Slide 1: Investor Presentation November 2012
Vr Vv viggle’ Investor Presentation November 2012 John Small CFO viggle"
Slide 2: Forward-looking statements
In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 27A of the Securitios Act of 1933, as amended, and Section 21£ of the Securitios Exchange Act of 1934, as amended. Forward-looking statements are those that predict or describe
Slide 3: Investor Presentation agenda
Investor Presentation Executive Summary Business Overview User Experience Product Roadmap Financial Summary viggle
Slide 4: Executive Summary
Executive Summary viggle"
Slide 5: What is Viggle?
What is Viggle? A comprehensive second screen platform that provides real rewards to users for their loyalty and engagement to TV shows Discovery Companion & Utility Viewing Social redbox af | nti viggle
Slide 6: Viggle Makes TV Better
Viggle Makes TV Better Discovery »What friends are watching *Which shows are popular <What has the most chatter Loyalty +Real Rewards “Streaks and Quests Social Chat during show -Follow friends +Connect through Facebook “Twitter trending MyGuy gle LIVE »Exclusive trailers and clips »Adver-games vigg
Slide 7: Simple idea
Simple idea om 36 hours of TV every week watched by the average American 0 86% use second screen while watching TV @ 18 loyalty memberships on average per US household 1 Smarphona Ursa tching T2012 Catogu, “The ZDHCaoguy ovat Cena" 21 viggle
Slide 8: Viggle at a Glance
Viggle ata Glance Overview Engagement + 1.2M total registered users + 82 minutes active per session + Launched January 2012 + 17% completed engagements/ad + Mobile-based loyalty program for TV impressions, October 2012.0 + Consumer engagement platform that + 260,288 monthly active users @ complement
Slide 9: Why is Second Screen Important?
Why is Second Screen Important? Networks need to drive and hold TV ratings Advertisers need to reinforce and maximize their TV ROI viggle
Slide 10: Smartphone & Tablet Ubiquity, Connectivity, Mobile Content Consumption
Smartphone & Tablet Ubiquity + — Connectivity Mobile Content Consumption & 250% Penetration 2/33G+ penetration 39 min/day App usage S2MMPeoplew/ android &IOSphones >75%4G-LTEcoverage 86% Utilize another screen while watching yf US Nate 35 MM People w/ tablets Sieepereelay aN viggle
Slide 11: Team
Team Management RobertF.X.Sillerman — ExecutiveChairman&CEO ——_CKX, SFX Entertainment, SFX Broadcasting Greg Consiglio President & COO AOL, Ticketmaster John Small CFO GLG Partners Kevin Arrix CRO MTV, CBS, Turner Organization Offices « 83 fulltime employees * 16sales & marketing * 38 engineering &
Slide 12: How Viggle Works
How Viggle Works 1, Tapthe App k inte your faverite @e 6.Redeem points anal real rewards 2. Audio Fingerprint irlatches with shows in data center 5.Engage&Share wilh Irlends while watching iS 3.Confirms and checks you into the she “ 4. Rewards you poinis fer walching shows viggle
Slide 13: Business Overview
Business Overview viggle"
Slide 14: Sources of Revenue
Sources of Revenue Brand CPE Brand CPM the office Carousel Tune-In Slider Takeover viggle
Slide 15: Proven CPE Ad Model
Proven CPE Ad Model CPE model - you pay for completes, not impressions 17% ad engagement rate - from impression to completion Consistent lift in key marketing funnel metrics Targeted Impressions Engagement Action viggle
Slide 16: Users: Scale & Engage
Users: Scale & Engage 1.2 MM registered users 82 minutes per user session >11 days active per user per month Launch date Indexed daily uniques Indexed min/user/mo. iv 2012 1.00 1.00 ce] 2008 0.46 0.05 2004 1.47 0.02 viggle
