Bleach, Inc. · TSE:9162

Bleach — Q1 FY2026/6 Earnings Presentation

45 slides from Bleach's earnings presentation, Nov 14, 2025

  1. Slide 1: FY2026/6 Q1 Financial Results Presentation

    FY2026/6 Q1 Financial Results Presentation Bleach, Inc. (Securities Code: 9162) November 14, 2025 Copyright© BLEACH Inc. All Right Reserved. Copyright© BLEACH Inc. All Right Reserved.

  2. Slide 2: Contents

    Contents 1. FY2026/6 Q1 Consolidated Financial Results ・・・P.03 2. FY2026/6 Growth Strategy ・・・・・・・・・・・ P.20 3. Company Overview / Business Model ・・・・・・ P.30 4. Shareholder Returns ・・・・・・・・・・・・・・ P.36 5. Frequently Asked Questions ・・・・・・・・・・ P.38 Copyright© BLEACH Inc. All Right Reserved. 2

  3. Slide 3: 1. FY2026/6 Q1 Consolidated Financial Results

    1. FY2026/6 Q1 Consolidated Financial Results Copyright© BLEACH Inc. All Right Reserved. 3

  4. Slide 4: Financial Highlights for FY2026/6 Q1

    Financial Highlights for FY2026/6 Q1 Consolidated net sales Advertising profit/ROAS*1 Consolidated operating profit 871mn Advertising profit JPY 4,431mn +JPY520mn/+13.3% YoY JPY +JPY195mn/+28.8% YoY JPY 82mn +JPY152mn ROAS 125.8% • Labor costs increased due to the employment of marketers to strength

  5. Slide 5: Consolidated Net Sales Trends (By Product/Category)

    Consolidated Net Sales Trends (By Product/Category) In addition to expanding sales through the launch of services by AT, we achieved stable earnings through the effect of risk diversification from product portfolio expansion measures. (JPY mn) We promoted turning products into core products through

  6. Slide 6: Operating Profit Change in FY2026/6 Q1

    Operating Profit Change in FY2026/6 Q1 Operating profit increased JPY152mn YoY, as increases in both advertising profit from core products and gross profit due to the launch of services at AT exceeded the rise in labor costs and personnel expenses from an increase in the number of marketers. +180 ＋1

  7. Slide 7: Non-Consolidated Financial Highlights (Quarterly Comparisons)

    Non-Consolidated Financial Highlights (Quarterly Comparisons)*1 FY2024/6 FY2025/6 FY2026/6 Key items Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 P/L Net sales ¥3,766mn ¥3,659mn ¥3,455mn ¥2,925mn ¥3,911mn ¥4,383mn ¥4,365mn ¥4,429mn ¥4,251mn Advertising profit ¥696mn ¥589mn ¥600mn ¥422mn ¥676mn ¥970mn ¥879mn ¥857mn ¥8

  8. Slide 8: Non-Consolidated Financial Highlights (1/5) – Net Sales and Advertising Profit

    Non-Consolidated Financial Highlights (1/5) – Net Sales and Advertising Profit (Quarterly Comparisons)*1 Change in net sales Change in advertising profit (JPY mn) (JPY mn) Q4 Q4 Q3 Q3 Q2 Q2 +8.7% +29.0% Q1 Q1 FY2024/6 FY2025/6 FY2026/6 FY2024/6 FY2025/6 FY2026/6 *1: The financial figures are the non

  9. Slide 9: Non-Consolidated Financial Highlights (2/5) – Change in Products by Rank

    Non-Consolidated Financial Highlights (2/5) – Change in Products by Rank (Quarterly Comparisons) As a product portfolio expansion measure, we increased the number of products handled and continued to focus on developing new products and categories. We continued proactive advertising investment into

  10. Slide 10: Non-Consolidated Financial Highlights (3/5) – Net Sales by Product Rank

    Non-Consolidated Financial Highlights (3/5) – Net Sales by Product Rank*1 (Quarterly Comparisons) Core rank products increased steadily due to the product portfolio expansion and the launch of new products and categories progressed smoothly, despite changes in customer sales strategies and deteriora

  11. Slide 11: Non-Consolidated Financial Highlights (4/5) – Advertising Profit, ROAS

    Non-Consolidated Financial Highlights (4/5) – Advertising Profit*1, ROAS*2 (Quarterly Comparisons) There was a deterioration in the media climate, however, we continued to make proactive advertising investment to create core products. Advertising profit from core products expanded and ROAS improved

  12. Slide 12: Non-Consolidated Financial Highlights (5/5) – Net Sales Per Marketer, No. of Marketers

    Non-Consolidated Financial Highlights (5/5) – Net Sales Per Marketer, No. of Marketers*1 (Quarterly Comparisons) The number of employees increased by 30% YoY due to enhancing the recruitment of excellent marketers to continuously expand business. Net sales per marketer increased through the immediat

