Kewal Kiran Clothing Limited · NSE:KKCL
Kewal Kiran Clothing — Q1 FY2024 Earnings Presentation
42 slides from Kewal Kiran Clothing's earnings presentation, Aug 2, 2023
Slide 1: Q1FY24 Investor Presentation Cover Letter
KEWAL KIRAN CLOTHING LIMITED Registered & Corporate Office :- Kewal Kiran Estate, 460/7, I.B. Patel Road, Goregaon (E), Mumbai: 400 063 Tel No. +91 22 26814400 Fax No. +91 22 26814410 CIN No. L18101MH1992PLC065136 website : www.kewalkiran.com Date: August 02, 2023 To, National Stock Exchange of Indi
Slide 2: Corporate Presentation Q1FY24
KILLER Di FINanciat overview « CORPORATE RRESENTATION Q1TFY24
Slide 3: Slide 3
Slide 4: Denim + Fashion brands
year: Denim + Fashion < ° KILLER>K LAmaNrc? Zeasies Ointegrits Woes cur
Slide 5: Q1 FY24 - Performance Highlights
Q1 FY24 - Performance Highlights
Slide 6: Q1 FY24: Key Financial Highlights
Q1 FY24 : Key Financial Highlights Op. Revenue EBIDTA PAT 15.4% 16.4% 56.8% 19.0% 19.1% 13.9% 17.9% 178.4 34.1 ₹ Cr 33.8 21.6 154.5 29.3 Q1 FY23 Q1 FY24 Q1 FY23 Q1 FY24 Q1 FY23 Q1 FY24 Sales Growth Consistent Op. Margins 5
Slide 7: Profitability Highlights
Profitability Highlights Y-O-Y Particulars (₹ Cr) Q1 FY24 Q1 FY23 Q4 FY23 FY23 % Change Revenue from Operations 178.4 154.5 15.4% 199.5 779.5 COGS 101.64 87.7 110.3 448.9 Gross Profit (GP) 76.8 66.8 89.2 330.6 GP Margin 43.0% 43.2% 44.7% 42.4% Employee Expenses 25.96 23.0 25.3 97.9 Administrative &
Slide 8: Balance Sheet Overview
Balance Sheet Overview As at As at As at As at Particulars (₹ Cr) Particulars (₹ Cr) June 2023 Mar 2023 June 2023 Mar 2023 ASSETS EQUITY AND LIABILITIES Non-Current Assets Equity Property, Plant and Equipment 84.7 83.9 Right of Use Asset 17.5 16.0 Equity Share Capital 61.6 61.6 Capital work-in-progr
Slide 9: Operational Matrix
Operational Matrix Q1FY24 ₹ Cr 57.0% 14.6% 5.0% 4.3% 19.1% Q1FY23 56.8% 14.9% 5.2% 4.2% 19.0% FY23 57.6% 12.6% 4.7% 5.7% 19.5% 8
Slide 10: Product Category Performance
Product Category Performance Product Wise Sales Contribution 6.4% 5.3% 5.0% 5.3% 8.9% 10.0% Q1FY24 Q1FY23 53.2% 54.6% 25.1% 26.2% Qty Sales / Sales Realisation Q1 FY24 Q1 FY23 FY23 Apparel and Lifestyle Accessories/Products Sales Qty 30.4 23.3 110.7 (Units in Lakhs) Apparel Units (% of Total Qty Sal
Slide 11: Channelwise Sales Performance
Channelwise Sales Performance 57.6% 57.4% 42.4% 42.6% Q1FY23 Q1FY24 : EBO / LFS : MBO / E-Com / Exports / Factory & Seconds 10
Slide 12: EBO Network Update
EBO Network Update EBO Addition Killer EBO – Udaipur, Rajasthan COCO/COFO Particulars FOFO Nos. Total Nos. Nos. As on April 01 2022 25 331 356 As on April 01 2023 28 425 453 Break up of EBOs • Killer Brand EBOs : 249 As on June 30, 2023 27 427 454 • K-Lounge : 184 Mix of COCO / COFO / FOFO stores (w
Slide 13: Select Recent EBO Openings
Raipur, Chattisgarh Telangana Mau, Uttar Pradesh Select Recent EBO Openings Dibrugarh, Assam Dombivali, Mumbai, Maharashtra Bharuch, Gujarat
Slide 14: KKCL: Corporate Overview
KKCL : Corporate Overview
Slide 15: Designing Success - Since 1980's
Designing Success - Since 1980’s 1st Flagship Store at Dadar (Mumbai, India) Journey from a Denim Focused Brand to establishing Lifestyle Brand (s) Journey continues . . . 1989 2002 2006 2023 Launched “Killer” Brand Launched “Integriti” Brand Company’s IPO BCCI Sponsorship – Brand Killer 1980 1998 2
Slide 16: Driven by Sustainable Business Ethos
