas of Focus

    WORKFORCE PLANNING IN SUMMARY – SIX AREAS OF FOCUS Content Technology & Enabling 3 4 5 Monetization 6 creation broadcast innovation Success through diversity 1  identity & cognitive • Identify and • Optimised map an ideal • Optimise the • Develop the production future state for level of capabilitie

  31. Slide 31: Our People

    OUR PEOPLE At SCA we pride ourselves in attracting and retaining the most talented people… Our skills and capabilities are extensive and diverse and Business Support broadly grouped under core categories; Tech Content • Content Creation and Programming Front of House - 80% • Sales and Customer Suppo

  32. Slide 32: Developing Culture at SCA

    DEVELOPING CULTURE AT SCA Building leadership capability, and recognising this is the biggest influence on culture, is a key focus at SCA • Human Synergistics methodology used to measure organisation and management capability • Organisational and leadership culture assessed bi-annually • Objective i

  33. Slide 33: Charity Partnerships – SCA Embrace

    CHARITY PARTNERSHIPS SCA has focussed its charity program into providing significant support to a select number of charities over each two year period. This concentrated support, with over $20m in airtime provided each year, enables the charities to experience meaningful growth. Increase of 17,000 I

  34. Slide 34: Podcast One – Leading the Way

    PODCAST ONE – LEADING THE WAY Podcast One utilises digital platforms and builds off SCA core competencies in a capital light manner • Premium original content • Cross promotion across SCA • Localism -> 95% downloads radio assets are of Australian stories • #1 podcasting brand BRAND 1 AMPLIFICATION B

  35. Slide 35: Podcast One – The Story So Far

    PODCAST ONE – THE STORY SO FAR • The pre-eminent commercial podcast company in Australia - achieving 62 million downloads since launch Aug 2017 • Premium original content driving increasing consumer engagement and monetisation pathway • Download volumes up to yearly high of ~2.1m downloads per week

  36. Slide 36: Driving Podcasting Revenue from Three Distinct Areas

    IN ORDER TO MAXIMISE REVENUE SCA WILL NOW DRIVE PODCASTING REVENUE FROM THREE DISTINCT AREAS The podcasting market can be broken down into 4 distinct areas of revenue: Opportunity Description Strategic alignment Suitability High quality on demand content Premium Original created as a podcast first (

  37. Slide 37: Content & Brands

    CONTENT & BRANDS GUY DOBSON CHIEF CREATIVE OFFICER

  38. Slide 38: It's All About the Talent

    IT’S ALL ABOUT THE TALENT HUGHESY & KATE CARRIE & TOMMY #1 in timeslot for women 18- #1 in timeslot for people 25-54 39 KENNEDY RADIO CHASER Biggest audience for MOLLOY Men 25-54 in timeslot Biggest audience for men 25-54 out of all FM drive shows Source: GFK, Metro Markets 38

  39. Slide 39: Sydney Growth Strategy

    SYDNEY GROWTH STRATEGY DRIVE #1 in timeslot for women 18-39 MUSIC More music, more variety – that’s the 2DayFM difference BREAKFAST Working on the next big thing Source: GFK 39

  40. Slide 40: The Biggest Rebrand in Australian Radio History

    THE BIGGEST REBRAND IN AUSTRALIAN RADIO HISTORY

  41. Slide 41: The Triple M Network – Prior to Rebrand

    THE TRIPLE M NETWORK – PRIOR TO REBRAND 41

  42. Slide 42: The Triple M Network 2018 Rebranded

    THE TRIPLE M NETWORK 2018 REBRANDED 42

  43. Slide 43: Hit Network – Prior to Rebrand

    HIT NETWORK – PRIOR TO REBRAND 43

  44. Slide 44: Hit Network Rebranded 2018

    HIT NETWORK REBRANDED 2018 44

  45. Slide 45: Strategic Considerations – National Rebrand

    STRATEGIC CONSIDERATIONS – NATIONAL REBRAND 1. Consolidated brand portfolio with national appeal and awareness – increased brand equity for regional radio 2. Production efficiencies & synergies across all mediums 3. Digital consolidation & efficiencies – apps & websites 4. National partnership oppor

