Adways, Inc. · TSE:2489

Adways — FY2022 Earnings Presentation

70 slides from Adways's earnings presentation, Feb 10, 2023

  1. Slide 1: ADWAYS Presentation Material

    ADWAYS 2022 FEBRUARY10, 2023 PRESENTATION MATERIAL RmaksWM5lPr7D PL +2489 Rast RUIZ 2022712 AHR RES 20234F 2108 Biz MN ha”

  2. Slide 2: Chapter index

    1. ...P.7 2. 4 ...P.18 3. ...P.27 4. ...P.29 5. ...P.32 6. ...P.59 chapter Copyright © Adways Inc. All Rights Reserved. 2

  3. Slide 3: Summary of results

    2021 12 ( 29 ) 2021 12 2021 12 9 12 2021 12 3 3 6 2022 12 2022 1 12 2021 1 12 2021 12 9 12 2021 3 4 2021 1 3 2022 12 4 2022 10 12 2021 10 12 2021 12 3 3 6 2021 7 9 3 2021 1 12 2021 10 12 2022 12 ( / ) UNICORN Copyright © Adways Inc. All Rights Reserved. 3

  4. Slide 4: Results overview by quarter

    2021 2022 1 3 4 6 7 9 10 12 1 3 4 6 7 9 10 12 2022 12 12 4 1 2 3 1 2 3 4 12 12 1 2 3 1 2 3 4 2021 12 12 4 1 2 3 1 2 3 4 12 1 2 3 1 2 3 4 12 2022 12 3 4 1 2 3 1 2 3 4 4 1 2 3 1 2 3 4 3 2021 12 4 1 2 3 1 2 3 4 3 3 3 3 1 2 3 1 2 3 4 ※2021 1 12 2021 12 9 12 2021 3 4 2021 1 3 ※2021 10 12 2021 12 3 3 6 20

  5. Slide 5: UNICORN highlights

    2022 12 ( / ) UNICORN ‫ﻺ‬ Ｔ Ｌ Ｑ ‫ﻯ‬ ２ ｆ ‫ﻭ‬ ‫ﻮ‬ ！ ‫ﻭ‬ ｆ ＾ ３ ‫ﻺ‬ Ｔ Ｌ Ｑ ‫ﻯ‬ ２ ｆ ‫ﻭ‬ ‫ﻮ‬ ！ ＾ ‫ﻭ‬ ｆ ３ 2021 12 2022 12 Copyright © Adways Inc. All Rights Reserved. 5

  6. Slide 6: ADWAYS DEEE

    ( ) 2022 11 25 2023 1 4 ADWAYS DEEE ADWAYS DEEE ※ Copyright © Adways Inc. All Rights Reserved. 6

  7. Slide 7: Chapter 1: Full Year FY2022 results

    Fourth quarter Chapter1 : Full Year FY2022 results 1 . Copyright © Adways Inc. All Rights Reserved. 7

  8. Slide 8: Full year highlights

    2022 12 [ ] ※1 59,000 13,800 1,420 1,690 1,360 59,590 13,415 1,671 1,506 2,536 ※2 101.1% 97.2% 117.7% 89.1% 186.5% ※1 2022 5 3 1 ※2 2 MU CHARM LABORATORY LIMITED 2022 6 28 2022 12 27 2022 4 28 2022 5 31 2022 12 27 Copyright © Adways Inc. All Rights Reserved. 8

  9. Slide 9: Copyright © Adways Inc. All Rights Reserved.

    2022 12 8.4 2022 12 8.4 14.2 22.6 2022 12 8.0 2022 12 8.0 16.7 24.7 3.9 3.9 1.4 1.3 3.1 2.8 Copyright © Adways Inc. All Rights Reserved. 9

  10. Slide 10: Full year P&L summary

    [ ] 2021 1 12 2022 12 59,590 56,055 +3,535 +6.3% 13,415 12,662 +753 +5.9% 10,806 10,078 +727 +7.2% 9,135 8,282 +852 +10.3% 1,671 1,796 ▲125 ▲7.0% 1,506 2,227 ▲721 ▲32.4% 2,536 1,546 +990 +64.1% ( 2021 ( 2021 1 12 ) 35 35 6.3% 1 12 ) 1 25 7.0% ※ 2021 12 3 2021 3 4 ( ) 2021 1 2021 12 Copyright © Adway

