Slide 1: Investor Presentation March 2024
1 INVESTOR PRESENTATION MARCH 2024
Slide 2: Legal Disclosure
2| INVESTOR PRESENTATION LEGAL DISCLOSURE This presentation and the accompanying oral presentation have been prepared by Grindr Inc. (“Grindr,” and together with its subsidiaries, the “Company”) for informational purposes only and not for any other purpose. Nothing contained in this presentation is,
Slide 3: Our Company
OUR COMPANY MARCH 2024
Slide 4: Grindr is the premiere social connector serving the gay community
4| INVESTOR PRESENTATION Grindr is the premiere social connector serving the gay community. OUR COMPANY Our brand is global and ubiquitous. Our mission is to make the world free, equal, and just for the LGBTQ+ community.
Slide 5: A Compelling, Market Leading Business
OUR COMPANY 1. Morning Consult brand tracking research commissioned by Grindr, May 2022. 2. Grindr time spent statistic is defined as number of minutes, on average, a profile spent on the Grindr app on a specific day; As of year ended December 31, 2023. 3. Revenue growth between FY 2023 and FY 2022.
Slide 6: Differentiated from Traditional Dating Apps
6| INVESTOR PRESENTATION Unmatched Reach & Engagement Location-Based Interface Open Chat Architecture User density Immediacy with no swiping Strong sense of community Reinforces defensible moat Streamlines product enhancement Opens doors for future monetization Differentiation Benefits for Users Ben
Slide 7: 1. Dating Peers include Bumble and Match Group; Social Media Peers include Snap, Pinterest,
1. Dating Peers include Bumble and Match Group; Social Media Peers include Snap, Pinterest, and Etsy; financial metrics represent FY 2023; Match Group does not publically report adjusted EBITDA so their metric in the Dating Peers average represents adjusted operating income, which adds back interest
Slide 8: Our TAM is Large and Growing
OUR COMPANY Our TAM is Large and Growing1 105M 5.7B 5.9B 2.9B 3.0B 1.6B 1.7B 1.3B 1.4B 135MTAM | Male Population, Aged 18-65, Owns Smartphone, Identifies LGBTQ+ Population, Excluding Selected Markets Male Population Male Population, Aged 18-65 Male Population, Aged 18-65, Owns Smartphone 1. The firs
Slide 9: Significant Headroom in Paying Users
9| INVESTOR PRESENTATION OUR COMPANY Significant Headroom in Paying Users Grindr FY’23 Average Monthly Active Users 13.3M Grindr FY’23 Average Paying Users 937K 2026E TAM1 135M Grindr Headroom in TAM 1. 2026E TAM represents the estimated male population, aged 18-65, that owns a smartphone and identi
Slide 10: US LGBTQ Population: Attractive, Affluent Demo
OUR COMPANY US LGBTQ Population: Attractive, Affluent Demo1 1. Statista, U.S. Census Bureau, Morningstar, Travel and Leisure, Gallup. median HH income for male-male couples ($75K for total population) of LGBT retire earlier than planned (47% for non-LGBTQ+) more likely to have earned an MD, JD or Ph
Slide 11: Avg. MAUs Reached 13.3M in 2023
| INVESTOR PRESENTATION OUR COMPANY Avg. MAUs Reached 13.3M in 2023 with balanced growth across regions AV G . M O N TH LY A CT IV E US ER S (M IL ) FY 2021 FY 2022 FY 2023 YEAR AVERAGE 12.2M 13.3M Our Monthly Active Users are Diversified Across the Globe 13.3M MAU North America Europe Rest of World
Slide 12: Our Positioning
OUR POSITIONING MARCH 2024
Slide 13: Our Business is Squarely Positioned in a Demo Poised for Growth
| INVESTOR PRESENTATION OUR POSITIONING 1. Represents global population, sourced from Frost & Sullivan Market Research which was commissioned by Legacy Grindr, March 2022. Global self-identified LGBTQ+ population grew at a CAGR of ~7% from ‘16-’21 In ‘21, Gen Z (18-24) was 4x more likely to identify
Slide 14: Our Engagement is Superior to Traditional Social Media Apps
| INVESTOR PRESENTATION OUR POSITIONING 1. Morning Consult brand tracking research commissioned by Grindr, May 2022. 2. Grindr time spent statistic is defined as number of minutes, on average, a profile spent on the Grindr app on a specific day; As of year ended December 31, 2023. Grindr is the digi
Slide 15: Our Users Have Consistently Skewed Toward Younger Generations
| INVESTOR PRESENTATION OUR POSITIONING 1. Based on self-reported profile ages for the 28-days ended December 31, 2021; excludes Grindr users who claim to be older than 90 years; sourced from Grindr internal data. >80% of Grindr profiles are aged 18-35 Average age has remained consistent over time,
Slide 16: Average Monthly Spend on Grindr In-Line with Dating Peers
| INVESTOR PRESENTATION OUR POSITIONING 1. Average revenue per paying user on Grindr was $20.05 as of FY 2023 per publicly disclosed statements. Bumble represents Bumble App only and excludes Badoo App and Other. Spotify converted from 4.34 Euros to 4.75 USD as of 1/10/2024. Grindr paid users spend
Slide 17: Our Advantage
OUR ADVANTAGE MARCH 2024
Slide 18: What Makes Grindr a Great Investment Opportunity?
