Iqvia Holdings, Inc. · NYSE:IQV
Iqvia — Outsource to Outshine: Driving Value with Brand Fostering Webinar (June 2025)
25 slides from Iqvia's conference presentation, June 2025
Slide 1: Outsource to Outshine: Driving Value with Brand Fostering
Outsource to Outshine: Driving Value with Brand Fostering June 2025 © 2025. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
Slide 2: Speakers
Speakers Matt Stewart Keith Garrity David Gray Volker Spitzer Global Marketing Director, International Head of Healthcare VP, Global R&D & Associate Director Business Development Brand Strategy RWE Services IQVIA Consumer Health IQVIA Consumer Health IQVIA Consumer Health IQVIA Consumer Health Outso
Slide 3: Why do consumer health companies outsource?
Why do consumer health companies outsource?
Slide 4: Why and where is the need for outsourcing?
Why and where is the need for outsourcing? Increased Higher service agility levels Multinational Private equity corporations SMEs Incubators Cost Reduced reduction complexity Outsource to Outshine: Driving Value with Brand Fostering — Webinar — June 2025 4
Slide 5: What challenges does outsourcing help tackle?
What challenges does outsourcing help tackle? Launching Entering new Managing brand Launching into a new brand markets portfolios new channels Responding Brand marketing Developing news Lack of market / industry challenges claims resources challenges Outsource to Outshine: Driving Value with Brand F
Slide 6: What can you outsource? Basically, everything!
What can you outsource? Basically, everything! Market data and intelligence Lifecycle management Brand ideation and validation Clinical and RWE Sales and marketing execution Logistical operations Regulatory support Market assessment Outsource to Outshine: Driving Value with Brand Fostering — Webinar
Slide 7: However, this can lead to more complexity rather than efficiency
However, this can lead to more complexity rather than efficiency Market Brand ideation data and and validation Logistical intelligence operations Sales and marketing execution Regulatory support Market Clinical and assessment RWE Lifecycle manage- ment Outsource to Outshine: Driving Value with Brand
Slide 8: Ideally, find one partner for all your needs – Brand Fostering
Ideally, find one partner for all your needs – Brand Fostering Brand ideation Clinical and and validation RWE Regulatory support Market data and intelligence Lifecycle Market management assessment Logistical Sales & operations Marketing execution Outsource to Outshine: Driving Value with Brand Foste
Slide 9: Benefits – Overcome hurdles, remove complexity, reduce cost
Benefits – Overcome hurdles, remove complexity, reduce cost 1 2 3 Short Medium Long term term term Speed to market Improved brand Sustained growth performance Cost efficiency Enhanced Streamlined operations brand equity Access to expertise Market Expansion Outsource to Outshine: Driving Value with B
Slide 10: Uncovering where to play using outsourcing
Uncovering where to play using outsourcing
Slide 11: Finding and validating the right opportunity
Finding and validating the right opportunity
Slide 12: Why outsource when generating and validating ideas?
Why outsource when generating and validating ideas? • Gain an objective perspective that challenges internal biases. • Enhance decision-making with a comprehensive market overview. Get a wider field of vision • Leverage insights from diverse • Spot non-obvious opportunities categories to enhance str
Slide 13: Benefits of partnering for idea generation and validation
Benefits of partnering for idea generation and validation Objective Outsourcing leverages data to reduce personal bias and speculation, grounding decision-making decisions in objective evidence. External partners can apply qualitative Deeper consumer techniques—like focus groups and social listening
Slide 14: Rx-to-OTC switch: Building a relevant consumer-centric brand proposition
Rx-to-OTC switch: Building a relevant consumer- CASE STUDY Rx-to-OTC switch centric brand proposition informed by robust insight Situation Solution A leading pharmaceutical By studying 9 markets, we company, supported by private explored consumers’ attitudes and equity, wanted to grow their behaviou
Slide 15: Efficiently generating evidence-backed claims
Efficiently generating evidence-backed claims
Slide 16: Why outsource claims generation?
Why outsource claims generation? Different client questions call for different tools – From RCTs to agile real-world insights EVIDENCE GENERATION SPECTRUM CLINICAL EVIDENCE REAL-WORLD EVIDENCE Clinical trials Prospective RWD Retrospective real-world data Randomized Pragmatic Observational Registries
Slide 17: Turning regulatory complexity into clarity across markets
Turning regulatory complexity into clarity across markets In Consumer Health, one size does not fit all! Local regulatory intelligence is critical Success depends on granular, market-specific expertise One product, multiple pathways OTC drugs Food supplements Identical formulations may be classified
Slide 18: Assessing market potential
SIQOVIA CONSUMER HEALTH Assessing market potential
Slide 19: Bring together many elements to get the complete market picture
Bring together many elements to get the complete market picture Data Opportunity Category & Brand Cost to P&L for analysis size by consumer positioning serve by sales & market research market marketing execution Outsource to Outshine: Driving Value with Brand Fostering — Webinar — June 2025 19
Slide 20: Empowering Inovox to quintuple sales projections
CASE STUDY Inovox Empowering Inovox to quintuple sales projections Situation Solution Leading Polish pain relief business, • Consumer, category and shopper insight USP Zdrowie, had a new product to launch into the crowded sore • Brand identity and packaging design throat category. • Audience, positi
Slide 21: Key takeaways
SIQOVIA CONSUMER HEALTH Key takeaways
Slide 22: The work before getting to market is key to success in the market
The work before getting to market is key to success in the market Brand and commercial Sales and marketing strategy execution From commercial due diligence We work with our clients and assessments on potential in market partners to construct acquisitions, through to the and execute the sales and dev
Slide 23: Webinar Series Part 2: Sales & Marketing Outsourcing
Webinar Series Part 2: Sales & Marketing Outsourcing Join us on 22nd July for Part 2 of our webinar series where we take your brand to market and dive into: Marketing outsourcing: Keith Garrity Yannick Lafortune Tapping into consumer and HCP focused marketing specialists Director, International Asso
Slide 24: Get in touch
Get in touch Matt Stewart Keith Garrity David Gray Volker Spitzer Global Marketing Director, International Head of Healthcare VP, Global R&D & Associate Director Business Development Brand Strategy RWE Services IQVIA Consumer Health IQVIA Consumer Health IQVIA Consumer Health IQVIA Consumer Health m
Slide 25: Thank you!
Thank you! SlQOVIA CONSUMER HEALTH