Slide 1: The Leading Global Internet Platform Outside the US and China
THE LEADING GLOBAL INTERNET PLATFORM OUTSIDE THE US AND CHINA H1 2014 Results and Business Update 17 November 2014
Slide 2: Disclaimer
DISCLAIMER This document is being presented solely for informational purposes and should not be treated as giving investment advice. It is not intended to be (and should not be used as) the sole basis of any analysis or other evaluation. All and any evaluations or assessments stated herein represent
Slide 3: Agenda
AGENDA Time Agenda Point Presenter Proven Winners H1 2014 Results, Oliver Samwer 11:00 – 12:00 Business Update and Q&A Peter Kimpel 12:00 – 12:05 Break Proven Winners – Global Fashion Group and 12:05 – 12:15 Oliver Samwer General Merchandise Domenico Cipolla 12:15 – 12:45 Focus Sector - Home & Livin
Slide 4: Proven Winners H1 2014 Results and Business Update
Proven Winners H1 2014 Results and Business Update 4
Slide 5: Over the Next Decade Massive Opportunity Ahead of Us
OVER THE NEXT DECADE MASSIVE OPPORTUNITY AHEAD OF US Target Markets Today eCommerce Penetration 2013 7.4% Mobile Users 3.4bn 5.6% People 5.4bn 3.4% Average: 2.1% 2.5% 2.1% GDP $57trn 0.4% China USA Middle East Latin Russia & APAC Africa America CIS (ex. China) Rocket Internet Companies Regions of Op
Slide 6: Key Requirements to Capitalize on the Long-Term Opportunity
KEY REQUIREMENTS TO CAPITALIZE ON THE LONG-TERM OPPORTUNITY Warehouse Logistics & Private Label Management Last Mile Delivery Competence Marketplace Proposition for High Payments Quality Merchants Scalable Best in Class Technology Purchasing Infrastructure Attraction of Top Integration with Compelli
Slide 7: Continued Progress of the Network of Companies
CONTINUED PROGRESS OF THE NETWORK OF COMPANIES Business Maturity Proven Winners Emerging Stars Concepts Pipeline eCommerce Marketplace Financial Technology Regional Internet Groups 7
Slide 8: Long-Term Focus on Market Leadership
LONG-TERM FOCUS ON MARKET LEADERSHIP Relentless focus on being early Long-term market leadership over short-term profitability Disciplined capital allocation: we aggressively back the winners and close the non-performers Transparency in everything we do 8
Slide 9: Strong Delivery on Strategy (1/2)
STRONG DELIVERY ON STRATEGY (1/2) Strategy Performance Highlights 1 104% weighted GMV growth(1) and 102% weighted revenue growth(2) in H1 2014 relative to H1 2013 Strong Financial Performance for 12pp average EBITDA margin improvement in H1 2014 over FY 2013 Proven Winners Global Fashion Group
Slide 10: Strong Delivery on Strategy (2/2)
STRONG DELIVERY ON STRATEGY (2/2) Strategy Performance Highlights 5 5 new companies launched in 2014 pre-IPO(1) On Track to Launch 10+ Companies p.a. 2 new companies launched post IPO(2) 3 more models in preparation 6 Personnel – Rocket network of companies further strengthened and now emplo
Slide 11: Continued Strong Growth Across All Proven Winners
CONTINUED STRONG GROWTH ACROSS ALL PROVEN WINNERS H1 2014 / H1 2013 GMV Growth: Weighted Average GMV Growth Across all Proven Winners: 104% (1) (2) 429% 369% 195% 202% 202% 124% 99% 80% 44% 43% 51% 31% H1 2014 Revenue EUR(m) (3) 83 79 (3) 76 59 (3) 44 (3) 47 39 (3) 21 21 22 12 1 (4) (4) (4) (4) (4)
Slide 12: Strong EBITDA Margin Improvement as Proven Winners Scale
STRONG EBITDA MARGIN IMPROVEMENT AS PROVEN WINNERS SCALE Average Average 20xx Year of Inception (67%) (55%) EBITDA Margin H1 2014 (56%) (49%) 2010 EBITDA Margin FY 2013 (38%) EBITDA Margin H1 2013 (52%) (37%) 2010 (33%) n/a (99%) 2011 (76%) (114%) (57%) 2010 (48%) (125%) (93%) 2012 (28%) n/a (89%) 2
Slide 13: H1 2014 Global Fashion Group – Highlights
H1 2014 GLOBAL FASHION GROUP – HIGHLIGHTS Company Revenue Gross Profit EBITDA GMV Total Orders H1 2014 H1 2014 FY 2013 Gross profit EBITDA H1 2014 Revenue H1 2014 Margin H1 2014 Margin H1 2014 H1 2014 BRL(m) +38% BRL(m) +49% BRL(m) BRL(m) +31% (m) +26% 272 1.9 261 (38%) 102 419 39% (100) Latin Ameri
Slide 14: H1 2014 General Merchandise – Highlights
