Slide 1: Justdial – Investor Presentation filing letter
Justdiol' lndio's No. I locol seorch engine April29,2022 To BSE Limited National Stock Exchange Metropolitan Stock Department of Corporate of lndia Limited of lndia Limited Services Listing Department Building A, Unit 205 A, Listing Department Exchange Plaza, 2nd Floor, Piramal Agastya P J Towers, P
Slide 2: Corporate Presentation April 2022
CORPORATE PRESENTATION April 2022
Slide 3: Disclaimer
DISCLAIMER This Presentation has been prepared by Just Dial Limited (“Just Dial”) for investors, shareholders, analysts and other relevant stakeholders, solely for informational purposes. The information set out in this Presentation, including business overview, traffic related numbers, products rel
Slide 4: Business Overview
ER BUSINESS OVERVIEW
Slide 5: Company Overview
C O M PA N Y O V E R V I E W Justdial’s services connect High user engagement, 129.4 sellers of products & services million ratings & reviews with potential buyers/ users 144.8 million quarterly Database of 31.9 million unique visitors in Q4-FY22 listings 461,495 active paid Scalable and profitable
Slide 6: Key Strengths
KEY STRENGTHS ❑ First Mover Advantage in Indian Local Search Market ❑ Strong Brand Recognition with 144.8 million unique quarterly visitors^ in Q4 FY22 (142.7 million in Q3 FY22) ❑ Comprehensive database of 31.9 million listings ❑ Attractive Value Proposition For Local SMEs ❑ Experience and Expertis
Slide 7: Nationwide Presence
N AT I O N W I D E PRESENCE Chandigarh Delhi NCR (Noida) Nationwide coverage, branches in Jaipur 11 cities across India Ahmedabad Kolkata Corporate Headquarters in Mumbai, Technology operations in Bengaluru Mumbai Pune Hyderabad 4,566 employees in tele-sales, 5,604 feet-on-street salesforce Bengalur
Slide 8: Platforms
P L AT F O R M S 83.8% MOBILE Mobile Site & Apps Traffic Share Q4 FY22 12.1% 144.8 million^ D E S K TO P/ P C www.justdial.com 4.0% VOICE 88888-88888 ^ Unique visitors are aggregated across various mediums – Voice, Desktop/ PC, Mobile; these may not necessarily be mutually exclusive
Slide 9: Mobile
MOBILE Android & iOS Apps Predictive Auto-Suggest Company, Category, Product Search Map View of Category Search Location Detection Voice Search App Notifications JD Pay Maps & directions Location-based search service Ratings & Reviews Friends’ Ratings Favorites Search Plus
Slide 10: Website
WEBSITE Predictive Auto-Suggest Company, Category, Product Search Location Detection Maps & directions Operating hours Business logos Pictures & videos Ratings & reviews Friends’ Ratings Favorites Search Plus Popular Category Searches
Slide 11: Voice
VOICE 88888-88888 Operator-assisted Hotline Number One number across India 24 Hours a day x 7 Days a week Multi-lingual support Zero-ring Pickup Personalized Greeting Multiple queries in one call Instant Email & SMS
Slide 12: Value Proposition for SMEs
VA LU E P R O P O S I T I O N FOR SMEs LISTING OWN WEBSITE PAYMENTS RATINGS REACH Every SME should Justdial can create SMEs can accept Ratings are key to JD Social, a social be listed on websites for SMEs digital payments users’ decision- media platform Justdial - India's instantly, which are from t
Slide 13: User Engagement
USER ENGAGEMENT 129.4 million Ratings & Reviews Mobile-verified, unbiased ratings Friends’ Ratings 10-Point Rating Scale Facebook & Twitter-shareable Photos Upload with Review Ratings shared on JD Social Robust Audit Mechanism