  11. Slide 11: Revenue by segment

    360 78 70,000 59,590 ( 2021 1 12 ) 17 90 5.2% 56,055 60,000 264 47 ( 2021 1 12 ) 15 16 6.1% 50,000 EC DY 40,000 96 31 ( 2021 1 12 ) 2 73 2.9% 30,000 20,000 10,000 210 96 UNICORN 0 ( 2021 1 12 ) 27 0.1% 2021 1 12 2022 12 2022 1 12 EC UNICORN ( ) ( ) Copyright © Adways Inc. All Rights Reserved. 11

  12. Slide 12: Gross profit

    70,000 108 6 59,590 56,055 7 27 7.2% 60,000 18.1% 0.1 50,000 18.0% 18.1% 40,000 30,000 20,000 10,078 10,806 10,000 0 2021 1 12 2022 12 2022 1 12 Copyright © Adways Inc. All Rights Reserved. 12

  13. Slide 13: SG&A

    10,000 9,135 91 35 9,000 8,282 8 52 10.3% 8,000 15.3% 0.5 7,000 6,000 4 79 5,000 15.3% 4,000 14.8% 3,000 2,000 1,000 0 2021 1 12 2022 12 2022 1 12 Copyright © Adways Inc. All Rights Reserved. 13

  14. Slide 14: Operating profit

    2,000 1,796 16 71 1,800 1,671 1 25 7.0% 1,600 2.8% 0.4 1,400 1,200 1,000 800 3.2% 2.8% 600 400 200 0 2021 1 12 2022 12 2022 1 12 Copyright © Adways Inc. All Rights Reserved. 14

  15. Slide 15: Ordinary and net profit

    2,500 2,227 3,000 2,536 2,000 2,500 1,506 2,000 1,500 1,546 4.0% 1,500 4.3% 1,000 2.8% 2.5% 1,000 500 500 0 0 2021 1 12 2022 12 2021 1 12 2022 12 2022 1 12 2022 1 12 15 6 25 36 7 21 32.4% 9 90 64.1% 2.5% 1.5 4.3% 1.5 Copyright © Adways Inc. All Rights Reserved. 15

  16. Slide 16: Operating profit change factors

    MU CHARM LABORATORY LIMITED 4 88 2022 6 28 2022 12 27 2,500 82 34 169 2,000 1,671 38 1,506 1,500 488 1,000 500 0 1 69 の4 88 82 34 38 Copyright © Adways Inc. All Rights Reserved. 16

  17. Slide 17: Net profit change factors

    29 23 2022 4 28 2022 5 31 2022 12 27 5,000 2,923 4,500 4,000 117 76 3,500 3,000 2,536 2,500 2,000 1,506 1,700 1,500 1,000 500 0 29 23 の1 17 の 76 の 17 Copyright © Adways Inc. All Rights Reserved. 17

  18. Slide 18: Chapter 2: Fourth quarter results

    Fourth quarter 4 Chapter2 : Fourth quarter results 2 . Copyright © Adways Inc. All Rights Reserved. 18

  19. Slide 19: Fourth quarter P&L summary

    [ ] 2022 12 2021 10 12 2022 12 3 2022 7 10 4 (2022 10 12 ) 14,417 14,634 ▲217 ▲1.5% 14,368 +48 +0.3% 3,468 3,320 +147 +4.5% 3,215 +253 +7.9% 2,827 2,821 +6 +0.2% 2,585 +242 +9.4% 2,346 2,463 ▲116 ▲4.7% 2,345 +0 +0.0% 481 358 +123 +34.4% 239 +241 +100.6% 493 433 +59 +13.7% 303 +189 +62.3% 1,127 209 +

  20. Slide 20: Q4 revenue by segment

    86 46 18,000 16,000 14,634 14,417 69 34 14,000 EC 12,000 17 11 10,000 8,000 ※ 2021 12 3Q 6 6,000 4,000 51 82 2,000 UNICORN 0 1 47 2.8% 2021 10 12 2022 12 4Q 2022 10 12 UNICORN EC ( ) ( ) Copyright © Adways Inc. All Rights Reserved. 20

  21. Slide 21: Q4 gross profit

    18,000 28 27 16,000 14,634 14,417 6 0.2% 14,000 19.6% 0.3 12,000 19.3% 19.6% 10,000 8,000 6,000 4,000 2,821 2,827 2,000 0 2021 10 12 2022 12 4Q 2022 10 12 Copyright © Adways Inc. All Rights Reserved. 21

