Iqvia Holdings, Inc. · NYSE:IQV
Iqvia — Outsource to Outshine: Driving Value with Brand Fostering webinar, July 2025
38 slides from Iqvia's conference presentation, July 2025
Slide 1: Outsource to Outshine: Driving Value with Brand Fostering
Outsource to Outshine: Driving Value with Brand Fostering Sales & Marketing Outsourcing July 2025 © 2025. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
Slide 2: Speakers
Speakers Matthew Stewart Sue Johns Keith Garrity Jules Goodair Yannick Lafortune Associate Director, Senior Director and Director, International Creative Marketing Associate Strategy and Global Marketing General Manager Business Development Managing Director Product Director IQVIA Consumer Health IQ
Slide 3: Why and where is the need for outsourcing?
Why and where is the need for outsourcing? Increased Higher service agility levels Multinational Private equity corporations SMEs Incubators Cost Reduced reduction complexity Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 3
Slide 4: What challenges does outsourcing help tackle?
What challenges does outsourcing help tackle? Launching Entering new Managing brand Launching into a new brand markets portfolios new channels Responding Brand marketing Developing news Lack of market / industry challenges claims resources challenges Outsource to Outshine: Driving Value with Brand F
Slide 5: What can you outsource? Basically, everything!
What can you outsource? Basically, everything! Market data and intelligence Lifecycle management Brand ideation and validation Clinical and commercial R&D Marketing and sales execution Logistical operations Regulatory support Market assessment Outsource to Outshine: Driving Value with Brand Fosterin
Slide 6: However, this can lead to more complexity rather than efficiency
However, this can lead to more complexity rather than efficiency From complexity Market 3 Customer Insight Campaign Services Creative & Market 2 Stock Logistics Collateral Insight Marketing Sales Execution Execution Regulatory Brand Market 1 Identity & Insight Packaging Digital Marketing Marketing S
Slide 7: Ideally, find one partner for all you needs – Brand Fostering
Ideally, find one partner for all you needs – Brand Fostering Clinical and Brand ideation and commercial validation R&D Regulatory support Market data and intelligence HCP STRATEGY CONSUMER FOCUS STRATEGY FOCUS Market Lifecycle assessment management Marketing and Logistical operations sales executio
Slide 8: After the pre-market work is done – its time to execute
After the pre-market work is done – its time to execute Brand and commercial Sales and marketing strategy execution From commercial due diligence We work with our clients and assessments on potential in market partners to construct acquisitions, through to the and execute the sales and development o
Slide 9: We now operate in a complex sales and marketing environment
We now operate in a complex sales and marketing environment HCP engagement channels Share of projected promotional volume 2019 2020 2021 2022 2023 2024 2019 2020 2021 2022 2023 2024 F2F - Detailing with Rep Remote - Detailing with Rep (Online) Digital - Meetings/Events (Prerecorded, Streaming) Digit
Slide 10: Where brands are subject to a highly fragmented channel structure
Where brands are subject to a highly fragmented channel structure Brand marketing fragmentation Mobile apps, mobile responsive, Social media SMS marketing Content marketing, blogs, podcast, slide Public relations, influencer sharing, videos, ratings and reviews marketing, event marketing POS, sales
Slide 11: But outsourcing can simplify this complex environment
But outsourcing can simplify this complex environment AC T I VAT I O N T ENGAGEME ER N EX S TA K E H O L D SALES EC UT I ON Brand strategy OUTSOURCING PA R T N E R Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 11
Slide 12: Driving brand relevance with outsourcing
Driving brand relevance with outsourcing
Slide 13: Why outsource brand and marketing creative services?
Why outsource brand and marketing creative services? • Anticipate evolving consumer needs and category shifts with specialist insight • Adapt rapidly to new regulatory, competitive, and regional requirements Navigating • De-risk decision making with expert market support in fast-moving or unfamiliar
Slide 14: Benefits of outsourcing brand and marketing creative services
Benefits of outsourcing brand and marketing creative services Unified brand Create consistency from strategy to shelf with a partner that translates your brand identify strategy seamlessly across channels and markets. Global turnkey Streamline campaign rollout across markets through a turnkey model
Slide 15: Bringing clarity and sustainability to probiotics
CASE STUDY Optibac Bringing clarity and sustainability to probiotics Situation Challenge With regulatory changes in the UK that forbid the With category growth forecast to grow at more use of the name “probiotic” — consumer than 4x the rate of the overall digestive health confusion and a rapidly exp
Slide 16: Achievements and results
CASE STUDY Optibac Achievements and results Packaging design 3D design and Communications Range Architecture New simplified branding sustainability Optibac’s first-ever Clear range architecture and packaging New structural packaging advertising campaign which that has successfully that is seen as bo
Slide 17: Achievements and results
CASE STUDY Optibac Achievements and results Packaging design OLD PACKAGING NEW PACKAGING New simplified branding and packaging that is seen as both aspirational and motivating by trade and consumers alike. Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 17
Slide 18: Achievements and results
CASE STUDY Optibac Achievements and results 3D design and sustainability New structural packaging that has also reduced plastic by over 96% in selected product SKUs. Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 18