Slide 17: Users: Scale & Engagement
Users: Scale & Engagement AVERAGE MINUTES PER USER PER MONTH ‘i 9 bd 14 |_| a = 8 VY EEE tum cote Gina Linked[f). wiggle ote: Selected Social Networking Properties (Mobil Browser and App Autence Combined) March20% Total US Smartphone Subscnbeas Age 8+ on105, Andou and AIM Patfons Seuvce: comScore Ma
Slide 18: Partnering for Scale
Partnering for Scale Multi-year marketing agreement to drive customer retention and loyalty by rewarding DIRECTV customers with exclusive Viggle point earning opportunities and rewards Additional Relationships Degowery tie we 8 5 OWN sundance a ee @ vynnpon
Slide 19: User Experience
User Experience viggle"
Slide 20: Driving Discovery and Tune-In
Driving Discovery and Tune-In Vv Viggle provides TV networks with a platform to promote upcoming shows, via editorial placement and video spots, and al viggle for these shows lows users to set reminders if ss o.¢ +50 OR. viggle
Slide 21: Creating Sustained Engagement
Creating Sustained Engagement vi le A gamification platform for enhancing live TV programming with trivia, QQ uve Polls, mood-o-meters and other interactive content. 130 Viggle LIVE events across 70 programs in the past 8 weeks viggle
Slide 22: Creating Sustained Engagement continues
Creating Sustained Engagement continues { Asacial fantasy sports game for pro & college football, pro & college BS SY =. basketball & pro baseball. Pick a player. He scores. You score points. Viggle launched football version for week 1 of NFLseason viggle
Slide 23: Rewards Redemption
Rewards Redemption Users canredeemin the app; rewards are predominately digitally fulfilled Redemption Account Emall with Complete Historywith Code Code Catalog viggle
Slide 24: Product Roadmap
Product Roadmap viggle"
Slide 25: Viggle Product Roadmap
gle Product Roadmap Consumer Product Mobile Ad Leadership Discovery Ad Product Innovation Enhancement Cross-Media Industry Research Loyalty viggle
Slide 26: Enhance Viggle Platform
Enhance Viggle Platform Ensures Relevance Drives Engagement Increases Monetization viggle
Slide 27: Discovery: What's On 2.0
Discovery: What’s On 2.0 Personalized recommendations What my friends are watching Most social viggle
Slide 28: Ad Product Innovation: Commercial Check-In
Ad Product Innovation: Commercial Check-In User checksinto TV commercial Unlocks companion experience Companion experience ModernFarnlly customizable to brand needs viggle
Slide 29: Financial Summary
viggle"
Slide 30: User Base: Stability without Marketing Spend
User Base: Stability without Marketing Spend New Usens & MowTity AcrIvE Users -YTD. ‘ToTAL ResisteReD USERS- YTD 350.000 - New tsors 1400000 » ea 300,000 - Monthly AetiveUsarg ongor 4200.00 Be ae pea dl oe | =e a con ar — _ oy sean) 8.000.000, 9.695.515 — 2.900,000,000 Ve ons ee — on eee Sepa : :
Slide 31: Advertiser Growth
Advertiser Growth 2012-13 Quarterly Ad Revenue ($0003) 23 S221 a 134 a Repeat ‘26 | Advertisers rao” Faca | FIG. rao Fac IG No. of Advertisersin Quarter $1004 F 2012-2012 Booked Revenue A by Advertiser Category No.of Advertisers Spending S100K+In Quarter | rio FaaR FIR No.of Advertisers by Level ot
Slide 32: User Profitability
User Profitability REVENUE PER MAU YTD By Jan"2 Feb'2! Mar"2 Ape'2 May'2 Jun" ly'2 Aug"? Sep" Manwerins Aoaus mon Costs PERMAU-YTO 88 Jon'i2 Feb" Mar" Apr May'2 un" dly'2 Aug"? Sep" ‘CASH Cost oF Rewanns pen MAU- YTD Jen" Feb'2 Mare Apr'2 May" Jun" Jly'2 Aug" Sep't2 ‘Oreaamine Expenses (SMD- YTD fs
Slide 33: Thank You
Thank You