Slide 1: Interims Roadshow 2022
Interims Roadshow 2022 The World’s Marketing Decision-making Platform © System1 Group PLC 1
Slide 2: John Kearon, Founder & President
John Kearon Founder & President
Slide 3: James Gregory, Chief Executive Officer
James Gregory Chief Executive Officer System1 Group: Chief Operating Officer; 2021 – 2022 HomeServe Plc: Chief of Staff to CEO; 2019 – 2021 Tesco Plc: Online Director (Strategy; Transformation; Operations); 2012 – 2019 Capgemini Consulting: Digital Transformation; 2007 – 2012
Slide 4: Strategic Review validated our 'Test & Improve Your' services for world's largest advertisers
Strategic Review validated our ‘Test & Improve Your’ services for world’s largest advertisers Advertising How can I be confident that my advertising will drive Impact growth? The World’s Most Predictive Ad on Brand Effectiveness Platform How can I measure the impact of my marketing activity The Worl
Slide 5: Our Unique Selling Proposition is 'Predictiveness', offered at market beating speed & value
Our Unique Selling Proposition is ‘Predictiveness’, offered at market beating speed & value Reach of Advertising Reach & Quality of Advertising Most ESOV ESOV + Star Rating Predictive PREDICTED GROWTH PREDICTED GROWTH CMO C-Suite ACTUAL GROWTH ACTUAL GROWTH Correlation 0.25 Correlation 0.83 Speed Va
Slide 6: Increased focus on Digital ads, as well as TV, Audio & Static formats, to accelerate growth
Increased focus on Digital ads, as well as TV, Audio & Static formats, to accelerate growth Television Print Audio OOH Digital © System1 Group PLC 6
Slide 7: Target world's largest advertisers through partnerships to maximise growth
Target world’s largest advertisers through partnerships to maximise growth Partner with major ad platforms/media owners, advertising/media agency groups and professional service firms © System1 Group PLC 7
Slide 8: Significantly increase focus on the US market, as the greatest potential for rapid growth
Significantly increase focus on the US market, as the greatest potential for rapid growth RoW US © System1 Group PLC 8
Slide 9: We will invest in growth through the upcoming recession
We will invest in growth through the upcoming recession © System1 Group PLC 9
Slide 10: We will invest in longer term opportunities
We will invest in longer term opportunities Reach ‘Medium’ Business Customers SaaS Subscription Model AI with Warwick © System1 Group PLC 10
Slide 11: Capital Markets Day
We will share more in February Capital Markets Day 28th February © System1 Group PLC 11
Slide 12: Chris Willford, Chief Financial Officer
Chris Willford Chief Financial Officer
Slide 13: Profit & Loss
Profit & Loss H1 FY23 H1 FY22 Change £m Change % Revenue 10.5 12.4 -1.9 -15% Gross Profit 8.5 10.4 -1.9 -18% Adjusted Operating Costs (8.9) (9.1) -0.2 -2% Adjusted Profit/ (Loss) Before Tax (0.4) 1.3 -1.7 -131% Statutory Profit Before Tax 0.0 1.3 -1.3 -100% Tax Charge 0.2 0.1 +0.1 +15% Statutory Pro
Slide 14: 38% YoY growth in Data business
38% YoY growth in Data business Data Revenue £ Million 6.2 5.3 4.4 FY22 H1 FY22 H2 FY23 H1 © System1 Group PLC 14
Slide 15: Data revenue growing strongly YoY in Americas, UK and APAC
Data revenue growing strongly YoY in Americas, UK and APAC Data Revenue £m FY22 H1 FY23 H1 2.7 2.2 1.7 1.5 0.9 0.8 0.4 0.4 Americas Europe UK APAC © System1 Group PLC 15
Slide 16: The success of Test Your Ad continued in H1
The success of Test Your Ad continued in H1 Revenue by Data Product Group £ million TYA TYB TYI FY22 H1 FY22 H2 FY23 H1 © System1 Group PLC 16
Slide 17: 45% YoY decline in Consultancy
45% YoY decline in Consultancy Revenue £m 7.9 6.4 4.3 FY22 H1 FY22 H2 FY23 H1 © System1 Group PLC 17
Slide 18: Consultancy lower in all regions
Consultancy lower in all regions Consultancy Revenue £m FY22 H1 FY23 H1 3.0 2.2 1.8 2.0 1.0 1.2 0.6 0.3 Americas Europe UK APAC © System1 Group PLC 18
Slide 19: Declines focused in Complex Consultancy
Declines focused in Complex Consultancy 8000 Data-led Complex/other 6000 4000 2000 0 FY22 H1 FY22 H2 FY23 H1 © System1 Group PLC 19
Slide 20: Summary
Summary Data Platform, Predictiveness and Partnerships to the fore Immediate focus on US and digital growth opportunities Maintaining expenditure on people, platform and partnerships Longer term options in AI, medium businesses and SaaS Tougher economic environment in Europe expected to erode profit
Slide 21: Thank you.
Thank you. Questions & Answers © System1 Group PLC 21