Pureprofile Ltd. · ASX:PPL
Pureprofile — Investor Presentation (September 2020)
17 slides from Pureprofile's investor presentation, Sep 8, 2020
Slide 1: Investor presentation notice
ASX Announcement 8 September 2020 For personal use only Investor presentation notice Please find attached the presentation to be given by Mr Martin Filz, CEO of Pureprofile Ltd (ASX: PPL or the Company) to investors and shareholders via a live webinar hosted by Reach Markets at AEST 12.00pm on Wedne
Slide 2: Pureprofile
For personal use only Pureprofile “We provide consumer insights to market researchers and business decision makers” September 2020
Slide 3: Our businesses
Our businesses Nearly 20 years experience in research, profiling and insights For personal use only Data and Insights Technology Platform Self Service Platform Media ____ ____ ____ ____ Understand more of your Market Research, Audience Connecting organisations Reach more of the people customers. Mak
Slide 4: Industry Dynamics
Industry Dynamics Information Industry For personal use only $1.7tn M edical Inform ation ● Goldman Sachs forecast data production to grow at 30% per annum to 2025, Pharm a m arket $11.4bn Inform ation with data analytics growing at 10-15% per annum over this period Com panies: m arket Relx $4.8bn C
Slide 5: Business Model
Business Model For personal use only Data is becoming increasingly valuable as privacy laws are making customer data acquisition harder ● Pureprofile utilises technology and access to consumer data to understand behaviour, preferences and views around products, services, Decision Makers Need to unde
Slide 6: Our clients
Our clients For personal use only Our portfolio ~600 clients includes agencies, direct brands, panel partners and academia Agency Brands Panel Partners Academia ____ ____ ____ ____ Research agencies, public Direct brands in Consumer Other panel supplier Universities, Colleges, relations, communicati
Slide 7: Execution Team
Execution Team ASX Announcement For personal use only Anna Meiler Martin Filz Melinda Sheppard Tim Potter ____ ____ ____ ____ MD - Sales (ANZ) & Chief Executive Officer Chief Financial Officer MD - UK and USA Marketing • Chief Executive Officer A new CEO to execute the strategy – industry background
Slide 8: Corporate Strategy
Corporate Strategy For personal use only Pureprofile will continue to build on its core data and analytics assets while leveraging them through commercial applications such the self-service platform 1 2 3 Leverage Pureprofile’s Focus on building a stronger proprietary data and more diverse global Be
Slide 9: Panel and Data Expansion
1 Panel and Data Expansion The core source of data for Pureprofile and its customers For personal use only “Through both partnerships and organic growth over 20 years, we have created a base of consumers and rich profile data” Acquisition Engagement Retention ____ ____ ____ Acquisition drivers Consu
Slide 10: Partner-driven acquisition
1 Partner-driven acquisition Data growth via partnerships For personal use only Benefits to Partners Benefits to Pureprofile ✓ Engage their members ✓ Increase overall panel size ✓ Gain insights about Raiz has established a niche their consumers ✓ Difficult demographics as Australia’s market ✓ New wa
Slide 11: Self Service (SaaS) Insights platform
2 Self Service (SaaS) Insights platform For personal use only Pureprofile’s Software as a Service (SaaS) platform provides customers with direct access to high quality data and real-time dashboards while also maintaining ownership of their data Pureprofile SaaS technology creates Pureprofile’s Campa
Slide 12: Leveraging Pureprofile's proprietary data
3 Leveraging Pureprofile’s proprietary data Valued Added Services For personal use only Consultancy Data scientists and consultants work with organisations to assist with building surveys and campaigns Data Dashboards The ability for customers to create their own polls on their website Templates Cus
Slide 13: Media: Leveraging the data assets
3 Media: Leveraging the data assets A case study of internal capability For personal use only © Pureprofile
Slide 14: Customer Journey
Customer Journey For personal use only © Pureprofile
Slide 15: Summary
Summary For personal use only ● Major restructuring of the company completed ● Already profitable with revenue growth from data acquisition and insights ● The data analytics industry is growing rapidly, and barriers to entry are increasing ● Strategy around data is commercially focused and will be e
Slide 16: Financial Update
Financial Update For personal use only 2020: Profit and Loss ● Revenue of $25 million ● Operating profit (EBITDA) was $1.6 million ● Gross margins for the fiscal year 2020 were ~60% ● Expenses were 25% lower than 2019 ● Expect a strong recovery over FY21/22 as need for data driven insights and decis
Slide 17: Thank you
Thank you For personal use only Level 3, 223 Liverpool St Darlinghurst +61 2 9333 9700 Sydney NSW 2010 info@pureprofile.com BUSINESS.PUREPROFILE.COM