Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (December 2012)
23 slides from Inuvo's investor presentation, Dec 5, 2012
Slide 1: Inuvo
inuvo
Slide 2: Forward-Looking Statement
FORWARD-LOOKING STATEMENT Certain staternents in this presentation relatingto inuvo® Inc. ("inuvo") contain forward-looking statements within the meaning of Section 27A of he Securities Act of 1933, and Section 21E of the Securities Exchange Actof 1984 Allforware-looking statements included in this
Slide 3: About Us
ABOUT US. Inuvo, Ine. (NYSE MKT: INUV) an Intemet marketing and technology company that manages @ network of websites and builds and markets browser based consumer applications ‘The Company operates amongst two distinctive business lines: SOFTWARE | PUBLISHER SEARCH | NETWORK Approximately | (Approx
Slide 4: Software Search
SOFTWARE SEARCH (Approximately 60% of Annual Revenue) alOt Appbar and Home Page search Partnership with Google and Yahoo! Over million worldwide users to distribute sponsored search High growth in Tier 1 Markets led by advertisements United States and United Kingdom + In3!2 yearcontractwith Google M
Slide 5: Appbar Economics
APPBAR Economics Search monetized primarily through Google Approx. $53,000 on daily Ad Spend Projected break even on search LTV in 5 months Target 35% Annual Return for “search” only inuvo
Slide 6: Appbar Economics
SSS a mao Economics + Search monetized — through Google inuvo
Slide 7: Alternate Search
ALTERNATE SEARCH inuvo
Slide 8: Affiliate Sales
AFFILIATE SALES + Receives a commission on all sales + Includes sales throughin-app search Includes sales through BargainMatch + Approx. 2,800 Affiliate Partners + Affiliate partners featured on Appbar and BargainMatch inuvo
Slide 9: Display Advertising Sales
DISPLAY ADVERTISING SALES Economics Paid on an Effective CPM Approx. $250,000 per month No incremental costs Offered in 26 countries in 8 languages inuvo
Slide 10: Publisher Network
PUBLISHER NETWORK (Approximately 50% of Annual Revenue) 1,500 publishers — thousands of sites Approx. 20% of revenue in O3 2012 was from new publishers All domestic traffic Looking to expand to Brazil, France, UK, Italy, Spain Partnership with Yahoo! and Google to distribute sponsored search adverti
Slide 11: ValidClick - 3rd Party Publisher Network
VALIDCLICK - 38° PARTY PUBLISHER NETWORK — iINUVO ==> YAHOO! Liaison between advertisers and Third Party Publishers Inuvo provides pay-per-click advertisements to publishers through our ValidClick technology + 3year contract with Yahoo! Thousands of websites from well known portals to independent bl
Slide 12: Yellowise - Inuvo is the Publisher
YELLOWISE — INUVO IS THE PUBLISHER Yellowise. Yellowise. + Converts generic search queries into local results + Monetizes search results with Yahoo! + Provides complete business listings for local communities ——— + Consumer friendly by providing mapping, ' ratings and reviews inuvo
Slide 13: Yellowise (Google monetization)
* Converts genetic search queties intolocal results + Monetizes search results with Google + Provides complete business listings forlocal communities + Consumer friendly by providing mapping, ratings andreviews inuvo
Slide 14: BargainMatch
BargainMatch Results for digital camera ae Economics ‘Search monetization through Google Ability to drive traffic specifically arch Ability fate organic traffic Low consumer tum-over inuvo
Slide 15: Competitive Advantage
COMPETITIVE ADVANTAGE + Strong strategic relationshipswith market leaders Google and Yahoo! + 7+milion alOt Appbar users + Inuvo direct marketing technology for customer acquisition is designed forincreased return-on- investment + Currently spendingapprox. $53,000 daily on Appbar acquisition targeti
Slide 16: Inuvo's Worldwide Presence
INUVO’S WORLDWIDE PRESENCE =< Sy > Tier ci ”) >. i Tier ‘ 7 Marketed in 26 Countries in 8 Different Languages inuvo
Slide 17: Industry Overview
INDUSTRY OVERVIEW Market Size in Excess of $70 Billion * Global Search Market is over $40 Billion + Affiliate, Local Deals and Consumer Applications Market of $2.4 Billion, Forecasted @ 20% CAGR + Mobile internet usages accounts for 8% of the market, however it is rapidly expanding due to improved s
Slide 18: Growth Strategy
GROWTH STRATEGY Diversification + Broad product portfolio allowing us to expand and capitalize on strategic partnerships across multiple products Penetration + Continually increase our alOt Appbar user base, currently at 7+ million users + Focused on adding users in higher revenue Tier 1 markets + I
Slide 19: Select Market and Financial Highlights
SELECT MARKET AND FINANCIAL HIGHLIGHTS Symbol: TT Fiscal Year End December 31% 52-Week Trading Range $040- $2.12 Stock Price $129 Average Dally Volume $83,000, Shares Outstanding 235 Million 200 sa 155 fa 50 #23 $30 ha 00 S28. S080 Revenue oe Tem 0 [| $280 AeBTOA So ‘ § orzo o2z012 32012 Market Cap
Slide 20: Peer Valuation
PEER VALUATION Revenue(TTM) | Market Cap Market Cap/ Symbol | 9/30/2012" 12/03/2012) Revenue Inw Post Merger Pro INUV $4: $30.61 i) ValueClick, Inc. veLK $668.1 $1,430.0 244 PerionNetwork,LTD PERT $49.4 $995 2.02 Local.com Corp. LocM $102.6 $588 058 Marchex, Ine. MCHX $1433 $143.6 1.00 Demand Media,
Slide 21: Management Team
MANAGEMENT TEAM Peter Corrao, Chief Executive Officer + More than 25 years of executive level management experience + Servedas CEO of Bluestreak.com, a digital marketing products and services company + Setvedas President and CEO for Cogit Corporation, an online target marketing company + 17 years at
Slide 22: Investment Highlights
INVESTMENT HIGHLIGHTS + Revenue & EBITDA ramping quickly + Adjusted EBITDA positive Q1, Q2, Q3 + Still trading at a valuation significantly lower than peers + Tier 1 search queries from alt experiencing double digit growth for Q3 2012 + Expected to access over 132 million unique Internet users per m
Slide 23: Thank You
THANK YOU Inuvo, Inc. 143 Varick Street New York, NY 10013 ww.inuvo.com Peter Corrao, CEO & President (212) 231-2000 peter.corrao@inuvo.com Investor Relations Alliance Advisors, LLC Alan Sheinwald, President (914) 669-0222 asheinwald@allianceadvisors.net inuvo