Driven by Sustainable Business Ethos MISSION : VISION : ❖ Driving excellence through - people, business partners and other stakeholders To be a world-class business organization which enables ❖ Focusing on consumer satisfaction and executing a customer-centric business module value, best services an
Slide 17: Supported by Focused & Experienced Board
Supported by Focused & Experienced Board Kewalchand P. Jain, CMD • Finance Function Hemant P. Jain, Jt. MD Dinesh P. Jain, Director Vikas P. Jain, Director • Governance & Compliances • Support Functions • Vision & Strategy • Killer Brand • Manufacturing Planning & • Lawman Brand • Easies Brand Opera
Slide 18: Riding on Key Competitive Success Factors
Riding on Key Competitive Success Factors Established Brand Portfolio 1 Financial Advantage 4 Benefiting End Consumer Widespread Attractive Quality Products Product Leading to at Distribution Innovation Sharp Prices 2 Competitive Advantage 3 In-House Manufacturing & Technical Capabilities 17
Slide 19: KKCL's New Dawn of Growth
KKCL’s New Dawn of Growth Growing of Brand Focused EBOs Increase Visibility & Growing Coverage Expansion of Increased Support towards Product Category Marketing & Distribution Aids Revenue Diversification and Increased Shelf Space Increased support to distribution channel & Higher Marketing Spend Ad
Slide 20: KKCL: Established Brand Portfolio
1 KKCL : Established Brand Portfolio
Slide 21: KKCL: Brand Powerhouse
KKCL : Brand Powerhouse 1 Flagship Brand catering to Premium Luxury segment 2 Premium Mid Market Segment Brand 3 Fashion/Partywear Brand Focused on Mid Market Segment 4 Targeted Premium Mass Market Brand 5 Focused Women Wear Brand Denims : Label Tagging an important marketing tool 20
Slide 22: Across Age, Personality, Occasion
Across Age Across Personality Across Occasion
Slide 23: KKCL: Product Innovation
2 KKCL : Product Innovation
Slide 24: Wide Product Portfolio capitalising on Established Brands
Wide Product Portfolio capitalising on Established Brands T-shirts Winterwear Casual Blazer Widening Product Portfolio with Rising Brand Aspiration Shirts Lifestyle Brand Bottom wear to Top Wear To Accessories To being Athleisure Trousers Accessories From being Denim Focused 23
Slide 25: Product Wise Sales Performance
Product Wise Sales Performance 7.7% 4.9% 18.9% 9.7% 4.5% FY19 6.4% FY21 51.6% 16.6% 61.1% 13.8% 18.6% 4.8% FY23 8.7% 51.2% 10.6% 12.6% 5.4% 5.0% 21.5% 8.7% 7.8% FY20 FY22 56.3% 57.1% 18.2% 18.3% 24
Slide 26: KKCL: In-House Manufacturing & Technical Capabilities
3 KKCL : In-House Manufacturing & Technical Capabilities
Slide 27: Manufacturing: A Key MOAT for KKCL
Manufacturing : A Key MOAT for KKCL IN-HOUSE CAPABILTIES : Designing – Procurement – Washing – Stitching – Labelling – Packing – Retail • State of the Art manufacturing capabilities : Technology led manufacturing units equipped with advanced machinery, helping us offer the best products to our custo
Slide 28: Latest Mfg. Technology with Environment Friendly Practices
Latest Mfg. Technology with Environment Friendly Practices • Use of High end Machines with objective to Conserve Water, Purify Chemicals and save resources like time and energy • Adopt certified green chemicals, latest blue technology and energy conservation initiatives to be one of the best environ
Slide 29: KKCL: Widespread Distribution
4 KKCL : Widespread Distribution
Slide 30: Growing Distribution Coverage
