Comscore, Inc. · NASDAQ:SCOR

Comscore — Investor Presentation (July 2014)

67 slides from Comscore's investor presentation, July 2014

  1. Slide 1: El Estado de Social Media en América Latina

    El Estado de Social Media en América Latina Julio, 2014. www.comscore.com Iván Marchant, Vice President comScore Mexico www.facebook.com/comscoreinc imarchant@comscore.com @comScoreLATAM Tania Yuki, Founder & CEO Shareablee #EstadoDeSocialMedia tania@shareablee.com © comScore, Inc. Proprietary.

  2. Slide 2: comScore Potencia su Panel de Datos para Entregar una Visión Digital de su Negocio

    comScore Potencia su Panel de Datos para Entregar una Visión Digital de su Negocio Panel de 2 Millones de Personas Vista 360°del Comportamiento de las Panel PERSON-Centric con Personas Medición SITIO WEB-Censal Visitas Web y comportamiento Compras de Búsqueda Exposición a Online y Publicidad Offline

  3. Slide 3: Entorno de la Industria de Social Media

    Entorno de la Industria de Social Media #EstadoDeSocialMedia © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. 3

  4. Slide 4: Crecimiento en el Número de Visitas a Sitios de Social Media a Nivel Mundial

    Crecimiento en el Número de Visitas a Sitios de Social Media a Nivel Mundial Visitas Totales (MM) 120,000 100,000 +9.4% 80,000 Total Internet 60,000 Total Internet 40,000 Social Media +16.0% 20,000 Social Media 0 #EstadoDeSocialMedia Fuente: comScore Media Metrix® Abril 2013 – Abril 2014, Global, Ho

  5. Slide 5: Engagement en Redes Sociales por Región

    Engagement en Redes Sociales por Región Horas Promedio por Visitante 8.67 8.07 6.08 5.39 2.47 América Latina Europa América del Medio Oriente - Asia Pacífico Norte África #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Metrix® Abril 2014, Global, Hogar o Trabajo, Sólo PC-La

  6. Slide 6: En Todas las Regiones del Mundo, las Mujeres son más Sociales

    En Todas las Regiones del Mundo, las Mujeres son más Sociales Promedio de Horas por Visitante América Latina 8.27 9.08 Europa 7.14 8.99 América del Norte 5.28 6.82 Global 4.75 5.88 Asia Pacífico 2.34 2.62 Hombres Mujeres #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Metri

  7. Slide 7: En América Latina Pasan más Minutos por Visita en Sitios de Redes Sociales

    En América Latina Pasan en Promedio más Minutos por Visita en Sitios de Redes Sociales que el Promedio en Otras Regiones Minutos Promedio por Visita en Sitios de Social Media 17.0 16.4 América Latina Medio Oriente - Africa Europa Global Norteamérica Asia Pacífico #EstadoDeSocialMedia © comScore, Inc

  8. Slide 8: Perfil de la Audiencia de Social Media en América Latina

    Perfil de la Audiencia de Social Media en América Latina % del Total de Visitantes Únicos 32.8 Mujeres Hombres 50% 50% 27.7 19.6 12.4 7.5 Personas: 15-24 25-34 35-44 45-54 55+ #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Metrix®, Abril 2014, Hogar o Trabajo, Sólo PC/Lapt

  9. Slide 9: Mayor Engagement y Afinidad a las Redes Sociales del Grupo de 15 a 24 Años

    En América Latina Existe Mayor Engagement y Afinidad a las Redes Sociales del Grupo de 15 a 24 Años de Edad Índice de Afinidad Índice de Engagement Persons: 15-24 101.8 120.6 Persons: 25-34 99.4 92.5 Persons: 35-44 99.0 88.7 Persons: 45-54 99.5 89.4 Persons: 55+ 98.0 84.4 #EstadoDeSocialMedia © comS

  10. Slide 10: Social Media es la Categoría que más Tiempo está en las PC/Laptops

    Social Media es la Categoría que más Tiempo está en las PC/Laptops de los Internautas Latinoamericanos Minutos Totales (MM) 86,636 54,688 39,112 30,502 27,951 Social Media Corporate Services Portals Entertainment Presence #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Metr

