Campus Activewear Ltd. · NSE:CAMPUS
Campus Activewear — Q3 FY24 Earnings Presentation
31 slides from Campus Activewear's earnings presentation, Feb 9, 2024
Slide 1: Campus Activewear Ltd. Earnings Presentation Cover Letter
CAMPUS CAMPUS ACTIVEWEAR LTD. Formerly known as : Campus Activewear Pvt. Ltd. CIN - L74120DL2008PLC 183629 9th February 2024 To, BSE Limited National Stock Exchange of India Ltd. Corporate Relationship Department Exchange Plaza, C-1, Block G, 1st Floor, New Trading Ring, Rotunda Building, | Bandra K
Slide 2: Campus
&* CAMPUS XN
Slide 3: Table Of Contents
Table Of Contents 01 Business Snapshot 02 Business Highlights 03 Business Performance — Q3 FY24 04 Growth Vectors 05 Industry Landscape
Slide 4: Disclaimer
Disclaimer IMPORTANT: You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by Campus Activewear Limited (the “Company”) or any person on behalf of the Company, and any question-and-answer session that follows
Slide 5: Snapshot
a W C oh 2rm YN —N SNAPSHOT
Slide 6: India's Largest & Fastest Growing Scaled Sports & Athleisure Footwear Brand
CAMIPUS - India’s Largest & Fastest Growing Scaled Sports & Athleisure Footwear Brand Revenue from Operations 20,000+ Q3 FY24: INR 472.0 Cr #1 Sports & Athleisure (S&A) Footwear 20,000+ Retailers across 650+ cities and 28 (c.1.4% YoY growth) Brand in India '4) states TTM 9MFY24: INR 1,432.2 Cr FY23:
Slide 7: Our Journey to Become India's #1 S&A Footwear Brand
Our Journey to Become India’s #1 S&A Footwear Brand SS Backward integration initiative - Upper EBO store count Manufacturing facility crosses 250 at Haridwar P| F—=EF . — TPG & Successful launch of Backward integration IPO ~ Campus Inception of the —m INR 3,000+ MRP initiative - Sole EBO store count
Slide 8: Product — Placement — Promotion Interplay Generating Business MOAT
Product — Placement — Promotion Interplay Generating Business MOAT Internal Strengths Curated Over the Years Across Product Design, Supply Chain, Distribution and Marketing is Onerous to Replicate « ¢@ Sustained focus on Product Innovation and Design naa Integrated Manufacturing Ecosystem Exclusive
Slide 9: Experienced Management & Professional Board at the Helm of Affairs
Experienced Management & Professional Board at the Helm of Affairs Key Management Board of Directors Mr. H.K. Agarwal Mr. Nikhil SanjayChhabra Whirlpool 2) i Chairman & = One ofthe Aggarwal wm One ofthe jef Financial Chief Fi j = Carlsberg Mr. Chal H.K. Agarwal 2 Mr. Nikhil| =i Managing Promoters of
Slide 10: Business Highlight
@) BUSINESS HIGHLIGHT
Slide 11: Key Pillars of Business MOAT
Key Pillars of Business MOAT Superior Product Vertically Integrated Omni-Channel Innovative Marketing Digitization of Sales Innovation and Design Manufacturing Customer Experience Capabilities Process Capabilities Ecosystem Innovation, Annual assembly Pan-India omni- Move from stand- Advanced techno
Slide 12: Superior Product Innovation and Design Capabilities
Manufacturing Product Design Ecosystem Distribution » Marketin ¢ = De Digitization © Superior Product Innovation and Design Capabilities Highly experienced in-house aK Global Design Consultancy Network team of 50 designers and Design Sourcing Tie-ups Deliver New and a Identify emerging international
Slide 13: Vertically Integrated Manufacturing Ecosystem
Product Design (itera accerilgs Distribution »> Marketing »> Digitization Ecosystem © Vertically Integrated Manufacturing Ecosystem Annual Assembly Capacity of 35.8 mm pairs Uppers In-house c.90% domestic raw material sourcing ig a Haridwar @ Outsourced ey Exclusive ancillary network e Shoe Sole Abi
Slide 14: Omni Channel Platform to Reach Customers Where They Are
Product Design »> ee oeystenn = Distribution Marketing »> Digitization © Omni Channel Platform to Reach Customers Where Pan-india Distribution Th ey A re Presence (20,000+ Retail All-Inclusive Use of E-commerce Channels Touchpoints in more than Established Pan-India sales network with expansive reac
Slide 15: Strong Brand Recognition & Innovative Marketing
Product Design » Manufacturing Ecosystem » Distribution Digitization © Strong Brand Recognition & Innovative Marketing Creating India’s Largest S&A Footwear Brand Brand building initiatives among all seqments with acceptance levels across target customers groups Marketing Strategy Pivoted away from
Slide 16: Digitization of Sales Process Generated a Virtuous Flywheel
Product Design »> ee oeystenn = » Distribution »> Marketing Digitization @ Digitization of Sales Process has Generated a Virtuous Flywheel enabling Faster Speed to Market Our Data Centric Approach allows us to understand Investmentin D2C & Faster customer Consumer Demand Trends, Techinitiatives § /”
Slide 17: 03 Business Performance – Q3 FY24
Slide 18: Q3 FY24 — Financial & Business Highlights
Q3 FY24— Financial & Business Highlights Parameters QOQ Growth Parameters YOY 3 FY24 3 FY23 9M FY'24 | 9M FY'23 (INR Cr.) (INR Cr.) jem 2s | om 23 Growth % Revenue 472.0 465.6 Ap 1.4% Revenue 1,084.4 1,136.5 W -4.6% EBITDA 57.6 92.8 -37.9% EBITDA 148.9 199.2 WY -25.2% PAT 24.9 48.3 wy -48.5% PAT 56.