  46. Slide 46: The FM Network

    THE FM NETWORK Winning aspiration The Hit Network – It’s personal. The Hit Network will be the leading entertainment companion for women in Australia. It will break the mould in entertainment by leveraging its brands to provide great experiences for its audiences. $ Develop experiences that Support

  47. Slide 47: SCA Digital Stack – Creation of Brand Families

    SCA DIGITAL STACK – CREATION OF BRAND FAMILIES Alignment of 8 digital radio stations under the Hit and Triple M brands – creating scale and simplicity 47

  48. Slide 48: SCA Digital Stack: Unduplicated Audience Cume 430,000

    SCA DIGITAL STACK : UNDUPLICATED AUDIENCE CUME 430,000 (5 CAPITAL CITIES ONLY) 4,286,000 Listen to SCA’s FM Network only 341,000 Listen to both SCA’s FM and 430,000 Digital Radio Listen exclusively to SCA’s Digital Radio Network only Survey 6 2018 Gfk. Total audience figure is unduplicated 48

  49. Slide 49: Digital Radio in Australia

    DIGITAL RADIO IN AUSTRALIA Access to digital radio growing rapidly - 24% growth in past 12 months 4.2 million • The number of DAB+ digital radios in Australia has climbed to 4.2 million by Q2 2018, up 24% in past 12 months. • 2.2 million portable / at home DAB+ units 2 million 2.2 million • 2 millio

  50. Slide 50: Increased Audio Consumption - How and Where Listeners Want It

    INCREASED AUDIO CONSUMPTION - HOW AND WHERE LISTENERS WANT IT SCA Content Consumer Choice Multiple Audio Devices & Platforms 50

  51. Slide 51: Digital Content

    DIGITAL CONTENT Extended awareness is creating improved engagement • The Purpose of Our Digital Content Assets is to drive consumers to engage with our Brands’ Audio content and initiate action to Download our owned and operated Apps • Utilising Broadcast Audio in short to mid form content, we Edito

  52. Slide 52: Digital Content – FY18 Momentum YoY

    DIGITAL CONTENT – FY18 MOMENTUM YOY Digital Audio Engagement Social Media Engagement +74% +55% +3% +73% Catch Up Radio Increase In Facebook Fans Instagram Fans Podcasts App Listeners 38 Million /annum 252k /month 8.8 Million 637,000 *Sources: Google Analytics Omny Analytics. CrowdTangle. June 2018 5

  53. Slide 53: Smarter Audio

    SMARTER AUDIO LIVE RADIO ON DEMAND SMART NEWS 106 streams 140 catch up shows 180 mins per week Smart speaker adoption more than doubled in 2018 in the US, and is following a similar growth trajectory in Australia 1 1 Source: Edison Infinite dial survey; SCA research insights 53

  54. Slide 54: Talent Development: Hubble

    TALENT DEVELOPMENT: HUBBLE • Great performers are anywhere, so we needed a world first approach to find them • A systematic and structured process allows for company-wide involvement, with consistent & measurable results to create confidence • Regional and Metro SCA stations already utilizing perfor

  55. Slide 55: The 4 D's of Hubble – Developing Future Stars

    THE 4 D’S OF HUBBLE – DEVELOPING FUTURE STARS DISCOVER DEPLOY • New media means more talent • SCA DAB+ assets utilized to available than ever before. expose talent to new- • Company-wide focus on audience. recruitment (84 stations nation- • Regional, Metro, and wide all involved) PodcastOne opportun

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  58. Slide 58: Monetisation & Sales

