Pureprofile Ltd. · ASX:PPL
Pureprofile — Shareholder Meeting (October 2025)
38 slides from Pureprofile's shareholder meeting presentation, Oct 28, 2025
Slide 1: FY25 AGM Investor Presentation ASX Announcement
ASX Announcement 28 October 2025 FY25 AGM Investor Presentation Pureprofile Limited (ASX: PPL or the Company) is pleased to provide the following presentation which will be given by the Company’s management team during tomorrow’s Annual General Meeting being held at 11.30am (AEDT) at Level 5, 126 Ph
Slide 2: 2025 AGM Investor Presentation
2025 For personal use only AGM Investor Presentation Michael Anderson - Chair Presented by : Martin Filz - CEO Melinda Sheppard - CFO Niamh Fitzpatrick - CPO
Slide 3: Disclaimer
Disclaimer This presentation has been prepared by Pureprofile Limited (Pureprofile) and comprises summary informations and materials/slides concerning Pureprofile. This is not a prospectus, disclosure document or offering document. By attending an investor presentation or briefing, or accepting, accessin
Slide 4: Chair's Address
For personal use only Chair’s Address Michael Anderson Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
Slide 5: Our Board of Directors
// CHAIR’S ADDRESS Our Board of Directors The new board truly embodies Pureprofile's vision as a growth-focused company with global aspirations, bringing together the expertise and leadership needed to drive international expansion and innovation For personal use only Michael Anderson Martin Filz Non
Slide 6: Business Overview
For personal use only Business Overview All commentary and financial metrics are presented on a continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments
Slide 7: Pureprofile at a glance
// BUSINESS OVERVIEW Pureprofile at a glance We are Pureprofile What we do For personal use only We are a global data and insights We securely connect organisations company, helping brands, with highly profiled audiences, businesses & government answer gathering data that is otherwise crucial questions
Slide 8: Our vision is to deliver more value from the world's information
Our vision is to deliver more value from the world’s information We are a truly global company completing studies in 93 countries over the past 12 months For personal use only 14 offices globally 923 clients globally (798 LY) 244 staff globally $57.2m in full year FY25 revenue $13.9m in annuity revenue
Slide 9: Corporate Growth Strategy
For personal use only Corporate Growth Strategy
Slide 10: Clear corporate growth strategy
// CORPORATE STRATEGY Clear corporate growth strategy For personal use only Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 9
Slide 11: The Opportunity
// CORPORATE STRATEGY The Opportunity As a market leader in ANZ, the next phase of our strategy is to replicate the same success in the US and UK. These markets are currently 30 times and 5 Artificial Intelligence (AI) times larger than Australia, respectively The most significant change in the Data &
Slide 12: Pureprofile's Growth Journey
// CORPORATE STRATEGY Pureprofile’s Growth Journey Pureprofile’s above-market growth is driven by our extensive panel reach, innovative technology and client-focused approach - all made possible by our highly engaged and talented team This is the formula that enables us to consistently outperform our
Slide 13: Key Priorities for FY26
// CORPORATE STRATEGY Key Priorities for FY26 Drive Growth Technology & AI ● Expand new client base and existing share of Internal processes - Utilising AI to increase internal efficiencies, wallet globally deliver faster projects and lower costs ● Monetise products / solutions launched in FY25 Client
Slide 14: Aspirational Objectives for FY26 & FY27
// CORPORATE STRATEGY Aspirational Objectives for FY26 & FY27 Drive Growth Improve Margins International Revenue Overtakes ANZ Economies of Scale Double the UK business revenue, taking significant market share Continually reducing costs versus revenue For personal use only Triple the US business reve
Slide 15: Driving Growth Through Innovation
// CORPORATE STRATEGY Driving Growth Through Innovation Our focus on Technology & AI has enabled us to grow revenues and expand margins through innovation New AI solutions The Hub For personal use only Centralised platform for partners and internal resources Developed to improve the delivery of clie
Slide 16: New Solutions
For personal use only New Solutions
Slide 17: New solutions to support clients and drive strategic growth
New solutions to support clients and drive strategic growth For personal use only Deliver more value High quality Support margin for clients insights - delivered expansion at scale Giving a broader range of A suite of scalable, tech-enabled Strengthen our service mix by clients the flexibility to cho
Slide 18: Our product strategy
Our product strategy For personal use only AI acceleration Evolving client journey Increase revenue and margins through technology Product Innovation Thought Leadership Team © Pureprofile
Slide 19: AI acceleration
AI acceleration For personal use only Efficiency across Pureprofile
Slide 20: We use AI for faster, higher quality insights
We use AI for faster, higher quality insights and more efficient delivery for clients For personal use only AI fraud AI chatbots for AI in-survey detection customer service profile checks AI open ended AI in-survey pre-screening response quality checks Private & Confidential Strictly for Internal Use 19