Slide 14: Traffic/Visitors – Quarterly Unique Visitors
TRAFFIC/ VISITORS Quarterly Unique Visitors (million) 160 149.5 142.7 144.8 138.9 140 130.6 132.6 129.1 124.1 120 100.0 100 80 60 40 20 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 15: Quarterly Unique Visitors Split
TRAFFIC/ VISITORS Quarterly Unique Visitors split (million) 160 140 120 100 80 124.7 121.4 111.2 120.2 105.5 108.3 106.3 104.3 60 81.0 40 20 21.1 19.0 17.9 16.5 13.8 18.3 16.3 17.6 15.6 0 6.6 3.4 6.1 6.4 6.3 6.0 6.6 6.2 5.8 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22 Voic
Slide 16: Ratings & Reviews
USER ENGAGEMENT Ratings & Reviews (million) 140 129.4 123.0 125.3 117.8 120.0 120 111.9 114.7 109.7 110.5 100 80 60 40 20 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 17: Active Listings
D ATA E N R I C H M E N T Active Listings - period end (million) 35 31.4 31.9 30.4 30.6 31.0 29.6 30.0 30.2 30 29.4 25 20 15 10 5 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 18: Listings with Geocodes
D ATA E N R I C H M E N T Listings with Geocodes (million) 20 18.5 17.5 17.7 17.9 18 17.0 17.2 17.3 16.5 16.8 16 14 12 10 8 6 4 2 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 19: Images in Active Listings
D ATA E N R I C H M E N T Images in Active Listings (million) 120 117.7 113.4 109.7 106.4 103.6 99.6 100 96.6 84.2 85.1 80 60 40 20 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 20: Cumulative JD App Downloads
MOBILE APPS Cumulative JD App Downloads (million) 35 30.1 30.7 29.1 29.6 30 28.1 28.7 27.1 27.6 26.6 25 20 15 10 5 0 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 21: Product Overview
PRODUCT OVERVIEW
Slide 22: JD - Mobile
JD - MOBILE < i A g € Justdial a g Q Restaurants Qa Q Mainland China Restaurant Qa Sort by V Filters 1 Map Vaget Family Restaurant errant xt Doctors 7 Beauty Kalbadevi Road Dhobi Talao 3 Verified Spamaaety Dds %m & * = ae 20% Off +5 & Call Now Order Online Education Consultants Rent & Hire Wedding R
Slide 23: Voice Search
VOICE SEARCH < Justdial ag Mainland China restaurant Q Mainland China Near Me Q ¢ Sort By 7 Filters Map Mainland China Restaurant 4.2 ke kk 4190 Rating et Malad West + 190 mts. 10% Off + & 1000-2000 X& Call Now Book a table Bhumika 4.5/5 & 21 others have rated this Mainland China Restaurant 4.1 eke
Slide 24: Movies Online
MOVIES ONLINE Movies Online 3 Bheemla Nayak (2022) A Q Movies * Languages » _—_Ratings Popular 8.2/10 «145 Min « Telugu + U/A * Action & Adventure » Drama «+ Mystery & Thriller > Play A sub-inspector and the egoistic son of an ex-MP get in an egotistical war when the former arrests the latter for br
Slide 25: JD Pay
J D PAY Seamless digital payment solution
Slide 26: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 27: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 28: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 29: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 30: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 31: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 32: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 33: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 34: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 35: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 36: Beyond Search
B E YON D S EA RCH Price Comparison Hail a Cab Flight Tickets Train Tickets Bus Tickets Hotel Bookings Bills & Recharge Stocks Logistics Augmented Reality Pay via UPI … and many more.