  11. Slide 11: Distribución del Tiempo Consumido en Redes Sociales en América Latina

    Distribución del Tiempo Consumido en Redes Sociales en América Latina Twitter 1.4% Ask.fm 0.9% Facebook Other 95.6% 4.4% Badoo 0.6% Tumblr 0.4% LinkedIn 0.4% Vostu 0.4% Taringa 0.3% #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Metrix®, Abril 2014, Hogar o Trabajo, México

  12. Slide 12: México es el País con Mayor Alcance en Sitios de Redes Sociales

    México es el País con Mayor Alcance en Sitios de Redes Sociales a Nivel Mundial, Argentina, Perú y Chile ocupan del 4° al 6° Sitio % Alcance México 98.2 Federación Rusa 97.8 Turquía 97.5 Argentina 97.4 Perú 97.2 Chile 97.1 Portugal 97.0 Israel 97.0 Colombia 96.8 América Latina 95.8 #EstadoDeSocialMe

  13. Slide 13: Brasil es el País con Mayor Número de Visitantes Diarios

    Brasil es el País de América Latina con Mayor Número de Visitantes Diarios en Promedio Promedio Visitantes Diarios (000) 59,420 28,575 7,031 6,916 4,019 2,270 1,837 América Brasil Argentina México Colombia Perú Chile Latina #EstadoDeSocialMedia © comScore, Inc. Proprietary. Fuente: comScore Media Me

  14. Slide 14: Minutos y Páginas Vistas de Sitios de Redes Sociales por País

    Minutos y Páginas Vistas de Sitios de Redes Sociales por País Minutos Totales (MM) Total Páginas Vistas (MM) 96,704 85,934 55,240 49,682 10,092 9,703 8,972 7,782 5,581 4,349 2,841 2,406 2,141 1,925 América Brasil Argentina México Colombia Perú Chile Latina #EstadoDeSocialMedia © comScore, Inc. Propr

  15. Slide 15: México pasa Más Minutos por Día que Colombia en Redes Sociales

    México pasa Más Minutos en Promedio por Día que Colombia en Sitios de Redes Sociales pero Visita en Promedio Menos Páginas Minutos Promedio por Páginas Promedio por Día Día 62.4 56.1 52.5 46.7 44.5 46.3 44.8 41.8 40.4 36.3 34.9 34.2 37.6 33.8 BR AL AR MX CO PE CL BR AL AR MX CO PE CL #EstadoDeSocial

  16. Slide 16: Principales Sitios de Redes Sociales en América Latina

    Principales Sitios de Redes Sociales en América Latina Total Visitantes Únicos (000) 1º. 2º. 3º. 4º. 5º. AMÉRICA LATINA 145,009 92,674 37,538 29,335 29,153 ARGENTINA 16,121 10,795 8,775 4,279 3,919 BRASIL 66,983 38,236 13,562 13,087 11,491 CHILE 4,962 4,523 2,644 2,359 1,555 COLOMBIA 10,813 6,540 3,

  17. Slide 17: Facebook es un Líder Fuerte y se está Fortaleciendo en Audiencias Móviles

    Facebook es un Líder Fuerte en Redes Sociales y se está Fortaleciendo en Audiencias Móviles U.S. Multi-Platform Unique Visitors (MM) on Social Networks Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Feb-2014 YoY Growth Facebook 78.7 60.8 47.1 +7% Twitter 11.8 25.6 31.4 +24% Instagram 6

  18. Slide 18: La Mayoría de Redes Sociales ven Mayor Engagement vía Móvil

    La Mayoría de Redes Sociales ven Mayor Engagement vía Móvil U.S. Share of Time Spent on Social Networks Between Platforms Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Feb-2014 Social Networking 33% 67% Facebook 32% 68% Twitter 10% 90% Instagram 2% 98% Linkedin 69% 31% Pinterest 7% 93

  19. Slide 19: Millennials Dominan las Tasas de Penetración de las Principales Redes Sociales

    Millennials* Dominan las Tasas de Penetración para las Principales Redes Sociales U.S. Penetration Among Selected Leading Social Networks** Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Nov-2013 91% 85% 69% 46% 39% 30% 27% 27% 27% 32% 33% 32% 17% 19% 26% 5% 12% 18% 12% 15% 1% Age 18-3