  13. Slide 13: Aurum Tech, Inc. Support

    Aurum Tech, Inc. Support Sales of JOVS, the main supported brand, expanded with the launch of service in June 2025. The number of client companies supported steadily increased and we are promoting the creation of revenue opportunities. Quarterly change in net sales by support recipient Quarterly cha

  14. Slide 14: Aurum Tech, Inc. Supported Clients Results

    Aurum Tech, Inc. Supported Clients Results We steadily expanded supported clients such as domestic and overseas manufacturers, creating opportunities for profit. We integrated support from product planning to building sales systems, focusing on the beauty, healthcare, and lifestyle fields. Overseas

  15. Slide 15: Aurum Tech, Inc. Support Example: JOVS Brand

    Aurum Tech, Inc. Support Example: JOVS Brand The JOVS brand is a global brand that develops smart beauty equipment using light-based beauty technology and has established a world-class position in the at-home beauty device field. In recognition of AT's support system, we acquired the exclusive right

  16. Slide 16: Global Expansion and Evaluation of the JOVS Brand

    Global Expansion and Evaluation of the JOVS Brand JOVS light-based beauty International design Overseas influencers International exhibitions equipment awards Grown into a brand that is loved by Actively participated in major “Venus S” and such won many Global best-selling beauty overseas celebritie

  17. Slide 17: Quarterly Trends in the Consolidated Profit and Loss Statement

    Quarterly Trends in the Consolidated Profit and Loss Statement*1 FY2024/6 FY2025/6 FY2026/6 (JPY mn) Item Consolidated Consolidated Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 total total Net sales 3,766 3,659 3,455 2,925 13,806 3,911 4,383 4,365 4,500 17,160 4,431 Advertising expenses 3,069 3,070 2,855 2,502 11,498

  18. Slide 18: Trends in the Consolidated Profit and Loss Statement

    Trends in the Consolidated Profit and Loss Statement*1 Percentage (JPY mn) Item FY2025/6 Q1 FY2026/6 Q1 Change change Consolidated net sales Consolidated net sales 3,911 4,431 520 13.3% • Increased number of core products and expanded core products Advertising expenses 3,234 3,379 145 4.5% net sales

  19. Slide 19: Trends in the Consolidated Balance Sheet

    Trends in the Consolidated Balance Sheet*1 (JPY mn) End of End of Percentage Item Change FY2025/6 FY2026/6 Q1 change Cash and deposits Cash and deposits 8,899 8,393 -505 -5.7％ • Decreased mainly due to payment of income taxes (-JPY0.17bn), Accounts receivable-trade and repayment of loans (-JPY0.18bn

  20. Slide 20: 2. FY2026/6 Growth Strategy

    2. FY2026/6 Growth Strategy Copyright© BLEACH Inc. All Right Reserved. 20

  21. Slide 21: Disclosure of Earnings Forecast for FY2026/6

    Disclosure of Earnings Forecast for FY2026/6 An earnings forecast for FY2026/6 has not yet been determined as it is difficult to calculate a reasonable forecast at the present time. Going forward, we will promptly disclose an earnings forecast as soon as it becomes possible to do so. The reasons are

  22. Slide 22: FY2026/6 Growth Strategy

    FY2026/6 Growth Strategy Build a portfolio of businesses by strengthening the customer base through expansion of the product portfolio and support areas and achieve continuous and stable growth through recruitment and training of human resources and investing in IT. • In addition to deepening existi

  23. Slide 23: Growth Strategy - 1. Expansion of the Product Portfolio (1/2)

    FY2026/6 Growth Strategy - 1. Expansion of the Product Portfolio (1/2) In FY2026/6, we will develop new products and our customer base by expanding our support areas such as our sales infrastructure. Image of development into new categories • Expand the number of non-e-commerce web visitors and appl

  24. Slide 24: Growth Strategy - 1. Expansion of the Product Portfolio (2/2)

    FY2026/6 Growth Strategy - 1. Expansion of the Product Portfolio (2/2) We will utilize marketing data accumulated in our in-house database to strengthen our upstream value-chain consulting capabilities and strengthen our customer base by accelerating growth and expanding the scope of support. Contin

  25. Slide 25: Growth Strategy - 2. Expansion of Marketing Methods

    FY2026/6 Growth Strategy - 2. Expansion of Marketing Methods Expand customers reached by developing new advertising media. Expansion of advertising media used Expansion of marketing methods • Expand marketing methods to video advertising, listing ads, e-commerce malls, influencers, etc., in addition

  26. Slide 26: Growth Strategy - 3. Enhancement of Recruitment / Training

    FY2026/6 Growth Strategy - 3. Enhancement of Recruitment / Training Create excellent marketers in a manner that can be repeated by refining our strong recruiting ability to attract talented people and training program that makes inexperienced individuals into our workforce at an early stage. Hiring

  27. Slide 27: Growth Strategy - 4. IT Investment and AI Utilization

    FY2026/6 Growth Strategy - 4. IT Investment and AI Utilization We collect and centrally manage our marketing-related data measured in various advertising media and automatically analyze it using our proprietary system to speed up and streamline advertising investment decision-making. Data collection

