Rakuten Group, Inc. · TSE:4755

Rakuten — Q3 2025 Earnings Presentation

75 slides from Rakuten's earnings presentation, Nov 13, 2025

  1. Slide 1: FY2025 Third Quarter Consolidated Financial Results Appendix

    FY2025 Third Quarter Consolidated Financial Results Appendix November 13, 2025 Rakuten Group, Inc. • Figures in this document are rounded to one decimal place, so there may be some discrepancies with the numbers in other disclosed materials. • Past figures may be retroactively adjusted due to change

  2. Slide 2: Executive Summary

    Executive Summary Consolidated Results • Revenue increased across all segments: Internet Services, FinTech, and Mobile, resulting in record-high revenue for Q3 of JPY 628.6 bn (+10.9% YoY) • In addition to revenue growth, a significant profit improvement at Rakuten Mobile led to Non-GAAP OI of JPY 3

  3. Slide 3: Executive Summary: Internet Services

    Executive Summary Internet Services • Segment revenue: JPY 349.6 bn (+11.1% YoY), Non-GAAP OI: JPY 24.2 bn (+14.5% YoY), achieving growth in both revenue and profit • Domestic EC*1 GMS: JPY 1,714.1 bn (+14.5% YoY). In addition to the high growth of Rakuten Ichiba due to the brought-forward demand fo

  4. Slide 4: Executive Summary: FinTech

    Executive Summary FinTech • Segment revenue: JPY 250.5 bn (+20.3% YoY), Non-GAAP OI: JPY 55.2 bn (+37.9% YoY), resulting in increased revenue and profit. Each business saw continued growth in their customer base and GTV, driving revenue growth across all businesses • Rakuten Card: Shopping GTV incre

  5. Slide 5: Executive Summary: Mobile

    Executive Summary Mobile • Segment revenue: JPY 118.7 bn (+12.0% YoY), Non-GAAP OI JPY -38.6 bn (+JPY 10.1 bn YoY) • Rakuten Mobile, Inc.: Due to an increase in the number of subscribers and an improvement in ARPU, Revenue*1 was JPY 95.2 bn (+31.2% YoY), Non-GAAP OI*1 was JPY -37.2 bn (+JPY 13.4 bn

  6. Slide 6: Appendix Contents

    Appendix Contents 1 Ecosystem KPIs ◆ Number of Monthly Active Users and Ratio of Users of Two or More Services ◆ Membership Value ◆ Global GTV 2 Consolidated Financial Results ◆ Consolidated Financial Results Summary ◆ Revenue, Non-GAAP Operating Income and EBITDA Breakdown ◆ Overview of Consolidate

  7. Slide 7: 1. Ecosystem KPIs

    1. Ecosystem KPIs 7

  8. Slide 8: Rakuten Ecosystem Service Line-Up (Excerpt)

    Rakuten Ecosystem Service Line-Up (Excerpt) ■ Established leading positions in many markets. Highest cross-use rate among MNO carriers* Internet Services Segment FinTech Segment Mobile Segment Domestic EC International Payment Insurance Securities Bank Mobile (Rakuten Ichiba) (Rakuten Rewards) (Raku

  9. Slide 9: Number of Monthly Active Users and Ratio of Users of Two or More Services

    Number of Monthly Active Users and Ratio of Users of Two or More Services Monthly Active User Growth in Japan Ratio of Users of Two or More Services*2 44.54 mm 76.9 % + 4.2 % YoY*1 + 0.3 pt YoY*3 Sep-20 Sep-21 Sep-22 Sep-23 Sep-24 Sep-25 Sep-20 Sep-21 Sep-22 Sep-23 Sep-24 Sep-25 *1: Comparison of mo

  10. Slide 10: Membership Value

    Membership Value*1 ■ Increase in membership value driven by strong demand for Hometown Tax donations on Rakuten Ichiba ahead of changes in rules for granting of points, growth in active users for Rakuten Securities driven by an improved market environment, and expansion of interest income at Rakuten