Slide 21: An evolving client journey
An evolving client journey New products and solutions aligning to market demands and client needs 1 Social insights 5 Conversational AI 7 DIY AI coding 3 DIY survey platform Engage, probe and deliver Fast, accurate + Get ahead of trends + discover All-in-one research platform richer insights at scal
Slide 22: New client facing solutions to drive revenue and margin growth
New client facing solutions to drive revenue and margin growth For personal use only AI in survey Conversational AI coding probing AI AI translations Video survey Synthetic tool responses © Pureprofile
Slide 23: Understanding consumers through the world's data
Understanding consumers through the world’s data For personal use only Behavioural Social Meaning Emerging Spend Insights Trends Decode and interpret Use advanced AI to stay Expand market share, online consumer ahead by spotting understand competition and behaviour and cultural online trends before
Slide 24: Self-serve data and insights solutions
For personal use only Self-serve data and insights solutions Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile 23
Slide 25: Insights Creator
Insights Creator An all-in-one AI-enabled platform that streamlines end-to-end insights generation Empowering clients to conduct end-to-end data collection and analysis in an one seamless, self-service platform For personal use only Create Manage sample Monitor insights Generate reports your survey
Slide 26: Sample Only
Sample Only An always-on, self-service platform giving users access to quality sample sources Allows panel partners to access quality sample anytime through a self-serve platform that enables them to manage For personal use only spend and streamline fieldwork using the flexible bidding tool Control an
Slide 27: Next-gen insights solutions to make research faster, smarter
Next-gen insights solutions to make research faster, smarter For personal use only and more accessible © Pureprofile
Slide 28: FY25 Achievements & Financial Results
For personal use only FY25 Achievements & Financial Results All commentary and financial metrics are presented on a continuing business basis (excluding discontinued Pure.amplify Media businesses). EBITDA and EBITDA margin excludes significant items including share based payments Pureprofile (ASX: PPL)
Slide 29: Pureprofile's Achievements in FY25
// FINANCIAL PERFORMANCE FY25 Pureprofile’s Achievements in FY25 We delivered record results with $1.5m in NPAT, accelerated revenue growth of 19% and new technology solutions launched For personal use only ● Net profit after tax for the year was $1.5m, up from $0.1m in ● Successful execution of the i
Slide 30: Record FY25: growth delivered, guidance met
// FINANCIAL PERFORMANCE FY25 Record FY25 : growth Business Results FY25 vs FY24 delivered, guidance met Revenue $57.2m 19% FY25 delivered record full-year NPAT of $1.5m, revenue of $57.2m EBITDA $5.2m 18% up 19% on pcp, underpinned by the successful execution of our growth strategy. Platform revenu
Slide 31: Q1 FY26 Financial Results
For personal use only Q1 FY26 Financial Results All commentary and financial metrics are presented on a preliminary and un-audited basis. EBITDA and EBITDA margin excludes significant items which include share based payments Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
Slide 32: Record quarterly revenue and global milestone as ROW surpasses ANZ
// FINANCIAL PERFORMANCE Q1 FY26 Record quarterly revenue and global milestone as ROW surpasses Business Results Q1 FY26 vs Q1 FY25 ANZ Revenue $16.1m 15% Revenue for Q1 FY26 was $16.1m, representing growth of 15% on EBITDA $1.9m 15% pcp, driven by continued expansion of our global footprint, as For
Slide 33: Q1 FY26 Financial Metrics Trends
// FINANCIAL PERFORMANCE Q1 FY26 Q1 FY26 Financial Metrics Trends +16% 5-year CAGR +38% 5-year CAGR For personal use only +79% 5-year CAGR +11% 5-year CAGR 32 Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile
Slide 34: Global Expansion Reaches Milestone: ROW Revenue Surpasses ANZ
// FINANCIAL PERFORMANCE Q1 FY26 Global Expansion Reaches Milestone: ROW Revenue Surpasses ANZ for the First Time ● Growing global presence: For the first time, ROW revenue has surpassed ANZ, accounting for 51% of total revenue in Q1 FY26. This marks a major milestone in For personal use only Purepro
Slide 35: FY26 Financial Guidance
// FINANCIAL PERFORMANCE Q1 FY26 FY26 Financial Guidance Our strategy to achieve these targets is aligned to our key Revenue priorities for FY26: $63m to $64m Innovative Client-facing Solutions: Increasing the number of innovative products For personal use only ● and services to expand our new clien
Slide 36: Summary
Leveraging scale & efficiency – stable margins with double-digit Summary EBITDA growth Sustained growth momentum - 15% quarterly revenue uplift with Rest of World surpassing ANZ for the first time For personal use only Leveraging scale & efficiency – stable margins with double-digit EBITDA growth of 15
Slide 37: Contact
Contact 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com For personal use only business.pureprofile.com This presentation has been authorised for release to the ASX by the Chair and the Managing Director. Martin Filz Melinda Sheppard Chief Executive Officer Chief Fina
Slide 38: For personal use only
For personal use only Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2025 Pureprofile