Slide 1: FY21 Results and Growth Strategy
FY21 Results and Growth Strategy Mathew Ratty Co-Founder & CEO 30 August 2021 1
Slide 2: FY21: a busy year delivering on growth strategy
FY21: a busy year delivering on growth strategy Growth in annualised revenue at 30 June 2021 Significantly penetrated key verticals: to $1m, up 111% since December 2020. Further Betting - GVC Australia (Ned & Ladbrokes); increase of 41% to $1.4m in August 2021 – Betfred and Betbull added in FY22 YTD
Slide 3: Delivering on key objectives
Delivering on key objectives Establishing foundations for rapid growth Objectives: Expand sales pipeline Convert TrafficGuard trials Invest in the team to scale across key verticals into paying customers growth • Pipeline across key • Enterprise clients signed • Appointed Chief Revenue Achievements:
Slide 4: The scale of invalid traffic $100bn
The industry problem: fraud and invalid online traffic is a massive global issue $100bn The scale of 40% Will be lost to ad fraud and invalid invalid traffic traffic in 2023* of all digital Invalid traffic is any activity that doesn't come advertising is from a real user with genuine interest that y
Slide 5: Invalid traffic goes beyond fraud and bots
Invalid traffic goes beyond fraud and bots Accidental engagement Wrong audience Navigation via ads Users accidentally Ads that are shown to the Users that navigate through engaging with ads that you wrong audience search ads oblivious to the fact pay for they are clicking on advertising. Unviewable
Slide 6: The solution: TrafficGuard
The solution: TrafficGuard Full funnel. Full potential. TrafficGuard is the world’s first full funnel measurement, verification and fraud prevention solution for digital advertising. Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches your ad bu
Slide 7: The TrafficGuard difference
The TrafficGuard difference Measurement Legacy Platform TrafficGuard Platforms Reported Impressions Rendered and Viewable Impressions GIVT and SIVT Impressions Impression Level Protection Clicks GIVT and SIVT Clicks Click Level Protection Installs GIVT and SIVT Installs Fraud Installs Contribution A
Slide 8: TrafficGuard's broad industry recognition
TrafficGuard’s broad industry recognition 8
Slide 9: Trusted by global advertisers, brands, agencies and partners
Trusted Trustedby bytop global Global advertisers, Brands, Agenciesagencies and partners and Partners across both PPC and Mobile advertising spend Clients Partners 9
Slide 10: PPC protection
PPC protection TrafficGuard’s Pay-Per-Click (PPC) Protection drives superior advertising performance by proactively blocking invalid traffic from infiltrating paid campaigns. TrafficGuard automatically detects invalid traffic and dynamically updates your IP exclusion list. Non-human traffic and clic
Slide 11: How TrafficGuard adds value for its clients
How TrafficGuard adds value for its clients Automated removal of Discovery and Increase in Customer Invalid Traffic Actionable Insights Value ● Dynamic exclusion list ● Optimise on valid traffic data ● Activate budget previously ● Pre-bid optimisation ● Always on threat analysis wasted on Invalid Tr
Slide 12: TrafficGuard adoption gaining momentum...
TrafficGuard adoption gaining momentum... Building a significant Freemium pipeline and investing to convert trials to paying customers Freemium subscribers • Rapidly growing Freemium & paying customer base +414% • Freemium subscribers increased by 414% YoY to 2,690 YoY • Paying customers increased b
Slide 13: ... and delivering revenue growth
… and delivering revenue growth • New contracts signed over FY21 across fintech, sports betting and on- demand applications, contributed to annualised revenue growth Annualised Revenue ($) • Total annualised revenue of circa $1m at 30 June +199% • Over $350k of new annualised revenue in Q4 FY21 alon
Slide 14: FY21 financial performance
FY21 financial performance 14
Slide 15: Profit & Loss
Profit & Loss FY21 FY20 ($’000) ● FY21 revenue reflects strategic pivot to Revenue 964 1,227 monthly subscription revenues from Trafficguard, now $1.4m annualised Other income 1,757 1,600 ● FY20 revenue included $309k from Mpire Employment Costs (6,030) (5,506) Network, AV1's former performance mark
Slide 16: Balance Sheet
Balance Sheet Balance Sheet reflects investment in TrafficGuard’s accelerated growth 30-Jun-21 30-Jun-20 • $3.2m cash and no debt at 30 June 2021 ($’000) Cash and cash equivalents 3,231 8,352 • Focused investment in scaling up sales force and marketing activities to drive growth in TrafficGuard Tota
Slide 17: TrafficGuard contracts underpinned cash receipts increase
TrafficGuard contracts underpinned cash receipts increase 30-Jun-21 30-Jun-20 Increase in cash receipts of 8% to $946k ($’000) • Reflects initial cash inflows from customers Receipts from customers 946 877 signed to TrafficGuard in FY21 Payments to suppliers and employees (10,066) (9,536) • Increase
Slide 18: Strong growth outlook
Strong growth outlook 18
Slide 19: Expanded sales and marketing capabilities to underpin organic growth
Expanded sales and marketing capabilities to underpin organic growth Sales staff locations • Sales reps in 4 key locations with global coverage • New sales reps with strong track records of United Kingdom delivering growth joined post 30 June 2021 across Asia and Europe are already contributing to g
Slide 20: Positive outlook
Positive outlook Strong start to FY22 • New enterprise client wins - Betfred, Betbull, Banco Neon, Cars24 and others • Annualised revenue increased by 40% ($400k) to $1.4m and growing • Expanding into new verticals and further penetrating key markets globally Sales team re-shaped with talented sales
Slide 21: Strong push towards mass market PPC self sign up
Strong push towards mass market PPC self sign up ● Strategic focus to drive mass market traffic towards our Self Sign up portal for both our Freemium offering and PAYG ● Designed for any company spending money on Google pay per click (PPC) advertising ● Low touch point and high margin product ● Buil
Slide 22: Easy sign up process
Easy sign up process ● Signing up is easy and takes on average 12 minutes across the client base ● Customers simply connect to their Google Ads account with one click in TrafficGuard ● TrafficGuard automates the rest of the integration via a certified API with Google to save time and avoid error ● C
Slide 23: Investment highlights
Investment highlights ● Growing Market: Online ad fraud is estimated to cost advertisers $100bn by 2023 ● Built by design: TrafficGuard was built to address the inadequacies of legacy anti fraud solutions ● Validation: Growing list of Billion dollar companies now adopting TrafficGuard across Mobile,
Slide 24: Contact
This presentation has been approved by the Board of Directors of Adveritas Limited. For more information, please contact: Mat Ratty Ronn Bechler – investor relations Chief Executive Officer Executive Chairman Adveritas Limited (ASX: AV1) Market Eye P: +61 (8) 9473 2500 P: +61 (0)400 009 774 E: inves
Slide 25: Disclaimer
Disclaimer This presentation contains summary information about Adveritas Limited (Adveritas) and is current at 30 August 2021. The information in this presentation is of general background and does not purport to be complete. This presentation is not investment or financial product advice (nor tax,