    MONETISATION & SALES BRIAN GALLAGHER CHIEF SALES OFFICER

  59. Slide 59: SCA's Growth Agenda

    SCA’s GROWTH AGENDA SCA’s growth in ad revenue will be driven by: • Audio is entering a “golden age” • SCA’s conversion of untapped growth in Regional media markets • Federal Government and electoral spending will fuel demand across the balance of FY19 59

  60. Slide 60: Advertisers Are Over Invested in Digital

    ADVERTISERS ARE OVER INVESTED IN DIGITAL “Media buying in Australia is too skewed to digital platforms, especially compared to other western media markets” 60

  61. Slide 61: Digital Growth Has Flattened While TV Shows Steady Growth

    DIGITAL GROWTH HAS FLATTENED OVER THE LAST 2 YEARS, WHILE TV HAS SHOWN A STEADY GROWTH TREND OVER THE LAST 12 MONTHS YoY Growth – Metro TV vs Digital 30.0% MTV (Rolling 12m) Digital (Rolling 12m) All Media (Rolling 12m) 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% -5.0% -10.0% Source: SMI 61

  62. Slide 62: The Market Grew by 3.7% in the 12 Months to Sep-18

    THE MARKET GREW BY +3.7% / +$273M IN THE 12 MONTHS TO SEP-18 Government $93.1 Domestic Banks $85.3 Gambling $55.8 Automotive Brand $41.1 Utilities $31.5 Retail $27.7 Media $22.0 Restaurants $19.1 Consumer Electronics $18.9 Business $16.5 Technology $12.0 Other Financial Services $11.1 Charities $10.

  63. Slide 63: Sales Strategy FY19

    SALES STRATEGY FY19 • Insight-led advertising solutions will deliver superior outcomes for our partners • Reach and branding building properties of radio is encouraging stronger interest and enquiry • SCA’s enjoys a unique TV and Radio position across Regional markets – 9 million people 63

  64. Slide 64: Delivering Superior Advertising Outcomes for Brands

    DELIVERING SUPERIOR ADVERTISING OUTCOMES FOR BRANDS CAPABILIITIES AND TOOLS THAT DRIVE SCA SALES STRATEGY 64

  65. Slide 65: Audio that moves people.

    Audio that moves people. Linking research to Thought leadership in the commercial ideas Facilitate collaborative client Science of Audio Audio designed to change audience idea sessions to build INSIGHT LED IDEATION behaviour 3D AUDIO Agency relationships STRATEGIC INSIGHTS JAM SESSIONS Agnostic idea

  66. Slide 66: SCA Has the Largest Research Team in Australian Media

    SCA HAS THE LARGEST RESEARCH TEAM IN AUSTRALIAN MEDIA Campaign Effectiveness Studies Marquee Studies Brand Tracking Studies 400,000 Research panel Creative Testing 66

  67. Slide 67: Audio Continues to Evolve & Grow

    AUDIO CONTINUES TO EVOLVE & GROW Radio Streaming services Podcasting 88% Australians listen to an 18% Australians have listened to 18% Australians have AM/FM/DAB+ station in an a streaming service in the last listened to a podcast in average week month/week the last month DAB+ Up 23% YoY Up 3% YoY U

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  69. Slide 69: Which best describes the process of your order?

    Which best describes the process of your order? 58% 42% When ordering, I asked my When ordering, I asked my smart smart speaker to purchase speaker to purchase the brand the item e.g. Tide e.g. Laundry detergent Source: ComScore: custom survey, March 2018. Q: You indicated you have made a purchase v

  70. Slide 70: Unique Partnership with Veritonic to Develop Brand Sound Solution

    UNIQUE PARTNERSHIP WITH VERITONIC TO DEVELOP BRAND SOUND SOLUTION LEFT BRAIN RIGHT BRAIN Global leader in audio testing and benchmarking Australian leader in audio creativity Combines unique AI with SCA’s 400,000 research panel Award winning ideas and respondents creative strategy Clients include Co

