Slide 1: Ethos Limited filing cover letter to stock exchanges
ETHOS LIMITED KAMLA CENTRE, SCO 88-89, SECTOR 8-C Chandigarh-160 009 INDIA Phone : +91 172 2548223/24/27, 2544378/79 Fax : +91 172 2548302 CIN – L52300HP2007PLC030800 PAN – AADCK2345N Ref. no. : Ethos/Secretarial/2022-23/67 Dated: February 3, 2023 BSE Limited National Stock Exchange of India Limited
Slide 2: Ethos Limited Investor Presentation Q3 & 9M FY23
Ethos Limited Investor Presentation Q3 & 9M FY23 | February 2023 February 2023 1
Slide 3: Safe Harbor
Safe Harbor 2 This presentation and the accompanying slides (the “Presentation”), which has been prepared by Ethos Limited, a material subsidiary of KDDL Limited, solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities
Slide 4: Index
Index 3 TOPICS PAGE NO I Q3 & 9M FY23 Performance 4 II About the Company & Industry 12 III Strategy Overview 28 IV Our Flagship Stores 36
Slide 5: Q3 & 9M FY23 Performance
ethos pouri Q3 & 9M FY23 Performance BOUTIQUES
Slide 6: Consolidated Q3 & 9MFY23 Performance Snapshot
I Financial Summary | Consolidated Q3 & 9MFY23 Performance Snapshot | Without IND AS 116 5 All Figures in Rs. Crs. Revenue from operations EBITDA EBITDA Margin PBT +17.6% +48.6% +63.7% +269 bps 229.7 31.2 28.8 Q3FY23 195.3 13.4% 21.0 10.7% 17.6 Q3FY22 Q3FY23 Q3FY22 Q3FY23 Q3FY22 Q3FY23 Q3FY22 Q3FY23
Slide 7: Consolidated Q3 & 9M FY23 Operational Highlights
I Financial Summary | Consolidated Q3 & 9M FY23 Operational Highlights 6 All Figures in Rs. Crs. Except for online visitor shown in ‘000 Total Billings Online Billings Online Visitors +18.5% +20.8% -5.5% 267.5 79.9 7,543 7,126 225.7 66.1 Q3FY23 Q3FY22 Q3FY23 Q3FY22 Q3FY23 Q3FY22 Q3FY23 Total Billing
Slide 8: Consolidated Q3 & 9M FY23 Profit & Loss Statement (Without IND AS 116)
I Financial Summary | Consolidated Q3 & 9M FY23 Profit & Loss Statement | Without IND AS 116 7 Profit and Loss (in Rs. Crs) Q3FY23 Q3FY22 YoY 9MFY23 9MFY22 YoY Key Highlights Revenue from Operations 229.7 195.3 17.6% 581.0 418.6 38.8% Other Income 3.5 1.0 9.3 3.2 ▪ Company recorded its highest ever
Slide 9: Consolidated Q3 & 9M FY23 Reported Profit & Loss Statement
I Financial Summary | Consolidated Q3 & 9M FY23 Reported Profit & Loss Statement 8 Profit and Loss (in Rs. Crs) Q3FY23 Q3FY22 YoY Q2FY23 QoQ 9MFY23 9MFY22 YoY Revenue from Operations 229.7 195.3 17.6% 177.7 29.2% 581.0 418.6 38.8% Other Income 3.7 3.2 3.7 9.6 10.9 Total Income 233.3 198.5 181.4 590.