  22. Slide 22: Q4 SG&A

    3,000 23 46 2,463 2,346 1 16 4.7% 2,500 16.3% 0.5 2,000 1 26 1,500 16.8% 16.3% 1,000 500 0 2021 10 12 2022 12 4Q 2022 10 12 Copyright © Adways Inc. All Rights Reserved. 22

  23. Slide 23: Q4 operating profit

    600 4 81 481 1 23 34.4% 500 3.3% 0.9 400 358 300 3.3% 200 2.4% 100 0 2021 10 12 2022 12 4Q 2022 10 12 Copyright © Adways Inc. All Rights Reserved. 23

  24. Slide 24: Q4 ordinary and net profit

    1,127 600 1,200 493 500 433 1,000 400 800 7.8% 300 600 3.4% 3.0% 200 400 209 100 200 1.4% 0 0 2021 10 12 2022 12 4Q 2021 10 12 2022 12 4Q 2022 10 12 2022 10 12 4 93 11 27 59 13.7% 9 18 438.8% 3.4% 0.4 7.8% 6.4 Copyright © Adways Inc. All Rights Reserved. 24

  25. Slide 25: Q4 operating profit change factors

    MU CHARM LABORATORY LIMITED 1 35 2022 12 27 700 18 51 600 54 481 22 493 500 400 135 300 200 100 0 54 の1 35 51 18 22 Copyright © Adways Inc. All Rights Reserved. 25

  26. Slide 26: Q4 net profit change factors

    14 84 2022 12 27 2,500 1,484 2,000 76 16 1,500 1,127 1,000 757 493 500 0 14 84 の 76 の 16 の7 57 Copyright © Adways Inc. All Rights Reserved. 26

  27. Slide 27: Chapter 3: Shareholder returns

    Fourth quarter 3 Chapter3 : Shareholder returns . Copyright © Adways Inc. All Rights Reserved. 27

  28. Slide 28: Shareholder returns

    2022 12 1 14 10 2022 12 22% 1 2 80 22% 1 14 10 2 80 14 10 3 2021 12 2023 12 22 23 24 2021 12 2022 12 2023 12 21% 22% 23% 1 2 70 1 2 80 1 2 90 Copyright © Adways Inc. All Rights Reserved. 28

  29. Slide 29: Chapter 4: Forecasts

    Fourth quarter 4 Chapter4 : Forecasts . Copyright © Adways Inc. All Rights Reserved. 29

  30. Slide 30: 2023 forecast

    2023 12 [ ] 2023 12 64,000 14,000 1,750 1,950 1,350 2022 12 59,590 13,415 1,671 1,506 2,536 7.4% 4.4% 4.7% 29.4% の46.8% Copyright © Adways Inc. All Rights Reserved. 30

  31. Slide 31: Medium-term targets FY2022-FY2025

    2025 12 30 2025 12 30 2022 12 16.7 FY2022 FY2023 FY2024 FY2025 2023 12 1 Copyright © Adways Inc. All Rights Reserved. 31

  32. Slide 32: Chapter 5: Business overview

    Fourth quarter 5 Chapter5 : business overview . Copyright © Adways Inc. All Rights Reserved. 32

  33. Slide 33: Fourth quarter etc

    Fourth quarter ‫ﻺ‬ Ｔ Ｌ Ｑ ‫ﻯ‬ ２ ｆ ‫ﻭ‬ ‫ﻮ‬ ！ ＾ ‫ﻭ‬ ｆ ３ etc Copyright © Adways Inc. All Rights Reserved. 33

  34. Slide 34: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 34

  35. Slide 35: Business planning and marketing

    & Business Marketing Planning Consulting / Strategic Media Planning Planning Data Creative Analysis/ Research / Copyright © Adways Inc. All Rights Reserved. 35

  36. Slide 36: Fourth quarter

    Fourth quarter Copyright © Adways Inc. All Rights Reserved. 36

  37. Slide 37: Analytics Planning Optimize

    10 Fourth quarter AMP 10 AMP Analytics Planning AI Optimize Creative 10 & AI Copyright © Adways Inc. All Rights Reserved. 37

