Slide 1: CogState Launches Axon Sports Joint Venture
For personal use only CogState Launches Axon Sports Joint Venture 25 August 2010
Slide 2: Today's announcement
For personal use only Today’s announcement Axon Sports, a joint venture between CogState and Quixote Investment LLC, was launched in the US overnight Axon Sports markets and sells a cutting edge Computerised Cognitive Assessment Tool (CCAT) to protect the athletic brain The CCAT is a series of simpl
Slide 3: Today's announcement
For personal use only Today’s announcement • CogState technology is the backbone of Axon Sports’ technology: “Powered by CogState” • Axon Sports, LLC has an exclusive licence to use and sell the CogState technology in the sports market in North America initially • Axon Sports will be staffed and run
Slide 4: Who's behind Axon Sports, LLC
Who’s behind Axon Sports, LLC For personal use only Rudy Chapa Patricia Eiting Polly James Co-Founder / Investor Co-Founder / Investor CEO General Counsel 2001-2009 2001-2009 2009 Principle at Quixote Investment, LLC Principle at Quixote Investment, LLC NIKE, Inc Director of SPARQ products. Manage 1
Slide 5: What we've built
What we’ve built For personal use only SPARQ STUDENT SPORTS SPORTS MARKETING 5
Slide 6: Market size
Market size For personal use only 7.5 MILLION 30+ MILLION 60+ MILLION High School Youth & High School Youth, High School, College Athletes Athletes & Adult Athletes Total US market, including Baseline and After Injury tests is estimated to range between US$150 - $275 million per year 6
Slide 7: Concussion in sport is a serious issue
Concussion in sport is a serious issue For personal use only 7
Slide 8: US statistics on traumatic brain injury
US statistics on traumatic brain injury For personal use only • Traumatic Brain Injury (TBI) is a contributing factor to almost a third (30.5%) of all injury-related deaths in the United States • About 75% of TBI’s that occur each year are concussions or other forms of mild TBI • Almost half a milli
Slide 9: Increasing realisation of the importance of concussion management
Increasing realisation of the importance of concussion management For personal use only • July 2009, Lystedt’s Law passed in Washington State which keeps young athletes from returning to play too soon • April 2010, NCAA adopted a policy for concussion management for all NCAA College athletes • May 2
Slide 10: Professional sport taking action
Professional sport taking action For personal use only 10
Slide 11: How does the test work?
How does the test work? For personal use only • The CCAT is a series of simple tasks that measure the speed and accuracy of different aspects of thinking thereby allowing an athlete to establish a Baseline cognitive performance • The tasks are designed so that there is no practice effect – that is,
Slide 12: Axon Sports' business model
Axon Sports’ business model For personal use only • Axon Sports will market and sell the technology in two ways: – Online via the website - test credits can be purchased in any quantity – Via distribution partners, such as Wells Fargo Insurance Services • Distribution partners will be chosen selecti
Slide 13: The Axon Sports approach
The Axon Sports approach For personal use only EVERY ATHLETE EVERY YEAR • Axon Sports believes every athlete should take a Baseline test every year • An Axon Sports Baseline Test should be completed before the first contact practice of the sports season to establish a benchmark for current cognitive
Slide 14: Why will Axon Sports be successful?
Why will Axon Sports be successful? For personal use only Simple • The test uses playing cards as a stimuli, providing a game-like style that motivates athletes • There are no language and educational barriers to use • Available to athletes as young as 10 Accessible • Can be taken any time using any
Slide 15: Why will Axon Sports be successful?
Why will Axon Sports be successful? For personal use only Affordable • Test credits can be purchased online directly from axonsports.com for $7.50 via credit card • A single test credit can be reused until an acceptable Baseline is achieved, or until After Injury tests have returned to Baseline leve
Slide 16: CogState's credibility in the sports market
CogState’s credibility in the sports market For personal use only Experience • Actively involved in concussion management for 8+ years • Science team part of international consensus statements • Commercial experience – AFL (Aust), jockeys (UK), and Rugby (International) • In the USA, University of N
Slide 17: What does this mean for CogState?
What does this mean for CogState? For personal use only • CogState (ASX: CGS) is a profitable and cash flow positive health services, technology business • CogState’s core business has been provision of cognition-testing software to pharmaceutical companies undertaking clinical trials • The Axon Spo
Slide 18: Resources available
Resources available For personal use only www.axonsports.com 18
Slide 19: Brad O'Connor, Chief Executive Officer
For personal use only Brad O’Connor Chief Executive Officer boconnor@cogstate.com