Slide 1: Kaya Limited
Kaya Limited October 29, 2021 To, BSE Limited National Stock Exchange of India Limited Market Operations Department, 'Exchange Plaza', 5th Floor, 1st Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex, Mumbai – 400001 Bandra(E), Mumbai 400051 BSE Scrip Code:
Slide 2: Q2 FY22 Investor Presentation
Q2 FY22 Investor Presentation 1
Slide 3: Disclaimer
This investor presentation has been prepared by Kaya Limited (“Kaya”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to co
Slide 4: The Quarter Gone By...
The Quarter Gone By... 1 2 3 Who are we? Digital Campaigns Financial Overview & New Initiatives 3
Slide 5: About us
About us Company at a Glance 4
Slide 6: The Largest chain of Skin & Hair Clinics with over 100+ expert dermatologists
Innovative, Technology Forward Pioneering 100+ Dermatologists, State of Art Skin Care Brand Technology, Customized Solutions • Incorporated in 2003, Kaya is a pioneer in speciality • Services and products designed and formulated by in- skin & hair care. Kaya is a unique blend of Medical + house derm
Slide 7: Our Presence - India
Our Presence - India 16 Indian States 22 Cities 72 Clinics 6
Slide 8: Our Presence – Middle East
Our Presence – Middle East 23 Clinics 3 Countries 9 Cities 7
Slide 9: Dermat Backed services with over 18 years of expertise
Dermat Backed services with over 18 years of expertise Youth Contouring Acne & Scars Brightening & Laser Hair Reduction Treatment Pigmentation • USFDA approved • Dermal Fillers • Chemical Peels, • Insta Clarity Laser advance Laser • Skin Rejuvenation with PRP • Acne-Scar removal with • Insta Clarity
Slide 10: Dermat Backed, Curated for Indian Skin | 65+ Products
Dermat Backed, Curated for Indian Skin | 65+ Products Acne Free Brightening Essentials Anti Ageing Derma Natural Hair Care 9
Slide 11: Digital Campaigns & New Initiatives
Digital Campaigns & New Initiatives 10
Slide 12: Engagement through Kaya Smiles Loyalty Program
Engagement through Kaya Smiles Loyalty Program We nurture over 1,20,000 Kaya Smiles customers via specialised in-clinic experiences The Kaya Smiles Program accounts for over 90% of the Clinic revenues Way Forward : To craft a programme that is less transactional and more relationship driven. To open
Slide 13: #KayaTurns18 Campaign
#KayaTurns18 Campaign 10.1 Lakh Reach in 8 days | Influencer campaign | • Special wishes by Influencers for Kaya turning 18 • Influencer endorsement of Peel-Off range • Product led engagement posts/ giveaways • Gifting to 10K+ HNI Audience • Social Mentions by 50 beauty editors & influencers 12
Slide 14: Kaya's Brand Love at an all time high!
Kaya's Brand Love at an all time high! Highest engagement rate @ 64% What drove this growth? For the First Time Ever: Real Imagery | Influencer Experientials | Service Videos | Customer Testimonials | Dermat Speak | Moment Marketing 13
Slide 15: Strategic tie-ups and Partnerships
Strategic tie-ups and Partnerships Kaya established an exclusive partnership with Cure fit for skin and hair care services on the Cult fit platform • Completed the onboarding of 45 clinics on Cult fit platform • Kaya is available in cities like Bengaluru, Chennai, Mumbai, Hyderabad and Delhi-NCR for
Slide 16: 15
15
Slide 17: “Beautiful is You” campaign started at the end of Q2
“Beautiful is You” campaign started at the end of Q2 Objective – To drive brand relevance among GenZ-ers and younger Millennials Initiative – Leveraging the “You do you” culture of younger people where each one just be themselves, no judgement. They believe in their own uniqueness, inclusivity and d
Slide 18: Business Focus India – Q2
Business Focus India – Q2 Laser Hair Reduction Brightening & Pigmentation Anti-Ageing LHR grew by B&P grew by Anti-Ageing grew by 84% over Q2 FY21 104% over Q2 FY21 69% over Q2 FY21 • Extensive performance marketing & CRM skew towards the categories • Special Independence Day promotion • Heavy CRM p
