Yougov Plc · LSE:YOU

Yougov — FY2017 Earnings Presentation

29 slides from Yougov's earnings presentation, Sep 11, 2017

  1. Slide 1: Preliminary Results to 31 July 2017

    Preliminary Results to 31 July 2017 Acceleration reflecting the success of our strategy

  2. Slide 2: FY17 Summary

    Full-Year Results to 31 July 2017 FY17 Summary  Strong revenue growth, well ahead of the market at 21%  Adjusted operating profit up by 33%  Data Products and Services driving growth; now 44% of Group revenue  USA now largest region in terms of both revenue and profit; operating profit up 54% 

  3. Slide 3: Organic revenue growth driven by Data Products & Services

    Full-Year Results to 31 July 2017 Organic revenue growth driven by Data Products & Services… FY17 Revenue Growth % at constant currency 35% 30% 29% 25% 20% 19% 15% 10% 9% 5% 0% 0% Data Products Data Services Custom Research Group …Custom Research revenue static in line with strategic re-focus. 3

  4. Slide 4: Strong profit growth in Data Products & Services

    Full-Year Results to 31 July 2017 Strong profit growth in Data Products & Services… Adjusted Operating Profit FY17 v FY16 £m 16 15 £2.0m (£1.4m) 14 £0.5m 13 12 £2.5m 11 10 £14.5m 9 8 £10.9m 7 6 5 FY16 Data Data Custom Central FY17 Products Services Research Costs …Custom Research margin improvement

  5. Slide 5: On track to deliver five year profit growth plan to FY19

    Full-Year Results to 31 July 2017 On track to deliver five year profit growth plan to FY19 £m 16 Group Adjusted Operating Profit 14 £14.5m 12 33% growth 10 £10.9m 8 £8.6m 27% growth £7.4m 6 16% growth 4 2 0 FY14 FY15 FY16 FY17 5

  6. Slide 6: Financial Update

    Financial Update pae— af FUT 7 : bk “RS “ a > ie | YouGov What the world thinks

  7. Slide 7: Financial Highlights

    Full-Year Results to 31 July 2017 Financial Highlights 2017 2016 Change £m £m %  Group Revenue increased by 21% to Group Revenue 107.0 88.2 21% £107m (9% on constant currency basis) Cost of Sales (21.3) (19.5) 9%  Gross Profit Margin increased by 2% points Gross Profit 85.7 68.7 25% to 80%  Adjus

  8. Slide 8: Balance Sheet

    Full-Year Results to 31 July 2017 Balance Sheet Year to Year to 31 July 2017 31 July 2016 £m £m Assets Goodwill 43.7 42.4  Receivable days down to 58 Other intangible assets 11.2 10.7 days from 59 days Other non-current assets 9.8 9.3  Creditor days decreased to 24 64.7 62.4 days from 28 days Curr

  9. Slide 9: Cash Flow

    Full-Year Results to 31 July 2017 Cash Flow Year to 31 July 2017 Year to 31 July 2016 £m £m Cash flows from operating activities: Statutory operating profit 7.6 4.3  Cash flow generated from Non cash movements 9.1 7.5 operations of £18.9m: 130% of Net working capital movement 2.2 2.3 adjusted opera

  10. Slide 10: Segmental Analysis by Product & Service - Revenue

    Full-Year Results to 31 July 2017 Segmental Analysis by Product & Service - Revenue Change at Year to Year to Change Constant 31 July 2017 31 July 2016 % Currency £m £m % Data Products 24.1 16.6 45% 29% Data Services 23.3 17.9 30% 19% Total Data Products & Services 47.4 34.5 37% 24% Custom Research

  11. Slide 11: Segmental Analysis by Product & Service – Operating Profit

    Full-Year Results to 31 July 2017 Segmental Analysis by Product & Service – Operating Profit Year to Year to Operating Margin 31 July 31 July % % 2017 2016 Change 2017 2016 £m £m Data Products 7.0 4.5 56% 29% 27% Data Services 5.7 5.2 10% 24% 29% Total Data Products & Services 12.7 9.7 32% 27% 28% C

  12. Slide 12: Segmental Analysis by Geography - Revenue

    Full-Year Results to 31 July 2017 Segmental Analysis by Geography - Revenue Year to Year to Change at 31 July 31 July Change Constant 2017 2016 % Currency Revenue Revenue % £m £m UK 27.1 24.9 9% 9% USA 40.7 31.0 32% 14% Middle East 16.4 13.9 17% 3% Germany 9.6 9.1 5% (7%) Nordic 8.9 7.6 18% 4% Franc