  11. Slide 11: Total Global GTV

    Total Global GTV*1*2 (JPY tn) +10.5%*3 YoY LTM Total Global GTV 11.1 12.3 48.1 tn JPY 10.1 Q3/23 Q3/24 Q3/25 *1: Global Gross Transaction Value = Domestic E-Commerce GMS + Credit Card GTV + Rakuten Edy GTV + Rakuten Pay GTV+ Rakuten Point Card GTV + Overseas E-Commerce GTV + Rakuten Rewards (Ebates)

  12. Slide 12: 2. Consolidated Financial Results

    2. Consolidated Financial Results 12

  13. Slide 13: Consolidated Financial Results Summary (1)

    Consolidated Financial Results Summary (1) (JPY bn, rounded) Q3/24 Q3/25 YoY Consolidated Revenue 566.7 628.6 +10.9% Internet Services Segment 314.6 349.6 +11.1% FinTech Segment 208.2 250.5 +20.3% Mobile Segment 106.0 118.7 +12.0% Adjustments -62.1 -90.3 -28.2 Non-GAAP Operating Income (Loss) 12.3 3

  14. Slide 14: Consolidated Financial Results Summary (2)

    Consolidated Financial Results Summary (2) (JPY bn, rounded) Q3/24 Q3/25 YoY Non-GAAP Operating Income 12.3 38.6 +212.8% Amortization of Intangible Assets -1.7 -1.3 +0.4 Share Based Compensation -4.1 -3.9 +0.1 One-off Items -6.1 -25.4 -19.4 IFRS Operating Income 0.5 8.0 +1,379.7% Financial Income (E

  15. Slide 15: Revenue Breakdown

    Revenue Breakdown*1*2 (JPY bn) +10.9% YoY 12.7 42.3 628.6 -28.2 8.9 2.0 24.2 566.7 International Other Internet FinTech Mobile Consolidated Q3/24 Domestic EC Q3/25 Business Unit Services Segment Segment Adjustment Internet Services Segment *1: From Q4/24, International Business Unit and Minority Inv

  16. Slide 16: Non-GAAP Operating Income Breakdown

    Non-GAAP Operating Income Breakdown*1*2 (JPY bn) +212.8% YoY 10.1 38.6 -2.1 15.2 8.5 0.3 12.3 -5.7 -0.1 International Minority Other Internet FinTech Mobile Consolidated Q3/24 Domestic EC Q3/25 Business Unit Investment Services Segment Segment Adjustment Internet Services Segment *1: From Q4/24, Int

  17. Slide 17: EBITDA Breakdown

    EBITDA Breakdown*1*2*3 (JPY bn) +28.8% YoY 16.4 118.7 16.6 -9.0 8.0 0.3 92.2 -5.7 0.0 International Minority Other Internet FinTech Mobile Consolidated Q3/24 Domestic EC Q3/25 Business Unit Investment Services Segment Segment Adjustment Internet Services Segment *1: From Q4/24, International Busines

  18. Slide 18: Consolidated and Major Subsidiaries' Balance Sheets (1) – As of Sep 2025

    Consolidated and Major Subsidiaries’ Balance Sheets (1) – As of Sep 2025*1*2 ※Non-consolidated balance sheets include internal transactions (JPY bn) *3 *4 Consolidated Rakuten Group, Inc. Rakuten Mobile, Inc. Total Assets Total Assets Total Assets *1: Rakuten Group, Inc. and Rakuten Mobile, Inc. are

  19. Slide 19: Consolidated and Major Subsidiaries' Balance Sheets (2) – As of Sep 2025

    Consolidated and Major Subsidiaries’ Balance Sheets (2) – As of Sep 2025*1*2 (JPY bn) *3 Rakuten Bank, Ltd. Rakuten Card Co., Ltd. Rakuten Securities, Inc. Total Assets Total Assets Total Assets *1: Based on IFRS non-consolidated balance sheets. *2: Bonds and borrowings include straight corporate bo