Slide 19: Business Focus KME – Q2
Business Focus KME – Q2 Laser Hair Reduction Body Solutions 8% Growth over Q2 FY21 128% Growth over Q2 FY21 Price Remodelling: Quality of kaya, at a Scaling up solutions to more never before price clinics, building up clients 18
Slide 20: Innovations in KME – Q2 Focused on Body Launches
Innovations in KME – Q2 Focused on Body Launches across the region While Innovations were across the verticals of Skin, Hair & Body, the sizeable ones were focused on Body. Scaling up the Body Solutions across the region, by scaling up the tried & tested Body Machines. Overall, Innovations contribut
Slide 21: Kaya – Awards and Rewards
Kaya – Awards and Rewards First Runner Up of the Retail HR Awards Listed as the 100 Best Companies to Work The Economic Times Best 2021 under the Category Best Employee for Women 2021 by Avtar Brands UAE 2021 Engagement Practice hosted at MMR The only brand in the category to win the award. First fo
Slide 22: Q2 Financials
Q2 Financials 21
Slide 23: Highlights – Q2
Highlights – Q2 Kaya India Clinics KME Count ATS (in Rs) Count ATS (in AED) 40,000 16,000 1,950 1,901 13,891 14,000 14,000 30,000 1,829 1,850 10,921 12,000 12,000 20,000 29,487 13,247 1,750 10,000 12,614 20,145 10,000 8,000 10,000 1,650 Q2 FY 21 Q2 FY 22 Q2 FY 21 Q2 FY 22 ▪ Collection in Q2 FY 22 wa
Slide 24: Kaya Group Highlights
Kaya Group Highlights Collection (INR Crs) Net Revenue (INR Crs) 100.0 90.0 83.5 93.8 74.0 • Collection in Q2 FY 22 was at 80% of Q2 FY 20 (pre- 90.0 70.0 covid), and it grew by 20% in over Q2 FY 21 78.0 80.0 50.0 • Net Revenue in Q2 FY 22 was at 80% of Q2 FY 20 (pre- 70.0 30.0 covid), and it grew b
Slide 25: Kaya India Highlights
Kaya India Highlights Collection (INR Crs) Net Revenue (INR Crs) 50.0 45.0 50.0 • Service Business in Kaya in Q2 FY 22 was at 89% of Q2 45.0 40.0 40.0 37.6 FY 20 (pre-covid) on SSG basis, and grew by 95% over 35.0 Q2 FY 21 on SSG basis 29.3 28.9 30.0 30.0 • Hair free grew by 11% and Acne scar grew b
Slide 26: Kaya Middle East Highlights
Kaya Middle East Highlights Collection (INR Crs) Net Revenue (INR Crs) 50.0 46.2 46.9 • In Middle East, in Q2 FY 22 segments like Body 48.7 48.8 50.0 Solutions grew by 2.3x, Hair care grew by 20%, Hair 40.0 Free grew by 8%, Beauty facials grew by 5% over Q2 FY 40.0 30.0 21 30.0 20.0 20.0 • Net Reven
Slide 27: Financial Highlights : Kaya Group
Financial Highlights : Kaya Group Particulars (INR crs) Q2 FY22 Q2 FY21 Collection grew by 21% at constant currency over LY Collection 93.8 78.0 Net Revenue grew by 16% at constant currency over LY Net Revenue* 83.5 74.0 Collection grew by 20% over LY EBITDA 14.9 14.6 Net Revenue grew by 13% over LY
Slide 28: Financial Highlights : India
Financial Highlights : India Particulars (INR crs) Q2 FY22 Q2 FY21 Collection SSG 57% over LY Collection 45.0 29.3 Net Revenue SSG 35% over LY Net Revenue 37.6 28.9 Collection grew by 54% over LY Net Revenue grew by 30% over LY EBITDA 6.7 9.8 EBITDA margin is 18% of NR in CY, as against 34% of NR in
Slide 29: Financial Highlights : Middle East
Financial Highlights : Middle East Particulars (INR crs) Q2 FY22 Q2 FY21 Collection growth at par at constant currency Collection 48.8 48.7 Net Revenue grew 4% at constant currency Net Revenue 46.9 46.2 Collection growth at par over LY EBITDA 8.2 4.8 Net Revenue grew by 2% over LY Operating Margin 0
Slide 30: Financial Highlights : H1 FY22
Financial Highlights : H1 FY22 Particulars Kaya India Kaya Middle East Kaya Group Collection grew by 57% over (INR in crs) LY H1 FY 22 H1 FY 21 Gr % H1 FY 22 H1 FY 21 Gr % H1 FY 22 H1 FY 21 Gr % Collection 62.3 35.2 77% 98.6 67.2 47% 160.9 102.4 57% Net Revenue grew by 53% over LY Net Revenue* 56.7
Slide 31: Thank You
Thank You Bouitpl a fou kaya 31