Slide 1: Roland Cloud Vision
Roland Cloud Vision I=Roland
Slide 2: What is Roland Cloud?
What is Roland Cloud？ Roland Cloud provides integrated cloud solutions for enjoying music and musical instruments. 2
Slide 3: There is a potential to expand the Musical Instruments (MI) market
There is a potential to expand the Musical Instruments (MI) market NOT interested ~20%1 Interested people (Inexperienced, Give up) Potential Customer ~70%1 Active Customer Musical Instruments Market ~10%1 1 Estimated by the Company based on various surveys 3
Slide 4: Roland Cloud makes music creation your lifelong hobby
Big Promise: Fun with music for life Roland Cloud makes music creation your lifelong hobby 120 Active Customer in the MI Market LTV2 per person 100 80 60 40 Increase lifelong Users by Roland Cloud 20 9 of 10 people1 give up musical instruments1 0 Time Purchase 1 The report of a major consulting firm
Slide 5: Why is Roland Cloud so important to us?
Why is Roland Cloud so important to us? ⚫ We will strengthen the business by investing in Roland Cloud Three Shifts In the Past Future Customer Long term Short 短期的 term Acquisition and Retention, relationship Improve LTV Competitiveness Hardwareの性能 Hardware specs Hardware × Service Unique differenti
Slide 6: How to achieve the Goal?
How to achieve the Goal? 1 2 3 Connectivity Contents & Services Alliance/M&A Connect all Electronic Provide Contents & Utilize 3rd parties for Musical Instruments to Services on Roland Cloud speeding up and on-line expansion 6
Slide 7: Connectivity
How to achieve the Goal? 1 Connectivity Connect all Electronic Musical Instruments to on-line 7
Slide 8: Connected CE products have become commonplace
1 Connected CE products have become commonplace ⚫ Most electronic devices are now cloud-connected directly or via smart devices Cloud Services 8
Slide 9: Customer's Key Buying Factor has been changed
1 Customer’s “Key Buying Factor” has been changed Shift in interest from “Products” to “Experiences” 9
Slide 10: The musical instrument industry is in the early stages of Connectivity
1 The musical instrument industry is in the early stages of “Connectivity” Product Life Cycle of Connected device1 [Market Volume] Generative AI Smartphone Cloud, etc. Game console ● Computer 5G→7G ● ● Metaverse Home Electronics ● Musical Instruments ● [Time] Introduction Launch Maturity Decline 1 O
Slide 11: We have the advantages of taking this opportunity
1 We have the advantages of taking this opportunity 1. Focus on Electronic 2. Multiple Categories 3. Cloud System with a high market share1 Continuous evolution E. Drums E. Piano since 2017 #1 #2 Consolidated User Account Synthesizer Integrated Electronic MI #1 Platform Guitar Amp Guitar Effect 90%
Slide 12: Significant Connectivity opportunities in our largest categories
1 Significant Connectivity opportunities in our largest categories [MI Market size1] 10x 10x 4x Guitar Piano 1x Drums Synthesizer 1 Our estimation 12
Slide 13: Expansion of Cloud-Ready Products share of business
1 Expansion of Cloud-Ready Products share of business Progressive scaling and expansion across our categories. 2016 2023 Future 0% 30% 97% Synthesizer sounds, Expansions GP series & Mobile App DWe & and OS Upgrades Expand supported models and Provide utility and Build bridges between the quantity, v
Slide 14: Contents & Services
How to achieve the Goal? 2 1 Contents & Services Provide Contents & Services on Roland Cloud 14
Slide 15: Core value of Roland Cloud
2 Core value of Roland Cloud Musicians universally pursue 4 basic desires. Roland Cloud allows us to powerfully address these desires. Roland Cloud Grow Play Create Communicate All musicians want Playing and Every music lover has Connection, sharing, to improve their performing music is the desire t
Slide 16: Progress of Solution Provide
2 Progress of Solution Provide Creation /Synth Drums Piano/Key Guitar Available In Progress (partially available) Communicate Planning Create 4/16 Play Grow 2024 2023 16
Slide 17: Realize the growth by enhancing the category coverage
2 Realize the growth by enhancing the category coverage [Adoption of Cloud Service ] High Synthesizer Roland Cloud established in Synthesizer category. [MI Market size] Small Big Drums Apply Know-how Piano High Growth Area Guitar Low 17
Slide 18: Alliance / M&A
How to achieve the Goal? 3 1 Alliance / M＆A Utilize 3rd party for speed up and expansion 18
Slide 19: Accelerate service additions by leveraging Alliances / M&A
3 Accelerate service additions by leveraging Alliances / M&A Inhouse Development Inhouse / Alliance / M＆A Acoustic Drum Company Roland Cloud Zenbeats etc..,. (Software/Hardware) DAW etc.. V-Drums DWe (Hardware) Authentic DW Sounds (Hardware) Electronic Drums in an expandable Convertible Drums Virtua
Slide 20: Accelerate service additions by leveraging Alliances / M&A
3 Accelerate service additions by leveraging Alliances / M&A Inhouse Development Inhouse / Alliance / M＆A Music generative AI development company Roland Cloud Subscription Royalty-free BGM made by BRIDGE CAST/BGM CAST music-generative AI (Hardware + App) Gaming Audio Mixer 20
Slide 21: We are planning to expand Alliance activity in the next year
3 We are planning to expand Alliance activity in the next year Video Lesson Company AI Tech Company Newly signed licenses In 2024 Education App Company Music Data Company 21
Slide 22: Roland's Long-Term Vision
Roland's Long-Term Vision ROLAND WILL BE THE WORLD LEADER IN MUSIC CREATION1 W E W I L L A C H I E V E T H I S B Y INSPIRING THE HEARTS AND MINDS OF MUSIC LOVERS AND CREATORS EVERYWHERE 1 Music Creation includes not only music production, but also singing, performing, and transmitting music, etc. 22
Slide 23: Roland Cloud strategy will lead us to The World Leader in Music Creation
Roland Cloud strategy will read us to “The World Leader in Music Creation” Contents & Services Customer Registration [2023] More Roland Account Alliances 2.7M+ User Data Analysis “Customer 360 View” Connect Roland Utilize Cloud Roland Cloud User User data 1.2M+ Paid User Reach to 102K+ 97% Subscribe
Slide 24: From Hardware Manufacturer to Experiences Provider
From Hardware Manufacturer to Experiences Provider Seamless Workflow Contents Sharing Virtual Studio Connect with people from around the world Long-Term Vision Lesson Sales: Greater than JPY200bn OPM: 15%-20% Practice Community 24