  38. Slide 38: Analytics

    Analytics New Copyright © Adways Inc. All Rights Reserved. 38

  39. Slide 39: CPA AI

    AI 1 24 365 1 CPA AI Copyright © Adways Inc. All Rights Reserved. 39

  40. Slide 40: AMP

    AMP AI Copyright © Adways Inc. All Rights Reserved. 40

  41. Slide 41: Fourth First quarter

    Fourth First quarter × × Copyright © Adways Inc. All Rights Reserved. 41

  42. Slide 42: 3Q 1Q 2Q

    21 12 22 12 22 12 22 12 22 12 21 12 22 12 22 12 22 12 22 12 3Q 1Q 2Q 3Q 4Q 3Q 1Q 2Q 3Q 4Q 2021 12 3Q Copyright © Adways Inc. All Rights Reserved. 42

  43. Slide 43: OrangeStar

    OrangeStar 2019 2020 2021 2022 2021 2022 2022 2022 2022 1 12 1 12 1 12 1 12 10 12 1 3 4 6 7 9 10 12 EC LINE LINE IDEA Push LINE EC OrangeStar Copyright © Adways Inc. All Rights Reserved. 43

  44. Slide 44: UNICORN

    UNICORN Copyright © Adways Inc. All Rights Reserved. 44

  45. Slide 45: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 45

  46. Slide 46: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 46

  47. Slide 47: UNICORN

    UNICORN Fourth quarter UNICORN 1,800 1,713 1,600 1,417 1,409 1,400 1,349 1,247 1,217 1,200 1,042 978 978 988 1,000 764 800 629 600 452 402 400 317 259 242 268 185 181 202 215 214 191 153 139 157 170 120 109 135 130 138 200 60 59 69 89 48 54 54 0 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 1Q 2Q

  48. Slide 48: UNICORN

    UNICORN Fourth quarter 1,800 1,600 341 2022 12 4Q 1,400 59 122 136 1,200 83 202 5% 1,000 8% 265 395 800 600 20% 44% 756 400 766 200 23% 0 2021 12 3Q 2022 12 4Q VOD VOD 2021 12 2022 12 2021 12 UNICORN 2022 12 UNICORN 2021 12 About UNICORN Copyright © Adways Inc. All Rights Reserved. 48

  49. Slide 49: UNICORN

    UNICORN Fourth quarter UNICORN [ ] 2022 12 2021 12 3 2021 10 12 4 2022 10 12 1,713 1,417 +296 +20.9% 585 457 +127 +28.0% 215 104 +111 +106.9% 2021 12 UNICORN 2022 12 UNICORN 2021 12 About UNICORN Copyright © Adways Inc. All Rights Reserved. 49

  50. Slide 50: App Store Today

    App Store Today Toda y CPI ALL 20~34 × × × 35~49 DL Today App Store About UNICORN Copyright © Adways Inc. All Rights Reserved. 50

  51. Slide 51: UNICORN Interactive AD

    Fourth quarter UNICORN Interactive AD UNICORN Banner／Video Reward Video Native／Interactive approved list Copyright © Adways Inc. All Rights Reserved. 51

  52. Slide 52: In-Game Bidstack

    In-Game Bidstack About UNICORN Copyright © Adways Inc. All Rights Reserved. 52

  53. Slide 53: UNICORN

    UNICORN OTT CTV DOOH In-Game About UNICORN Copyright © Adways Inc. All Rights Reserved. 53

  54. Slide 54: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 54

  55. Slide 55: ADWAYS DEEE

    ADWAYS DEEE Web ADWAYS DEEE Copyright © Adways Inc. All Rights Reserved. 55

  56. Slide 56: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 56

  57. Slide 57: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 57

  58. Slide 58: Copyright © Adways Inc. All Rights Reserved.

    2023 2 10 Copyright © Adways Inc. All Rights Reserved. 58

  59. Slide 59: Chapter 6: Supplementary materials

    Fourth quarter 6 Chapter6 : Supplementary materials . Copyright © Adways Inc. All Rights Reserved. 59

  60. Slide 60: Annual revenue trend

    PC / 2020 59,590 60,000 56,055 49,020 50,000 12 42,329 41,501 41,857 39,613 40,000 37,304 35,890 42,930 31,521 30,000 22,639 20,000 2006 17,972 15,907 13,157 10,000 8,302 4,919 4,918 0 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 12 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 21 22 20 20 20 20 20 20 20 20 20 2