H1 2014 GENERAL MERCHANDISE – HIGHLIGHTS Company GMV Revenue Gross Profit EBITDA Total Transactions H1 2014 H1 2014 FY 2013 Gross profit EBITDA H1 2014 H1 2014 Revenue H1 2014 Margin H1 2014 Margin H1 2014 EUR(m) EUR(m) EUR(m) (m) +313% (1) EUR(m) +202% 4 1.8 73 47 (85%) 57 Southeast 9% (40) Asia EU
Slide 15: H1 2014 Home & Living – Highlights
H1 2014 HOME & LIVING – HIGHLIGHTS Company Revenue Gross Profit EBITDA GMV Total Orders H1 2014 H1 2014 FY 2013 Gross profit EBITDA H1 2014 Revenue H1 2014 Margin H1 2014 Margin H1 2014 GMV Total Orders EUR(m) EUR(m) EUR(m) EUR(m) (m) +43% +37% 59 0.4 (24%) 69 (14) 93 25 42% Western Europe and Brazi
Slide 16: H1 2014 Food & Groceries – Highlights
H1 2014 FOOD & GROCERIES – HIGHLIGHTS Company Revenue EBITDA KPIs H1 2014 FY 2013 EBITDA H1 2014 Revenue H1 2014 Margin Number of Servings EUR(m) EUR(m) (m) +369% (18%) 22 3.9 (4) Europe, US, Australia 15 % Period-over-Period Growth Source: Company’s unaudited consolidated financial statements based
Slide 17: H1 2014 Food & Groceries – Highlights
H1 2014 FOOD & GROCERIES – HIGHLIGHTS Company GMV Revenue Gross Profit EBITDA Total Orders H1 2014 H1 2014 FY 2013 Gross profit EBITDA H1 2014 GMV H1 2014 Revenue H1 2014 Margin H1 2014 Margin Total Orders EUR(m) EUR(k) EUR(k) EUR(m) (m) n/m (11) 1,210 1,021 (1) 27 (1) 1.3 CEE, SEA, 84% Russia, CIS,
Slide 18: Regional Internet Groups
REGIONAL INTERNET GROUPS Countries of Presence New Since H1 2014 6 New Country Operations 23 Ghana Cameroon Congo Africa Egypt Internet Kenya Group Tanzania 1 New Country Gabon 5 New Country Operations 13 Philippines Pakistan Asia Pacific Bangladesh Internet Group Myanmar
Slide 19: Strong Geographic Expansion Supported by Rocket Platform
STRONG GEOGRAPHIC EXPANSION SUPPORTED BY ROCKET PLATFORM Company Country Presence 1-Nov-2013 Geographic Presence 1-Nov-2014 Total 5 +13 18 17 +11 28 14 +14 28 7 +25 32 (1) 22 +18 40 Note: Above takes a business model view, not a legal entity view. 19 (1) Including 11 African countries, where the foo
Slide 20: Rocket Delivering on All Growth Engines
ROCKET DELIVERING ON ALL GROWTH ENGINES 1 2 3 4 Growth in Existing Country Expansion New Models Sector Expansion Companies Average weighted GMV Countries added year Travel growth across all Proven to date, for example: Winners: 104%(1) 4(2) 5(3) 11(4) 5 Unlock Even More New Network Effects I
Slide 21: New Sector: Online Travel
NEW SECTOR: ONLINE TRAVEL European Packaged Travel (1) TravelBird Leading online travel package booking website in Europe Online 24% Offers travel packages (daily deals, themes and city trips) on a commission basis Offline 76% Present in 19 European countries as well as Morocco > 200k booked
Slide 22: Last Portfolio Value of Rocket Companies Increased by €74m Since IPO
SINCE IPO, LAST PORTFOLIO VALUE OF ROCKET COMPANIES INCREASED BY €74M EUR(bn) 2.7 0.2 +74.2 0.2 0.6 LPV Change EUR(m) 0.3 0.1 +18.0 (1) 1.3 TravelBird & +17.4 Traveloka move foodpanda +15.5 €80m move +15.0 +9.6 Others -1.4 Total +74.2 Proven Winners Emerging Stars Concepts Regional Groups Strategic
Slide 23: Detailed Rocket Equity Investments Since IPO
DETAILED ROCKET EQUITY INVESTMENTS SINCE IPO Investment Funding Provided by Rocket Internet Company Category Investment Amount (EURm) Emerging Stars 10.0 (1) Emerging Stars 1.0 (1) Proven Winners 0.5 (2) Emerging Stars Concepts 0.5 (1) Proven Winners 0.1 (2) Total 12.1 Notes: 23 (1) Capital increase
Slide 24: Shares Outstanding and Shareholder Structure
SHARES OUTSTANDING AND SHAREHOLDER STRUCTURE Share Count Shareholder Structure Post-IPO Number of shares pre-IPO 120,102,255 + Shares issued in IPO 32,941,177 + Greenshoe exercise 87,134 Cornerstone Total shares issued post-IPO 153,130,566 Investors Free Float 9.8% 11.8% - Treasury stock 0 Holtzbrin
Slide 25: Summary
SUMMARY Rocket performance on track and in line with our expectations Strong top line growth and margin improvement for Proven Winners and Emerging Stars Well on track with launch of 7 companies YTD and 3 more models in preparation foodpanda grew into the Proven Winners category and TravelBird and T