Slide 37: New Initiatives
NEW INITIATIVES
Slide 38: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 39: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 40: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 41: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 42: JD Mart – Exclusive B2B Platform, a New Wholesale Experience
JD Mart – Exclusive B2B Platform, a New Wholesale Experience
Slide 43: JD Mart - Product Stack
JD MART - PRODUCT STACK e g a ) ft) 8 a Marketplace Logistics Lending , =£ Ft bee ES oe a Retailers Business Industrial Turnkey Project Buyers Managers gs =a x a) 6 a= rom a Search Discover RFQ By RFQ By Bulk Upload Product Name ea aim { oO 3 Auto Voice Barcode Image Complete Search Scan Search
Slide 44: JD Mart - Product Stack
JD MART - PRODUCT STACK Content Transact Protection & : e s® Product Images Catalogue RFQ Buy Online © Jd Pay Escrow Verified Jd Pay Verified Escrow Lv) Catalogue Management (Mobile & Desktop) Videos Trust Specification Trade Assurance Real Time Lead Management = Description Ss Chat & Manage RFQ Pri
Slide 45: JD Mart - Product Stack
JD MART - PRODUCT STACK Support Analytics Platform Availability 4) Real Time Dashboard fi Logistics Integration iOS iPhone App Paes alal Lead Management Payment Escrow = i”! Android App a4 Grab Lead Complaint Redressal @ Website Mobile Site
Slide 46: JD Xperts – One Stop Solution for On-Demand Services
JD XPERTS – ONE STOP SOLUTION FOR ON -DEMAND SERVICES
Slide 47: JD Xperts – One Stop Solution for On-Demand Services
JD XPERTS – ONE STOP SOLUTION FOR ON -DEMAND SERVICES
Slide 48: JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
Slide 49: JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
JD Omni – Cloud-Hosted Solution for Digitalizing Businesses
Slide 50: JD Omni - Product Stack
JD OMNI - PRODUCT STACK Services Sell Offline Sell Online Platforms “=== Online Store / ¢ Business Website ap Cloud Based ERP ie | Sell Online =] Receives Inquiries esa Book Appointment 6b PF OS Bf he Mobile Focused Pwerful Cart & Prefilled Address Discount/ Wishlist Reviews & Design Search Checkout
Slide 51: JD Omni - Product Stack
Product JD OMNI - PRODUCT STACK 2 st “ ff g L s Bulk Upload Add Products 16 Million Product Create Custom 1S) CSV via Barcode Catalogue Library Product z Lim Eek. 3 —e | : a Jd Pay UPI Credit Wallets Net CoD Send Online = Debit Card Banking Payment Links a / = Y gap a c 2 : GENIE eS ai = ra Shipyaar
Slide 52: Financial Overview
Lord FINANCIAL OVERVIEW
Slide 53: Key Business Attributes
E F F I C I E N T & P R O F I TA B L E B U S I N E S S M O D E L ▪ Paid Advertisers pay a fixed fee to run search- led advertising campaigns for their businesses on Justdial’s platforms ▪ Various premium & non-premium listing packages available which determine placements in search results ▪ Multiple
Slide 54: Operating Revenue
REVENUE Operating Revenue (Rs million) 2,500 2,349 2,000 1,757 1,675 1,695 1,654 1,667 1,624 1,589 1,560 1,500 1,000 500 - 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 55: Adjusted EBITDA & Margin %
O P E R AT I N G M A R G I N Adjusted EBITDA (Rs million) & Margin % 900 40% 800 34.0% 32.6% 35% 700 28.5% 28.4% 30% 600 23.6% 25% 500 20% 400 13.3% 15% 300 10% 200 6.3% 5% 100 800 463 546 482 415 208 100 -0.5% - 0% -104 -8 -100 -5% -6.3% -200 -10% 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q
Slide 56: Expenses as % of Operating Revenue
COST STRUCTURE Expenses as % of Operating Revenue 120% 2.2% 4.1% 1.4% 3.8% 1.4% 3.1% 100% 3.7% 1.6% 3.0% 4.5% 3.1% 17.5% 3.1% 2.6% 4.0% 3.8% 42.6% 15.1% 3.2% 3.9% 80% 5.4% 5.9% 3.7% 13.6% 3.1% 5.9% 4.3% 4.1% 2.4% 4.8% 13.4% 3.3% 10.6% 11.6% 60% 10.0% 13.4% 40% 78.6% 83.0% 73.0% 60.9% 59.9% 63.0% 63.