  20. Slide 20: El Estado de Social Media: Presentando Shareablee en América Latina

    El Estado de Social Media Presentando Shareablee en América Latina #EstadoDeSocialMedia © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. 20

  21. Slide 21: Shareablee: Nuestro Acercamiento a la Medición Social

    Shareablee: Nuestro Acercamiento a la Medición Social Audience Análisis Benchmarking Engagement Predictivo Competitivo Insights Accionable #EstadoDeSocialMedia © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. 21

  22. Slide 22: Our Mission

    Our Mission Shareablee uses big data to help marketers see exactly where to focus time and money to maximize the reach and effectiveness of their social content marketing #EstadoDeSocialMedia © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. 22

  23. Slide 23: All of these are hurled at you when you mention social media success

    All of these are hurled at you when you mention social media success ? Fans, followers, media, engagement, posts, pins, tweets, repins, favorites, replies, retweets, buzz, mentions, actions, consumptions, clicks, impressions, community, shares, comments, likes, growth in likes, recommends, follows,

  24. Slide 24: Top posts for Cinemex, Kotex Mexico and Friso Mexico in 2013

    These three posts each garnered more than a quarter million unique interactions for Cinemex, Kotex Mexico and Friso Mexico in 2013, but the majority of the actions came as Likes. https://www.facebook.com/83988183288/posts/10151848495513289 https://www.facebook.com/140145138702/posts/1015145613254870

  25. Slide 25: Top three posts from Chile, Argentina and Colombia

    The top three posts from Chile, Argentina and Colombia followed a similar ratio of actions as the top posts from Mexico. https://www.facebook.com/132376253467994/posts/133110800204967 https://www.facebook.com/20906273675/posts/10152044821493676 https://www.facebook.com/183250211597/posts/10151296647

  26. Slide 26: Top three posts of 2013 in Brazil

    The top three posts of 2013 in Brazil, however, all saw a higher ratio of Shares than Likes, and also garnered more than 2 ½ million actions combined (71% of these actions were shares) https://www.facebook.com/163750870349445/posts/471641332893729 https://www.facebook.com/209164075784819/posts/53898

  27. Slide 27: Measuring What Matters in Social Media

    Measuring What Matters in Social Media ROI: Engaged Audience Audience share, (not just Fans, The Impact of Brand affinity/lift, Followers, Content Strategy Website traffic, Actions) Purchase #EstadoDeSocialMedia © comScore, Inc. Proprietary. 27

  28. Slide 28: Measuring Your Engaged Audience

    Measuring Your Engaged Audience (not just Fans/Followers) #EstadoDeSocialMedia © comScore, Inc. Proprietary. 28

  29. Slide 29: Brands have focused on amassing huge amounts of fans

    Brands have focused on amassing huge amounts of fans, but how do you measure their value? Number of Fans 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 January February March April May Mexico - Entertainment Mexico - QSR Mexico - Fashion/Clothing Mexico - Food/Beverage Mexico - TV Mexico - Media/

  30. Slide 30: Measuring by the size of a company's active audience

    By measuring by the size of a company’s active audience, you can get an idea of what the ROI for social media is. Unique Engaged Audience 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 January February March April May Mexico - Entertainment Mexico - QSR Mexico - Fashion/Clothing Me

  31. Slide 31: Fan Growth in Latin America

    Fan Growth in Latin America: There is a huge increase in the number of fans that are actively seeking to engage with pages in Latin America. 1,800,000 Fan Growth across Facebook in Latin America Source: Shareablee January 2013 to June 2014. 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400

  32. Slide 32: Action Growth: Engagement with Facebook pages in Latin America

    Action Growth: Engagement with Facebook pages in Latin America largely follows the same trend in growth that attracting fans does across the region. Actions Growth across Facebook in Latin America Source: Shareablee January 2013 to June 2014. 300,000 250,000 200,000 150,000 100,000 50,000 0 Jan-13 F

  33. Slide 33: Social Audiences Are Growing Fast in Mexico

    Social Audiences Are Growing Fast, with total social moments across Facebook increasing by 223% since 2013 across top properties in Mexico. Mexico doesn’t experience the fastest fan growth, but it sees the highest engagement growth. Average Number of Fans Across Mexico’s Top Pages +196% Source: Shar

