Brc Inc. · NYSE:BRCC
Brc — Investor Presentation (November 2025)
20 slides from Brc's investor presentation, Nov 13, 2025
Slide 1: November 2025 Investor Presentation
November 2025 Investor Presentation ENERGY LIFESTYLE COMMUNITY
Slide 2: Disclaimer: Forward-Looking Statements
1 DISCLAIMER Forward-Looking Statements This presentation contains forward-looking statements about BRC Inc. (the “Company,” “we,” “us,” and “our”) and its industry that involve substantial risks and uncertainties. All statements other than statements of historical fact contained in this presentatio
Slide 3: Disclaimer: Non-GAAP Financial Measures
2 DISCLAIMER Non-GAAP Financial Measures To evaluate the performance of our business, we rely on both our results of operations recorded in accordance with generally accepted accounting principles in the United States ("GAAP") and certain non-GAAP financial measures, including EBITDA and Adjusted EB
Slide 4: Introductions
3 INTRODUCTIONS Served as CFO since July 2025 Previously served as CFO at Ethos Pet Nutrition and CEO & CFO of Bulletproof 360, Inc. CFO role at Lenny & Larry’s and Mars, finance leadership roles at Big Heart Pet & Heinz CPA and served in the U.S. Army National Guard for over 12 years in both enlist
Slide 5: Company Overview & Growth Strategy
~30% CAGR 2019A 2021A2020A 2023A2022A 2024A 2025E $82 $164 $233 $301 $396 $391 $395+ Net Revenue ($ million) 4 COMPANY OVERVIEW & GROWTH STRATEGY Differentiated brand and disruptive presence across large beverage categories, with operational efficiency gains creating conditions for scalable growth a
Slide 6: Who We Are
COMMUNITY FOCUSED • We stand for the communities we serve – as our investor value creation increases, so does our mission PREMIUM POSITIONED • We offer curated; expertly roasted coffee delivered in all formats, including RTD, a high- end, zero-sugar energy drink, an engaging Outpost experience and d
Slide 7: Our Sights Are Trained on Attractive Segments of the Beverage Market
6 OUR SIGHTS ARE TRAINED ON ATTRACTIVE SEGMENTS OF THE BEVERAGE MARKET LARGE OPPORTUNITY IN ATTRACTIVE CATEGORIES 1. Euromonitor. Includes packaged coffee, RTD coffee, sports drinks, energy drinks, RTD tea, tea, carbonated and stilled bottled water 2. Euromonitor. Includes packaged coffee, RTD coffe
Slide 8: Coffee Offering: Strong Position in Wholesale Coffee
BRCC offers whole bean and ground bagged & single-serve coffee products nationwide 7 STRATEGY / COFFEE OFFERING DISTRIBUTION GROWTH1 SELECT KEY CUSTOMERS • Broad range of roasts and flavors in bagged and single-serve formats • Strict quality standards and one-of-a-kind branding is a core focus for B
Slide 9: Unit Driven Growth Reflects Real Consumer Demand
UNIT DRIVEN GROWTH REFLECTS REAL CONSUMER DEMAND 8 BRCC’s branding and focus on quality products have driven outsized growth compared to legacy brands PACKAGED COFFEE RETAIL SALES1 1. Nielsen IQ, Total US xAOC, Dollar Sales, Total Packaged Coffee Sales, L52 through 9/27/2025 2. Nielsen IQ, Total US
Slide 10: Success at Mass Retailer Paves Way for Grocery
9 SUCCESS AT MASS RETAILER PAVES WAY FOR GROCERY We achieved $100mm+ of revenue at Retailer within ~18 months of launch #4 ~22% ~$32m SUCCESS AT LARGEST US RETAILER 1. Nielsen: Bagged Coffee, Larger Mass Merch Retailer Total US TA Coffee Category sales 2. Scintilla: Loyalty rating measured as percen
Slide 11: Black Rifle Has Quickly Built the #3 Brand in RTD Coffee
Delivering above-category growth with substantial distribution whitespace remaining 10 STRATEGIC SUMMARY • Launched in March 2020 offering a catalogue of 6 SKUs • Rapidly built to a ~$100mm+ RTD coffee business o #3 RTD coffee brand1 behind Starbucks and Monster Java by retail sales o One of the fas
Slide 12: Black Rifle Energy
11 Black Rifle Energy brings a zero-sugar, clean energy option to a consumer market ready for BRCC’s unique mission-driven approach LAUNCHED January 2025
Slide 13: Black Rifle Energy Initial Launch Statistics
12 ~22% ACV 19,725 Doors of Distribution 3,050 Walmart Locations ~68% Walmart ACV 12,175 Convenience Stores ~7% Convenience Store ACV 3,925 Grocery Stores ~12% Grocery Store ACV BLACK RIFLE ENERGY INITIAL LAUNCH STATISTICS – September 20251 1. Nielsen IQ: Total US xAOC + Conv as of 5 w/e 9/27/2025.
Slide 14: DTC / E-Commerce Highlights
13 DTC / E-COMMERCE HIGHLIGHTS ~166k1 Total DTC Subscribers $123mm+ 2024A DTC Net Revenue • BRCC is a digitally native brand • DTC was 100% of revenue when the company was founded, ~70% when the Company went public, and ~28% as of Q3 2025 • Today, BRCC wants to be wherever our consumer shops - incre
Slide 15: Outposts Extend the Brand Experience
14 OUTPOSTS EXTEND THE BRAND EXPERIENCE Outposts redefine the typical coffee shop experience, offering an immersive environment to enjoy a high-quality coffee, buy our products and connect with members of the local community 17 Company-Owned Outposts1 20 Franchise Outposts1 ~$23mm 2024A Net Revenue
Slide 16: Operational Transformation Masked by Energy Investment and Coffee Inflation
15 OPERATIONAL TRANSFORMATION MASKED BY ENERGY INVESTMENT AND COFFEE INFLATION Distribution and Logistics Sourcing Allocate Capital to the Core of our Business: Wholesale Optimized Deployment of Marketing Dollars Mix Between Channels & Products Manufacturing Process Consolidated Headcount Improved F
Slide 17: 2025 Financial Guidance
16 2025 FINANCIAL GUIDANCE 1. Refer to slide 18 for a reconciliation of “Adjusted EBITDA” Net Revenues Gross Margin Adjusted EBITDA At least $395M 1%+ Growth in 2025 At least 35% Gross Margin Minimum At least $20M Adj. EBITDA Minimum Cycling $30.4M of barter revenue and loyalty reserve benefits that
Slide 18: 3-Year Financial Targets
17 3-YEAR FINANCIAL TARGETS Revenues Gross Margin Adjusted EBITDA 10%-15% Revenue CAGR Through 2027 40%+ Target Gross Margin 15%-25% EBITDA CAGR Through 2027 Anticipate a higher rate of growth in 2026 and 2027 as Black Rifle Energy launch fees phase out and ongoing benefits from distribution gains t
Slide 19: Reconciliation of Net Loss to Adjusted EBITDA
18 RECONCILIATION OF NET LOSS TO ADJUSTED EBITDA
Slide 20: 2025 Outlook
2025 OUTLOOK G@PBLACK RIFLE COFFEE COMPANY For full-year fiscal 2025, the Company provides the following guidance: (in millions, except % data) Current FY2025 FY2024 Guidance Actual Net Revenue $ 391.5 At least $395.0 Growth M% At least 1% Gross Margin 412% At least 35% Adj. EBITDA $ 37.1 At least $