Slide 1: FY22 Full Year Investor Presentation
FY22 September 2022 Full Year Investor Presentation Presented by : Martin Filz - CEO Melinda Sheppard - CFO
Slide 2: Disclaimer
Disclaimer This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document. This document is for information purposes only and does not constitute or
Slide 3: Pureprofile Today
29% of Australians say they don’t feel represented in portrayals of Pureprofile SECTION ONE: families/households in advertising Today Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 4: How Pureprofile works
// PUREPROFILE TODAY How Pureprofile works Market Research tells you why something is happening Digital Advertising helps you enhance or change it Data lies at the core of our business We are in the business ● It powers the insights we generate for market Our established online research projects Leve
Slide 5: Our business
// PUREPROFILE TODAY Our business Providing consumer insights to help businesses make informed decisions and better media campaigns Why clients work with us What services we offer our clients How our business grows Our client value proposition Our divisions Our corporate strategy Global reach Data &
Slide 6: Clear corporate growth strategy
// PUREPROFILE TODAY 01: Global business 02: Technology Focus on building a stronger Accelerate our technology solutions global business, global - Client facing solutions panel and adding - Internal efficiency complementary data sources through strategic - SaaS partnerships Clear corporate growth stra
Slide 7: Our 3-stage strategy
// PUREPROFILE TODAY Our 3-stage strategy STAGE 1 Invest in people, panel & technology STAGE 3 Company restructure & recapitalisation ● Replicate successful Australian Data and Insights Overlay end-client facing technology business unit in new markets outside of Australia Restructure the company Pro
Slide 8: Pureprofile at a glance
Data & Insights Pure.amplify UK Mainland Europe Platform Operations Hub USA 2022 2022 India Philippines Singapore Malaysia 2022 2022 2022 2022 Pureprofile at a glance 9 Offices globally (FY21 - 7) $37.5m in revenue from Australia repeat clients (FY21 - $27.2m) 757 clients globally (FY21 - 700) $9.0m in
Slide 9: People & Culture
People & SECTION TWO: Culture 70% of Australians prefer to stream video content on Smart TVs rather than their smartphones or tablets Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 10: Our strong people & culture focus
// OUR PEOPLE & CULTURE Our strong people & culture focus Gender diversity: Nationality & ethnicity: 53% Male 19 nationalities across the group 45% Female 48 ethnic backgrounds 1% Gender fluid across the group 1% Non-binary Outcomes ● Higher client satisfaction ● Higher employee retention ● Higher pr
Slide 11: Comprehensive employee benefits
// OUR PEOPLE & CULTURE Comprehensive Increased parental leave Annual life days Bonus annual leave employee for primary and secondary additional personal leave or for each year of service carers (according to tenure) ‘me days’ (capped at 5 days) benefits To ensure we remain an Annual wellness allowan
Slide 12: Financial Highlights
Financial SECTION THREE: Highlights 37% of Australians are renting their homes Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 13: Accelerated revenue growth
// FINANCIAL HIGHLIGHTS Results FY22 vs FY21 Revenue $41.7m 39% Accelerated revenue growth EBITDA $4.0m 28% $41.7m revenue up 39% on pcp with growth across all regions and business units Business Unit Revenues FY22 vs FY21 $4.0m EBITDA up 28% on pcp due to strong revenue Data & Insights APAC $20.8m
Slide 14: Full year statutory profit reconciliation
// FINANCIAL HIGHLIGHTS Period Ending 30 June 2022 30 June 2021 EBITDA (excluding significant items) $4.0m $3.1m Add back: Full year statutory profit Interest $0.0m $0.0m reconciliation Gain from loan forgiveness $0.0m $8.4m Less: Profit/(loss) after income tax for the financial year was ($2.2m). This w
Slide 15: Balance sheet
// FINANCIAL HIGHLIGHTS Period Ending 30 June 2022 30 June 2021 Cash and cash equivalents $5.3m $3.6m Trade and other receivables $7.0m $5.7m Other assets $1.8m $1.8m Balance sheet Total Current Assets $14.1m $11.1m Right of use assets $1.1m $1.9m Intangibles & PPE $5.9m $6.4m Closing cash balance o
Slide 16: Cash flow