  34. Slide 34: Twitter Audiences and Social Moments in Mexico

    Social Audiences Are Growing Fast, with total social moments across Twitter increasing by 207% since 2013 across top properties in Mexico. Average Number of Followers Across Mexico’s Top Pages +919% Source: Shareablee January 2013 to May 2014. Mexico Pages 100K 10K Jan-13 Feb-13 Mar-13 Apr-13 May-13

  35. Slide 35: Instagram Activity: Brazil largest spike

    Instagram Activity: Brazil has seen by far the largest spike in Instagram activity, pioneering the use of the social platform in Latin America. 4,500,000 Instagram Actions Growth in Latin America Source: Shareablee January 2013 to June 2014. 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,00

  36. Slide 36: The Rise of Instagram in Brazil

    The Rise of Instagram in Brazil: Social Audiences Are Growing Fast, particularly in their use of Instagram in Brazil. Brands in Brazil that use Instagram have seen a 751% increase in engagement since January of 2013. Instagram: January 2013 to June 2014 By the Numbers Engaged Social Moments across T

  37. Slide 37: Engagement by Platform: The Pie is Growing

    ENGAGEMENT BY PLATFORM: The Pie is Growing 1.2% 50% (But Facebook still rules) 1.5% 0.2% 0.4% 97.2% Q1 2014 Q1 2013 99.3% 633M Actions 458M Actions Source: Shareablee Social Loyalty Platform 2014 #EstadoDeSocialMedia Platforms: Facebook, Twitter, Instagram © comScore, Inc. Proprietary. 37 January 20

  38. Slide 38: Growth of Mexico's share of Latin America activity

    The overall volume of activity in Latin America has increased, but what is significant is the growth that pages in Mexico have shown by taking a much larger stake of the overall activity in Latin America. Q1 2014 Q1 2013 Peru Pages Argentina Pages 9% 7% Peru Pages Argentina 8% Pages 8% Mexico Pages

  39. Slide 39: Mexico Trends by Verticals

    Mexico Trends by Verticals: Media/News/Publishing and TV dominate, while there is a steady increase in actions as a whole among industries. 40,000,000 Actions Amplification across Facebook Source: Shareablee January 2013 to June 2014. +1,465% 35,000,000 30,000,000 25,000,000 20,000,000 +1,293% 15,00

  40. Slide 40: Brasil Trends by Verticals

    Brasil Trends by Verticals: Media/News/Publishing dominates Brasil’s engagement in 2014 100,000,000 Actions Amplification across Facebook Source: Shareablee January 2013 to June 2014. +538% 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 Jan-13 Fe

  41. Slide 41: Mexico Trends by Verticals: Media, Entertainment, TV and Telecom

    Mexico Trends by Verticals: Breakout of Media/News/Publishing, Entertainment, TV and Telecom verticals. There is a huge growth in activity in this set of industries that is led by Media/News/Publishing. 35,000,000 Actions Amplification across Facebook Source: Shareablee January 2013 to May 2014. +1,

  42. Slide 42: Mexico Trends by Verticals without Publishers

    Mexico Trends by Verticals: How do the other industries look without Publishers? Food/Beverage in Mexico dominates the set over this time period, but there is positive growth in Fashion/Clothing as well. 8,000,000 Actions Amplification across Facebook Source: Shareablee January 2013 to May 2014. +40

  43. Slide 43: Global Properties: TV dominates engagement

    For Global Properties, TV related properties dominate, but Entertainment, Fashion/Clothing and Media/News/Publishing also see huge returns on engagement in 2014 as action growth continues. 500,000,000 Actions Amplification across Facebook Source: Shareablee January 2013 to May 2014. +209% 450,000,00

  44. Slide 44: Measuring Audience Quality

    Measuring Audience Quality #EstadoDeSocialMedia © comScore, Inc. Proprietary. 44

  45. Slide 45: How Loyal are Social Audiences?

    How Loyal are Social Audiences? % Returning Chile 35% Mexico 33% Colombia 32% Peru 29% Argentina 28% Brasil 27% 0% 5% 10% 15% 20% 25% 30% 35% 40% #EstadoDeSocialMedia © comScore, Inc. Proprietary. 45