  20. Slide 20: Consolidated and Major Subsidiaries' Balance Sheets (1) – As of Sep 2025

    Consolidated and Major Subsidiaries’ Balance Sheets (1) – As of Sep 2025 (JPY bn, rounded) Q2/25 Q3/25 QoQ Rakuten Group, Inc. (Consolidated) Total Assets 26,277.6 26,972.7 +2.6% *1 Cash and Equivalents 5,379.2 5,327.3 -1.0% Financial Assets for Securities Business 5,582.4 5,663.0 +1.4% Investment S

  21. Slide 21: Consolidated and Major Subsidiaries' Balance Sheets (2) – As of Sep 2025

    Consolidated and Major Subsidiaries’ Balance Sheets (2) – As of Sep 2025*1*2 (JPY bn, rounded) Q2/25 Q3/25 QoQ Rakuten Group, Inc. (Non-consolidated) *Including internal transactions Total Assets 4,681.5 4,887.5 +4.4% *3 Cash and Cash Equivalents, etc. 172.8 303.3 +75.5% Other Assets 4,508.7 4,584.2

  22. Slide 22: 3. Segment Results and KPIs

    3. Segment Results and KPIs 22

  23. Slide 23: Rakuten Group Organizational Chart and Segment Correspondence Chart

    Rakuten Group Organizational Chart and Segment Correspondence Chart □Internet Services Segment □FinTech Segment Rakuten Group, Inc. □Mobile Segment 85.01%*1 49.27%*2 Listed on TSE in Apr. 2023 Other domestic Rakuten Card Co., Rakuten Securities Rakuten Insurance Rakuten Mobile, Inc. Rakuten Bank, Lt

  24. Slide 24: Segment Management Structure

    Segment Management Structure Internet Services FinTech Mobile Segment Leader Segment Leader Segment Leader Hiroshi Mikitani Seiichiro Sonoda Kentaro Hyakuno Kazuhiro Suzuki Representative Director, President of FinTech COO Representative Director and Chairman, President and Group Company President o

  25. Slide 25: Internet Services Segment Structure

    Internet Services Segment Structure* Internet Services Segment Domestic EC ◼ Rakuten Ichiba Core Businesses ◼ Rakuten Travel ◼ Rakuten Rebates ◼ Rakuten GORA ◼ Ad Related Business etc. Growth Investment ◼ Rakuten Super Logistics Businesses ◼ Rakuten Mart ◼ Rakuten Books ◼ Rakuten24 ◼ Rakuten Fashion

  26. Slide 26: FinTech Segment Structure

    FinTech Segment Structure FinTech Segment Rakuten Card ◼ Rakuten Card Rakuten Bank ◼ Rakuten Bank Rakuten ◼ Rakuten Securities and Overseas Subsidiaries Securities ◼ Rakuten Life Insurance Insurance ◼ Rakuten General Insurance Business ◼ Rakuten Insurance Planning etc. ◼ Rakuten Pay Rakuten ◼ Rakute

  27. Slide 27: Mobile Segment Structure

    Mobile Segment Structure Mobile Segment Rakuten ◼ Rakuten Mobile Mobile ◼ Rakuten Energy (Rakuten Electricity, Rakuten Gas) Rakuten ◼ Rakuten Symphony Symphony Others ◼ Rakuten Communications etc. 27

  28. Slide 28: Internet Services Segment

    Internet Services Segment 28

  29. Slide 29: Internet Services Segment Financial Results

    Internet Services Segment Financial Results*1*2 Non-GAAP Q3/25 (JPY bn) Revenue YoY YoY Operating Income *2 Domestic EC 265.5 +10.0% 33.9 +33.6% *3 Core Businesses 189.1 +15.7% 42.7 +13.4% *3 Growth Investment Businesses 76.4 -1.9% -8.8 +3.5 *1*2*4 International Business Unit 73.0 +13.8% 0.6 +93.0%

  30. Slide 30: Internet Services Segment Revenue Breakdown

    Internet Services Segment Revenue Breakdown*1*2*3 (JPY bn) +11.1% YoY 8.9 2.0 349.6 25.7 314.6 -1.5 Growth Investment International Other Internet Q3/24 Core Businesses Businesses Business Unit Services Q3/25 Domestic EC *1: From Q4/24, International Business Unit and Minority Investment are disclos

