Slide 1: Third Quarter 2022 Earnings Call
Third Quarter 2022 Earnings Call Jon Carpenter Mary Margaret Curry CHIEF EXECUTIVE OFFICER CHIEF FINANCIAL OFFICER NOVEMBER 8, 2022
Slide 2: Cautionary Note Regarding Forward-Looking Statements
Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding our strategic plans, market opportunities, comm
Slide 3: The Comscore Total Universe
THE COMSCORE TOTAL UNIVERSE Third Quarter Earnings - 2022 Digital 150M+ Desktops 200M+ Mobile Phones & Tablets 50M+ CTV Devices Social 9 Platforms 70 Countries TV 75M+ TVs 1 in 3 TV Households Measured Movies 175k+ Movie Screens Measured 210 Local Markets 33k+ Movie Theaters Measured 250 Networks 75
Slide 4: Innovation & Stability Amid a Changing Media Landscape
INNOVATION & STABILITY AMID A CHANGING MEDIA LANDSCAPE Third Quarter Earnings - 2022 144B Hours Year-to-Date ONLINE VIDEO 173B 1.2B Hours Live+ & VOD Viewed in the U.S. TV Hours in Movie MOVIES Year-to-Date Theaters Year- to-Date 43B 1.2B Hours Hours across top Year-to-Date games on PS4, PS5, GAMING
Slide 5: Comscore provides a holistic view of audiences across platforms & devices
Comscore provides a holistic view of audiences across platforms & devices that helps drive outcomes for our clients. 11/7/2022 5
Slide 6: Local TV Currency
‘= comscore ocal TV Currency
Slide 7: Unlocking Opportunity in Local
UNLOCKING OPPORTUNITY IN LOCAL Third Quarter Earnings - 2022 FOCUS ~$24B* …US Local AD Spend 1. Product execution: speed of data delivery (first step early Q4 2022) 2. ~$400-500M** Driving demand from the buy-side local measurement revenue (agencies & advertisers) …Dominant Player Share of Market 3.
Slide 8: Product Execution – Faster Data
PRODUCT EXECUTION – FASTER DATA Third Quarter Earnings - 2022 The only measurement provider delivering this quickly in every local market COMSCORE TV Now delivering audience data in 48 hours in every local market 11/7/2022 8
Slide 9: Driving Buy-Side Demand
DRIVING BUY-SIDE DEMAND Third Quarter Earnings - 2022 PA S T: A G E & G E N D E R + Female 18-49 Publishers & advertisers transact based on standard demos P R E S E N T: A D VA N C E D A U D I E N C E S Announced Local TV Currency partnership in September Female INDUSTY FIRST Publishers & 18-49 adve
Slide 10: Station Group Expansion
STATION GROUP EXPANSION Third Quarter Earnings - 2022 T H E T O P 3 0 S TAT I O N GROUPS + 85% SHARE Expanded relationship with Scripps to include all local stations Added 16 new markets to our existing relationship All Scripps stations now OF LOCAL using Comscore as Currency AD SPEND 3-year agreeme
Slide 11: Progress Across Local Delivering Results
PROGRESS ACROSS LOCAL DELIVERING RESULTS Third Quarter Earnings - 2022 ✓Accelerating Growth ~25% YOY ✓Driving Adoption GROWTH* ✓Currency Momentum 11/7/2022 11 * Projected 2022 Local TV revenue, including actual revenue through Q3 and forecasted Q4 revenue
Slide 12: Digital Stabilization
Digital Stabilization
Slide 13: Unlocking Opportunity in Digital
UNLOCKING OPPORTUNITY IN DIGITAL Third Quarter Earnings - 2022 C O M S C O R E D I G I TA L Massive, privacy-forward datasets powering digital businesses 1. Driving product synergy Through delivery of Total Digital solution 2. Powering the cookie-free future Leveraging our unique data assets/ method
Slide 14: Digital Product Synergy: Comscore Total Digital
DIGITAL PRODUCT SYNERGY Third Quarter Earnings - 2022 C O M S C O R E T O TA L D I G I TA L Brings together digital, CTV, and social data in one place to deliver a complete view of audiences C R O S S - V I S I TAT I O N I N D E X - T I K T O K 177 162 158 156 156 155 150 146 138 113 106 11/7/2022 1
