Bluestone Jewellery And Lifestyle Limited · NSE:BLUESTONE
Bluestone Jewellery And Lifestyle — Q1 FY2026 Earnings Presentation
33 slides from Bluestone Jewellery And Lifestyle's earnings presentation, June 2025
Slide 1: Investor Presentation Q1FY26
Investor Presentation Q1FY26
Slide 2: Disclaimer
Disclaimer Prospective investors should be aware that investing in equity shares involves a significant level of risk. For detailed information regarding such risks, potential investors are advised to refer to the section titled "Risk Factors" in the Prospectus. It is crucial to note that certain vi
Slide 3: Table of Contents
Table of Contents 01 BlueStone a Glance at 02 Business Overview 03 Financial Performance 3
Slide 4: BlueStone at a Glance
(\ BLUESTONE BlueStone ata Glance
Slide 5: India's second largest 'digital first' omni-channel jewellery player
India’s second largest ‘digital first’ omni-channel jewellery player 51.4% 32.1% 23.83% Fastest Growing1 with Strong Unit Economics Revenue CAGR (FY23-25) SSSG (FY25) Adjusted EBITDA % of FY19/20 cohort stores #2 28-32% Market Leader Digital-first omni-channel jewellery brands in India (FY24) Market
Slide 6: Tracing Our Growth..
Tracing Our Growth.. Onboarded 0.5 million+ customers since incorporation Online retail channel Commenced omni-channel expanded to cover Established Jaipur 1st office at business model with Crossed annual 12,600 PIN codes facility and inaugurated Bangalore launch of first EBO in New revenue of INR 1
Slide 7: Differentiating BlueStone's Jewellery from Traditional Offerings
Differentiating BlueStone’s Jewellery from Traditional Offerings Target Shift from wedding to non-wedding wear, delivering style, convenience, & value for the modern consumer Customers 25 to 45 years of age Category by Purity & Average Selling Repeat Revenue Projected Gross Margins Occasion Weight P
Slide 8: Business Overview
(NX BLUESTONE Business a Overview A 6
Slide 9: Our Strengths
Our Strengths Leading player: India’s second largest omni-channel digital first jewellery brand 1 Differentiated Approach to Product and Design 2 In-house Technology Architecture Driving End-to-End Business Operations 3 Advanced Manufacturing Capabilities with Vertically Integrated Operations 4 Pan-
Slide 10: Successful Omnichannel Strategy for a Cohesive Customer Experience
1 Successful Omnichannel Strategy for a Cohesive Customer Experience Integrating online and Browse online Seek in-store assistance Complete purchase (online or in-person) offline touchpoints One brand, Many touchpoints - Discover anywhere, Buy anywhere Attracting Customers Engaging Customers Retaini
Slide 11: Omnichannel as a Catalyst for Sales Growth
1 Omnichannel as a Catalyst for Sales Growth Offline stores boost omni-channel sales A Case Study - Impact of omni-channel model on revenue growth in Ranchi, Jharkhand Introduction of omni-channel model 188 3.5 Offline stores bridge 3 Brand trust drives shift the need for tactile to online purchases
Slide 12: Product & Design at the Core
2 Product & Design at the Core Differentiated Approach to Product and Design Contemporary designs Affordable designs Lightweight designs Website/app lets and reimagined starting at ₹5,000, are ideal for ‘non- customers browse traditional jewellery make BlueStone a go- wedding’ wear and anytime and p
Slide 13: Pioneering Tech-Driven Jewellery Shopping Experience
3 Pioneering Tech-Driven Jewellery Shopping Experience BlueStone leverages cutting-edge digital tools to make online jewellery shopping as engaging as in-store Immersive visuals that bring the in-store experience online Seamless transaction experience 3D Rendering 360 Video Unified customer view for
Slide 14: In-house technology bringing efficiency and agility
