Slide 1: Q4 FY21 ASX Investor Presentation
Q4 FY21 July 2021 ASX Investor Presentation Presented by Martin Filz, CEO
Slide 2: Disclaimer
Disclaimer This document has been prepared by Pureprofile Limited (Pureprofile) and comprises written materials/slides for a presentation concerning Pureprofile. This is not a prospectus, disclosure document or offering document. This document is for information purposes only and does not constitute or
Slide 3: Pureprofile Today
33% of Aussies make regular contributions to SECTION ONE: charities Pureprofile Today Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 4: Our Values
// PUREPROFILE TODAY Our Aspiration Our Vision Our Mission Pureprofile Pureprofile insights are used by every company in their Pureprofile’s vision is to deliver more value from the world’s To reward people for sharing their thoughts, opinions and at a glance decision making information behaviours and
Slide 5: Our advantage
// PUREPROFILE TODAY Likes high-end products, eco-products Reads Frankie magazine Our advantage Gets her news from Prime candidate for high-end hybrid cars Humans aren’t one dimensional, Preferences The New Yorker they’re complex. We hold the key to understanding the depth of human behaviour, empowe
Slide 6: Clear corporate growth strategy
// PUREPROFILE TODAY Focus on building a stronger and more diverse global panel and add complementary data Accelerate our SaaS sources through strategic self-service solutions partnerships Clear corporate growth strategy Leverage Pureprofile’s proprietary data - Data & Insights - Media Advertising Pu
Slide 7: Our business
// PUREPROFILE TODAY Our business Why What How clients work with us services we offer our clients our business grows Our client value proposition Our divisions Our corporate strategy Global reach Data & Insights Global panel Direct access to millions of Enabling organisations Focus on expanding and d
Slide 8: Where we are located
// PUREPROFILE TODAY Data & Insights Pure.amplify UK Platform Mainland Europe USA 2021 2021 2021 2021 India Where we are Singapore located Offices in 7 countries 2021 700 clients globally 155 staff globally Australia 85% repeat clients 20% in recurring revenue New Zealand Pureprofile (ASX: PPL) Investor
Slide 9: Delivering global insights
// PUREPROFILE TODAY Delivering global insights We are a global company who completed studies in 91 countries in FY21 Insights from these countries Pureprofile (ASX: PPL) Investor Presentation Copyright © 2021 Pureprofile
Slide 10: Our people & culture
// PUREPROFILE TODAY Our people & culture Gender Diversity: Nationality & Ethnicity: 52% Male 20 nationalities 46% Female across the group 1% Gender fluid 1% Non-binary 35 ethnic backgrounds across the group Benefits Higher client satisfaction Higher employee retention Higher profitability Increased mo
Slide 11: A great place to work
// PUREPROFILE TODAY A great place to work 95% 98% of employees know how their work of employees would recommend contributes to the goals of Pureprofile Pureprofile as a great place to work Employee 97% 96% Satisfaction of employees are proud to work of employees feel Pureprofile is in a position to fo
Slide 12: Financial Highlights
SECTION TWO: 50% Financial of Americans think that the COVID vaccine is not safe. Highlights Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 13: Q4 delivered strong SaaS revenue growth and operating cash flow
// FINANCIAL HIGHLIGHTS Results Q4 FY21 vs Q4 FY20 Q4 delivered strong SaaS revenue growth Revenue $8.4m 58% and operating cash flow EBITDA $1.0m 87% growth SaaS revenue growth of 225% bolstered by Flybuys and Audience Intelligence revenue Business Unit Revenue Q4 FY21 vs Q4 FY20 Data & Insights APAC
Slide 14: Full year EBITDA guidance exceeded
// FINANCIAL HIGHLIGHTS Results FY21 vs FY20 Revenue $30.0m 24% Full year EBITDA guidance exceeded EBITDA $3.1m 124% $3.1m EBITDA which was 124% up on pcp due to strong revenue Operating Cash Flow $1.5m 576% growth $30m revenue which was 24% up on Business Unit Revenues FY21 vs FY20 pcp Data & Insig
Slide 15: Financial Trends
// FINANCIAL HIGHLIGHTS Financial Trends Data & Insights Revenue $M 24% Revenue $M 34% 124% EBITDA $M SaaS Revenue $M 119% Operating Cash Flow $M NB: EBITDA excludes significant items including share based payments Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile All numbers
Slide 16: A disciplined approach to investment in Capital Expenditure
// FINANCIAL HIGHLIGHTS Capital Expenditure $M A disciplined approach to investment in Capital Expenditure Investment focus for FY21 aligned to accelerating our SaaS platform solutions such as Audience Intelligence Clear focused corporate strategy resulting in a disciplined approach to product devel
Slide 17: Operating Highlights
SECTION THREE: Operating Highlights 66% of Brits said the pandemic has made a big impact on their daily routine Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 18: Operational Key Performance Indicators - Q4
// OPERATING HIGHLIGHTS Operational Key 85% Performance of revenue coming from 4 years average tenure of clients Indicators - Q4 repeat clients 20% 40% 15% of Data & Insights revenue is recurring of new clients from new markets YOY increase in active clients 71% 58% 51% growth in number YOY increase
Slide 19: Some Blue chip organisations that use our insights