Slide 19: Q3 FY24 and TTM 9MFY24 - Financial Highlights
Q3 FY24 and TTM 9MFY24 - Financial Highlights Revenue from Operations () (INR Cr) Volume Sold (# mm) Average Selling Price (INR / Pair) 4335 465-6 472.0 6.6 7.0 6.9 657 669 632 679 658 681 3478 353.8 == cD) _ = a) = O s 8 &€ £ € & 8 a 8 § £ 8 8 8 QUFY24 Q2FY24 Q3FY24 Q3FY21 Q3FY22 Q3FY23 QAFY23 8 §
Slide 20: Q3 FY24 and TTM 9MFY24 - Financial Highlights
Q3 FY24 and TTM 9MFY24 - Financial Highlights Revenue from Operations ™ (INR Cr) EBITDA 2284) (INR Cr) Profit After Tax ()®(4) (INR Cr) 433.5; 465.6 472.0 ED GD ay 353.8 | EBITDA Margin (%) ) | PAT Margin (%) ) > 347.8 9. 93.31 92.8 54.7 38.6 48.3 <= 74.5 0) i i ~ = © =) o a N } om al st st st a N a
Slide 21: TTM 9M Business Highlights
TTM 9M Business Highlights Cash Conversion Days “ Net Debt 2) Day Sales Outstanding ) INR Cr Net Receivables 138 157 183.0 346 173.9 156.8 @ c Hus FY20 FY21 FY22 ll : FY23 TTM 9M FY20 a FY21 FY22 i:= FY23 TIM 9M rd FY24 FY24 Net Debt @) / EBITDA Return on Equity (%) Return on Capital Employed ') (%)
Slide 22: Statement of Profit & Loss
Statement of Profit & Loss Particulars (INR Cr) Q3FY24 Q2FY24 Q3FY23 9MFY24 9MFY23 FY2023 Revenue from Operations 472.0 258.7 465.6 1,084.4 1,136.5 1,484.3 Other Income 1.4 0.4 0.9 2.0 2.2 2.8 Total Income 473.4 259.1 466.5 1,086.4 1,138.7 1,487.0 Cost of Materials Consumed, including packing materi
Slide 23: FY23 Revenue: Segmental Analysis
FY23 Revenue: Segmental Analysis Trade Distribution Channel Campus Activewear Limited ( cAGR: 4.470 od ——— 743.2 813.0 753.8 ; SJ 641.2 535.3 148434 4399 FY20. -FY21.~—sOFY22.—s«éF'Y23.-« TTM9M FY24 Annual 732.0 711.3 f Direct to Consumer Channel FY20 FY21 FY22 FY23 TTM 9M fo FY24 9 ge FY20 FY21 FY2
Slide 24: Growth Vectors
WY)
Slide 25: Prime Growth Vectors Going Forward
Prime Growth Vectors Going Forward Product Diversification via Extension into Allied Categories &*& CAMPUS Sustained Focus on Premiumization Across Product Segments Further Accentuate our Omni-channel Experience Steadily Extend into New Territories By Deepening our Presence in Western and Southern R
Slide 26: Industry Landscape & Positioning
er 0 5 Industry = as Landscape & = Positioning
Slide 27: India S&A Footwear Market has Attractive Industry Prospects
India S&A Footwear Market has Attractive Industry Prospects Footwear is Expected to be among the fastest Growing segments within the Retail Industry Within Indian Retail Indian Footwear Market Size Total Addressable Market (FY25P) Industry, Footwear is Expected to be One of the 12% 6% 19% 20% : Fast
Slide 28: S&A Footwear in India is Highly Underpenetrated
S&A Footwear in India is Highly Underpenetrated Structural Growth Drivers in Place — Increase in Fitness Consciousness and Disposable Income Annual Footwear Consumption Per Capita Annual Expenditure Share of S&A in Footwear Retail on S&A Footwear (pairs per capita) (in USS) India’s Per Capita Footwe
Slide 29: Indian S&A Market has a Long Runway for Growth
Indian S&A Market has a Long Runway for Growth Poised for Similar Growth as Witnessed by Chinese Athleisure Market More Than 15 Years Ago Annual Footwear Consumption Per Capita Annual Expenditure Share of S&A in Footwear Retail on S&A Footwear (pairs per capita) (in USS) Massive Growth 52% Opportuni
Slide 30: Widest Presence Across Price Segments
Widest Presence Across Price Segments Largest Market Coverage Addressing 85%+ of the S&A Footwear Market S&A Footwear Market (FY21) Revenue Contribution for CAMPUS INR 90bn FY19 FY23 Premium-Plus Nike 13%9g (Above INR 3,000) Priced above INR 1,500 Puma _ Adidas Expansive and Diverse 7 ‘ Entry to Pre
Slide 31: Investor Relations Desk
Investor Relations Desk ird@campusshoes.com