  71. Slide 71: FY19 Audio Strategy

    FY19 AUDIO STRATEGY 71

  72. Slide 72: Metro Radio – DAB Improves Reach by +7.5%

    METRO RADIO – DAB IMPROVES REACH by +7.5% SCA Metro Cumulative Reach, P10+ • Survey year to date sees the digital radio 10+ 5.5 5.2m 5 4.9m cumulative audiences lifting SCA overall delivery by +7.5% 4.5 • SCA’s DAB brands add an additional 360,000 Cume Reach 000s 4 unique listeners to the already im

  73. Slide 73: Sydney Breakfast Closing the Gap on 2013 Peaks

    IN 2018, SYDNEY BREAKFAST IS CLOSING THE GAP ON 2013 PEAKS Sydney Breakfast Revenue by Year ($m) 2Day 2MMM Revenue ($m) 2012 2013 2014 2015 2016 2017 2018f 73

  74. Slide 74: Developing New Business

    DEVELOPING NEW BUSINESS Hardware Content led campaign to launch a brand new hardware product. $250k+ budget. Launch campaign on Triple M Two videos produced with seeding on social channels “ “ 45% Campaign Best sales figures First to mind highlights for years. awareness among QUOTE FROM CLIENT Tradi

  75. Slide 75: Converting Untapped Audiences

    CONVERTING UNTAPPED AUDIENCES 75

  76. Slide 76: 36.2% or 9 Million Australians Live and Work in Regional Areas

    36.2% OR 9 MILLION AUSTRALIANS LIVE AND WORK IN REGIONAL AREAS 36% 34% 10% INVESTMENT BY 90% NATIONAL BRANDS IN REGIONAL AUSTRALIA 64% 66% IS UNDERWEIGHT VS. POPULATION AND INCOME POPULATION INCOME AD SPEND REGIONAL METRO Source: ABS, Jun-15 Estimated Resident Population by Territory & SMI 76

  77. Slide 77: Regional Audiences Are Under Served by National Advertisers

    REGIONAL AUDIENCES ARE UNDER SERVED BY NATIONAL ADVERTISERS – Retail Banking Example METRO REGIONAL $135.2M $8.04M • For example the main 4 banks spend 17 times IN ADVERTISING IN ADVERTISING more on metro audiences than regional. TRYING TO INFLUENCE TRYING TO INFLUENCE • The potential return from re

  78. Slide 78: Category Growth Focus Quadrant - Regional Markets

    CATEGORY GROWTH FOCUS QUADRANT - REGIONAL MARKETS HIGH GROWTH TV Travel, Appliances, Real Estate, Finance, Utilities, and Rural Maintain & retain Non-Alc beverages are Grow share large focus industries to grow Regional spend Household Food, Gambling, Govt and Retail Products &… pharma have potential

  79. Slide 79: The Pathway to Automated Trading in Radio

    THE PATHWAY TO AUTOMATED TRADING IN RADIO 2018 – 2020 ROADMAP 79

  80. Slide 80: Leading Targeting & Automation Tech

    LEADING TARGETING & AUTOMATION TECH • Industry solution electronic bookings module will deliver a live e-trading platform within 12 months for radio • Enables cloud based media planning • Leap frogs TV industry, first medium to offer single trading platform • Designed to facilitate transactional sal

  81. Slide 81: Technology

    TECHNOLOGY STEPHEN HADDAD CHIEF TECHNOLOGY OFFICER

  82. Slide 82: Technology Services - Principles

    TECHNOLOGY SERVICES - PRINCIPLES CLOUD COST DATA DRIVEN SECURITY AT OUR VENDORS TO BUY BEFORE VARIABILISATION DECISION MAKING CORE PARTNERS BUILD FIRST Where Where it is Use of data to Continue to focus Develop deep Re-use and appropriate a beneficial to SCA, inform decisions of on security at the r

  83. Slide 83: IT and Broadcast Convergence

    IT AND BROADCAST CONVERGENCE Across the industry traditional engineering / broadcasting technologies are converging with traditional IT technologies with a transition to IP based technologies. Our strategy is to deliver a “converged technology domain” that will deliver benefits, including: • Reduced