Slide 10: Exclusive distribution partnership with Speake-Marin
I New Marquee Brand Exclusive Partnerships 9 Signed exclusive distribution partnership with SPEAKE-MARIN • We are bringing Speake-Marin to India to cater to that interest and open up the brand to a whole new audience. With their vast appeal, Speake-Marin’s collections, include several timeless creat
Slide 11: Exclusive distribution partnership with Bell & Ross
I New Marquee Brand Exclusive Partnerships 10 Signed exclusive distribution partnership with Bell & Ross • About Bell & Ross: Founded in 1992 by Bruno Belamich and Carlos Rosillo, Bell & Ross is a Paris-based watchmaker with a manufacturing centre in Switzerland. It’s a frontrunner in creating utili
Slide 12: Exclusive distribution partnership with Trilobe
I New Marquee Brand Exclusive Partnerships 11 Signed exclusive distribution partnership with Trilobe • Challenging traditional timekeeping conventions, Trilobe creates watches that indicate time through a three-ringed display sans the hands. Since its inception by founder Gautier Massonneau, the Swi
Slide 13: Exclusive distribution partnership with Tutima
I New Marquee Brand Exclusive Partnerships 12 Signed exclusive distribution partnership with Tutima • Tutima have always been at the forefront of innovation with their utilitarian timepieces. The brand is particularly known among collectors and enthusiasts for pilot’s watches, which they first start
Slide 14: Ethos brought the GPHG to India
I Grand Prix d’Horlogerie de Genève (GPHG) to India in October 2022 13 Ethos Limited brought the prestigious Grand Prix d’Horlogerie de Genève (GPHG) to India Often referred to as the “Oscars” of the watch industry, the GPHG is a not-to-be-missed event in the watchmaking calendar and one of the sect
Slide 15: Ethos brought GPHG to India
I Ethos brought Grand Prix d’Horlogerie de Genève (GPHG) to India 14
Slide 16: Ethos brought GPHG to India
I Ethos brought Grand Prix d’Horlogerie de Genève (GPHG) to India 15
Slide 17: About The Company & Industry
About The Company & Industry 16
Slide 18: Ethos in a nutshell
II Ethos in a nutshell 17 Ethos is India’s largest luxury and Delivering a content-led luxury retail The company retails 60+ premium & luxury premium watch retailer employing over experience to our customers through our watch brands in India. Customers can choose 475+ people online and physical pres
Slide 19: Our Group Structure
II Company Structure 18 Our Group Structure KDDL Ltd. Listed on BSE & NSE Holds 61.07%* along with its wholly owned subsidiary Ethos Ltd. Premium & Luxury Watch Retail 100% 50% Cognition Digital CognitionLLP (Subsidiary) Digital Pasadena Retail Pvt Ltd (JV) IT & IT basedLLPbusinesses (Subsidiary) fo
Slide 20: Key Strengths
II One of the Largest Luxury and Premium watch retail player in India 19 K E Y S T R E N G T H S Experienced and committed Deep understanding of Digital and management team with a proven track Omnichannel commerce record Leadership position in an attractive luxury Strategically located and well inve
Slide 21: Favourable Macroeconomic factors for Luxury Vertical Specialists
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists 20 II (Not including Certified Pre-owned watch business) Indian Watch Market (INR Cr) Indian Premium & Luxury Watch Market (INR Cr) Favourable Macro Factors 25,000 14,000 22,300 Rise in Indian U
Slide 22: Favourable Macroeconomic factors (Contd.)
Favourable Macroeconomic factors coupled with conducive industry dynamics for Luxury Vertical Specialists (Contd.) 21 II (Not including Certified Pre-owned watch business) Premium & Luxury Watch market is highly organised on the back of growth of Vertical Specialists (FY20) Vertical Specialist MBO h
Slide 23: Unparalleled offering in our brand portfolio
II Unparalleled offering in our Brand portfolio on the back of our Long-standing relationship with marquee brands 22 Offering a sizeable portfolio of Premium and Luxury watches in India enabling us to retail 50 Premium and Luxury watch brands – Relationships with owners of Luxury watch brands typica
Slide 24: Brands Available Exclusively at Ethos in India
II Brands Available Exclusively at Ethos in India 23 The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 25: Brands Available Exclusively at Ethos in India (Contd.)
II Brands Available Exclusively at Ethos in India – Contd.. 24 The Brand Names mentioned are the property of their respective owners and are used here for identification purposes only
Slide 26: Loyalty program and social media presence build Omni Channel platform
II Our Loyalty program & Healthy Social media presence have contributed to build our Robust Omni Channel platform 25 Instagram Facebook Likes on Website Ranking in Retailers Global/Indian Loyalty Program Twitter Followers Followers Page India* Ethos social media presence is ranked second globally am
Slide 27: Leveraging our large base of Luxury Customers