  46. Slide 46: How much of my engagement consists of what I value most?

    How much of my engagement consists of what I value most? 78% 83% 85% 85% 84% 83% 84% 86% 88% 89% 88% 88% 91% 91% 90% 94% 6% 5% 2% 4% 2% 6% 7% 10% 3% 3% 6% 5% 1% 3% 16% 5% 12% 2% 12% 11% 13% 11% 7% 6% 9% 8% 6% 7% 9% 7% 5% 5% Shares Comments Likes Source: Shareablee Social Loyalty Platform 2014 #Estad

  47. Slide 47: Brazil sees a much higher overall volume of Sharing

    Brazil sees a much higher overall volume of Sharing, which could indicate why the audience is typically more active. 60% 65% 75% 73% 78% 78% 79% 79% 77% 85% 85% 85% 87% 84% 87% 88% 90% 4% 3% 6% 5% 3% 37% 7% 7% 6% 32% 13% 3% 2% 4% 3% 3% 5% 2% 19% 19% 21% 13% 4% 15% 14% 15% 10% 12% 10% 10% 11% 12% 11%

  48. Slide 48: Amplification Growth in Latin America

    Amplification Growth: While Brazil sees the largest volume of sharing in Latin America, Mexico sees the highest growth with a 189% increase in sharing since January 2013 35,000,000 Amplification across Facebook in Latin America Source: Shareablee January 2013 to June 2014. 30,000,000 25,000,000 20,0

  49. Slide 49: Sharing of Content in Mexico has jumped 189%

    Sharing of Content in Mexico has jumped 189% while post frequency has only increased by 37% since January 2013. Total Amplification Across Mexico’s Top Facebook Properties +189% Source: Shareablee January 2013 to May 2014. Mexico Pages 9.1 M 3.1 M Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar

  50. Slide 50: Share of Shares by vertical in Mexico

    Media/News/Publishing pages dominate the total amount of shares in Mexico, but Entertainment, Food/Beverage and TV have a strong showing as well. Telecom CPG % of Shares 0% 1% Travel/Leisure Automotive Entertainment Technology 1% 1% 7% Fashion/Clothing 1% Automotive 4% Retail TV 2% 10% Finance/Banki

  51. Slide 51: Measuring Social Discussions

    Measuring Social Discussions: Media/News and Publishing still sees the highest portion of commenting, but TV took a much larger share. Category Per post Share of Social Word of Mouth Engagement (%) Automotive CPG Entertainment 1% 0% 8% Fashion/Clothing 2% Automotive 0.34% Finance/Banking CPG 0.00% T

  52. Slide 52: The Impact of Content Strategy

    The Impact of Content Strategy #EstadoDeSocialMedia © comScore, Inc. Proprietary. 52

  53. Slide 53: Frequency Growth: Mexico and Peru

    Frequency Growth: Mexico and Peru have seen the largest increase in post frequency and have the highest post frequency for markets in Latin America. (Both Mexico and Peru see the largest increase in engagement as well) 180 Average Monthly Posts Per Brand across Facebook Source: Shareablee January 20

  54. Slide 54: Average Monthly Posts Per Brand in Mexico

    Post Frequency: how much should you post? Mexico has the highest post frequency of all markets in LatAm, with TV, Sports and Media/News/Publishing seeing the highest by vertical in Mexico. Mexico leads with a 223% increase in engagement since 2013. 700 Average Monthly Posts Per Brand in Mexico acros

  55. Slide 55: Average Monthly Posts Per Brand in Peru

    Post Frequency: how much should you post? Peru has seen the highest growth in post frequency, fueled largely by Media/News/Publishing and Entertainment. Peru sees a 181% increase in engagement from this post increase (79%) 1,600 Average Monthly Posts Per Brand in Peru across Facebook Source: Shareab

  56. Slide 56: Post Type: Photos drive content performance

    Post Type: Photos consistently drive content performance across top pages in Latin America in 2014 YTD, while Status and Link posts see a dip in engagement. Video posts maintain level engagement. % Type of Posts - Facebook 78% 14% 4% 3% 88% % Engagement Driven by These Posts - Facebook 2% 7% 3% Mexi

