R.s. Public Co. Ltd. · SET:RS
R.s. Public — Investor Presentation (April 2021)
37 slides from R.s. Public's investor presentation, April 2021
Slide 1: RS Group Company Profile 2021
RS GROUP RS PUBLIC COMPANY LIMITED COMPANY PROFILE 2021
Slide 2: Our Mission and Core Values
RS GROUP Wy | II OUR MISSION Inspire and fulfill people with valuable entertainment and solutions. CORE VALUES * INSPIRING * PASSIONATE * INQUISITIVE * GOAL-ORIENTED
Slide 3: Milestones RS Group
MILESTONES RS GROUP OSE SOUND er ena RSIAM _ kemikeze 1982 1999 2002 2007 Triumphed the Grew into an Listed in the Stock Advanced into the Harnessed mediafor RS rebranded as music business entertainment Exchange of Thailand health and beauty direct-to-consumer RS Group, and under RS Sound. provider
Slide 4: An Exemplary Story of Business Transformation
AN EXEMPLARY STORY OF BUSINESS TRANSFORMATION CHALLENGE Supply increase in the digital TV industry followed by the digital disruption driven by social media and the internet had put Thai media businesses in a difficult trial. Slumping ad budgets and shifting consumer behavior further drove many into
Slide 5: Performance as of December 2020
PERFORMANCE AS OF 31 DECEMBER 2020 From media and entertainment, RS Group transformed into a fully integrated commerce business with high gross profit margins. Total Asset as of 31 Dec 2020 Accounts for THB 4. 5 Billion RS GROUP Market Capitalization as of 31 Mar 2021 Accounts for THB 26.7 Billion @
Slide 6: Business Highlights
Business Highlights
Slide 7: RS Group Core Businesses
RS GROUP RS GROUP 3 core businesses ; Commerce, Entertainment Management and New Businesses *, RoseSound kemikeze Life Mall COOLISM HASE a RSIAM % of " oy 0, 9, 9% ‘ i B 99% Ownership 99.99% 99.99% 99.99% 70% 35% Type wa % a @ a of Business Commerce Media Music Digital Media Financial & Entertainmen
Slide 8: RS Group
RS GROUP Commerce . 70% Mall COOL Life LUIFESTAR COMPANY LIMITED - ; , Entertainment apple Management oO COOLISM = RSIAM Gapp kamikaze 30% RoseSound
Slide 9: Commerce Business Model
COMMERCE BUSINESS MODEL Products & Services Development RS GROUP as Media & Commerce Platforms RS Quel COOLS @apple i if | Vv Online & Mobile Social Media Online Social Media + Channel 8 + Website + Facebook = COOLISM / CoolFahrenheit App swurwesmallcom + Werkpoint TV -Tastagram =COOLanything Web Di
Slide 10: Commerce
COMMERCE With storytelling as a key differentiator, RS Group converts viewership into a D2C sales model via multiple shopping platforms that provide products and services in unique, memorable, and valuable ways - with our own product company and a complete fulfillment loop. Even though the Covid-19
Slide 11: Slide 11
Slide 12: RS Mall
Mall RS MALL Positioned as a Wellbeing Partner" RS Mall is a multiplatform Entertainmerce shopping destination for selected health & wellbeing products. Customers view and select products from our entertaining shopping programs through leading TV channels, online and mobile platforms - anywhere, any
Slide 13: COOLanything
COOL anything
Slide 14: COOLanything Platform
COOL anything COOLanything Platform A lifestyle companion & shopping platform for the urban generation by COOLISM C RS GROUP Music x Shopping in One App 175,000 Listener Traffic / Day 3.7 Million Listener-Turned-Customers via COOLfahrenheit 3 Hours / Day 3.8 Hours / Day Average Sessions Average Sess
Slide 15: Lifestar Company Limited
Life LIFESTAR COMPANY LIMITED iW: ¥ mnt
Slide 16: Lifestar
Life LIFESTAR COMPANY LIMITED LIFESTAR A products and services company that constantly curates and develops new health and beauty innovations and solutions to deliver quality and value for customers. Business Strategies in 2021 - Launch new product categories: functional drinks and pet food. - Estab
Slide 17: Entertainment Management
ENTERTAINMENT MANAGEMENT Key channels to acquire D2C database for “Entertainment” strategy. °8 @ cooLism @ RSIAM kemikeze RoseSound 150 GPM 19% 1.35 131 GEM18% GPM 34% RS GROUP 2016 2017 2018 2019 2020 5 - Year Revenue (THB Billion) Consolidated Basis
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Slide 19: Channel 8
CHANNEL 8 A digital TV channel that captivates audiences nationwide with flavorful content ranging from popular drama series, easy-to-digest news, and no.1 Muay Thai programs. Gen X (Age 40+) Male, Female / Mass Consumers 30,000 THB Average household income / Month RS GROUP 56 Million Accumulative V