II Ethos is in unique position to leverage its large base of Luxury Customers 26 Creating engaging shopping experience over the years has enabled us to build a large Luxury Customer base Demand for our products is directly proportional to the number of HNIs Factors leading to surge in the demand for
Slide 28: Club Echo - Our Loyalty program
II Ethos is in unique position to leverage its large base of Luxury Customers (Contd.) 27 “Club Echo“ - Our Loyalty program – subscribed by over 3,00,000+ registered HNI Customers ✓ Dynamic Incentive Scheme to ✓ Designing appropriate reward and communication New customer enrolment our repeat custome
Slide 29: Strategically located and well invested store network
II Strategically located and well invested store network with attractive in-store experience 28 Only Indian player to offer Loyalty program + Social media presence led to over 35% of business coming from repeat customers – 50 retail stores offering over 7,000 varied premium and luxury watches and ab
Slide 30: Ethos Store Locations
II Ethos Store Locations 29 ETHOS WATCH BOUTIQUES Chandigarh Our Store Locations Ludhiana Gurugram Delhi Noida We have 50 stores across 18 cities in Jaipur Lucknow Guwahati India, including one duty free store at the Delhi international airport Ahmedabad Spread across the major metros, our Indore Ko
Slide 31: Strong & Proven Management
II Strong & Proven Management 30 Yashovardhan Saboo Managing Director An MBA from IIM, Ahmedabad Promoter of our company & has vast experience of working in manufacturing & retail industry Also, Promoter of KDDL Ltd Conferred with “Udyog Ratna” award from PHDCCI in 2005 Pranav Shankar Saboo
Slide 32: Well respected Board of Directors with diverse backgrounds
II Well respected Board of Directors with diverse backgrounds 31 Patrik Paul Hoffman Anil Khanna Charu Sharma Chitranjan ChitranjanAgarwal Agarwal Independent Director Independent Director Additional Director (Independent) Non-Independent Non-IndependentDirector Director – Educated from Business Sch
Slide 33: Strategy Overview
ETNOS | YASoves Strategy Overview
Slide 34: Carefully knitted Growth strategy
Carefully knitted Growth strategy 33 III Leveraging our luxury watch retail business and access to luxury 1 4 Investing in our Brand customers to expand into other luxury verticals Growing our certified pre-owned luxury Expanding our physical store network 2 5 watch retail business and increasing ma
Slide 35: Global Market Size — Certified Pre-owned Watches
Global Market Size — Certified Pre-owned Watches 34 III Growth of the pre-owned watch market is expected to far outpace that of the first-hand market, with online sales leading the way USD Billion; Share of sales by channel (%) +1-3% PA +8-10% PA +4-5% PA 52-59 29-32 85-90 49 Offline Sales 67 55% On
Slide 36: Certified Pre-owned Watches – India Market Size
Certified Pre-owned Watches – India Market Size 35 III India Unorganized & CPO Luxury Watch Market* (INR Crs) CPO Unorganised 1,000 750 200 700 500 250 35 15 0 FY 2020 FY 2025P Launch of Website on 17 February, 2022: www.secondmovement.com Daily Average Traffic – 6,000 visitors ** Market Size of Pre
Slide 37: Advantage Ethos: Scale and Credibility
Advantage Ethos : Scale and Credibility 36 III Source First Mover Ethos is the only organised player in India with the capability of Advantage certifying, buying and restoring pre-owned watches Evaluators Scale is The large digital reach and transaction points across 48 boutiques www.Secondmovement.
Slide 38: Category Extension | Creating a house of luxury retail beyond watches
III Business and extending our Product Category 37 Category Extension | Creating a house of luxury retail beyond watches Expand into adjacent luxury offerings like hard luxury in various product categories such as eyewear, jewelry, luggage, cosmetics, writing Instruments. Jewellery - We have entered
Slide 39: New Stores
ETNOS | YASoves New Stores
Slide 40: Ethos at The Phoenix Citadel Mall, Indore
II Ethos at The Phoenix Citadel Mall, Indore 39
Slide 41: Ethos at The FORUM Mall, Bengaluru
Ethos at The FORUM Mall, Bengaluru 40 II
Slide 42: Our Flagship Stores
ETNOS | YASoves Our Flagship Stores
Slide 43: Ethos at The Chanakya, New Delhi
II Ethos at The Chanakya, New Delhi 42
Slide 44: Ethos at UB City, Bengaluru
IV Ethos at UB City, Bengaluru 43 OUR RETAIL STORES
Slide 45: Ethos at Maker Maxity, Mumbai
IV Ethos at Maker Maxity, Mumbai 44 OUR RETAIL STORES
Slide 46: Ethos at Banjara Hills, Hyderabad
IV Ethos at Banjara Hills, Hyderabad 45 OUR RETAIL STORES
Slide 47: Ethos at Orbit Victoria, Kolkata
IV Ethos at Orbit Victoria, Kolkata 46 OUR RETAIL STORES
Slide 48: Ethos at Ambience Mall, Gurgaon
IV Ethos at Ambience Mall, Gurgaon 47 OUR RETAIL STORES
Slide 49: For further information, please contact
For further information, please contact: Company : Investor Relation Advisors ETHOS Limited Strategic Growth Advisors Pvt. Ltd. CIN : U52300HP2007PLC030800 CIN : U74140MH2010PTC204285 Mr. Ritesh Agrawal, Chief Financial Officer Mr. Shogun Jain/ Mr. Mandar Chavan ritesh.agrawal@ethoswatches.com +91 7