Slide 26: Questions & Answers
@ ROCKETINTERNET pp Questions & Answers 26
Slide 27: Detailed Business and Platform Update: Global Fashion Group
Detailed Business and Platform Update Proven Winners: Global Fashion Group 27
Slide 28: The Emerging Markets Fashion Opportunity Is Even Larger Than in Europe
THE EMERGING MARKETS FASHION OPPORTUNITY IS EVEN LARGER THAN IN EUROPE Emerging Markets(1): Lamoda, Dafiti, Jabong, Namshi, Zalora Europe Emerging Markets (excl. China)(1): Total Fashion Market ~€635bn in 2016E 8.4% 14-16 CAGR Europe(2): Total Fashion Market ~€348bn in 2016E 2.1% 14-16 CAGR EM (excl
Slide 29: GFG Competitive Positioning
GFG COMPETITIVE POSITIONING Market Position “Score”(1) (2) 2.0 1.0 1.1 1.0 1.0 Latin America Russia & CIS Asia Pacific India Middle East Comscore 1.0 2.0 1.1 1.0 1.0 Similarweb 1.0 2.0 1.1 1.0 n/a GFG Companies Are Leading Ventures in Their Respective Markets Source: SimilarWeb and Comscore. Notes:
Slide 30: Benefits from Combining Companies Under GFG
BENEFITS FROM COMBINING 5 COMPANIES UNDER GFG Global Development of Economies of Scale in Sourcing Global Best Practice Sharing Exclusive Private Label Brands Global Agreements for Shared Technology Platform Improved Ability to Attract and Marketing and Logistics Infrastructure and Development Retai
Slide 31: GFG Operational Highlights
GFG OPERATIONAL HIGHLIGHTS Company Operational Highlights Mobile frontrunner: mobile participation grew 38% from Jun-Sep 2014 Implemented adaptive image loading, increasing conversion by 22% Revamp of webpage Key strategic initiatives include Lamoda’s private label operations in London, 3rd
Slide 32: Detailed Business and Platform Update: General Merchandise
Detailed Business and Platform Update Proven Winners: General Merchandise 32
Slide 33: Market Leader in the $370bn General Merchandise E-Commerce Market
MARKET LEADER IN THE $370BN(1) GENERAL MERCHANDISE E-COMMERCE MARKET Market Position “Score”(2) (3) 1.1 1.0 1.0 South East Asia Latin America Africa Comscore 1.0 1.0 1.0 Similarweb 1.2 1.0 1.0 Outstanding Market Positions for Rocket’s Marketplace and General e-Commerce Ventures Source: SimilarWeb, C
Slide 34: Clear Strategy to Continue the Shift to a Marketplace Model
CLEAR STRATEGY TO CONTINUE THE SHIFT TO A MARKETPLACE MODEL High Proportion of Marketplace Revenues Low Relatively Low Importance of GMV Relatively High Marketplace vs. Traditional e-Commerce Requirements for Successful Marketplace Operations Superior unit economics Infrastructure for last mile
Slide 35: General Merchandise Operational Highlights
GENERAL MERCHANDISE OPERATIONAL HIGHLIGHTS Company Operational Highlights Most advanced in shift towards marketplace, with dedicated partner and onboarding support 200% increase in assortment (active SKUs) and 151% increase in active sellers 2014YTD(1) Even more powerful than other marketplace
Slide 36: Proven Winners: Home & Living
Company Update Proven Winners: Home & Living 36
Slide 37: The Opportunity Is Massive – EUR635bn+ Global Home & Living Market
THE OPPORTUNITY IS MASSIVE – EUR635BN+ GLOBAL HOME & LIVING MARKET Global Home & Living – Market Size in 2018E(1) EUR(bn) Europe 235 Rest of the World 165 Americas 235 Source: E&Y 2013 Notes: 37 (1) Includes homeware (crockery, cutlery, glassware, kitchen utilities and other home hardware) and furni
Slide 38: Ecommerce Penetration Rapidly Growing
ECOMMERCE PENETRATION RAPIDLY GROWING Illustrative: US Online Retail Penetration with Strong Expected Growth(1) Online as Percentage of Total Sales +9 pp 23% In 2013 already 14% of US retail sales online 21% and expected to grow by +9 pp until 2017(1) 18% 16% Examples of strong US online categor
Slide 39: The Home & Living Market Is Highly Fragmented
THE HOME & LIVING MARKET IS HIGHLY FRAGMENTED, BOTH ON RETAIL AND SUPPLIER SIDES Retail Landscape – Top 5 Retailers by Country Supplier Landscape – Selection of Suppliers Home & Living Market Share, in Percent % Others Examples of Home & Living suppliers Ikea 13% Höffner-Gruppe 6% Germany XXXLutz 5%