  57. Slide 57: Post type strategy by vertical in Mexico

    How much is post type strategy affected by vertical in Mexico? Photo Video Status Link % POST 100% 93.0% 90% 80% 68.7% 70% 60% 50.3% 50% 45.7% 40% 30% 24.0% 20% 10% 2.1% 3.1% 1.8% 1.6% 2.4% 4.0% 3.2% 0% Mexico - Fashion/Clothing Mexico - Media/News/Publishing Mexico - Travel/Leisure % ENGAGEMENT 100

  58. Slide 58: Post type strategy by vertical in Chile

    How much is post type strategy affected by vertical in Chile? Photo Video Status Link % POST 100% 87.1% 90% 80% 71.7% 70% 66.3% 60% 50% 40% 30% 25.8% 16.8% 20% 7.6% 8.4% 10% 4.4% 4.6% 3.8% 2.6% 0.4% 0% Chile - Fashion/Clothing Chile - Media/News/Publishing Chile - Travel/Leisure % ENGAGEMENT 100% 91

  59. Slide 59: Post type strategy by vertical in Peru

    How much is post type strategy affected by vertical in Peru? Photo Video Status Link % POST 100% 92.6% 90% 80% 72.9% 70% 63.8% 60% 50% 40% 30.5% 30% 19.3% 20% 6.7% 5.3% 10% 0.9% 0.5% 3.9% 0.6% 2.2% 0% Peru - Fashion/Clothing Peru - Media/News/Publishing Peru - Travel/Leisure % ENGAGEMENT 100% 89.3%

  60. Slide 60: Post type strategy by vertical on a Global Scale

    How much is post type strategy affected by vertical on a Global Scale? Performances are similar across the globe, except here Video posts underperform as well as Statuses and Links continue to underperform across verticals. Photo Video Status Link % POST 100% 89.0% 90% 77.9% 80% 70% 60% 50% 45.0% 44

  61. Slide 61: Top Shared posts in Media/News/Publishing

    Two of the top Shared posts in the Media/News/Publishing category include indications to share the content that is published or your own content with the brand. https://www.facebook.com/112603997511/posts/10152142941132512 https://www.facebook.com/139555586113452/posts/678827328852939 #EstadoDeSocia

  62. Slide 62: Calls to action: including questions in Facebook posts

    Some brands/industries use certain calls to action to drive more engagement (likes, shares, comments). What about Including Questions with Facebook Posts? Posts 13% 87% Engagement 18% 82% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Includes Question Does Not Include Question * For Media/News/Publish

  63. Slide 63: Interactive content in Media/News/Publishing

    Media/News/Publishing properties use interactive content to generate activity and increasing likes, comments and shares. https://www.facebook.com/112603997511/posts/10152289287502512 https://www.facebook.com/139555586113452/posts/684137994988539 https://www.facebook.com/112603997511/posts/1015221013

  64. Slide 64: World Cup sponsors see upward trend in activity

    Sponsors of the World Cup have seen an upward trend in activity that should continue to increase based on the trends of 2013. Social Moments on Facebook +27% World Cup Sponsors 7M 5.5M Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 Jan

  65. Slide 65: Growth and Engagement: Developing a successful strategy

    Developing a successful strategy that amplifies your brand Upon embracing these metrics, the sky’s the limit in the ways that you can experiment, define and refine the strategy behind your social media communications. The right social strategy can turn fans into loyal advocates, increase customer in

  66. Slide 66: Q&A

    Q&A Por favor déjenos saber si tiene preguntas. www.comscore.com Iván Marchant, Vice President comScore Mexico www.facebook.com/comscoreinc imarchant@comscore.com @comScoreLATAM Tania Yuki, Founder & CEO Shareablee #EstadoDeSocialMedia tania@shareablee.com © comScore, Inc. Proprietary.

  67. Slide 67: ¡Gracias!

    ¡Gracias! El Estado de Social Media en América Latina www.comscore.com Iván Marchant, Vice President comScore Mexico www.facebook.com/comscoreinc imarchant@comscore.com @comScoreLATAM Tania Yuki, Founder & CEO Shareablee #EstadoDeSocialMedia tania@shareablee.com © comScore, Inc. Proprietary.

Comscore — Investor Presentation (July 2014) on 6ix