  13. Slide 13: Segmental Analysis by Geography – Operating Profit

    Full-Year Results to 31 July 2017 Segmental Analysis by Geography – Operating Profit Year to Year to Year to Year to 31 July 31 July 31 July 31 July 2017 2016 2017 2016 Operating Operating Margin Margin Profit Profit % % £m £m UK 8.6 31% 7.2 29% USA 9.3 23% 6.0 19% Middle East 2.4 15% 2.4 17% German

  14. Slide 14: Strategic Update

    Strategic Update pae— af FUT 7 : bk “RS “ a > ie | YouGov What the world thinks

  15. Slide 15: YouGov is a global data and analytics company

    Full-Year Results to 31 July 2017 YouGov is a global data and analytics company Our core offering of opinion data is derived from our highly participative panel of 5 million people worldwide on a variety of data collection platforms Last year, YouGov panellists completed over 25 million surveys YouG

  16. Slide 16: Proportion of revenue from Data Products & Services growing in line with plans

    Full-Year Results to 31 July 2017 Proportion of revenue from Data Products & Services growing in line with plans We are close to achieving our stated objective of Data Products & Services revenue share reaching parity with Custom Research 120 100 80 44% 39% 34% Revenue (£m) 60 32% 40 20 0 FY14 FY15

  17. Slide 17: BrandIndex revenue

    Full-Year Results to 31 July 2017 ® FY17 growth:  Our flagship brand BrandIndex Revenue Growth 36% intelligence service 25  Global expansion, product enhancements 20 and integration with Profiles driving growth 15 Revenue (£m)  500+ subscribers worldwide 10  Growth in multi- country and bundled

  18. Slide 18: Profiles revenue

    Full-Year Results to 31 July 2017 ® FY17 growth: 165% Profiles Revenue Growth  Our ground-breaking 4.0 audience planning and segmentation tool 3.5  Now available in UK, USA, 3.0 Germany, Asia Pacific and Nordics; and just launched in 2.5 Revenue (£m) France 2.0  Increasingly being sold in 1.5 com

  19. Slide 19: Omnibus revenue

    Full-Year Results to 31 July 2017 ® FY17 growth:  Online fast-turnaround service Omnibus Revenue Growth 33% 25  Extended range of specialised services; improved quality of deliverables 20  1,000+ clients worldwide 15 Revenue (£m)  Market leader in UK and 10 growing strongly globally – available

  20. Slide 20: Custom Research

    Full-Year Results to 31 July 2017  Quantitative and qualitative research directed by our sector specialists  Scope, scale and complexity of projects varies: • Full research programme including individual studies and Omnibus services • Tracking studies for individual clients sold as single or multi

  21. Slide 21: The YouGov Cube is our engine

    Full-Year Results to 31 July 2017 The YouGov Cube is our engine The YouGov Cube, our proprietary multi-dimensional database, allows us to store thousands of data points relating to our panellists and to cut the data in a multitude of ways. Brand Usage and Perception Demographics and Lifestyles Socia

  22. Slide 22: The Cube powers all our products & services

    Full-Year Results to 31 July 2017 The Cube powers all our products & services The YouGov Cube provides us with a powerful foundation for enhancing our established data products and services, developing innovative new data solutions. Established:  YouGov BrandIndex  YouGov Profiles  YouGov Omnibus

  23. Slide 23: Cube data is now accessible via Crunch

    Full-Year Results to 31 July 2017 Cube data is now accessible via Crunch Crunch is a unique data analytics tool, allowing large datasets to be analysed and visualised near instantly - 200 milliseconds or less for most queries. Crunch allows our clients to:  Have one place where they can access all

  24. Slide 24: MRP: a breakthrough innovation

    Full-Year Results to 31 July 2017 MRP: a breakthrough innovation  MRP (“Multi-level Regression and UK General Election 2017 Post-stratification”) is a new methodology that substantially We used MRP to construe outcomes for each of the UK’s 632 parliamentary constituencies improves on traditional w

  25. Slide 25: Commentators ridiculed YouGov's projections…

    Full-Year Results to 31 July 2017 Commentators ridiculed YouGov’s projections… - The Times, 10 June 2017 25

  26. Slide 26: …but our data proved to be highly accurate

    Full-Year Results to 31 July 2017 …but our data proved to be highly accurate We are developing commercial applications for MRP methodology; the localisation effects allow us to describe micro-audiences with great accuracy. 26

  27. Slide 27: Outlook

    Outlook YouGov What the world thinks

  28. Slide 28: Group Outlook

    Full-Year Results to 31 July 2017 Group Outlook  Current trading is in line with the Board’s expectations  Data Products subscription sales benefitting from improved interoperability between YouGov BrandIndex and YouGov Profiles  Data Services set to maintain its consistent growth and internation

  29. Slide 29: Full-Year Results to 31 July 2017

    Full-Year Results to 31 July 2017

YouGov — FY2017 Earnings Presentation on 6ix