  28. Slide 28: Growth Strategy - 5. Expansion of Manufacturer Support Functions (1/2)

    FY2026/6 Growth Strategy - 5. Expansion of Manufacturer Support Functions (1/2) Expand integrated support functions from upstream to downstream, from product concept design to sales infrastructure construction. Widen the range of support areas to expand multi-layered revenue opportunities for the Gr

  29. Slide 29: Growth Strategy - 5. Expansion of Manufacturer Support Functions (2/2)

    FY2026/6 Growth Strategy - 5. Expansion of Manufacturer Support Functions (2/2) Comprehensive support from value maximization to sales channel design and logistics operations by identifying the intrinsic charm of products. Through collaboration between AT and Bleach, we will become a business partne

  30. Slide 30: 3. Company Overview / Business Model

    3. Company Overview / Business Model Copyright© BLEACH Inc. All Right Reserved. 30

  31. Slide 31: Company Overview

    Company Overview Company name | Bleach, Inc. Corporate Philosophy Representative | Keisuke Odaira, CEO Illuminate the World 21F Nakameguro GT Tower, 2-1-1 Kamimeguro, Location | Meguro-ku, Tokyo Japan Establishment | April 28, 2010 We will contribute to the creation of a richer society by shining li

  32. Slide 32: History

    History April 2010 November 2016 • Established as • Started our current core July 2023 Japan Weblink Co., Ltd. business of sharing-type • Newly listed on the Tokyo Stock integrated marketing business Exchange Growth Market March 2013 January 2022 • Company name • Headquarters moved to changed to Meg

  33. Slide 33: Our Business Model

    Our Business Model We have adopted a revenue sharing system as our main model, where we receive compensation based on performance. This allows us to offer marketing support that does not require initial fees and limits the cost risk, and supports a wide range of companies including small and medium-

  34. Slide 34: Support Scheme for the Revenue Sharing System

    Support Scheme for the Revenue Sharing System We employ a unique performance-linked model in which marketing initiatives are implemented at the expense of the Company and a revenue share*1 is received depending on the performance. In addition, we provide a co-creative support scheme aimed at sustain

  35. Slide 35: Revenue Model of Our Revenue Sharing System

    Revenue Model of Our Revenue Sharing System Our revenue share amount (equal to our net sales) is calculated by multiplying the revenue share unit price agreed upon with the client beforehand and the number of new users acquired by us. In addition, we track ROAS as a profitability metric, investing i

  36. Slide 36: 4. Shareholder Returns

    4. Shareholder Returns Copyright© BLEACH Inc. All Right Reserved. 36

  37. Slide 37: Shareholder Returns

    Shareholder Returns To strengthen the Group's financial position and prepare for future business development, we will retain earnings available for dividends and will not distribute dividends. However, we consider the return of profits to shareholders to be one of the most important management issue

  38. Slide 38: 5. Frequently Asked Questions

    5. Frequently Asked Questions Copyright© BLEACH Inc. All Right Reserved. 38

  39. Slide 39: Frequently Asked Questions (1/5)

    Frequently Asked Questions (1/5) No. Questions Answer 1 What are the strengths of your services and Our strength is our ability to win many new users while fixing cost per acquisition (CPA). what added value do you provide to clients? Clients can fix the CPA in advance, as we use a revenue sharing s

  40. Slide 40: Frequently Asked Questions (2/5)

    Frequently Asked Questions (2/5) No. Questions Answer 3 What type of contract do you conclude with We usually conclude basic transaction agreements (automatic renewal) with clients and clients when providing marketing support? Do individual contracts for each product we will support. We generally do

  41. Slide 41: Frequently Asked Questions (3/5)

    Frequently Asked Questions (3/5) No. Questions Answer 6 Please explain why sales are concentrated We supported many products via R Corporation, an advertising agency. This agency has on a single client, and what your future many clients, including major manufacturers of foods, cosmetics, and daily g

  42. Slide 42: Frequently Asked Questions (4/5)

    Frequently Asked Questions (4/5) No. Questions Answer 8 Do you anticipate any impact particular to the Since our core business is revenue sharing system structure, there is no need for clients advertising sector, such as clients’ ad to set budgets in advance. In addition, our clients can determine t

  43. Slide 43: Frequently Asked Questions (5/5)

    Frequently Asked Questions (5/5) No. Questions Answer 10 Please explain your system for advertising In addition to checks by specialized department internally, advertisements to be review. distributed by our company are also reviewed by external legal counsel and other experts to ensure their compli

  44. Slide 44: Cautionary Note Regarding Forward-Looking Statements

    Cautionary Note Regarding Forward-Looking Statements This presentation contains forward-looking statements, including estimations, forecasts, targets and plans. Such forward-looking statements do not represent any guarantee by Bleach, Inc. (the “Company”) of future performance. Any forward-looking s

  45. Slide 45: Copyright© BLEACH Inc. All Right Reserved.

    Copyright© BLEACH Inc. All Right Reserved.

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