OUR ADVANTAGE What Makes Grindr a Great Investment Opportunity? Unmatched brand with powerful monetization engine Structurally advantageous business model Levers for growth, in both near and long-term horizons Performance driven management team & culture 33% revenue growth1 & 16% ARPPU growth2 42% A
Slide 19: Compelling Revenue Growth Profile
| INVESTOR PRESENTATION OUR ADVANTAGE 1. Paying users and ARPPU represent averages for year end FY 2023. Paying users and ARPPU growth rates represent the growth rate between FY 2023 and FY 2022. 2. Direct Revenue and Total Revenue represent FY 2023. Direct Revenue and Total Revenue growth rate betw
Slide 20: Direct Revenue Grew 38% in 2023
| INVESTOR PRESENTATION OUR ADVANTAGE Note: Charts are illustrative and not to scale. 2023 Direct Revenue grew to $225M June 2022 | Launched Boost, a paid a-la-carte feature December 2022 | Introduced Weeklies to a subset of Grindr users May 2023 | Global roll-out of Weeklies, a lower priced option
Slide 21: Paying Users and ARPPU Grew at Strong, Double-Digit Rates
| INVESTOR PRESENTATION OUR POSITIONING In 2023, payer growth drove ~50% of direct revenue gains, ARPPU growth drove ~50% Payers | Paid penetration was 7.1% in FY 2023 vs. 6.4% in FY 2022 ARPPU | ARPPU grew 16% in 2023, driven by the strength of our subscription offering, Weekly Xtra Paying Users an
Slide 22: EBITDA Margins are Unmatched vs. peers
| INVESTOR PRESENTATION OUR POSITIONING 1. Dating peers include Bumble and Match; advertising costs as % of revenue calculated using year end FY 2023. Adj. EBITDA margin is a non-GAAP measure. For reconciliation of Adj. EBITDA to GAAP Net Income margin, see Appendix. Note: Charts are illustrative an
Slide 23: We're Early in Our Monetization Journey
OUR ADVANTAGE We’re Early in Our Monetization Journey SUBSCRIPTION PRODUCTS & PREMIUM ADD-ONS Boost Unlimited XTRA Tinder Plus Tinder Gold Tinder SelectTinder Tinder Platinum Boost Super Boost Passport Likes You Super Like Read Receipts Top Picks LifetimePremium Boost SuperSwipe Travel Mode BeelineS
Slide 24: Near-term product roadmap: 2024-2025
| INVESTOR PRESENTATION Near-term product roadmap: 2024-2025 24 • Optimize our paywall • New premium features to drive subscription conversion (premium favorites + premium inbox features) • Retention + reactivation improvement features • Optimize our pricing / plan mix, both across the U.S. and top
Slide 25: Mid-term product roadmap: 2025-2026
| INVESTOR PRESENTATION Mid-term product roadmap: 2025-2026 25 • Spark: Help users catch a specific person’s attention and stand out • Top picks: AI recommended profiles that match a user’s preferences with paid access • Insights: Provide data to ensure increase in compatibility with a specific user
Slide 26: Our Management Team Brings Broad and Deep Experience
| INVESTOR PRESENTATION OUR ADVANTAGE Our Management Team Brings Broad and Deep Experience in Consumer-Facing Digital Brands George Arison Chief Executive Officer Vanna Krantz Chief Financial Officer AJ Balance Chief Product Officer Joel Keating SVP, Engineering Tristan Pineiro VP, Brand & Communica
Slide 27: Appendix
Appendix MARCH 2024
Slide 28: Non-GAAP Reconciliation
| INVESTOR PRESENTATION APPENDIX Non-GAAP Reconciliation 28 Year ended Reconciliation of net income (loss) to Adjusted EBITDA ($thou) 12/31/2023 12/31/2022 Net (loss) income (55,768) 852 Interest expense, net 46,007 31,538 Income tax provision (benefit) 4,023 (859) Depreciation and amortization 27,0
Slide 29: Definitions
| INVESTOR PRESENTATION APPENDIX Definitions 29 Average Paying Users – A Paying User is a user that has purchased or renewed a Grindr subscription and/or purchased a premium add-on on the Grindr platform. We calculate Average Paying Users by adding up the number of Paying Users in each day and then
Slide 30: Thank you
30 Thank you MARCH 2024