Bilibili Inc. · NASDAQ:BILI
Bilibili — Investor Presentation (June 2023)
27 slides from Bilibili's investor presentation, June 2023
Slide 1: Investor Presentation
Investor Presentation June 2023 1
Slide 2: Safe Harbor Statement
Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “antici
Slide 3: Enrich the everyday life of young generations in China
Enrich the everyday life of young generations in China 94mn 315mn 30% 29mn 96mins DAUs (1) (2) MAUs (1) (2) DAU/MAU (1) (2) MPUs (1) (3) Avg. daily time spent (1) (4) : 3
Slide 4: Rapid Growth of DAUs and User Engagement
Rapid Growth of DAUs and User Engagement DAUs (mn) DAU/MAU YOY Growth 18% 29.7% 93 94 28.5% 90 84 27.3% 27.2% 79 26.9% 27.0% 27.0% 72 72 26.4% 26.6% 63 60 21Q1 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 21Q1 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 4
Slide 5: Improving Margins and Narrowing Losses
Improving Margins and Narrowing Losses Gross Profit Net Loss (RMB mn) (RMB bn) GPM 16.0% 21.8% NPM (45.2%) (12.4%) 1,104 +37% -72% 807 -0.6 -2.3 22Q1 23Q1 22Q1 23Q1 5
Slide 6: Golden Opportunity From Videolization
Golden Opportunity From Videolization Video becomes fundamental to information, entertainment and communication Massive Video-Based Industry(1) More Video Users(2), More Time Spent(3) (RMB bn) (mn) (Hours per day) Infrastructure 1,877 3.6 5G and 1,180 +23% video production tools +19% 1.6x 2.9 995 Su
Slide 7: Our Unparalleled Leadership in Gen Z+
Our Unparalleled Leadership in Gen Z+ The golden cohort and future of the video-based industry Our Core User Base Gen Z+ Key Characteristics Gen Z+ (1985-2009) Key driving force of consumption 450+ mn 73% Gen Z+ contribution to China’s Gen Z+ population video-based industry revenue(1) 86% of our use
Slide 8: The Story
The Story User-centric with massive opportunities Commercialization Ever-growing ecosystem Users Highly engaged, Aspiring and centered around PUGV fast growing interactive and sticky Content Community 8
Slide 9: Multi-Categories for Diverse Content Interests
Content Community Commercialization Multi-Categories for Diverse Content Interests VLOG Automobile Pets Lifestyle All the Videos Fitness You Like Games Entertainment Food Handicraft Anime Tech Knowledge Autotune Remix Music Traditional Chinese Art 9
Slide 10: Multi-Scenarios for Different Viewing Preferences
Content Community Commercialization Multi-Scenarios for Different Viewing Preferences Total time spent (1) On-the-go Interactive Living rooms 19% 22Q1 23Q1 Average daily video views Story Mode for fragmented time is 37% quickly gaining popularity Story Mode & PUGV and OGV contributing incremental tr
Slide 11: Ever-Growing Supply of Creative PUG Videos
Content Community Commercialization Ever-Growing Supply of Creative PUG Videos Talented Content Creators Number of daily average active content creators 42% Create reate Encourage 22Q1 23Q1 (1) High-Quality Content Creation 95% Loyal Fan Base Number of monthly video submissions (mn) total video view
Slide 12: Robust Mechanism Attracts and Supports Content Creators
Content Community Commercialization Robust Mechanism Attracts and Supports Content Creators Improved infrastructure and products to Multiple avenues support continuous creation to realize commercial value AI-powered algorithm promotes original and high quality content 1.5mn+ content creators receive
Slide 13: Highly Engaged and Interactive Community
Content Community Commercialization Highly Engaged and Interactive Community Interactive Features Frequently Engaged by Our Users One Click Triple-Function Combo Bullet-chat Commentary Share Following Virtual Moment Coin- Add to Like Gifting casting Favorite Highly Engaged Highly Interactive 4.1bn a
Slide 14: Highly Sticky Community With a Strong Sense of Belonging
Content Community Commercialization Highly Sticky Community With a Strong Sense of Belonging 205mn official members(1) ~80% 12-month retention rate(1)(2) (mn) Up 29% 100% YOY 80% 205 195 183 60% 170 158 145 40% 134 121 112 20% 0% 0 3 6 9 12 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 21Q
