Liveramp Holdings, Inc. · NYSE:RAMP
Liveramp — mCart — Conference Presentation (2018)
18 slides from Liveramp's conference presentation, Sep 21, 2018
Slide 1: Blockchain in Advertising
Blockchain in Advertising Eliminating Go-Betweens & the Customer-as-Product Concept mCart
Slide 2: The Moment of Truth!
The Moment of Truth! 1995 2018 Bill Gates’ bold and sudden Is Zuck in the exact same spot Bill strategic pivot to the Internet kept Gates was in 1995? Is he ready to Microsoft in the game. make a bold move now? mCart
Slide 3: Advertisers Struggle with ROI of digital advertising
Advertisers Struggle with ROI of digital advertising • Fraud (58%), viewability (56%) and poorly targeted ads (46%) are among the leading obstacles to programmatic advertising • According to Google, more than 56% of display ad impressions on the platform are never seen by the consumers • Overall dis
Slide 4: What's Wrong with Affiliate Sales?
What’s Wrong with Affiliate Sales? • Content publishers who are the true influencers are treated unfairly • 90% of industry revenue goes to tools publishers with a minimum role in influencing shoppers • Only 58 cents of every programmatic media dollar goes to a publisher, with the remaining 42 cents
Slide 5: Influencer Economy
Influencer Economy • Bloomberg: $255 million is spent on influencer marketing every month mCart
Slide 6: Influencer Economy
Influencer Economy Sugar says the company only made $2,695 in commissions from these links, though he did not provide evidence to confirm the statement. 2018 mCart
Slide 7: Influencer Economy
Influencer Eco no m y 2017 LIKEtoKNOWit 2018 No Access to Facebook/Instagram’s third-parties mCart
Slide 8: PUSH Advertising is DEAD!
PUSH Advertising is DEAD! • Adlucent: 75% of people prefer to see fewer ads • WhatsApp founders-2012: “Targeted advertising is a disruption to aesthetics, an insult to your intelligence, and the interruption of your train of thought.’ mCart
Slide 9: Ecosystem of Influence
Ecosystem of Influence mCart
Slide 10: Capitalizing on Influence "SALES"
Capitalizing on Influence “SALES” mCart
Slide 11: Path to Purchase is long-winded
Path to Purchase is long-winded Contact Consider next Customer Service products to purchase Resolve problem Discuss at store or online Give feedback Product Make to manufacturer Learn about Browse product Purchase Discuss Satisfaction Encounter or retailer the products on portal Problem Visit store
Slide 12: "Customer-as-Product"
“Customer-as-Product” Blockchain in Advertising — Cracking Down on Frivolous Spending by: • Allowing anyone to own & transfer assets across an open financial network without the need for a trusted third party • Leveraging smart contracts, players will be able to transparently & verifiably collaborat
Slide 13: Consensus vs. Authority
NO NEED for TRUST Consensus vs. Authority mCart
Slide 14: Example of A Smart Contract
Example of A Smart Contract mCart
Slide 15: Transparence & Immutable
Transparence & Immutable For brands & agencies, blockchain offers an independently verifiable & decentralized way to confirm spending through the supply chain mCart
Slide 16: Other Applications of Blockchain
Other Applications of Blockchain Supply Chain Management Inventory Management Shipping Counterfeits Returns Copyright mCart
Slide 17: Check on the first decentralized mCart platform
Check on the first decentralized mCart platform By FX Group that is leveraging our blockchain technology to make the RED CARPET shop-able FXG.MCART.IO mCart
Slide 18: Susan Akbarpour
Susan Akbarpour Serial Entrepreneur, Investor, Board Member, Forbes Writer & Blockchain Enthusiast Linkedin | Facebook | Twitter | Forbes | Medium @SusanAkbarpour susana@mavatar.com www.mCart.io mCart