Forrester Research, Inc. · NASDAQ:FORR
Forrester Research — Complimentary Webinar: 2014 Tech Trends
28 slides from Forrester Research's conference presentation, Dec 10, 2013
Slide 1: Making Leaders Successful Every Day
Making Leaders Successful Every Day
Slide 2: 2014 Tech Trends: Leverage Emerging Customer-Oriented Technology
Complimentary Webinar: 2014 Tech Trends: Leverage Emerging Customer-Oriented Technology For Competitive Advantage Leslie Owens, Research Director, Principal Analyst December 10, 2013 Twitter hashtag: #forrtechtrends
Slide 3: Forrester is a global research and advisory firm
Forrester is a global research and advisory firm © 2013 Forrester Research, Inc. Reproduction Prohibited 3
Slide 4: We help you make better decisions in a world where technology is changing
We help you make better decisions in a world where technology is radically changing your customers © 2013 Forrester Research, Inc. Reproduction Prohibited 4
Slide 5: Agenda
Agenda › The age of the customer sets a new pace. › The top 10 trends: 2014 to 2016 › Adopt an outside-in viewpoint. © 2013 Forrester Research, Inc. Reproduction Prohibited 5
Slide 6: Welcome to the age of the customer
Welcome to the age of the customer Now, change everything Source: October 10, 2013, “Competitive Strategy In The Age Of The Customer” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited 6
Slide 7: This is creating shifts in tech
This is creating shifts in tech Source: November 4, 2013, “Top Technology Trends To Watch: 2014 To 2016” Forrester report
Slide 8: Get ready to . . . adapt
Get ready to . . . adapt Source: November 4, 2013, “Top Technology Trends To Watch: 2014 To 2016” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited 8
Slide 9: The agile enterprise is engaged, smart, nimble, and secure
The agile enterprise is engaged, smart, nimble, and secure Source: November 4, 2013, “Top Technology Trends To Watch: 2014 To 2016” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited 9
Slide 10: Engage!
Engage! ENGAGED CUSTOMERS AND BUSINESS PARTNERS DRIVE THE PACE OF CHANGE About 48 hours from your next stay, the home page Room changes “states.” number Directions Address Source: Starwood mobile app © 2013 Forrester Research, Inc. Reproduction Prohibited 10
Slide 11: Smart!
Smart! SMARTER DECISIONS AND PRODUCTS CREATE NEW REVENUE AND FIERCE COMPETITION Source: Medio © 2013 Forrester Research, Inc. Reproduction Prohibited 11
Slide 12: Nimble and secure!
Nimble and secure! UNCERTAINTY DEMANDS BEING NIMBLE, WHILE OPENNESS AND COLLABORATION REQUIRE IMPROVED SECURITY Source: Associated Press © 2013 Forrester Research, Inc. Reproduction Prohibited 12
Slide 13: Agenda
Agenda › The age of the customer sets a new pace. › The top 10 trends: 2014 to 2016 › Adopt an outside-in viewpoint. © 2013 Forrester Research, Inc. Reproduction Prohibited 13
Slide 14: Summary of the trends
Summary of the trends Engage Trends Smart Nimble / Secure Notice: The more potential, the more change. The more urgent, the more change. Got your attention? Source: November 4, 2013, “Top Technology Trends To Watch: 2014 To 2016” Forrester report
Slide 15: Engage trends
Engage trends Digital convergence erodes boundaries. Digital experience delivery makes (or breaks) firms. APIs become digital glue.
Slide 16: Smart trends
Smart trends The business takes ownership of process and intelligence. Firms shed yesterday’s data limitations. Sensors and devices draw ecosystems together.
Slide 17: Nimble and secure trends
Nimble and secure trends “Trust” and “identity” get a rethink. Infrastructure technology takes on engagement demands. Firms learn from the cloud and mobile. IT becomes an agile service broker (or fades away).
Slide 18: Agenda
Agenda › The age of the customer sets a new pace. › The top 10 trends: 2014 to 2016 › Adopt an outside-in viewpoint. © 2013 Forrester Research, Inc. Reproduction Prohibited 18
Slide 19: Annual planning increasingly fails
Annual planning increasingly fails Source: November 19, 2012, “Create Agile Processes For Introducing Emerging Technology” Forrester report
Slide 20: A new pace demands a new strategy
A new pace demands a new strategy The new pace of change is the hare – agile, quick, and responsive.
Slide 21: Move from inside-out . . .
Move from inside-out . . . Source: October 21, 2013, “Forge EA-Business Partnerships To Support The Mobile Mind Shift” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited
Slide 22: . . . to outside-in
. . . to outside-in Source: October 21, 2013, “Forge EA-Business Partnerships To Support The Mobile Mind Shift” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited
Slide 23: Have a "go now" plan
Have a “go now” plan Source: November 19, 2012, “Create Agile Processes For Introducing Emerging Technology” Forrester report
Slide 24: Use an innovation pipeline
Use an innovation pipeline Source: September 19, 2012, “Build The Case For Emerging Technology” Forrester report
Slide 25: Rethink the "iron triangle"
Rethink the “iron triangle” Resources Capacity Source: July 15, 2013, “Map Your Journey To The Future With Next-Generation Portfolio Management” Forrester report
Slide 26: Playbook: Capitalize on emerging technology for innovation and growth
Playbook: Capitalize on emerging technology for innovation and growth Source: March 25, 2012, “Capitalize On Emerging Technology For Innovation And Growth” Forrester report © 2012 Forrester Research, Inc. Reproduction Prohibited 26
Slide 27: Open discussion and Q&A
Open discussion and Q&A © 2013 Forrester Research, Inc. Reproduction Prohibited 27
Slide 28: Thank you
Thank you Leslie Owens lowens@forrester.com Twitter: @owensleslie Blog: http://blogs.forrester.com/leslie-owens
Forrester Research — Complimentary Webinar: 2014 Tech Trends on 6ix