  31. Slide 31: Internet Services Segment Non-GAAP Operating Income Breakdown

    Internet Services Segment Non-GAAP Operating Income Breakdown*1*2*3 (JPY bn) +14.5% YoY 2.5 0.3 5.1 0.9 24.2 21.2 -5.7 -0.1 Growth Investment Logistics International Minority Other Internet Q3/24 Core Businesses Businesses Business Business Unit Investment Services Q3/25 (excl. Logistics Business) D

  32. Slide 32: Domestic EC GMS

    Internet Services Segment Domestic EC International BU Minority Investment Domestic EC GMS *1*2*3*4 ■ High growth achieved on demand brought forward by changes to Hometown Tax point allocation rule (from October). Take rate declined due to changes in the composition of GMS, etc., but we expect this

  33. Slide 33: Domestic EC Revenue

    Internet Services Segment Domestic EC International BU Minority Investment Domestic EC Revenue *1*2 ■ Core Businesses growth is being driven by strong growth at Rakuten Ichiba from a front-loaded demand by changes to Hometown Tax rule, and by the Travel business continued growth ■ In the Growth Inve

  34. Slide 34: Domestic EC Operating Income

    Internet Services Segment Domestic EC International BU Minority Investment Domestic EC Operating Income *1*2 ■ Core Businesses profits increased due to higher revenues from Rakuten Ichiba and Rakuten Travel ■ In the Growth Investment Businesses, the Logistics, which implemented rate revisions, contr

  35. Slide 35: Overview of Hometown Tax

    Internet Services Segment Domestic EC International BU Minority Investment Overview of Hometown Tax ■ Hometown Tax is a system where people can make donations to support local governments, receive a tax deduction, and receive a gift in return ■ Hometown Tax donations are increasing year by year Hist

  36. Slide 36: Growth of Online Shopping from a Macroeconomic Perspective

    Internet Services Segment Domestic EC International BU Minority Investment Growth of Online Shopping from a Macroeconomic Perspective ■ The rise in online shopping usage triggered by the spread of COVID-19 has continued even as the economy normalized ■ Online shopping spending remains strong, despit

  37. Slide 37: List of Logistics Centers

    Internet Services Segment Domestic EC International BU Minority Investment List of Logistics Centers JP Rakuten Logistics Rakuten Mart Logistics Centers Yao Opened in 2023 RSL* Kawanishi Opened in 2012 Rakuten 24 Hirakata Opened in 2019 RSL* Nanko Ibaraki Opened in 2016 Narashino Opened in 2022 Fuku

  38. Slide 38: International Business Unit Revenue

    Internet Services Segment Domestic EC International BU Minority Investment International Business Unit Revenue *1*2 ■ Rakuten Rewards revenue flat on cautious stance among US retailers ■ Meanwhile, strong sales of the Rakuten Kobo color devices and content, as well as communications and ad revenue a

  39. Slide 39: International Business Unit Operating Income

    Internet Services Segment Domestic EC International BU Minority Investment International Business Unit Operating Income *1*2 ■ Rakuten Rewards’ operating profit growth was sluggish due to the impact of the macro environment ■ Meanwhile, the strong performance of Rakuten Kobo’s color devices and cont

  40. Slide 40: Global Customer Base

    Internet Services Segment Domestic EC International BU Minority Investment Global Customer Base ■ Global customer base of Rakuten services are steadily expanding (Rakuten Rewards) GMS Total Users* Registered Users Registered Users Registered Users Q3/25 (As of the end of Sep-25) (As of the end of Se

  41. Slide 41: Rakuten Capital Investment Performance

    Internet Services Segment Rakuten Capital Investment Performance *1 *2 Domestic EC International BU Minority Investment (As of Sep 2025) (JPY bn) 287.9 Gain +154bn 70.3 Remaining (Unrealized) ROI*3 +115% IRR*3 +17.8% 133.6 217.6 Exit Amount (Realized) Int’l Inv. Remaining + Exited (2012~2025 Q3) *1:

  42. Slide 42: Minority Investment Portfolio

    Internet Services Segment Domestic EC International BU Minority Investment Minority Investment Portfolio Remaining Exited*3 Number of *1 Investments : 48 investments 47 investments E-Commerce Mobile*2 Ride Sharing Healthcare (Partial) SaaS (Partial) Outside Rakuten Capital*4 Sustainability AI/Other

  43. Slide 43: FinTech Segment

    FinTech Segment 43

  44. Slide 44: FinTech Segment Financial Results

    FinTech Segment Financial Results*1*2*3*4 Non-GAAP Q3/25 (JPY bn) Revenue YoY Operating Income YoY Rakuten Card 99.2 +16.3% 19.1 +15.2% Rakuten Bank 55.1 +32.7% 25.0 +46.5% Rakuten Securities 41.7 +24.2% 14.0 +51.2% Insurance Business 22.2 +8.7% -0.3 -0.4 Rakuten Payment 26.5 +14.4% 2.6 +78.8% Other

  45. Slide 45: FinTech Segment Revenue Breakdown

    FinTech Segment Revenue Breakdown* (JPY bn) +20.3% YoY 1.8 3.3 1.5 250.5 8.1 13.6 13.9 208.2 Rakuten Rakuten Rakuten Insurance Rakuten Q3/24 Others Q3/25 Card Bank Securities Business Payment *From Q3/25, Rakuten Securities’ off-shore subsidiaries were transferred from Rakuten Securities to Others.

  46. Slide 46: FinTech Segment Non-GAAP Operating Income Breakdown

    FinTech Segment Non-GAAP Operating Income Breakdown* (JPY bn) +37.9% YoY 4.8 1.1 55.2 7.9 -0.4 -0.8 2.5 40.0 Rakuten Rakuten Rakuten Insurance Rakuten Q3/24 Others Q3/25 Card Bank Securities Business Payment *From Q3/25, Rakuten Securities’ off-shore subsidiaries were transferred from Rakuten Securi

  47. Slide 47: Rakuten Card Financial Results and KPI

    FinTech Segment Card Bank Securities Insurance Payment Rakuten Card Financial Results and KPI ■ Continuous increase in shopping GTV due to expansion of customer base and an increase in average spend per customer contributed to revenue growth ■ Although profits declined due to an increase in interest

  48. Slide 48: Rakuten Bank Financial Results and KPI

    FinTech Segment Card Bank Securities Insurance Payment Rakuten Bank Financial Results and KPI ■ An increase in the number of accounts and the progress in converting accounts into main accounts led to an expansion in deposit balances ■ With a growth in middle-risk assets and Bank of Japan's policy ra

  49. Slide 49: Rakuten Securities Financial Results and KPIs

    FinTech Segment Card Bank Securities Insurance Payment Rakuten Securities Financial Results and KPIs ■ Against a favorable market environment, the number of general accounts expanded. Growth in commission income and financial income led to a record-high quarterly revenue ■ By increasing revenue and

  50. Slide 50: Insurance Business Financial Results

    FinTech Segment Card Bank Securities Insurance Payment Insurance Business Financial Results ■ Both life insurance, particularly medical insurance, and general insurance, especially automobile insurance, continued to sell well, leading to increased revenue for both ■ General insurance experienced tem

  51. Slide 51: Rakuten Payment Financial Results

    FinTech Segment Card Bank Securities Insurance Payment Rakuten Payment Financial Results ■ Rakuten Pay app continued to see an increase in users, leading to a sustained expansion in GTV ■ In addition to revenue growth, cost was managed well, resulting in continued growth in operating income Revenue

  52. Slide 52: Mobile Segment

    Mobile Segment 52

  53. Slide 53: Mobile Segment Financial Results

    Mobile Segment Financial Results Non-GAAP Q3/25 (JPY bn) Revenue YoY Operating Income YoY *1 Rakuten Mobile 95.2 +31.2% -37.2 +13.4 *2 MNO 53.9 +24.7% *2*3 MVNO 1.2 -36.2% Device and Accessory 17.0 +30.3% *2 Other Mobile (including Rakuten Hikari, etc.) 11.7 -18.1% *4 Other Businesses 11.3 +11.3 Rak