Growing Distribution Coverage EBOs Widespread Distribution across Channels 454 EBO (COCO/COFO : 27 , FOFO : 427) Exports LFS Widespread MBO presence through traditional MBO Distributional Channel : 80+ Distributors covering ~3,000+ MBOs across India Widespread Coverage through Select Key Stores: Rel
Slide 31: Channel Wise Sales Contribution
Channel Wise Sales Contribution Brand recognition driving market Pull Strategy Playing it with a flexible Profit oriented & Balanced Market Strategy 58.6% 56.7% 58.1% 51.9% 61.0% 41.4% 43.3% 41.9% 48.1% 39.0% FY19 FY20 FY21 FY22 FY23 : EBO / LFS : MBO / E-Com / Exports / Factory & Seconds 30
Slide 32: KKCL: Sustainable Financial Performance
KKCL : Sustainable Financial Performance
Slide 33: Sales Volume & Realisation
Sales Volume & Realisation 110.7 89.8 84.0 83.0 57.8 Apparel and Lifestyle 23.3% Accessories/ Products Sales Qty (Y-o-Y) Growth (Units in Lakhs) FY19 FY20 FY21 FY22 FY23 Sales Realisation 591 633 520 674 700 (₹ per unit) Apparel Sale Qty 60.5% 64.2% 60.7% 76.2% 72.7% 32
Slide 34: Consistent Robust Financial Performance
Consistent Robust Financial Performance Revenue from Operations 350.0 52.0% Gross Profit 60.0% 50.5% 300.0 50.0% 40.5% 41.0% 42.4% 250.0 779.5 40.0% 200.0 607.6 30.0% 502.4 529.7 150.0 330.6 261.2 267.6 248.9 20.0% 302.7 100.0 50.0 122.7 10.0% - 0.0% ₹ Cr FY19 FY20 FY21 FY22 FY23 ₹ Cr FY19 FY20 FY21
Slide 35: Consistent Robust Financial Performance (contd.)
Consistent Robust Financial Performance (contd.) Working Capital Days – Improving Efficiencies Strong Balance Sheet Strength ₹ Cr 175 Particulars FY22 FY23 Q1FY24 157 146 138 135 Cash & Cash Equivalent / 205.1 181.1 184.7 Bank Deposits Investments 137.3 149.4 157.6 Total Debt 76.7 50.8 34.6 Net Cash
Slide 36: KKCL: Marketing Focused Approach
KKCL : Marketing Focused Approach
Slide 37: Brand DNA
Increased Brand Awareness Campaign Brands are the centre of Communication Strategy Attitude • Brand Positioning Corporate happenings BRAND DNA • Brand Traits Glamour College Festivals • Short term and Long term goals of each Brand Women Westernwear • Mode of Advertising : Preferred mode of advertisi
Slide 38: Killer - this is us
KILLER dK this is us
Slide 39: Strengthening Channel Partnerships
Strengthening Channel Partnerships • Bi-Annual Trade Shows for Key Fashion Seasons - Helps to connect in-person with channel parnters - Feedback sharing - Better Supply Chain planning on account of Order Bookings - Lesser risks towards dead Inventory • Increased Support for Channel Partners - EOSS s
Slide 40: Recent Awards & Accolades
Recent Awards & Accolades Economic Times : Asian Business Leaders 2022-23 India’s Retail Champ Award – Retailers Association of India (RAI) Economic Times : Iconic Brands of India 2022 39
Slide 41: Disclaimer
Disclaimer This presentation has been prepared by Kewal Kiran Clothing Limited (the “Company”) solely for information purposes without regard to any specific objectives, financial situations or informational needs of any particular person. By attending the meeting where this presentation is being ma
Slide 42: Thank You
Thank You Investor Relations Advisor Marathon Capital Advisory Private Limited 460/7, I.B. Patel Road, Kewal Kiran Estate, Goregaon (East), Mumbai 400063 Rahul Porwal (99675 76900 / rahul@marathoncapital.in) Bhavin Ranawat (9819345619 / bhavin@marathoncapital.in)
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