Slide 15: Powering the Cookie-Free Future and Solving for Signal Loss Today
POWERING THE COOKIE-FREE FUTURE AND SOLVING FOR Third Quarter Earnings - 2022 SIGNAL LOSS TODAY BRAND SAFETY PREDICTIVE AUDIENCES & SUITABILITY • Age & Gender • Gaming DESKTOP AUDIO MOBILE • Automotive • Location • B2B • Media Behaviors IAB • CPG • Political CATEGORIES & • Financial • Retail CONNECT
Slide 16: ANA Cookie-Less Proof-of-Concept Update
ANA COOKIE-LESS PROOF-OF-CONCEPT UPDATE Third Quarter Earnings - 2022 ✓ Pilot successfully delivered + ✓ Results show that this privacy-forward approach to measurement works ✓ Pilot & results in-line with our Cookie-free innovative approach to cookie- measurement less measurement – UDM 2.0 update
Slide 17: Cross-Platform Innovation
{= comscore 7 ~ Innovation comscore
Slide 18: Big Data + Panel Delivering a Holistic View of the Consumer
BIG DATA + PANEL DELIVERING A HOLISTIC VIEW Third Quarter Earnings - 2022 OF THE CONSUMER 7.5K ~35M ~13M ~150M+ ~200M+ Households Households Smart TVs Desktop Screens Mobile Devices ~100K+ Measurement Coverage ~50M+ Devices Across ~33% of U.S. Households Connected TVs CENSUS-BASED CENSUS-BASED NATIO
Slide 19: Cross Platform Campaign Measurement
CROSS PLATFORM CAMPAIGN MEASUREMENT Third Quarter Earnings - 2022 Comscore Campaign Ratings™ is now the only cross- platform campaign measurement product in market that reports deduplicated reach for display and video across desktop, mobile, linear and CTV in a single report. Streaming & Digital cov
Slide 20: Productivity & Cost Roadmap
PRODUCTIVITY & COST ROADMAP Third Quarter Earnings - 2022 CONTINUED OPTIMIZATION OUTSOURCE / SIMPLIFYING OPTIMIZATION / SPANS/LAYERS OFFSHORE THE WORK SCALING Teams Managing the Teams Doing the Automating How the Scaling Technology Work Work Work Gets Done & Capacity ✓ Organizational efficiencies ✓
Slide 21: Third Quarter 2022 Financials
Third Quarter 2022 Financials NOVEMBER 8, 2022
Slide 22: Third Quarter Results
THIRD QUARTER RESULTS Third Quarter Earnings - 2022 Total Revenue Adjusted EBITDA +0.3% year over year growth +4% $92.5 $92.8 year over year growth $11.7 $11.3 Q3 2021 Q3 2022 Q3 2021 Q3 2022 See reconciliation of adjusted EBITDA to net income (loss) in appendix.
Slide 23: Third Quarter Revenue Growth
THIRD QUARTER REVENUE GROWTH Third Quarter Earnings - 2022 Key Cross Platform Movies Digital Ad Drivers Solutions Reporting* Solutions -8% Strength in TV +14% year over year decline year over year measurement growth +10% $57.0 $52.4 year over year growth Continued Movies $40.4 recovery post pandemic
Slide 24: Third Quarter Operating Expenses
THIRD QUARTER OPERATING EXPENSES Third Quarter Earnings - 2022 Core Operating Expenses* ✓ Core operating expenses flat vs. prior year +0% ✓ Total operating expenses of $149M driven by: YEAR OVER YEAR • $46.3M goodwill impairment charge • $5.8M restructuring costs $90.3 $90.4 ✓ Expect Q4 core operati
Slide 25: Full Year 2022 Guidance
FULL YEAR 2022 GUIDANCE Third Quarter Earnings - 2022 C R O S S - P L AT F O R M D I G I TA L A D ADJUSTED EBITDA SOLUTIONS SOLUTIONS M A R G I N R AT E Double Digit Down Low Single Digit To Exceed 9% T O TA L R E V E N U E G R O W T H Low Single Digit
Slide 26: Thank you!
lm comscore Thank you!
Slide 27: Use of Non-GAAP Financial Measures
USE OF NON-GAAP FINANCIAL MEASURES Third Quarter Earnings - 2022 To provide investors with additional information regarding our financial results, we are disclosing adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures used by our management to understand and evaluate our
Slide 28: Third Quarter Adjusted EBITDA Reconciliation
THIRD QUARTER ADJUSTED EBITDA RECONCILIATION Third Quarter Earnings - 2022 11/7/2022 28