Slide 40: Home24 and Westwing with Different Focus in the Same Market
HOME24 AND WESTWING WITH DIFFERENT FOCUS IN THE SAME MARKET, HUGE POTENTIAL FOR BOTH Small furniture, Category Large décor, focus Furniture lighting etc. Business Shopping model Shop Club 40
Slide 41: The Market Leader & Go-To-Destination for Home & Living Online Shopping
The Market Leader & Go-To-Destination for Home & Living Online Shopping
Slide 42: Home24 as the Go-To-Destination for Home & Living Online Shopping
HOME24 AS THE GO-TO-DESTINATION FOR HOME & LIVING ONLINE SHOPPING Key Investment Highlights Huge global market rapidly moving online: Highly attractive market fundamentals, fragmented supplier landscape, little online/offline competition, huge private label opportunity Home24 as market leader in
Slide 43: Two Perspectives When Looking at Home24 Core Business
TWO PERSPECTIVES WHEN LOOKING AT HOME24 CORE BUSINESS Assortment View Measuring Efficiency of New Customer Cohort View Looking at Profitability of New Products – Steady Growth by Adding New Assortments Customers – Customers Profitable at 1st Purchase Gross Order Value per SKU, Split Into New SKU Coh
Slide 44: Home24 as Clear Market Leader with Broadest Assortment
HOME24 AS CLEAR MARKET LEADER WITH BROADEST ASSORTMENT IN HOME & LIVING MARKET Home24 Only Player Assortment Mix with Meaningful Online Assortment with Focus on Large Furniture Size of Assortment in # of SKUs(1) Share of Gross Order Value by Categories – Q3 2014(2) >150,000 Accessories Lighting Bedr
Slide 45: Market Leadership Translating into Substantial Economies of Scale
MARKET LEADERSHIP TRANSLATING INTO SUBSTANTIAL ECONOMIES OF SCALE Purchasing Logistics Marketing Home24 with preferential treatment by Home24 with multiple logistics centers Based on assortment, bidding suppliers regarding purchasing prices to reduce leadtimes for end customer advantages in se
Slide 46: Unique Global Sourcing Setup with Focus on High-Margin Private Label
UNIQUE GLOBAL SOURCING SETUP WITH FOCUS ON HIGH-MARGIN PRIVATE LABEL MERCHANDISE Central & Eastern Europe China/Taiwan Upholstery Oak, beech wood Furniture & accessories: Pinewood metal/chrome, glass, high-gloss, oak, elm, small furniture, chairs India Vietnam Vintage-style accessories & f
Slide 47: Home24 with Quantitative Approach to Private Label Development
HOME24 WITH QUANTITATIVE APPROACH TO PRIVATE LABEL DEVELOPMENT AND … Original Branded Product Home24 Signature Product Description: Branded Bed (180x200cm) in massive Description: Home24 Bed (180x200cm) in massive wood (acacia) wood (beech) Current Sales Price: €649 Current Sales Price: €399 Q3 Aver
Slide 48: Extending Signature Products into Complete Ranges for Target Customers
… EXTENDING SIGNATURE PRODUCTS INTO COMPLETE RANGES FOR TARGET CUSTOMERS Shelf Couch „Manchester“ „Upperclass“ €259 €649 Armchair Coffee table Lowboard „Harmonia“ „Manchester“ „Manchester“ €249 €159 €299 48
Slide 49: Home24 Combining Need-Based and Inspirational Shopping Experience
HOME24 COMBINING NEED-BASED AND INSPIRATIONAL SHOPPING EXPERIENCE Shopping Through Navigation and Categories Shopping Through Curations and Inspirational Themes Home24 with Consistent Shopping Experience Across Devices – from Desktop to Tablet to Mobile 49
Slide 50: Home24 Confirmed as the Go-To-Destination for Home & Living Online Shopping
HOME24 CONFIRMED AS THE GO-TO-DESTINATION FOR HOME & LIVING ONLINE SHOPPING Home24 Dominating the Online Space According to Google Brand Searches Relative Branded Search Volumes for Home24 and Peer Set(1) Q3 2013 Q3 2014 Home24 34% 69% Company I 29% 21% Company II 23% 3% Company III 12% 6% Company I
Slide 51: Home24 Model with High Inventory Turnover and Negative Working Capital
HOME24 MODEL WITH HIGH INVENTORY TURNOVER AND NEGATIVE WORKING CAPITAL Development of Inventory Turnover(1) Development of Cash Cycle(2) Comparing Warehouse COGS and Warehouse Inventory In Days of Net Sales H1 2013 H2 2013 H1 2014 H1 2013 H2 2013 H1 2014 Additionally, Inventory Model without Typical