  54. Slide 54: Mobile Segment Revenue Breakdown

    Mobile Segment Revenue Breakdown*1*2 (JPY bn) +12.0% YoY 22.7 5.0 118.7 106.0 -15.0 Q3/24 Rakuten Mobile Rakuten Symphony Others Q3/25 *1: From February 2025, Rakuten Energy, Inc. was absorbed into Rakuten Mobile, Inc. *2: From April 2025, part of the Rakuten Communications business was absorbed int

  55. Slide 55: Mobile Segment Non-GAAP Operating Income/Loss Breakdown

    Mobile Segment Non-GAAP Operating Income/Loss Breakdown*1*2 (JPY bn) Q3/24 Rakuten Mobile Others Q3/25 13.4 -3.3 -38.6 -48.7 JPY +10.1 bn YoY *1: From February 2025, Rakuten Energy, Inc. was absorbed into Rakuten Mobile, Inc. *2: From April 2025, part of the Rakuten Communications business was absor

  56. Slide 56: Rakuten Mobile, Inc. Quarterly Financial Results

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile, Inc. Quarterly Financial Results Revenue*1 (JPY bn) Non-GAAP Operating Income*1*2 (JPY bn) EBITDA*1*2*3 (JPY bn) 95 91 87 82 8 11 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 8 73 12 15 14 13 14 17 16 18 18 13 8 -39 -37 6

  57. Slide 57: Rakuten Mobile, Inc. Operating Cost and Capital Expenditure

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile, Inc. Operating Cost and Capital Expenditure ■ Operating expenses remain at a stable level, pursuing operational efficiency through measures such as AI-driven RAN control ■ As for Capex, a portion of the annual budget of JPY 150 bn is now

  58. Slide 58: Rakuten Mobile MNO Subscribers (B2C+B2B)

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile MNO Subscribers (B2C+B2B) *1 ■ Increase in line activations and decrease in churn rate led to QoQ growth of the number of subscribers (mm subscribers) 7.59 8.58 0.13 8.17 *2 ■ Subscribers transferred to BCP 7.78 7.46 ■ MNO subscribers 7.2

  59. Slide 59: Rakuten Mobile MNO Churn (B2C+B2B)

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile MNO Churn (B2C+B2B) ■ Churn rate has continued to decline. Relative attractiveness of Rakuten Mobile improving in a macroeconomic environment with persistent inflation 5.41% 4.64% Gross 3.82% MNO 4.67% 3.11% Churn 3.83% 2.38% 2.52% 2.53%

  60. Slide 60: ARPU

    Mobile Segment Rakuten Mobile Rakuten Symphony ARPU *1 ■ ARPU increased by JPY 72 YoY to JPY 2,873, primarily driven by higher Data ARPU on increased average data usage in B2C ■ Net ARPU, which is a benchmark for becoming profitable, increased by JPY 110 YoY 2,801 2,857 2,827 2,861 2,873 (JPY) 746 7

  61. Slide 61: ARPU Definition

    Mobile Segment Rakuten Mobile Rakuten Symphony ARPU Definition ■ Net ARPU x MNO Subscribers*1 should be compared to EBITDA cost to analyze EBITDA breakeven In addition to Data, Calls, Options and Others, revenue uplift effect of Rakuten Mobile ARPU MNO subscribers is now added to the calculation (di

  62. Slide 62: Rakuten Mobile MNO Average Data Volume (B2C)

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile MNO Average Data Volume (B2C) ■ Average daily data usage in Q3 reached a record high of 1.09GB Averaged data consumption volume per day (GB) 1.09 1.02 1.00 0.98 0.94 0.81 0.76 0.77 0.73 0.62 0.55 0.56 0.46 0.36 0.33 Q1/22 Q2/22 Q3/22 Q4/2