  84. Slide 84: Working Towards a Converged IT and Broadcast Technology Services Team

    WORKING TOWARDS A CONVERGED IT AND BROADCAST TECHNOLOGY SERVICES TEAM 1. Extending Technology Services established governance and controls - particularly in the areas of software and asset management and security and risk management 2. Extending Technology Services ‘Service Management’ capability -

  85. Slide 85: Capability Assessment Mapped Against Industry Standard Framework

    CAPABILITY ASSESSMENT MAPPED AGAINST INDUSTRY STANDARD FRAMEWORK ENGINEERING SCA01 Studio SCA02 TV Playout SCA03 Radio Playout SCA04 Radio Transmission SCA05 TV Transmission SCA06 SCA07 Digital Radio Building and Environment I* NFOTECH IT Management and Governance Framework - https://www.infotech.co

  86. Slide 86: A Smarter Workplace – Positive Cost Implications

    A SMARTER WORKPLACE – POSITIVE COST IMPLICATIONS New Radio Playout Efficient and NPC TV Playout Sales and Traffic system across the Sales - CRM Collaborative agreement Systems entire network Workplace • Enables centralisation of • Avoids significant capex • 360º view of current • Upgraded and • Enha

  87. Slide 87: Modernised Audio Playout Systems

    MODERNISED AUDIO PLAYOUT SYSTEMS What?  Music Scheduling and Audio Playout for SCAs 78 Analogue & 36 Digital Radio Stations 1 Benefits  Centralized Support Function resulting in reduction of technical staff  Operational efficiencies in scheduling staff  Reduction of panel operators in receiving

  88. Slide 88: TV Playout and Presentation – The Past

    TV PLAYOUT AND PRESENTATION – THE PAST SCA’s TV Playout Canberra • 105 Channels into 24 regional markets in Queensland, Southern NSW, Victoria, Tasmania, Darwin, Spencer Gulf, and VAST • The physical building that hosts the playout centre is 37 years old • SCA’s Playout facilities were established i

  89. Slide 89: TV Playout and Presentation - NPC Solution

    TV PLAYOUT AND PRESENTATION - NPC SOLUTION NPC Media, a JV between Nine and Seven, has been chosen as the future playout and presentation solution for SCA. The benefits of this pathway include but are not limited to: • Avoiding the requirement for significant CAPEX investment to refresh playout infr

  90. Slide 90: Salesforce CRM – Introduced to SCA

    SALESFORCE CRM – INTRODUCED TO SCA • Salesforce will enable increased collaboration across business units within SCA (Sales, Studio & Finance) by representing a single point of truth for customer • Increased business efficiencies through automation and standardisation of the sales process • Availabi

  91. Slide 91: New Procurement Function Delivering Savings

    NEW PROCUREMENT FUNCTION DELIVERING SAVINGS • The Procurement Team engages with all parts of the SCA business to assist with standardising procurement practices, increasing governance and reducing costs. • The results of these initiatives of the last 10 months have seen a total cost savings/avoidanc

  92. Slide 92: Conclusion

    CONCLUSION GRANT BLACKLEY CHIEF EXECUTIVE OFFICER

  93. Slide 93: Conclusion

    CONCLUSION • FY19 has commenced positively – 3.5% revenue growth in Q1 Current Trading • Balance sheet repair process completed – provides SCA with increased flexibility • Optimise audio assets • Grow new audio platforms Operational • Nationally aligned management structure will deliver Excellence i

  94. Slide 94: Conclusion

    CONCLUSION • Delivery of consistent cashflow to support dividend-flow Focus on capital • Disciplined allocation of capital returns • Target ROIC improvement and consistent EPS growth • Retain agility to respond to market changes • Clear alignment across Board, Executive and people of SCA • Acute und

Southern Cross Media Group — Investor Day (October 2018) on 6ix