Slide 52: Successfully Operating in Core Markets with >40% of Revenues Outside Germany
SUCCESSFULLY OPERATING IN 7 CORE MARKETS WITH >40% OF REVENUES OUTSIDE OF GERMANY Europe LatAm Sales per Region(1) Brazil Germany Other Europe Track Record of Successful Internationalization. Second Wave of Internationalization Underway Notes: (1) Source: Based on Gross Order Value in Q3 2014 as of
Slide 53: Home24 with Substantial Acceleration of Growth and Clear Path to Profitability
HOME24 WITH SUBSTANTIAL ACCELERATION OF GROWTH AND CLEAR PATH TO PROFITABILITY Gross Order Value(1) and EBITDA Margin(2) – Group In EUR(m) and in % of Net Sales +77% +41% +30% +27% +18% +27% Jan Feb Mar Apr May Jun Jul Aug Sep Q1 2013 vs. Q1 2014 Q2 2013 vs. Q2 2014 -52% -22% -41% -19% Gross Order V
Slide 54: Key Metrics Confirming Underlying Strength of Home24 Performance
KEY METRICS CONFIRMING UNDERLYING STRENGTH OF HOME24 PERFORMANCE Active Customers(1) Average Basket Size(2) k EUR +38% ~210 ~205 515 ~190 435 373 H1 2013 H2 2013 H1 2014 H1 2013 H2 2013 H1 2014 Mobile Share Customer Acquisition Cost(3) Traffic share at period end EUR ~30% >60 <50 <50 ~20% ~10% H1 20
Slide 55: Outlook: After Successful Setup Phase, Now Focus on Profitable Growth
OUTLOOK: AFTER SUCCESSFUL SETUP PHASE, NOW FOCUS ON PROFITABLE GROWTH Phase I: Proof of Concept Build initial assortment and develop Phase II: Setting the Ground Work supplier relationships Initiate marketing efforts and increase Develop next cluster of suppliers and company visibility Phase I
Slide 56: To Be the Best Company at Sustainably Creating Value for Customers
“To be the best company at sustainably creating value for customers in Home & Living retailing! Everyday. Globally.”
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Slide 58: In Focus: Home & Living Market Leader in Inspirational Shopping
In Focus: Home & Living Market Leader in Inspirational Shopping 58
Slide 59: Westwing
Gf) INTERNET 59
Slide 60: Leading International Home & Living Ecommerce Company
LEADING INTERNATIONAL HOME & LIVING ECOMMERCE COMPANY Attractive Market and Large addressable market of €635bn+ in 2018 at inflection point with customers rapidly shifting online Secular Trends Strong growth of m-commerce with Westwing already generating 39% of sales from mobile devices Leadin
Slide 61: Westwing Is Daily Inspiration as a 'Shoppable Magazine'
WESTWING IS DAILY INSPIRATION AS A ‘SHOPPABLE MAGAZINE’ 61
Slide 62: Westwing Has a Very Attractive Ecommerce Business Model
WESTWING HAS A VERY ATTRACTIVE ECOMMERCE BUSINESS MODEL HIGH GROSS MARGINS ‘INVENTORY ZERO’ HIGHLY FRAGMENTED BUSINESS MODEL SUPPLIER BASE 43% NEGATIVE H1 2014 >3,000 NET WORKING SUPPLIERS CAPITAL HIGH CUSTOMER SPEND INCREDIBLE LOYALTY LESS IMPORTANCE/POWER OF BRANDS, POTENTIAL FOR >€240 >70% PRIVAT
Slide 63: Rapid Growth in Years on the Market
RAPID GROWTH IN 3 YEARS ON THE MARKET Active Buyers #1 in Most Countries of Operation 720m Consumers in Our 15 Countries on 3 Continents >680k at end of Q3 2012 2013 2014 Source: IMF, WEO Database, 2013 63
Slide 64: Growth Accelerating in Recent Months
GROWTH ACCELERATING IN RECENT MONTHS Gross Merchandise Volume – Group EUR(m) +42% +55% Q1 Q2 Q3 Gross Merchandise Volume 2013 Gross Merchandise Volume 2014 Source: Operational KPIs based on management accounts. 64
Slide 65: Very Strong Cohorts, Based on High Loyalty
VERY STRONG COHORTS, BASED ON HIGH LOYALTY >70% REPURCHASE RATE 2012 2013 2014 ORDERS FROM REPEAT CUSTOMERS Source: Operational KPIs based on management accounts. 65
Slide 66: We Have Cracked Global Sourcing in a Fragmented Market
WE HAVE CRACKED GLOBAL SOURCING IN A FRAGMENTED MARKET 7 Logistics Centers >3,000 WESTWING SUPPLIERS a “zero-inventory” business model with attractive cash flow profile and negative net working capital Source: Operational KPIs based on management accounts. (1) LC = Logistics Center (ILC = Italy Logi
