Desenio Group Ab · OMXSTO:DSNO
Desenio Group Ab — Q1 2022 Earnings Presentation
15 slides from Desenio Group Ab's earnings presentation, 2022
Slide 1: Results Presentation 2022 Q1
RESULTS PRESENTATION 2022 Q1
Slide 2: Key Headlines
KEY HEADLINES • Net sales decreased -29% to SEK 287.6 million in the first quarter compared to the same period previous year. • Challenging global circumstance and tough comparables. • Continued growth in North America with a local team in place and our own fulfilment centre planned to be establishe
Slide 3: Desenio Group in Brief
DESENIO GROUP IN BRIEF 1 DISRUPTIVE APPROACH TO A LARGE GLOBAL DESIGN CATEGORY 2 INNOVATIVE INDUSTRIAL CREATIVITY AT SCALE 3 TECH-BASED, DATA-DRIVEN AND DYNAMIC GROWTH MACHINE 4 SIGNIFICANT POTENTIAL IN CURRENTLY UNADDRESSED MARKETS 5 BEST-IN-CLASS PROFITABILITY AND CASH GENERATION 3
Slide 4: Key Highlights
KEY HIGHLIGHTS Q1 2022 • Net sales decreased -28.5% • Gross margin at 83.2% (82.3%) • Adjusted EBITA margin 12.7% (22.8%) • Active customers increased 9% 4
Slide 5: Financial Highlights
F| ANCIAL HIGHLIGHTS NET SALES (SEK million) 402 © 125% 288 20211 2022Q1 e@Y-o-Y growth GROSS MARGIN 2 82.3% 83.2% 2021Q1 2022Q1 ADJUSTED EBITA (SEK million) 92 © 22.8% 37 E 202101 202201 @ Adj EBITA margin DESENIO GROUP
Slide 6: Customer Highlights
CUSTOMER HIGHLIGHTS ACTIVE CUSTOMERS (thousands) 3,849 3,533 ©97% 20211 202201 @ Y-o-Y growth VISITS (thousands) 35,411 25,284 © 102% 6.28 20211 2022Q1 e Y-o-Y growth ORDERS (thousands) 803 © 103% 583 20211 2022Q1 e@Y-o-Y growth DESENIO GROUP
Slide 7: Cash Flow Highlights
CASH FLOW HIGHLIGHTS 40.0 30.0 20.0 10.0 0.0 -10.0 -20.0 -30.0 -40.0 -50.0 -60.0 7
Slide 8: Search Index Development
SEARCH INDEX DEVELOPMENT 120 120 120 20 21 22 20 21 22 20 21 22 100 100 100 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 120 120 120 20 21 22 20 21 22 20 21 22 100 100 100 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 Note that these are all indexes of
Slide 9: Brand Search Index Development
BRAND SEARCH INDEX DEVELOPMENT 120 100 80 60 40 20 0 Source: Google Trends 9
Slide 10: Search Index Development
SEARCH INDEX DEVELOPMENT 120 120 120 20 21 22 20 21 22 20 21 22 100 Q1 Q1 Q1 100 Q1 Q1 Q1 100 Q1 Q1 Q1 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 120 120 120 20 21 22 20 21 22 20 21 22 100 100 100 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 80 80 80 60 60 60 40 40 40 20 20 20 0 0 0 Note that these are all indexes of
Slide 11: Brand Search Index Development
BRAND SEARCH INDEX DEVELOPMENT BRAND SEARCH INDEX (COMMON INDEX) 120 100 80 60 40 20 0 11
Slide 12: Conversion rate about the same but lower traffic than last year
CONVERSION RATE ABOUT THE SAME BUT LOWER TRAFFIC THAN LAST YEAR Conversion rate for all Desenio sites 4.00% Q1 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 2019 2020 2021 2022 Sessions for all Desenio sites 12 Miljontal 10 Q1 8 6 4 2 0 Jan Feb Mar Apr May
Slide 13: Q1 2022 Gross Order Intake 23% Higher Than Q1 2020
Q1 2022 GROSS ORDER INTAKE 23% HIGHER THAN Q1 2020 Desenio Group Gross Order intake* 13
Slide 14: Strategic Focus
STRATEGIC FOCUS • Continued expansion in North America, building team, increasing and localising marketing activities, preparing local fulfilment centre. • Continued growth initiatives as well as increased fulfilment efficiency in Europe to further increase market shares. 14
Slide 15: Desenio Group
DESENIO GROUP