Slide 19: Achievements and results
CASE STUDY Optibac Achievements and results Communications Optibac’s first-ever advertising campaign which communicated, “Good health starts with Optibac, the UK’s most recommended friendly bacteria supplement.” Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 19
Slide 20: Achievements and results
CASE STUDY Optibac Achievements and results Range architecture Clear range architecture that has successfully reduced complexity and increased flexibility for the brand. Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 20
Slide 21: Capturing stakeholder attention through outsourcing
Capturing stakeholder attention through outsourcing
Slide 22: The multiplication of HCP touch points means a clear content strategy is key
The multiplication of HCP touch points means a clear content strategy is key Phone Events Content strategy F2F Print HCP digitization Younger HCP population Compliance COVID SHIFT Trade marketing eMail Channel specificities (Content type) HCP evolving preferences Social Banner Media Outsource to Out
Slide 23: Galaxy of channels available globally to connect with HCPs
Galaxy of channels available globally to connect with HCPs EMAIL SOCIAL MEDIA WEBINARS Magic-Link enabled, with individual level Engage HCPs where they are: The Social Engage, Educate, Empower: Connect trackability via OneKey ID Media advantage through Webinars NEWSLETTER SEO PODCASTS Stay informed,
Slide 24: Outsourcing partners can offer scalable, personalized engagement
Outsourcing partners can offer scalable, personalized engagement 100+ Partners GATED DIGITAL Telecon- QR Social Codes/ Healthcare sultation media Magic link apps NFC Insurance services OPEN DIGITAL Emailing Medical 9,8M 20K 160K Medical 116K 26K Surveys appointments news and Podcasts Reddit Accounts
Slide 25: Which enables insight-driven omnichannel orchestration
Which enables insight-driven omnichannel orchestration INSIGHT-DRIVEN PITCH Marketing Postal Brand mailing Conferences Manager HCP Software Phone B2B Medical advertising Face to Face visit eMail Other Sales Force Other Effectiveness Leader PERSONA-RELEVANT CONTENT Outsource to Outshine: Driving Valu
Slide 26: And helps measure marketing impact with cost-efficient options
And helps measure marketing impact with cost-efficient options 1 Specialty mapping 2 Options 3 Delivery and reporting 1 Campaign ROI 4 metrics “Did she “Did she open prescribe?” our email?” 4. Did you find the event useful? Very - I will come back Yes - I would recommend it Sort of - I expected more
Slide 27: Increasing awareness for skincare products supporting babies with sensitive skin
CASE STUDY Increasing awareness for skincare products Global consumer supporting babies with sensitive skin health brand Situation Solution CAMPAIGN OBJECTIVE • Recommended to develop 4 highly relevant and engaging ad hooks that were designed Improve brand awareness for a range of skincare to captur
Slide 28: Success through Brand Fostering
Success through Brand Fostering
Slide 29: Brand Fostering means coordinated and efficient market execution
Brand Fostering means coordinated and efficient market execution A skilled commercial team, working with a global network of contacts, can grow your sales, build your brand and get your products to market faster, ready for your consumers to pick or click Global distribution Global sales management m
Slide 30: Driven by a simple but powerful singular international solution
Driven by a simple but powerful singular international solution Roles and responsibilities Brand owner IQVIA Consumer Local market Health partner • Product development • Multi Distributor • In market sales • Clarity and sufficiency management execution of promotional A & P • Commercial negotiation •
Slide 31: Breathe Right - Brand management across 21 markets
CASE STUDY Breathe right Breathe Right - Brand management across 21 markets Services BUSINESS INTELLIGENCE MARKETING SERVICES OMNICHANNEL MARKET • Commercial due diligence • Global brand strategy EXECUTION • Market dynamics • Brand regulatory • Market integration and transition • Category and consum
Slide 32: Creation of global brand and marketing assets
CASE STUDY Breathe right Creation of global brand and marketing assets Key marketing Design direction assets generation New brand Transition products Design brief and packaging and photoshoot Brand tool kit • Advertising design asset generation templates • Brand ambassador • x20 Distributor country
Slide 33: In market execution examples across channels in Spain, Germany, Greece, France and Japan
In market execution examples across channels CASE STUDY Breathe right in Spain, Germany, Greece, France and Japan Outsource to Outshine: Driving Value with Brand Fostering — Webinar — July 2025 33
Slide 34: Conclusion
Conclusion SBlQVIA CONSUMER HEALTH
Slide 35: Outsourcing helps you get to market and succeed in market
Outsourcing helps you get to market and succeed in market Brand and commercial Sales and marketing strategy execution From commercial due diligence We work with our clients and assessments on potential in market partners to construct acquisitions, through to the and execute the sales and development
Slide 36: Q&A
CONSUMER HEALTH Q&A
Slide 37: Speakers
Speakers Matthew Stewart Sue Johns Keith Garrity Jules Goodair Yannick Lafortune Associate Director, Senior Director and Director, International Creative Marketing Associate Strategy and Global Marketing General Manager Business Development Managing Director Product Director IQVIA Consumer Health IQ
Slide 38: Thank you!
Thank you! SlQOVIA CONSUMER HEALTH
IQVIA Holdings — Outsource to Outshine: Driving Value with Brand Fostering webinar, July 2025 on 6ix