// FINANCIAL HIGHLIGHTS Period ending 30th June FY22 FY21 Receipts from customers $43.3m $30.3m Payments to suppliers and ($39.0m) ($28.2m) employees Interest and other financing ($0.3m) ($0.2m) Cash flow Other ($0.1m) $0.4m Operating cash flows $3.9m $2.3m Operating cash flows improved by Payments for
Slide 17: FY22 financial trends
// FINANCIAL HIGHLIGHTS FY22 financial trends Revenue $M Data & Insights Revenue $M SaaS Revenue $M EBITDA $M Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile NB: EBITDA excludes significant items including share based payments
Slide 18: A disciplined approach to investment in Capital Expenditure
// FINANCIAL HIGHLIGHTS Capital Expenditure $M A disciplined approach to investment in Capital Expenditure Investment focus for FY22 aligned to accelerating our technology, solutions and platforms Focused corporate strategy resulting in a directed approach to product development Key improvements dur
Slide 19: FY23 financial outlook
// FINANCIAL HIGHLIGHTS FY23 financial outlook Developing Maintain FY22 newMargin partnerships Investing for the future Operating cash flow positive ● FY23 EBITDA margin expected ● Sales capability - invest in 5 new sales ● Full year FY23 operating to be 9-10% in line with FY22 roles outside APAC. 1 n
Slide 20: Operating Highlights
Operating SECTION FOUR: Highlights 50% of Brits, Americans, Aussies and Kiwis say they’re using their car less due to rising fuel costs Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 21: Operational Key Performance Indicators - FY22
// OPERATING HIGHLIGHTS Operational Key Performance 48% 217% YoY increase in revenue from regions YoY revenue growth from SaaS clients Indicators - FY22 outside of Australia from 136 new clients 35% 22% $37.5m YoY increase in project volume in revenue coming from repeat YoY increase in completed sur
Slide 22: Some new organisations that used our insights or Pure.amplify services in FY22
// OPERATING HIGHLIGHTS ANZ UK EUROPE SE Asia Some new organisations that used our insights or Pure.amplify services in FY22 Pureprofile (ASX: PPL) Investor Presentation Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile Copyright © 2022 Pureprofile
Slide 23: Corporate Strategy
Corporate SECTION FIVE: Strategy 1/4 of Singaporeans feel university degrees are not useful Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 24: The 3 stages of our strategy
// CORPORATE STRATEGY Summary The 3 stages of our strategy Company restructure & recapitalisation COMPLETED Invest in people, panels & technology WE ARE HERE Overlay end-client facing technology LOOKING FORWARD Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 25: FY23 strategic initiatives
// CORPORATE // CORPORATE STRATEGY STRATEGY FY23 strategic initiatives Developing new partnerships Deliver successful US audience builder pilot. Enhance existing partnerships launched in FY22. Sign additional partnerships in SE Asia, UK and US Objective: Begin delivering success from new partnership
Slide 26: Looking Forward
Looking SECTION SIX: Forward 50% of Kiwis said rising interest rates are a cause of concern Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2022 Pureprofile
Slide 27: Our growth plan
// LOOKING FORWARD Our growth plan Stage 2 of our growth plan will continue to be an investment phase. Through this period we will keep investing in our sales capability, panels, technologies and platforms to enable us to scale further and to make the most of the opportunities we see in existing and
Slide 28: Strategic priorities to support our growth plan
// LOOKING FORWARD Strategic priorities to support our growth plan ● Further global expansion into new markets across Southeast Asia and Europe Expansion of our ● Further expand our partnership program with new publishers, financial institutions and loyalty programs in multiple countries global busin
Slide 29: Summary
// LOOKING FORWARD Summary Accelerated revenue growth Positive EBITDA and Operating cash flow Investing for the future Highly engaged employees Loyal and satisfied clients Pureprofile Pureprofile (ASX: (ASX:PPL) PPL)Investor Presentation Investor Presentation// //Copyright Copyright©©2022 2022Pureprofil
Slide 30: Contact
// CONTACT Contact 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the ASX by the Board of Directors. Martin Filz Melinda Sheppard Chief Executive Officer Chief Operating Officer martin@purep