Brightcom Group Limited · NSE:BCG
Brightcom — Investor Presentation (June 2022)
8 slides from Brightcom's investor presentation, Jun 14, 2022
Slide 1: Seasonality of Brightcom Group's Business (cover letter to exchanges)
June 14, 2022 BSE Limited National Stock Exchange of India Limited P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex, Dalal Street, Mumbai - 400001. Bandra (E), Mumbai - 400051. Scrip Code: 532368 Symbol: BCG Dear Madam / Sir, Sub: Seasonality of Brightcom Group's Business We are enclos
Slide 2: Seasonality of Advertising Business
SEASONALITY OF ADVERTISING BUSINESS
Slide 3: The Seasonality
December is traditionally the highest revenue fetching month whereas January and July are the slowest. THE SEASONALITY Ad Agencies usually have a fiscal year ending in June or December. They ramp up Ad spends around that time to use annual advertisement allocations from their clients. The increased
Slide 4: The Seasonality - By Quarter
JANUARY TO MARCH QUARTER (Q4): Starts slowly in January and starts to pick up slightly around the Super Bowl and Valentine’s Day. APRIL T0 JUNE QUARTER (Q1): THE Varies month to month. June is typically one of the higher months for RPMs, as the fiscal year is ending for many Ad agencies. Usually con
Slide 5: Biggest Dates in Q3
THANKSGIVING: 23rd November BLACK FRIDAY: 24th November BIGGEST DATES IN Q3 CYBER MONDAY: 27th November SUPER SATURDAY: 23rd December CHRISTMAS EVE: 24th December CHRISTMAS DAY: 25th December (Yes, Christmas Day! Shoppers are increasingly looking for those last minute bargains!) BOXING DAY SALES: 26
Slide 6: US Market Trendlines
US MARKET TRENDLINES D brightcom group US Digital Ad Spend in $ Billions 60 51.25 42.5 33.75 25 ~ FY21 ~~ FY22 Qi Q2 Q3 Q4
Slide 7: BCG Business Trendlines
2200 BCG BUSINESS 1775 1350 TRENDLINES Quarterly Revenue in Rs. Crores Ke) NO ul 500 D brightcom group ~ FY21 = FY22
Slide 8: D brightcom group
D brightcom group