Slide 57: Other Income
OTHER INCOME Other Income (Rs million) 800 769 700 600 500 400 381 356 352 304 300 286 267 228 200 156 100 - 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 58: Net Profit & PAT Margin %
NET PROFIT MARGIN Net Profit (Rs million) & PAT Margin % 900 60% 51.3% 800 50% 700 600 40% 32.4% 500 28.3% 29.5% 30% 400 21.1% 19.1% 20% 300 12.2% 13.3% 200 10% 100 760 833 474 499 336 -2.1% 329 194 221 0% - -35 -100 -10% 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22 Note:
Slide 59: Active Paid Campaigns
PA I D C A M P A I G N S Active Paid Campaigns - period end 600,000 536,236 500,000 448,600 453,800 457,360 461,495 444,934 437,865 437,335 430,720 400,000 300,000 200,000 100,000 - 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22
Slide 60: Cash & Investments
CASH AND INVESTMENTS Cash & Investments - period end (Rs million) 45,000 40,000 37,734 37,690 38,201 35,000 30,000 25,000 20,000 15,913 16,432 15,721 15,096 15,330 14,274 15,000 10,000 5,000 - 4Q FY20 1Q FY21 2Q FY21 3Q FY21 4Q FY21 1Q FY22 2Q FY22 3Q FY22 4Q FY22 Note: 1) Increase in Cash & Investm
Slide 61: Sales Strength
SALES FORCE Sales Strength - Period End 12,000 10,170 10,000 9,376 8,489 8,293 8,100 8,073 7,662 3,996 8,000 3,924 6,935 6,825 3,324 3,752 3,531 3,136 6,000 3,232 2,686 2,759 1,608 1,480 4,000 1,363 1,308 1,298 1,295 1,292 1,163 1,116 2,000 3,972 4,566 3,413 3,138 3,429 3,464 3,086 3,642 2,950 - 4Q
Slide 62: 4Q FY22 Performance Summary
JUST DIAL LTD - 4Q FY22 (Quarter ended March 31, 2022) PERFORMANCE SUMMARY Metric Unit 4Q FY22 4Q FY21 YoY change 3Q FY22 QoQ change Operating Revenue (₹ million) 1,667 1,757 -5.1% 1,589 4.9% Operating EBITDA (₹ million) -60 345 N.A. 52 N.A. Operating EBITDA Margin % -3.6% 19.7% N.A. 3.3% N.A. Adjus
Slide 63: 4Q FY22 Performance Summary – Operating Metrics
JUST DIAL LTD - 4Q FY22 (Quarter ended March 31, 2022) PERFORMANCE SUMMARY Metric Unit 4Q FY22 4Q FY21 YoY change 3Q FY22 QoQ change Unique Visitors (million) 144.8 129.1 12.2% 142.7 1.5% - Mobile (million) 121.4 106.3 14.2% 120.2 1.0% - Desktop/ PC (million) 17.6 16.5 6.8% 16.3 7.9% - Voice (millio
Slide 64: FY22 Performance Summary
JUST DIAL LTD - FY22 (Fiscal Year ended March 31, 2022) PERFORMANCE SUMMARY Metric Unit FY22 FY21 YoY change YoY% change Operating Revenue (₹ million) 6,470 6,752 (282) -4.2% Operating EBITDA (₹ million) (20) 1,549 (1,569) N.A. Operating EBITDA Margin % -0.3% 22.9% N.A. Adjusted EBITDA (excl. ESOP e
Slide 65: Board of Directors
BOARD OF DIRECTORS EXECUTIVE DIRECTOR VSS Mani is Founder, Managing Director and Chief Executive Officer of Justdial and has over 34 years of V S S Mani experience in the field of media, internet and local search services. NON-EXECUTIVE DIRECTORS – INDEPENDENT B. Anand is CEO of TCG Group, prior to
Slide 66: Board of Directors
BOARD OF DIRECTORS NON-EXECUTIVE DIRECTORS – NON-INDEPENDENT V. Subramaniam is the Managing Director of Reliance Retail Ventures Limited (RRVL) as well as Whole-time V. Subramaniam Director of Reliance Retail Limited, subsidiary of RRVL. He has overall 25 years of experience in the fields of Finance
Slide 67: Leadership Team
LEADERSHIP TEAM Name Designation Experience Functional Areas Overall growth strategy, planning, execution & V S S Mani Chief Executive Officer 34 Years management V Krishnan Group President 28 Years Growth Strategy and Business Development Finance, Strategy, Accounting, Treasury, Audit, Legal, Abhis
Slide 68: Shareholding Pattern
S H A R E H O L D I N G P AT T E R N 3.47% 77.64% FOREIGN PROMOTER INVESTORS GROUP* 8.83% AS ON DOMESTIC MAR 31, 2022 INVESTORS 10.06% INDIVIDUALS *Stake held by Promoter - Reliance Retail Ventures Limited (RRVL) = 66.96%
Slide 69: End of Presentation
E N D O F P R E S E N TAT I O N