Slide 1: Investor Update August 2022
Exhibit 99.2 Investor Update August 2022
Slide 2: Disclaimers
2 Disclaimers Note Regarding User Metrics and Other Data We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of
Slide 3: Demonstrated Track Record of Growth Since IPO
3 Demonstrated Track Record of Growth Since IPO 1 4 RevenueRevenue Average Daily Active Users Revenue Revenue Adjusted EBITDA TTM Adjusted EBITDA Profitability Over 2x increase in DAU Over 10x Growth in TTM Revenue $573M $4,539M 347M 158M $(459)M $404M 2 3 3 3 3 At IPO Q2’22 At IPO Q2’22 At IPO Q2’22
Slide 4: Demonstrated Track Record of Innovation
4 Demonstrated Track Record of Innovation Daily Active Users 347M Dress Up AR Image Processing 3D Asset Manager Catalog Powered TrueSize Shopping Lenses Map Layers AR Shopping Spotlight Public Profiles for Camera Kit Camera Kit Connected Lenses Lens Cloud Scan Snap Minis Infatuation Layer 3D Body Tra
Slide 5: Operating Against a Difficult Macro Backdrop
5 Operating Against a Difficult Macro Backdrop Platform Policy Changes Increasing Competition for Ad Dollars Macroeconomic Challenges Macro headwinds such as high inflation, rising Recent policy changes have upended a interest rates, and geopolitical risks disrupting decade of advertising industry stan
Slide 6: Focused Investment to Drive Long-Term Growth
6 Focused Investment to Drive Long-Term Growth Community Growth Revenue Growth Augmented Reality Innovative Products Ad Platform Improvements Core Technology Platform Localization New Sources of Revenue Spotlight Consumer Facing Experiences Application Performance Snapchat+ Snap Map Reprioritizing i
Slide 7: Reprioritizing Investments
7 Reprioritizing Investments We will substantially reduce or eliminate investments not directly connected to our three strategic priorities: ➔ Snap Originals – Going forward, we will focus our efforts on content created by our partners and by creators ➔ Minis and Games – We will shift Minis and Games
Slide 8: Productive Investment in our Strategic Priorities
8 Productive Investment in our Strategic Priorities Creating a clear path to adjusted EBITDA profitability and positive free cash flow as we invest for growth: ➔ Efficient Scaling of Infrastructure Cost - Continued focus on driving down unit costs and capturing the benefits of our scale ➔ Scalable Approa
Slide 9: Path to Profitability and Positive Free Cash Flow
9 Path to Profitability and Positive Free Cash Flow Quarter-to-date revenue growth is approximately 8% year-over-year Forward looking revenue visibility remains limited given uncertainty in the macro environment 1 2 $500 million estimated reduction in the annualized cash cost structure relative to Q2
Slide 10: Stock-Based Compensation & Dilution Management
10 Stock-Based Compensation & Dilution Management Strategy ➔ We intend to continue to pay our team members competitively and Stock Repurchase Program leverage stock-based compensation (SBC) to drive an ownership oriented culture July 21, 2022 Date of Announcement: ➔ We announced our first $500 millio
Slide 11: The Opportunity Ahead
The Opportunity Ahead
Slide 12: Building Blocks to Accelerate Revenue Growth
12 Building Blocks to Accelerate Revenue Growth Medium Term Long Term Short Term Grow Community and Engagement New Revenue Sources Ad Platform Improvements ● Spotlight Leadership in Augmented Reality ● Snapchat+ ● 1P + 3P Measurement Solutions ● Snap Map ● Ranking + Personalization
Slide 13: Significant Opportunity to Expand Our Community
13 Significant Opportunity to Expand Our Community Europe Rest of World North America 3 3 3 15% penetration 25% penetration 6% penetration 1 1 1 86M DAUs 99M DAUs 162M DAUs 2 2 2 ~400M smartphones ~560M smartphones ~2.5B smartphones 1 Snap Inc. internal data Q2 2022. See Snap Inc. public filings with
Slide 14: Demonstrated Progress and Significant ARPU Opportunity
14 Demonstrated Progress and Significant ARPU Opportunity Global $20.00 18 Years Old $15.00 11 Years Old $10.00 $5.00 $0.00 4 6 8 10 12 14 16 18 AGE OF COMPANY (YEARS) Significant progress on ARPU relative to peers at our current stage of growth Comparison is illustrative, as each company calculates d
Slide 15: DAU and ARPU Present Long-Term Opportunity
15 DAU and ARPU Present Long-Term Opportunity North America is critical to growing revenue in the near and medium term—and we have a long runway ahead of us 1 North America 197M 18 Years Old 16 years old 99M 11 Years Old 42M 16 Years Old $33 $77 $283 3 AVERAGE REVENUE PER USER Comparison is illustra
Slide 16: Demonstrated Leadership in Augmented Reality
16 Demonstrated Leadership in Augmented Reality Our AR creator community is made up of The Snap Camera drives visual communication individuals from over 200 countries and between Snapchatters, enabling the next AR builds consumer confidence 1 territories generation of computing 7 in 10 250M+ 250K+ co
Slide 17: Continuing to Invest in the Future of Augmented Reality
17 Continuing to Invest in the Future of Augmented Reality We believe that immersive experiences will drive AR utilization – grounded in the real world, shared with friends, and integrated into your life Creation Backend We provide our broader creator community with Lens Cloud is a collection of bac
Slide 18: A Refocused Strategy to Drive Long-Term Value
18 Invest in our products and platforms to sustain the growth of our community A Refocused Strategy to Drive Long-Term Value Invest heavily in our ad platform to deliver measurable returns on advertising spending while Creation diversifying revenue sources Invest in the future of augmented reality
Slide 19: Appendix
Appendix
Slide 20: Non-GAAP Financial Measures Reconciliation - Annual
20 Non-GAAP Financial Measures Reconciliation - Annual (in thousands, unaudited) 1 We define Adjusted EBITDA as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and
Slide 21: Snap Inc.
Snap Inc.