R.s. Public Co. Ltd. · SET:RS
R.s. Public — Investor Presentation (April 2021)
29 slides from R.s. Public's investor presentation, April 2021
Slide 1: RS Public Company Limited Company Profile Q1/2020
RS Public Company Limited Company Profile Q1/2020
Slide 2: Our Mission and Core Values
Our Mission: Inspire and fulfill people with valuable entertainment and solutions. Core Values: • INSPIRING • PASSIONATE • INQUISITIVE • GOAL-ORIENTED
Slide 3: Milestones
Milestones 1982 1997 2003 2007 2014 2016 2019 2020 Triumphed the Grew into an Listed in the Stock Ventured into Became a total Advanced into the Harnessed media for RS rebranded as music business entertainment Exchange of Thailand international entertainment health and beauty direct-to-consumer RS G
Slide 4: An Exemplary Story of Business Transformation
An Exemplary Story of Business Solutions Transformation 2014 | Media for D2C commerce Against declining TV advertising budgets, RS Group turned own media assets into direct-to-consumer commerce POS. Lifestar, a products & services subsidiary, Shop1781 (Now RS Mall), along with a telemarketing unit,
Slide 5: Performance as of 31st March 2020
Performance as of 31st March 2020 Market Capitalization by End of 2019 Accounts for From media and entertainment, RS Group transformed into a fully Commerce integrated commerce Media & Entertainment 4.3 business with high gross GPM 50% profit margins. 3.8 3.6 3.5 GPM 42% 2.6 60% 3.0 GPM 39% GPM 44%
Slide 6: Business Highlights
Business Highlights
Slide 7: Commerce and Media & Entertainment
Commerce 60% Media & Entertainment 40%
Slide 8: Commerce Business Model
Commerce Delivery & Service Business Model Business Model Provides Products & Services to Media Commerce Platforms Star Commerce (RS’s KOL’s) TV Online Online Social Media • Channel 8 • RS Mall Web • COOLISM / CoolFahrenheit App Products & Services Subsidiary Company • RS Mall Channel • E-Commerce (
Slide 9: Commerce
Commerce Consolidated Basis 2.60 GPM 66% 2.13 With storytelling as a key GPM 67% 2.01 differentiator, RS Group GPM 66% converts viewership into a D2C sales model via multiple shopping platforms that provide products and services 1.39 GPM 66% in unique, memorable, and valuable ways - with our own pro
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Slide 11: RS Mall: Fulfill Your Happiness
RS Mall “Fulfill Your Happiness” RS Mall is a virtual mall with direct to consumer touchpoint via Channel 8, and other TV channel partners including Workpoint, Thairath, and Amarin, and digital channels 5 including RS Mall web, app, and social media platforms. Million Customers Reach / Day 35 - 55 Y
Slide 12: COOL
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Slide 13: Source : Sawmill, Flowerfire, Inc.
2 Source : Sawmill, Flowerfire, Inc.
Slide 14: LIFESTAR COMPANY LIMITED
LIFESTAR COMPANY LIMITED
Slide 15: Lifestar
0.97 Lifestar S.O.M.* 0.23 Lifestar A products and services company that constantly curates and develops new 22% 67% health and beauty innovations 2016 2019 and solutions to deliver quality and value for customers. Revenue (THB Billion) *S.O.M. is the fastest growing brand of dietary supplement unde
Slide 16: Customer Relationship Management
Strategic Growth through Database in 2020 Customer Relationship Management • Privileges • Loyalty Membership Programs • Rewards & Redemption Key Strategy There are 2 key growth strategies: database expansion via media Target partnerships and optimizing +10% +2% database with CRM. Our +20% 2.0 2.2 2,
Slide 17: Media & Entertainment
Media & Entertainment RS Group utilizes media & entertainment channels as D2C commerce POS and key database acquisition and growth strategy. RS GROUP @ 38 Consolidated Basis @ COooLsm ) RSIAM | kemikeze & Other labels 116 1.08 0.20 0.25 2016 2017 2018 2019 2020 (E) 5 - Year Revenue (THB Billion)
Slide 18: RS GROUP
RS GROUP
Slide 19: Channel 8
Gen X (Age 40+) 30,000 THB 56 Million Female Mass Consumers Salary / Month Accumulative Viewership Reach Channel 8 A digital TV channel that Source : Nielsen (Thailand) captivates audiences nationwide with flavorful content ranging from popular drama series, easy-to-digest news, and no.1 Muay Thai p
Slide 20: RS GROUP
RS GROUP = Y J O O O
Slide 21: No.1 Urban Music Station
No.1 Urban Music Station in Asia 1 Billion Minutes Listenership / Month COOLISM COOLFahrenheit by Music & Lifestyle Young Urban 40,000 THB COOLISM is an all-time no.1 Brand Positioning Working Professionals Salary / Month music station trusted by Thai urban generations that not only curates easy-lis
Slide 22: RS Music
RS Music
Slide 23: Followers
4 3 Followers 9 30,000 - 65,000 THB / Month
Slide 24: Financial Highlights
Financial Highlights 4.3 50% 3.5 3.8 3.6 39% 42% 44% 2017 2018 2019 2020 (E) 2017 2018 2019 2020 (E) Revenue from Sales and Services (THB Billion) Gross Profit Margin (%) 25% 15% 18% 17% 13% 15% 9% 10% 2017 2018 2019 2020 (E) 2017 2018 2019 2020 (E) EBITDA Margin (%) Net Profit Margin (%)
Slide 25: Financial Highlights
Financial Highlights 1.6 0.7 0.4 0.5 0.7 0.6 2017 2018 2019 2017 2018 2019 Interest Bearing Debt-to-Equity Ratio (X) Net Interest Bearing Debt-to-EBITDA Ratio (X) 84% 80% N/A 2017 2018 2019 Dividend Payout Ratio (%)
Slide 26: Financial Highlights
Financial Highlights 14% 34% 13% 27% 11% 21% 2017 2018 2019 2017 2018 2019 Return on Assets (%) Return on Equity (%)
Slide 27: Shareholding & Organization Structure
Shareholding & Organization Structure 18% 23% Chetchotisak Family 23% Bangkok Bank 5% 2% Vanichvarakij Family 10% Institutions 26% RS Shareholding Structure 10% King Power Family 10% Treasury Stock 2% (as of March 2020) 26% BTS Group Holdings 6% Other 18% 10% 5% 6% RS Organization Structure Board of
Slide 28: Roadmap
Roadmap Revenue (THB Billion) 10.0 Commerce 80% Media & Entertainment p.a. Growth f 22% R o CAG Asset & Back Catalogue Utilization Innovative • Vertical & horizontal Product & integration Channel • Strengthen core Group Synergy Expansion • Existing assets: over business through 200 series/movies & •
Slide 29: rs.co.th
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RS Public Company — Investor Presentation (April 2021) on 6ix