Slide 1: Macquarie Conference - 4th May 2016
For personal use only Macquarie Conference - 4th May 2016 Richard Kimber - CEO
Slide 2: About OFX
For personal use only About OFX OFX is an Australian Fintech established in 1998. No 1 international payments business in NZ and Australia. 270 people located in six global office locations, operating 24/7. Strong balance sheet and cash flow conversion. No debt. Focussed on high value customers and
Slide 3: OFX is a Disruptor
OFX is a Disruptor For personal use only How OFX makes money Global payments made locally Standard rate - the A client registers and rate banks and other makes a transfer through providers ordinarily the OFX online platform. give to consumers. 85% saving on average. OFX Rate - The rate OFX provides
Slide 4: Unique Domain Expertise
Unique Domain Expertise For personal use only 4
Slide 5: The OFX Competitive Advantage
The OFX Competitive Advantage For personal use only Banking Relationships Breadth of Currencies Online Transaction Model Risk & Compliance Scale License Footprint Financial Capacity To Grow 5
Slide 6: Focused On High Value Customers & SME Segments
Focused On High Value Customers & SME Segments For personal use only ATV at 1H16 = $25,600 “I began pulling equity out of my UK properties and transferring the money to Australia to enable me to purchase property here. I was moving large sums of money up to $100,000 at a time and was comparing rates
Slide 7: Globalisation Creating Demand
Globalisation Creating Demand For personal use only 361 Million 244 Million 5 Million Cross border People living outside Students ecommerce shoppers home country studying abroad Source: Digital Globalisation: The new era of global flows. McKinsey Global Institute, 2016. 7
Slide 8: Cross Border Payment Market Opportunity
Cross Border Payment Market Opportunity For personal use only Cross-border revenues CAGR 2014-2019 Bank share of revenues Billions 6.5% 90% Source: Global Payments 2015: A Healthy Industry Confronts Disruption, 2016 8
Slide 9: Geographic Opportunities
Geographic Opportunities For personal use only 26 million middle to upper income households across OFX’s 3 markets. Australia UK North America Some category awareness, Strong category awareness North America has little moderate competition. and competition. awareness of bank High brand awareness. Lo
Slide 10: History Of Growth
History Of Growth For personal use only OzForex’s customer base generates recurring revenues, with clients who first traded prior to FY10 still contributing material fee income. $100m FY15 $90m $80m $70m Fee & Commission $60m Income $50m $40m $30m $20m $10m FY11 FY12 FY13 FY14 10
Slide 11: Accelerate Strategy
Accelerate Strategy For personal use only Double revenues by FY2019 Enablement Phase 1 Phase 2 AUD NON- AUD TARGET ADJACENCIES Brand & Marketing Technology People 11
Slide 12: Key Achievements
Key Achievements For personal use only We have achieved a great deal over the last year. 12
Slide 13: Global Brand Launch
Global Brand Launch For personal use only Creating differentiated brand More identifiable to customers moving markets More efficient – team productivity, and media diversity 13
Slide 14: OFX Brand Launch
For personal use only 14 OFX Brand Launch
Slide 15: Sharing The Best Kept Secret
Sharing The Best Kept Secret For personal use only Previously constricting the funnel Before ◀ • Awareness driven by customer Awareness advocacy alone • Marketing focussed on paid search – Engagement those already in market Discovery ◀ Largely operating here Now through search and • Investing in med
Slide 16: Building And Leveraging the OFX brand in Australia
Building And Leveraging the OFX brand in Australia For personal use only Build brand awareness in mediums to maximize conversion. Additional $5m investment in marketing in FY17 Digital TV Social Outdoor Press 16
Slide 17: Building A High Velocity & Agile Technology Environment
Building A High Velocity & Agile Technology Environment For personal use only Velocity of features delivered Last 6 months Stabalised development environments Created dedicated product teams Implemented tech infastructure Brought product and tech under CTO Created dedicated Impact team Next 12 month
Slide 18: People & Culture: OFX Values And Behaviours
People & Culture: OFX Values And Behaviours For personal use only ALWAYS KEEP LEARNING WE’RE BETTER TOGETHER GSD INSPIRE CUSTOMER CONFIDENCE PUSH BOUNDARIES We are self-starters and Grow your expertise. There’s always a smarter way. Understand intuitively, define Your commitment to them will earn Sh
Slide 19: What Does Success Look Like
What Does Success Look Like For personal use only World class performance marketing. Infinitely scalable digital platform. Trusted global brand. Number 1 in Australia and expanding globally. Price advantages through internal peer to peer matching. Fraud protection using custom intelligence and syste
Slide 20: Previous Guidance Reconfirmed
Previous Guidance Reconfirmed For personal use only OFX confirms previous guidance underlying EBTDA for FY16 of $35.0 - $37.0 million FY16. Full year earnings release on 17 May 2016. 20
Slide 21: A Grown-Up Start-Up in Fintech
A Grown-Up Start-Up in Fintech WHATEVER THE REASON FOR For personal use only AN INTERNATIONAL MONEY TRANSFER, WE UNDERSTAND HOW IMPORTANT IT IS TO EACH CUSTOMER. WE TREAT EVERY TRANSFER LIKE IT’S THE ONLY THING THAT MATTERS TO US. 21