Slide 67: Operations Globally and Locally
OPERATIONS GLOBALY AND LOCALLY Supply Chain Private Labels Customer Service Payment 7 warehouses, 5 private labels 8 CS centers, >10 payment >50,000 sqm >120 CS agents methods, every Growing more than country with >3,000 suppliers 3x y-o-y Net Promoter Score optimized local setup from
Slide 68: Attractive Economics, Clear Path to Profitability
ATTRACTIVE ECONOMICS, CLEAR PATH TO PROFITABILITY Net Sales Gross Margin EBITDA Adjusted Margin(1) EUR(m) 2012 2013 H1 2014 HGB IFRS IFRS 43% 40% 112 -33% -30% 26% 46 76 -130% 2012 2013 2014 2012 2013 H1 2014 HGB IFRS IFRS HGB IFRS IFRS Source: HGB 2012, IFRS 2013, IFRS H1 2014. 68 (1) Excl. share b
Slide 69: Westwing Operational Highlights
WESTWING OPERATIONAL HIGHLIGHTS Operational Highlights Mobile Share of Sales is Growing Eastern European expansion with Slovakia, Hungary, 39% at end of Q3 Czech launched recently – Westwing now in 15 countries TV advertising launched in Germany, after strong performance of TV advertising in Ita
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Slide 71: Detailed Business and Platform Update: Food & Groceries
Detailed Business and Platform Update Proven Winners: Food & Groceries 71
Slide 72: Food & Groceries Competitive Positioning
FOOD & GROCERIES COMPETITIVE POSITIONING Market Position “Score”(1) (2) 1.7 1.1 Europe, US, Australia CEE, SEA, Russia, CIS, AME Comscore n/a 1.0 Similarweb 1.7 1.3 Food & Groceries Ventures with Worldwide Reach and Leadership Positions Source: SimilarWeb and Comscore. Notes: (1) Score derived as th
Slide 73: HelloFresh Highlights
HELLOFRESH HIGHLIGHTS Geographic Expansion & Operational Highlights Operational Highlights HelloFresh benefits significantly from its attractive subscription model – Front loaded customer investments more than compensated by very high customer lifetime Geographic Expansion value Since end of Q3
Slide 74: Highly Attractive Revenue Model for Food Boxes
HIGHLY ATTRACTIVE REVENUE MODEL FOR FOOD BOXES Attractive Business Model Offering Meets the Needs and Trends of Today High weekly average order value, solid retention rates and high Inspiration Simple, healthy and delicious recipes margins yield a convincing business model In terms of unit eco
Slide 75: Key Ingredients to Success
KEY INGREDIENTS TO SUCCESS High Degree of Automation Customers Locked in Strong and via Mobile Scalable Order Technology Channels #1 in paid search Highly Partnership Effective with AAA Marketing Restaurants Mix #1 organic search Market Leading Ex- Positions in perienced Majority of Team Countries 7
Slide 76: Geographic Coverage – Markets
GEOGRAPHIC COVERAGE – 40 MARKETS(3) CEE, SEA, India, Russia, CIS, AME, LATAM No.1 Russia No.1 Hungary No.1 Romania No.1 Kazakhstan No.1 Serbia Bosnia & No.1 Herzegovina Georgia No.1 No.1 Azerbaijan No.1 Bangladesh No.1 Mexico No.1 Montenegro Taiwan No.1 Saudi No.1 Arabia No.1 India No.1 Hong Kong No
Slide 77: Operational Performance
OPERATIONAL PERFORMANCE CEE, SEA, Russia, CIS, AME, LATAM Increasing Gross Merchandise Volume City Development EUR Active Cities Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Increasing User Engagement Restaurant Coverage Restaurant Reviews Active Restaurants Ju
Slide 78: Strong Organic Growth Complemented by Attractive Small Scale M&A
STRONG ORGANIC GROWTH COMPLEMENTED BY ATTRACTIVE SMALL SCALE M&A Delivery Club Transaction Transactions with Delivery Hero(1) Asset swaps to build out Acquisition of market leader in Russia strong position in India and Mexico foodpanda acquired Delivery Club, Russia’s market leader in food On 18
Slide 79: Detailed Business and Platform Update: New Segment: Travel
Detailed Business and Platform Update New Segment: Travel 79
Slide 80: Large Addressable Travel Market with Shift Towards Online
LARGE ADDRESSABLE TRAVEL MARKET WITH SHIFT TOWARDS ONLINE Asia and Europe Are the Largest Travel Markets Globally $ (bn)(1), 2012 24% 41% 42% 20% 21% 17% 362 320 303 283 190 177 86 68 58 130 126 79 69 54 48 17 14 10 Asia Europe US Eastern Latin Middle Pacific Europe America East Offline Online % Onl