Slide 20: COOLISM
COOLISM
Slide 21: COOLISM
COOLISM COOLISM COOLfahrenheit by COOLISM is an all-time no.1 music station trusted by Thai urban generations that not only curates easy-listening playlists but also lifestyle contents on travel, dining, as well as health and beauty aspirations. RS GROUP No.1 1 Billion Minutes Urban Music Station Li
Slide 22: RSIAM
RSIAM RS MUSIC _ bomikoze RoseSound
Slide 23: RS Music
RS MUSIC RS GROUP Digital Platform 6.6 RSIAM is-50 Years old 15,000 - 50,000 THB O ee Followers REVENUE Most Famous Thai Country Mass Audience Average Income / Month 1 2 PROPORTION Music Label 16 . Subscribers Artist » . 3 . 7 Bey Management \ kemikeze Young Urban 25,000 - 50,000 THB @ Followers Dig
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Slide 25: 4th Apple
w CJapple 4" apple A creative marketing strategy firm leveraging the power of content & online influencers to produce the biggest returns for our clients. RS GROUP One-stop service Social Media Marketing Content & Influencer Content Promoter Talent agency Marketing Agency & Organizer Thailand’s 1st
Slide 26: New Business
New Business
Slide 27: RSX New Business
RSX New Business Mergers & Acquisitions (M&A) and Joint Ventures (JV) activities are both key strategies to advance RS Group forward & create the new “S-Curve’ to broaden our group's ecosystem. By increasing the business value, this strategy improves competitiveness and long-term sustainability. RSX
Slide 28: Chase Asia Group Performance Highlight
HASE Group Performance Highlight 29,498 THB Million 106,883 Total Outstanding (O/S) Total Accounts % contribution classified by loan types Chase Asia 2 idl Investing in Chase Asia, a key player 52% 43% 5% Personal loan Auto loan Electrical appliance in the asset management and personal hire purchase
Slide 29: Sustainability
Sustainability
Slide 30: Key Sustainability Priorities
KEY SUSTAINABILITY PRIORITIES Social Human capital development with multi-skill to disrupt the industry Wellbeing knowledge sharing For social awareness through our diversified platform Economic Enhanced Customer Satisfaction with smart data analytic to improve product and service quality Product in
Slide 31: Sustainable Development 2020 Highlight
SUSTAINABLE DEVELOPMENT 2020 HIGHLIGHT To grow sustainably with good social foundation, RS group grants importance to corporate social responsibility for our community while committing to preserve our environment by utilizing energy and natural resources with care. Great Maintaining high corporate 5
Slide 32: Shareholding & Organization Structure
SHAREHOLDING RS GROUP & ORGANIZATION STRUCTURE @ Institutions 36% © King Power Family 10% @ Chetchotisak Family 23% Bangkok Bank 5% RS Shareholding Si @ Others 12% BTS Group Holdings 2% (As of December = @ Vanichvarakij Family 10% Treasury Stock 2% RS Organization Structure of Directors Executive Bo
Slide 33: Financial Highlights as of December 2020
FINANCIAL HIGHLIGHTS AS OF 31 DECEMBER 2020 Resilient revenue amidst the pandemic, driven by the commerce business following successful new product offerings, expansion of sales channels, as well as an increased focus on data analytics to raise repeat purchase rate to 2.1 times. Highest net profit s
Slide 34: Financial Position as of December 2020
FINANCIAL POSITION AS OF 31 DECEMBER 2020 Strong financial position provides flexibility to execute our growth strategies and seize new business opportunities. Keeping a high level of ROE and ROA thanks to continuous growth of operating results and efficiency on assets utilization. RS GROUP 16 07 07
Slide 35: 2021 Estimated Performance
2021 ESTIMATED PERFORMANCE Revenue 5,700 THB Million Commerce 4,000 THB Million Existing channel 3,000 THB Million (RS Mall & Coolanything) New product lines & 1,000 THB Million New channels Media & Entertainment 1,700 THB Million 50-52% 12-14% GPM NPM RS GROUP
Slide 36: Roadmap RS Group
ROADMAP RS GROUP Revenue (THB Billion) @ Media, Entertainment & Others @ Commerce Asset & Back Catalogue snnovati Utilization novative ert oro Product & asain Channel a : es Expansion erie business: Boonies 12 daas/Yer 20000 singly VDOs Nowdumpin fas -Rennngrevemiet ares exis base ith fermiwes0Say —
Slide 37: rs.co.th
rs.co.th
RS Public Company — Investor Presentation (April 2021) on 6ix