Mara Holdings, Inc. · NASDAQ:MARA
Mara — Marathon Patent Group — Investor Presentation (May 2013)
13 slides from Mara's investor presentation, May 21, 2013
Slide 1: Marathon Patent Group
MARATHON PATENT GROUP May 2013
Slide 2: Legal Disclaimers
LEGAL DISCLAIMERS This presentation and other writen or oral statements made from time to time by representatives of Marathon Patent Group ("MPG") contain “orwardoking statements” within the meaning af Section 27A ofthe Secures Act of 1553, as arvended and Section 21E ofthe Securties Exchange Act of
Slide 3: Marathon Today
MARATHON TODA’ = Marathon (MARA) is an intellectual property company with two divisions, IP Licensing and IP Services = IP Licensing Division — launches and manages patent licensing campaigns = IP Services Division — delivers strategic advisory and consulting services to patent holders * Active Lice
Slide 4: History and Recent Events
HISTORY AND RECENT EVENTS * Formed through reverse merger with Sampo IP, LLC in November 2012 + Owner of GroupServe (Sampo IP) Patents * Doug Croxalll named CEO and Chairman ® Since November, Marathon has: * Launched IP Services business * Acquired two additional patent portfolios (Relay IP and Cybe
Slide 5: Key Competitive Strengths
KEY COMPETITIVE STRENGTHS = Experienced Team: IP licensing, IP development and IP Services — Executed multiple licensing campaigns generating more than $90 million in licenses and settlements, — Sophisticated IP invention, evaluation, acquisition and campaign management capabilities * Strategic part
Slide 6: Licensing and Enforcement Business
LICENSING AND ENFORCEMENT BUSI ESS Marathon * Sophisticated IP evaluation tools and procedures * Highly-selective IP acquisition process * Broad IP licensing and enforcement experience * Proprietary analytics and campaign management tools * Extensive IP enforcement partner network * Target 2x to Sx
Slide 7: Licensing Campaign: Sampo IP (GroupServe) Social Media Portfolio
LICENSING CAMPAIGN Sampo IP (GroupServe) Social Media Portfolio = Acquired 11/14/12 = Patents cover a method of facilitating communications and collaboration of a group of plural participants, including dynamic group creation, notification and communication = Portfolio has an early priority date of
Slide 8: Licensing Campaign: CyberFone Systems Database Portfolio
LICENSING CAMPAIGN CyberFone Systems, LLC Database Portfolio = Acquired 4/23/13 * Patents cover transaction entry system into a database = 42 Assets : 10 US patents, 14 foreign patents, and 18 applications = Performing asset with 32 existing settlement & licensing agreements (“SLAs”) — Generated $15
Slide 9: Licensing Campaign: Relay IP Multicasting/Routing Portfolio
LICENSING CAMPAIGN Relay IP (Bell Research Labs) Multicasting/Routing Portfolio * MOSAID sold to Marathon’s subsidiary, Relay IP, on 4/12/2013 = One patent (5,331,637) that is seminal in the area of multicasting/routing ™ Marathon selected this patent for several reasons: + Seminal patent with broad
Slide 10: Extensive IP Pipeline
EXTENSIVE IP PIPELINE " Active negotiations to acquire high-value patent portfolios including: — Cloud Computing Portfolio — Location-Based Portfolio — Medical Device Portfolio — Secure-Database Portfolio — Web Technology Portfolio — E-Learning Portfolio * Active discussions with IP Services clients
Slide 11: IP Services Business
IP SERVICES BUSINESS Strategic Advisory and Consulting Services = Develop relationship at senior level of management = Industry-leading portfolio MARATHON PATENT’ GROUP: of capabilities and os PRO A) D) "Proprietary software and 1 . = 7 analytical tools Hy { H i = Best-in-class 3 party Ui data sourc
Slide 12: Management Team
MANAGEMENT TEAM Doug Croxall CEO& Chairman Nate Bradley To Jim Crawford coo Doug Bender ‘SUP Engineering - Previously the CEO & Owner of LVL Patent Group, a patent enforcement entity Chairmen and CEO or Firepond (NASDAQ:FIRE), a configuration software company with a patent portfolio enforced by IP N
Slide 13: Directors
DIRECTORS Doug Croxall (CEO & Chairman william Roselli Director Craig Nara Director John Stetson (CFO Director Stuart Smith Director * See management bio * Mr, Roselin isthe Executive Chairman of Roselli Scientific, LLC, a leading global provider of rehabilitation ‘medical devices and services. He w
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