  61. Slide 61: Annual operating profit trend

    1,671 1,626 1,796 1,500 12 1,320 1,057 1,298 1,000 860 847 688 687 722 500 413 315 299 204 221 197 517 0 の500 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 12 12 11 10 12 13 21 20 15 14 17 19 07 09 18 08 16 21 22 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 ※ 2021 12 12 2021 12 2021 3 4 (2021 1 3 ) 2021 12 9

  62. Slide 62: Quarterly revenue trend

    17,332 18,000 15,566 15,826 14,978 16,000 14,368 14,417 13,244 14,000 12,354 11,961 12,000 10,000 8,000 6,000 4,000 2,000 0 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 6 ※ 2021 12 3Q 6 Copyright © Adways Inc. All Rights Reserved. 62

  63. Slide 63: Quarterly cost of sales ratio

    15,000 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 82.3% 83.9% 83.6% 83.2% 83.1% 83.5% 82.9% 82.1% 81.2% 5,000 83.4% 82.5% 82.3% 82.7% 82.0% 4,000 81.7% 81.3% 80.9% 80.4% 3,000 2,000 1,000 0 2021年3⽉期3Q 2021年3⽉期4Q 2021年12⽉期1Q 2021年12⽉期2Q 2021年12⽉期3Q 2022年12⽉期1Q 2022年12⽉期2Q 2022年12⽉期3Q

  64. Slide 64: Quarterly SG&A trend

    3,000 2,800 2,600 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1,000 16.2% 16.3% 16.3% 15.0% 15.1% 15.0% 15.3% 800 13.1% 13.6% 600 400 200 0 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 6 ※ 2021 12 3Q 6 Copyright © Adways Inc. All Rights Reserved. 64

  65. Slide 65: Quarterly operating profit trend

    800 655 700 4.1% 546 507 485 481 600 3.5% 2.9% 396 3.7% 3.3% 500 3.3% 305 294 400 239 2.5% 2.0% 300 1.7% 200 100 0 2021 3 3Q 2021 3 4Q 2021 12 1Q 2021 12 2Q 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 6 ※ 2021 12 3Q 6 Copyright © Adways Inc. All Rights Reserved. 65

  66. Slide 66: Balance sheet summary

    [ ] 2022 12 4Q 2022 12 3Q 22,892 21,520 +1,372 +6.4% 12,864 12,180 +683 +5.6% 4,897 7,444 ▲2,546 ▲34.2% 27,790 28,964 ▲1,174 ▲4.1% 11,151 10,477 +674 +6.4% 316 1,209 ▲893 ▲73.9% 11,468 11,687 ▲218 ▲1.9% 16,322 17,277 ▲955 ▲5.5% Copyright © Adways Inc. All Rights Reserved. 66

  67. Slide 67: Quarterly revenue by segment

    17,332 18,000 15,826 14,978 14,368 16,000 14,417 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 6 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q ( ) 6,618 6,957 6,651 5,904 6,934 +1,030 +17.5% ( ) 5,179 2,526 2,814 2,578 1,711 ▲866 ▲33.6

  68. Slide 68: Quarterly profit by segment

    1,700 507 655 481 1,200 294 239 700 200 -300 -800 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 6 2021 12 3Q 2022 12 1Q 2022 12 2Q 2022 12 3Q 2022 12 4Q 928 742 432 342 580 +237 +69.3% 283 399 368 410 497 +86 +21.1% 21 20 37 42 ▲13 ▲55 ー ▲725 ▲507 ▲544 ▲555 ▲582 ▲27 ー 507 655 294 239 481 +2

  69. Slide 69: Quarterly headcount

    1,124 1,200 1,057 1,054 1,065 1,074 973 982 992 913 1,000 800 600 400 200 0 2021 2021 2021 2021 2021 2022 2022 2022 2022 3 3Q 3 4Q 12 1Q 12 2Q 12 3Q 12 1Q 12 2Q 12 3Q 12 4Q 546 558 613 602 611 603 641 648 649 90 75 74 79 80 83 76 72 71 105 99 101 106 117 132 146 147 137 107 110 117 120 144 138 144 1

  70. Slide 70: Adways Inc.

    Adways Inc. 2001 2 28 1,716 [ 2022 12 ] 59,590 [ 2022 12 ] 1,124 [ 2022 12 ] Copyright © Adways Inc. All Rights Reserved. 70

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