Slide 81: A Vast Opportunity in Online Travel Packages
A VAST OPPORTUNITY IN ONLINE TRAVEL PACKAGES European Packaged Travel (1) German Market Still Underpenetrated Tour Operator Gross Bookings (€ bn) and Online Direct Online Penetration 2011–2015 (2) 24% CAGR Offline 11A–13E 13E–15E 8% 8% 9% 9% 9% 76% 18.9 4.5% 3.3% 18.2 17.7 17.2 16.2 €55bn in 2013 16
Slide 82: Introducing TravelBird
INTRODUCING TRAVELBIRD TravelBird Homepage Overview and Key Highlights(1) Offers travel packages (daily deals, themes, city trips) on commission basis Services latent travel demand for the mass market Presence in 19 European countries and Morocco >200k booked trips in 2013, repeat buying beh
Slide 83: Highly Attractive APAC Travel Market
HIGHLY ATTRACTIVE APAC TRAVEL MARKET APAC OTA Gross Bookings (1) APAC Airline Total Gross Bookings $(bn) gross bookings and % online penetration, 2015E $(bn) 199.5 CAGR ’12 –’15 157.7 Total 8.2% 15% 14.4 14% 123.7 Offline 3.7% 110.8 17.4% 11.7 Online (3) (3) 75.8 38% 46.9 30% 9% 9% 2012 2015 8% Onli
Slide 84: Introducing Traveloka
INTRODUCING TRAVELOKA Premier Destination for Indonesian Online Travel Overview and Key Highlights Flight and hotel booking platform in Indonesia Strongly growing customer base and very well positioned to strengthen its market leading position in Indonesia Uniquely positioned to capture simila
Slide 85: Owning the Home Screen in Indonesia
OWNING THE HOME SCREEN IN INDONESIA Consumer Goods Fashion Lazada Zalora Kaymu Dev C2C Marketplace Food Delivery Foodpanda PricePanda Traveloka Carmudi Dev Lamudi Travel Price Comparison Classifieds Automotive Classifieds Real Estate 85
Slide 86: Detailed Business and Platform Update: Concepts
Detailed Business and Platform Update Concepts 86
Slide 87: ShopWings's Business Model (Marketplace)
SHOPWINGS’S BUSINESS MODEL (MARKETPLACE) ShopWings Business model Online marketplace for grocery shopping combining offering from local stores with same day delivery by personal shoppers ENTER YOUR LOCATION SELECT GROCERIES FROM PLACE ORDER, PAY ONLINE AND SIGN UP FOR 1 SHOPWINGS 2 OUR LARGE CAT
Slide 88: ZipJet's Business Model (Ecommerce)
ZIPJET’S BUSINESS MODEL (ECOMMERCE) ZipJet Business model Initially, pick-up and delivery of laundry and dry-cleaned clothes – 7 days a week Highly successful delivery on Sign up for the ZipJet platform Select services, location and Place order, submit payment via mobile app time for laundry pic
Slide 89: Once Again, Outstanding Management Teams to Lead Our Latest Launches
ONCE AGAIN, OUTSTANDING MANAGEMENT TEAMS TO LEAD OUR LATEST LAUNCHES Humberto Rahul Torben David Robert Martin Damian Kastil Dr Marco Florian Pereira Parekh Schulz Fuchs Rebholz Twellmeyer Finance, Legal, Sperling Färber CO-Founder CO-Founder CO-Founder Operations & Marketing & Product, IT & HR, Pro
Slide 90: Detailed Business and Platform Update: Platform and Other Developments
Detailed Business and Platform Update Platform and Other Developments 90
Slide 91: Facebook and Rocket Internet Global Collaboration Agreement
FACEBOOK AND ROCKET INTERNET GLOBAL COLLABORATION AGREEMENT + Triggered by the already close cooperation between Facebook and Rocket Internet The objective is to foster and accelerate the adoption of Facebook's new advertising features across Rocket's network of companies… … and to ensure that
Slide 92: IFRS Conversion on Track
IFRS CONVERSION ON TRACK Analysis Conversion Preparation Define conversion strategy Analysis and conversion of First IFRS consolidated f/s Project setup financial statement components (incl. notes) Mobilize teams Establish reporting framework IFRS system in productive (IFRS accounting
Slide 93: Questions & Answers
@) ROCKETINTERNET pp Questions & Answers 93
Slide 94: Appendix
@) ROCKETINTERNET pp Appendix 94
Slide 95: Dafiti – Key Financials