// OPERATING HIGHLIGHTS Some Blue chip organisations that use our insights Pureprofile (ASX: PPL) Investor Presentation Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile Copyright © 2021 Pureprofile
Slide 20: Our client community
// OPERATING HIGHLIGHTS Our client community “ The survey was programmed amazingly quickly and any requested updates were implemented almost “ Pureprofile is really emerging as the market leader in the panel space. - Woolcott immediately. - CSIRO Our client strategy Our NPS score for FY21 was 82 whic
Slide 21: Pureprofile in the news
// OPERATING HIGHLIGHTS Pureprofile in the news The world is talking about Pureprofile 287 individual feature articles and press mentions during FY21 in multiple countries across various media formats including publications, radio and TV Pureprofile Pureprofile(ASX: (ASX:PPL) PPL)Investor InvestorPresen
Slide 22: Solutions Highlights
SECTION FOUR: 30% Solutions of Americans are exercising more since the pandemic started Highlights Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 23: We solve today's insights challenges with our unique data
// SOLUTIONS HIGHLIGHTS We solve today’s insights challenges with our unique data and analytics tools Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 24: Audience Intelligence
// SOLUTIONS HIGHLIGHTS Audience Intelligence SaaS access to unrivalled market intelligence and consumer trends Exclusive functionality and insights – unavailable via any other data company Our datasets are aggregated from millions of verified transactions from consumers across various markets and re
Slide 25: Audience Intelligence Q4 Update
// SOLUTIONS HIGHLIGHTS Unique SaaS solution Audience Our unique solution has been Intelligence shortlisted for the SaaS Innovation Q4 Update Award from the Australian Business Awards 2021. Patent applications for this solution are pending Increasing interest from clients Finalising new SaaS insight
Slide 26: Pureprofile has announced a new partnership with Flybuys
// SOLUTIONS HIGHLIGHTS Flybuys members can earn rewards in return for giving their opinions Pureprofile has announced a new partnership with Flybuys, creating Pureprofile SaaS Platform “Pureprofile Perks” A unique co-branded environment for Flybuys members who wish to help brands with their insights A
Slide 27: Flybuys Q4 Update
// SOLUTIONS HIGHLIGHTS Flybuys members rewards Flybuys 27m Flybuys points earned since Q4 Update launch. A Pureprofile Perks panellist is earning 300 Flybuys points every 60 seconds A Flybuys community launched New opportunities for our clients A Flybuys member has joined Pureprofile Perks every 300
Slide 28: Client Case Studies
31% of Aussies are SECTION FIVE: buying less clothing since the pandemic Client started Case Studies Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 29: Data & Insights Case Study
The solution Data & Insights A three-phased strategy connecting Business Australia to Case Study real market perceptions. A bi-weekly brand tracker study was launched, empowering Business Australia to regularly connect to their audience The challenge Increase member retention rates PHASE 1 PHASE 2 B
Slide 30: Community Builder Case Study
The solution Community Builder Case Study A three-phased strategy to utilise Pureprofile’s SaaS technology to create a The challenge community for Flybuys members An exclusive survey platform for Flybuys members PHASE 1 PHASE 2 The Pureprofile Perks platform allows Flybuys members to earn points Build
Slide 31: Media Case Study
The solution Media A three-phased strategy enabled instant Case Study optimisation of the highest-performing campaign elements The challenge PHASE 1 PHASE 2 Increase donorship. Support families. Build & refine Execute the The primary goal of the campaign was to shift in-market positioning, bespoke au
Slide 32: Corporate Strategy
75% of Brits, Americans, SECTION SIX: Aussies and Kiwis Corporate spend up to 3 hours on social media daily Strategy Pureprofile (ASX: PPL) Investor Presentation // Copyright © 2021 Pureprofile
Slide 33: Our progress on our corporate strategy
// CORPORATE STRATEGY Strategic Pillar Strategy FY21 Progress Focus on building a Doubled the size of the AU & UK panels stronger and more diverse Refer-a-friend program implemented Global Panel global panel and add driving panel acquisition complementary data sources through strategic Further quali
Slide 34: Key initiatives next 6 months
// CORPORATE STRATEGY Developing new Launch new New partnerships verticals for Global Panels Key Growing partnerships in Audience Intelligence initiatives Asia, Europe and US means we can increase our This is an exciting, world Launch of new panels in mainland Europe and next 6 capacity without upfr
Slide 35: Summary
// CORPORATE STRATEGY Summary Strong growth Cash flow positive Highly engaged employees Exciting solutions Pureprofile (ASX: PPL) Pureprofile (ASX: PPL)Investor InvestorPresentation Presentation //// Copyright Copyright©©2021 2021Pureprofile Pureprofile
Slide 36: Contact
// CONTACT Martin Filz // Chief Executive Officer Contact martin@pureprofile.com 0466 356 388 263 Riley Street Surry Hills NSW 2010 Australia +61 2 9333 9700 info@pureprofile.com business.pureprofile.com This presentation has been authorised for release to the Melinda Sheppard // Chief Operating Officer AS