Slide 15: Commercialization Comes Naturally Around Users' Interests
Content Community Commercialization Commercialization Comes Naturally Around Users’ Interests Users’ diverse, expanding interests Desired content and services fulfilling needs VAS Advertising Efficient match powered by Diverse Big data insights of user interests Interests Mobile Games and behaviors
Slide 16: Value-Added Services: Multi-Faceted Commercialization
Content Community Commercialization Value-Added Services: Multi-Faceted Commercialization Bilibili Comic Pay to view comic platform Premium membership Live broadcasting Maoer Enjoy exclusive or advanced Natural extension of our Premium high quality content diversified content platform audio drama pl
Slide 17: VAS Revenue: Solid Growth With Great Potential
Content Community Commercialization VAS Revenue: Solid Growth With Great Potential (RMB mn) Up 5% YOY 2,350 2,210 2,156 2,103 2,052 22Q1 22Q2 22Q3 22Q4 23Q1 17
Slide 18: Advertising: Bilibili Is Becoming a Go-To Platform for Advertisers
Content Community Commercialization Advertising: Bilibili Is Becoming a Go-To Platform for Advertisers N-reach brand ads Customized and innovative Performance-based ads native ads with sales conversion add-on 18
Slide 19: Advertising Revenue: Robust Growth With Great Potential
Content Community Commercialization Advertising Revenue: Robust Growth With Great Potential (RMB mn) Up 22% 1,512 YOY 1,355 1,272 1,158 1,041 22Q1 22Q2 22Q3 22Q4 23Q1 19
Slide 20: Integrated Mobile Game Licensing, Development, and Joint Operation Capabilities
Content Community Commercialization Integrated Mobile Game Licensing, Development, and Joint Operation Capabilities Exclusive licensed games Self-developed games Jointly operated games 碧蓝航线 Strategic focus on self-developed games Proven game selection and for next-generation gamers long-life cycle o
Slide 21: Mobile Games Strategy: Develop In-house, Distribute Globally
Content Community Commercialization Mobile Games Strategy: Develop In-house, Distribute Globally (RMB mn) 1,471 1,358 1,146 1,132 1,046 22Q1 22Q2 22Q3 22Q4 23Q1 21
Slide 22: Our Financials
bilibtl ¢ - = pe . OUR € FINANCIALS
Slide 23: Expanding User Base Drives Revenue Growth
Expanding User Base Drives Revenue Growth Total DAUs Diversified Revenue Mix (mn) (RMB mn) Y-o-Y Growth 18% 93 94 6,142 90 5,781 5,794 84 79 5,207 5,070 5,054 4,909 72 72 4,495 63 60 3,901 21Q1 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 21Q1 21Q2 21Q3 21Q4 22Q1 22Q2 22Q3 22Q4 23Q1 (1) Mobile game VAS A
Slide 24: Cost of Revenue and Operating Expenses
Cost of Revenue and Operating Expenses Cost of Revenues(1) Operating Expenses(1) (Non-GAAP, RMB mn; as a percentage of revenue %) (Non-GAAP, RMB mn; as a percentage of revenue %) GPM % Y-o-Y Change -14% 16.4% 16.0% 18.5% 20.6% 22.0% 4,878 4,723 5% 2,620 4,224 4,124 5% 2,543 2,620 7% 3,953 2,482 8% 5
Slide 25: Consolidated Balance Sheets
Consolidated Balance Sheets (RMB mn) Dec 31, 2022 March 31, 2023 Assets Cash and cash equivalents 10,173 10,218 Time deposits 4,768 6,119 Restricted Cash 15 15 Accounts receivable, net 1,329 1,273 Prepayments and other current assets 3,545 3,290 Short-term investments 4,623 3,049 Total current asset
Slide 26: Consolidated Statements of Operations and Comprehensive Loss
Consolidated Statements of Operations and Comprehensive Loss (RMB mn) 22Q1 22Q4 23Q1 YoY Change Net revenues Mobile games 1,358 1,146 1,132 -17% Value-added services 2,052 2,350 2,156 5% Advertising 1,041 1,512 1,272 22% IP derivatives and others 603 1,134 510 -15% (formerly known as E-commerce and
Slide 27: Thank You!
THANK YOU! IR Contacts Bilibili Inc. Juliet Yang Tel: +86-21-2509-9255 Ext. 8523 E-mail: ir@bilibili.com Piacente Financial Communications Tel: +86-21-6039-8363 (In China) Tel: +1-212-481-2050 (In U.S.) E-mail: bilibili@tpg-ir.com 27