DAFITI – KEY FINANCIALS Financial Overview KPIs BRL(m) FY2013 H1 2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 419.3 188.8 261.0 Gross merchandise volume 456.7 207.8 271.6 BRL(m)(4) % YoY growth 38.3% % YoY growth 30.7% Gross profit 143.0 68.7 102.4 % margin 34.1% 36.4% 39.2% Total orders (m)(5)
Slide 96: Lamoda – Key Financials
LAMODA – KEY FINANCIALS Financial Overview KPIs RUB(m) FY2013 H1 2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 5,150.0 1,795.2 3,802.6 Gross merchandise volume 11,772.6 3,878.9 8,671.8 RUB(m)(4) % YoY growth 111.8% % YoY growth 123.6% Gross profit 2,038.2 772.4 1,558.9 % margin 39.6% 43.0% 41.0%
Slide 97: Zalora – Key Financials
ZALORA – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 68.9 43.9 Gross merchandise volume 84.0 38.5 55.5 EUR(m)(4) % YoY growth 44.1% Gross profit 26.3 14.2 Total orders (m)(5) 2.02 0.93 1.49 % margin 38.2% 32.3% % YoY growth 60.7% EBITDA(1) (68.3)
Slide 98: Jabong – Key Financials
JABONG – KEY FINANCIALS Financial Overview KPIs INR(m) FY 13/14(1) H1 2013(1) H1 2014(1) FY2013 H1 2013 H1 2014 Net revenues 4,385.7 1,133.0 3,246.5 Gross merchandise volume 5,113.7 1,726.3 5,094.8 INR(m)(5) % YoY growth 186.5% % YoY growth 195.1% Gross profit (447.1) (155.4) (568.1) % margin (10.2%
Slide 99: Namshi – Key Financials
NAMSHI – KEY FINANCIALS Financial Overview KPIs AED(m) FY2013 H1 2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 53.2 19.3 59.8 Gross merchandise volume 62.9 24.0 72.3 AED(m)(4) % YoY growth 210.1% % YoY growth 201.7% Gross profit 24.3 9.9 31.4 % margin 45.7% 51.2% 52.4% Total orders (m)(5) 0.15 0.
Slide 100: Lazada – Key Financials
LAZADA – KEY FINANCIALS Financial Overview KPIs EUR(m)(1) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 56.8 47.3 Gross merchandise volume 65.2 24.2 73.0 EUR(m)(5) % YoY growth 201.8% Gross profit 3.7 4.3 Total orders (m)(6) 1.24 0.44 1.36 % margin 6.4% 9.2% % YoY growth 207.2% EBITDA(2) (50.7)
Slide 101: Linio – Key Financials
LINIO – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 47.9 21.4 Gross merchandise volume 52.3 18.6 33.4 EUR(m)(4) 79.8% Gross profit 4.7 1.3 Total orders (m)(5) 0.56 0.18 0.40 % margin 9.7% 6.2% % YoY growth 125.1% EBITDA(1) (34.1) (19.3) Total tran
Slide 102: Jumia – Key Financials
JUMIA – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 29.0 20.8 Gross merchandise volume 33.1 13.4 26.6 EUR(m)(4) % YoY growth 98.5% Gross profit 5.4 2.8 Total orders (m)(5) 0.46 0.17 0.37 % margin 18.7% 13.3% % YoY growth 115.3% EBITDA(1) (33.6) (2
Slide 103: Home24 – Key Financials
HOME24 – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 92.8 59.4 Gross merchandise volume 97.8 48.5 69.1 EUR(m)(4) % YoY growth 42.6% Gross profit 36.2 24.7 Total orders (m)(5) 0.54 0.27 0.37 % margin 39.0% 41.6% % YoY growth 37.1% EBITDA(1) (37.9)
Slide 104: Westwing – Key Financials
WESTWING – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 112.0 76.1 Gross merchandise volume 118.2 56.2 85.0 EUR(m)(4) % YoY growth 51.3% Gross profit 45.3 32.7 Total orders (m)(5) 1.16 0.53 0.92 % margin 40.4% 43.0% % YoY growth 74.0% EBITDA(1) (46
Slide 105: HelloFresh – Key Financials
HELLOFRESH – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014 Net revenues 14.6 22.3 Servings delivered (m)(4) 2.37 0.84 3.94 % YoY growth 368.6% EBITDA(1) (6.6) (4.0) % margin (45.3%) (17.8%) Active subscribers (ordered in 33.5 19.2 81.1 last 3 months) (k)(5) Cape
Slide 106: foodpanda – Key Financials
FOODPANDA – KEY FINANCIALS Financial Overview KPIs EUR(m) FY2013 H1 2014 FY2013 H1 2013 H1 2014(7) H1 2014(8) Net revenues 0.7 1.2 Gross transaction volume 5.8 1.7 8.8 27.1 EUR(m)(4) % YoY growth 428.7% n/a Gross profit 0.7 1.0 % margin 93.0% 84.4% Total orders (m)(5) 0.42 0.12 0.64 1.34 % YoY growt
Slide 107: Detailed LPV Updates of Rocket Companies Since IPO
DETAILED LPV UPDATES OF ROCKET COMPANIES SINCE IPO Total Company LPV Rocket Share of Impact on Rocket Company Current Rocket Stake (€m) Company LPV (€m) Share of LPV (€m) 28.0 64.3% 18.0 +18.0 (1) 140.0 16.4% 23.0 +17.4 18.0 86.1% 15.5 +15.5 16.5 90.9% 15.0 +15.0 14.6 65.9% 9.6 +9.6 39.0 40.4% 15.8