Slide 1: Viggle: Entertainment Marketing and Rewards
viggle Entertainment Marketing and Rewards
Slide 2: Safe Harbor Statement
Safe Harbor Statement In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 274 of the Securities Act of 1933, as amended, and Section 21€ of the Securities Exchange Act of 1934, as amended, Forward-looking statements are those tha
Slide 3: Company Overview
Company Overview Mobile and web-based entertainment marketing platform using rewards to drive discovery and engagement + Viggle helps guide consumers towards various forms of media consumption in several ways - Television enhancement Distributed reminders Exchange / Symbol NASDAQ:VGGL ‘Share Price $
Slide 4: Management Team
Management Team Robert F.X. Sillerman Chairman & CEO an IPO $260M Oct 2013 Serves as Chairman and CEO of SFX Entertainment Inc. (NASDAQ:SFXE) Producer of live entertainment events and electronic music culture festivals Sale CKX 609M May 2011 Sale $4.48 August 2000 SFX Entertainment Sale Broagcasing
Slide 5: Management Continued
Management = q Continued eam Greg Consiglio President & COO + Former Executive Vice President of Business Development at Ticketmaster Entertainment + Former Senior Vice Preside and seed as Managing Dit Kevin Arrix Chief Revenue Officer + Former EVP of Digital Advertising at MTV Networks (MTV, VH1, N
Slide 6: 71% of U.S. media-using population are multiscreen users
71% of U.S. media-using population are multiscreen users, that’s 203 million people in the U.S. od ‘Sacce: The M-Soren Dapeng Papo How w Utue ator Cans fe Geer Ran & pa viggle
Slide 7: 46% of smartphone owners use devices while watching TV
viggle 46% of smartphone owners use their devices while watching TV...every day. oC) ‘sere: Nears G1 2015 Cree Paton Report
Slide 8: 28% of the U.S. media using population employ screens
28% of the U.S. media using population employ 3 screens. That’s 81 million people in the U.S. O-o-O ‘Sasce The maser Dang Punk How w Une Dasce Caan tr Greer Renn & poe viggle
Slide 9: Multi-screen users outnumber single-screen users
viggle Today...multi-screen users outnumber single-screen users 2.5to1 rit ‘une Te tae Sone Daprg Pao: om ze ice Capt Gree Reh &
Slide 10: The Problem
The Problem This landscape has become increasingly more crowded Consumers want to discover and engage with content Media Companies need to generate meaningful audiences Marketers want to reach verified audiences 10
Slide 11: Our Solution
Our Solution One platform to connect media companies, marketer: and consumers Consumers earn points for consumption and engagement x Media Companies can promote content and verify audiences Marketers target media across the platform using 1** party data
Slide 12: Discover new and engage with TV programming
Discover new and engage with TV programming ACR technology can identify programming on 175 channels 24/7 3X Ear points during any live program Sem or that aired in the last 7 days; promoted programming earns bonus points Play along with companion games such as trivia and fantasy sports for additiona
Slide 13: Discover songs and redeem for free music
Discover songs and redeem for free music ACR technology can identify mm tracks latch against promoted music ani earn bonus points +25 Purchase music or redeem DEE for tree tracksin the Viggle Store
Slide 14: Viggle Web Video
Viggle Web Video Earn points while watching online video Log into Viggle-enabled websites with your Facebook account Watch video and earn points #25 | for each engagement Hot Jocks Bachelor- cette
Slide 15: Viggle Events
Viggle Events gas) Earn rewards while out of the home .) Geo-fencing, bluetooth beacons and ‘sun other location services verify presence 3} Push notifications unlock location- specific experiences (1), Not operational at this time. Expected operational by he end of Calendar 2015,
Slide 16: Our Platform Technology Solutions
Our Platform Technology Solutions Our marketing platform consists of 3 key products and connects behavior across devices and services mobile app serves as companion for entertainment experiences + Mobile app for iOS, Android and Windows + Uses audio recognition to identify TV and music programming +
Slide 17: Market Opportunity
Market Opportunity Viggle is the beneficiary of several important trends Fragmentation of the media industry * More quality choices than ever - disruptive pattern + Models of media consumption are changing * 63% of time spent consuming media is not with television’ Growth in mobile advertising + TV
Slide 18: Our Reach
Our Reach \ million million million \ ) ~ s ~ io Net Regisisted ActivelReach' Platform USers ™ \ Reaty? el Jp'al,Valugot Points Redeemed (1). Active Reach is defined.as Viggle MAUs + Wetpaint FB Likes and Titer Follows as an average of the three months ending on March 31, 2015 (2) Total Reach s defi
Slide 19: Differentiation: Data & Insights
Differentiation: Data & Insights Demographic Gain insight around the media consumption : Be hepits ocyour Sustomers » Zip code information at registration Bay Provides across our platform * Combining our 1% party registration data, engagement activity, and commerce purchases creates a consumer Enter
Slide 20: Differentiation: Data & Insights
Differentiation: Data & Insights Data leads to Behavioral Targeting REGISTERED USERS LOOKING To PURCHASE A CAR MILLENNIALS BEAUTY CONSCIOU s VIEWING BEHAVIOR REWARDS PURCHASES MOVIE ‘BUFF SPORTS FAN INFLUENCERS, FOODIE MUSIC
Slide 21: Sight, Sound, & Motion!
SIGHT, SOUND, & MOTION! We deliver targeted mobile video fo verified registered users while they are consuming entertainment 63% CPM Video ‘Completion Rate
Slide 22: Blue Chip Advertising and Strategic Relationships
Blue Chip Advertising and Strategic Relationships The Viggle Entertainment Marketing & Rewards platform is attracting some of the top media companies and brand relationships in the industry = NBC Universal * Lexus = Hulu = FOX = McDonalds = Starbucks = CBS = Pepsi = Capital One * Discovery * Best Bu
Slide 23: Intellectual Property
Intellectual Property Viggle has filed for patents to protect its innovative model “System and Method for Tracking and Rewarding Media and Entertainment Usage Including Substantially Real Time Rewards’ + USS. Patent Serial No. 8,732,739 + USPTO issued the utility patent on May 20, 2014 * Claims incl
Slide 24: Grow Revenue and Users
Grow Revenue and Users 10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 Faq2013 Fia2014 F2ago18 Fsq2014 Faqgo1s F1q2015 F2a2015 F302015 =mmrevenue wap Registered Users, 24
Slide 25: What we did last quarter?
What we did last quarter? Launched Version 2.0 of Viggle with new Home screen and new intro flow New Intro flow has reduced 0-day churn by 50% Launched Version 3.0 of Wetpaint Launched the Viggle Points Platform Data warehouse allows increased ad targeting Reduced costs by moving to flexible cloud h
Slide 26: What's Next?
What's Next? What we want to accomplish... * Allow users to earn points on web sites not owned by Viggle -- Partnerships * Sign co-marketing agreements with major consumer brands --Partnerships ¢ Launch LIVE Events vertical via SFX partnership ¢ Grow Revenues ° Grow Users
Slide 27: viggle
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