Pebblebrook Hotel Trust · NYSE:PEB
Pebblebrook Hotel Trust — Investor Presentation (October 2024)
14 slides from Pebblebrook Hotel Trust's investor presentation, October 2024
Slide 1: Overview of Curator Hotel & Resort Collection
Overview of Curator Hotel & Resort Collection October 2024 © 2024 CURATOR HOTEL & RESORT COLLECTION. Confidential, do not redistribute. Silverado Resort Napa, CA
Slide 2: Our Vision and Our Mission
Curator Hotel & Resort Collection is a distinct collection of high-quality boutique and lifestyle properties in top US destinations. Curator provides independent hotels and resorts access to a wide breadth of program offerings to enhance the guest experience, improve employee engagement, and create
Slide 3: Who We Are and What We Do
Who We Are and What We Do • Curator is a membership organization that provides the cost-saving benefits of being associated with a large brand without the excessive fees, brand restrictions, and long-term commitment. • We are an owner-centric model focused on increasing the profitability of indie ho
Slide 4: Our Collection
ASBURY PARK, NJ GATEWAY, CO MACKINAC ISLAND, GA SAN FRANCISCO, CA Asbury Ocean Club Gateway Canyons The Grand 1 Hotel San Francisco The Asbury Hotel Argonaut Hotel Our Collection GLENEDEN BEACH, OR MAUI, HI Harbor Court ATLANTIC BEACH, FL Salishan Coastal Lodge Maui Beach Hotel Hotel Griffon One Oce
Slide 5: Curator: Unlocking the Full Potential of Indie Hotels and Resorts
Curator: Unlocking the Full Potential of Indie Hotels and Resorts • Curator identifies the optimal vendor then negotiates the best deals on programs, goods and services. • Members have access to an extensive menu of 100+ negotiated programs, goods and services, and they can choose what works best fo
Slide 6: Consumer Focus and Experiences at the Forefront
Consumer Focus and Experiences at the Forefront Experiences Digital Marketing In 2023, we brought experiences to the We have established great momentum in forefront of Curator marketing. We continue driving consumer traffic to our website. to grow this initiative by building on our work Curator cont
Slide 7: Cross-Property Email Promotions
Cross-Property Email Promotions Curator’s cross-property email promotions are focused on cross pollination. They allow each participating property to gain exposure to like-minded guests to potentially capture additional revenue. These emails are sent out by member properties to their respective data
Slide 8: Curator Experiences
Curator Experiences For Curator’s consumer-facing launch in 2023, we brought experiences to the forefront. • Curator leverages special experiences in its digital marketing initiatives to inspire travelers to book associated hotels. • Curator features over 90 experiences on its website. • Offering an
Slide 9: Curator Website
Curator Website We re-imagined our website to be geared toward travelers looking to get inspired with amazing destinations and experiences. • Through our digital marketing efforts, we drive approximately 35K visitors per month. • The website features every hotel and resort in the Collection and thei
Slide 10: Digital Campaign
Digital Campaign Our digital marketing campaign includes a series of rich, visually appealing destination and experience-focused ads that drive visitors to the Curator website to learn more about member hotels and resorts and their experiences. © 2024 CURATOR HOTEL & RESORT COLLECTION. Confidential,
Slide 11: Search Engine Marketing (SEM)
Search Engine Marketing (SEM) SAMPLE TERMS In addition to our digital campaign best place to stay in key west honolulu resort best romantic hotels florida key resort weekend getaways for couples mission beach hotels san diego ads, we also invest in SEM to drive best hotels in san francisco waikiki h
Slide 12: Social Media Marketing
Social Media Marketing Curator’s social media marketing is focused on highlighting Curator's identity and driving the Never Before Campaign through: • Exceptional content delivery • Rich media content and stories • Influencer partnerships • Social giveaways • Paid media push strategy • Cross-channel
Slide 13: 2024 YTD Marketing Metrics & Results
2024 YTD Marketing Metrics & Results Performance Period: January 2024 – August 2024 Generated Revenue for Member Properties Total Website Average Session $450,000 Visitors Duration $400,000 $350,000 282K 4m 41s $300,000 $250,000 $200,000 $411,000 $150,000 Outbound Clicks to Property Page $220,000 Pr
Slide 14: Thank you.
Thank you. © 2024 CURATOR HOTEL & RESORT COLLECTION. Confidential, do not redistribute. 14
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