  63. Slide 63: Rakuten Mobile Owned and Roaming Frequency Bands

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Mobile Owned and Roaming Frequency Bands Spectrum Status Bandwidth 40MHz 1.7GHz Allocated Up: 1,730 – 1,750MHz Down: 1,825 - 1,845MHz 6MHz Allocated in October 2023 700MHz Up: 715 - 718MHz 4G Started commercial use in June 2024 Down: 770 - 773MH

  64. Slide 64: Rakuten Symphony Revenue

    Mobile Segment Rakuten Mobile Rakuten Symphony Rakuten Symphony Revenue ■ Revenue trends fluctuate due to timing of delivery to customer, etc. (USD mm) 300 231 Started full-fledged delivery for 1&1 161 Entered into 134 partnership with 1&1 118 121 to build mobile 108 network 88 90 84 85 91 76 72 61

  65. Slide 65: Ad Business

    Ad Business 65

  66. Slide 66: Ad Business Financial Results

    Ad Business*1 Financial Results Revenue*2 (JPY bn) For further growth +13.5% YoY 60.4 53.2 Group Data Services • Utilizing high-quality online and offline Rakuten Ecosystem data • Innovating ad business models and creating next- generation ad experiences using AI technology Q3/24 Q3/25 • Developing

  67. Slide 67: 4. Finance

    4. Finance 67

  68. Slide 68: How Currency Swaps Work

    How Currency Swaps Work • A cross-currency swap is a contract in which principal and interest denominated in different currencies are exchanged for a specified period of time Overview • Exchange of principal and interest between different currencies • Both companies have the advantage of being able

  69. Slide 69: Subordinated Bond Flow (Hedge Accounting Applied)

    Subordinated Bond Flow (Hedge Accounting Applied) • If the subordinated bonds are recognized as liabilities (recorded as liabilities), hedge accounting is applied. Quarterly change in the fair value of the currency swap (derivative gains and losses) will offset change in the Overview exchange rate v

  70. Slide 70: Perpetual Subordinated Bond Flow (Hedge Accounting is Not Applied)

    Perpetual Subordinated Bond Flow (Hedge Accounting is Not Applied) • If perpetual subordinated bonds are recognized as capital (recorded as net assets), hedge accounting cannot be applied. Quarterly change in the market value of currency swaps (derivative gains and losses) will Overview be recognize

  71. Slide 71: Sensitivity Analysis of Derivative Gains and Losses on Currency Swaps

    Sensitivity Analysis of Derivative Gains and Losses on Currency Swaps ■ Rakuten entered into currency swap agreements for the principal and interest of foreign currency-denominated perpetual subordinated bonds between U.S. dollars, euros, and Japanese yen ■ The valuation of the currency swaps is imp

  72. Slide 72: Cash Conversion Cycle Improvements

    Cash Conversion Cycle Improvements ■ Continuing efforts to optimize working capital to reduce leverage ■ Already achieved our goal of generating JPY 200 bn cumulative cash from Non-FinTech businesses by end of FY2025 Further upside Cumulative total JPY 234.7 bn Achieved cash generation of JPY 234.7

  73. Slide 73: Diversifying Financing Sources including Equity, Asset Financing and Bonds

    Diversifying Financing Sources including Equity, Asset Financing and Bonds 2021 2022 2023 2024 2025 ●Public offering and ●Strengthening of Strategic Transaction Third-party allotments involving Rakuten Securities ●Strategic Transaction JPY 296 bn JPY 87 bn ●Strategic Transaction ●Third-party allotme

  74. Slide 74: Rakuten Mobile Funding Flow

    Rakuten Mobile Funding Flow Dividends, management fees, FinTech etc. Rakuten Mobile, Inc. FY2024: Companies JPY 52.6 bn raised JPY 170 bn through lease financing in Q3/24 Independently regulated and funded Equity/Loan Rakuten Group, Inc. Dividends, Rakuten Mobile, Inc. management fees, FCF from Inte

  75. Slide 75: Forward-looking statements disclaimer

    This presentation includes forward-looking statements that reflect management’s current assumptions and expectations of future events, and accordingly, they are inherently susceptible to uncertainties and changes in circumstances and are not guarantees of future performance. Actual results may diffe

Rakuten Group — Q3 2025 Earnings Presentation on 6ix