3 In-house technology bringing efficiency and agility Building a digitally-native company DESIGNING MANUFACTURING MERCHANDIZING RETAILING Complete autonomy with designers; not Dedicated prototype Omnichannel Algorithm-driven, data-led approach merchandizer led facility retailing identify customer pr
Slide 15: In-House Tech & Infrastructure Powering Agile Design-to-Store
4 In-House Tech & Infrastructure Powering Agile Design-to-Store Operational manufacturing facilities Fastest Accelerate new design launches Scale production quickly Manufacturing-to- In-house design team & in-house Vertical integration enabling quality shelf Turnaround manufacturing control Time1 Mu
Slide 16: Offline Stores Boost Omnichannel Sales
5 Offline Stores Boost Omnichannel Sales Robust Pan-India Footprint Driving Scalable Growth Located in high-visibility areas with standardised look and feel 120 new stores States & UTs 26 145 Offer touch-and-feel benefit for “online 89 77 influenced” sales 46 53 20 PIN codes serviced Offer touch-and
Slide 17: Leveraging the internet to become a one-of-a-kind digital jewellery brand
Leveraging the internet to become a one-of-a-kind digital jewellery brand Designs become heroes Traditional Playbook vs. Bluestone Approach Celebrity brand ambassadors, heavy ATL (TV, Print) spends 100% digital-first, design-led, customer experience How We Win Online? Design Differentiation Digital-
Slide 18: Brand Building With Marketing Edge
Brand Building With Marketing Edge BlueStone’s Strong Gross Margins are Enabling it to Redefine Marketing in the Digital Era Building the BlueStone Brand Brand Trust Digital Marketing Incentive / Loyalty Schemes ▪ Communicating BlueStone’s values ▪ 1-0-1 customer outreach drives ▪ Gold Mine 10+1 Pla
Slide 19: Experienced Board Driving Strategic Oversight
6 Experienced Board Driving Strategic Oversight Gaurav Singh Kushwaha Prashanth Prakash Sameer Dileep Nath Non-Executive Non-Executive Chairman, MD and CEO Nominee Director Nominee Director Prior : Tavant Tech, Amazon Experience : Accel India Management Experience : 360One, Citi Education : IIT Delh
Slide 20: Guided by Able Leadership to Drive Sustained Growth
6 Guided by Able Leadership to Drive Sustained Growth Gaurav Singh Kushwaha Rumit Dugar Sudeep Nagar Vipin Sharma Chairman, MD and CEO Chief Financial Officer Chief Operating Officer Chief Merchandising Officer Prior : Tavant Prior : Tavant Tech, Amazon Tech, Amazon Prior : JP Morgan, Infosys Prior
Slide 21: Financial Performance
(\ BLUESTONE Financial Performance a!
Slide 22: Key Financial and Operational Highlights
Key Financial and Operational Highlights Q1FY26 | Standalone Revenue growth +41% YoY at INR 4,926mn Adjusted EBITDA +630% YoY at INR 830mn; margin +1,358bps YoY at 16.8% Pre-IND AS EBITDA at INR 461mn vs. loss of INR (121)mn during the same quarter last year; margin at 9.4% vs. -3.5% in Q1FY25 Inven
Slide 23: Financial Snapshot (1/2)
Financial Snapshot (1/2) Standalone Revenue from operations Gross Profit and Margins INR mn +41% YoY INR mn % of revenue from operations +48% YoY 17,700 +7% QoQ +14% QoQ 6,715 8,000 60.0% 12,658 7,000 50.0% 6,000 5,115 40.0% 5,000 4,000 40.4% 37.9% 39.2% 38.6% 41.1% 30.0% 4,613 4,926 2,022 3,482 3,0
Slide 24: Financial Snapshot (2/2)
Financial Snapshot (2/2) Standalone Contribution Margin Advertising and Marketing cost INR mn INR mn % of Revenue from operations +57% YoY # INR mn % of Revenue from operations -20% YoY +10% QoQ -8% QoQ 1,800 1,592 12.2% 14% 6,000 5,368 40% 1,600 12% 35% 1,400 1,242 5,000 4,128 36.5% 30% 8.0% 10% 1,
Slide 25: Our Robust Operations
Our Robust Operations Standalone Repeat Revenue Ratio Number of Customers (life till date) % +750bps YoY # +34% YoY +530bps QoQ +6% QoQ 50.7% 7,71,845 7,71,845 8,15,910 44.6% 43.2% 45.4% 39.8% 6,06,891 5,62,729 FY24 FY25 Q1 FY25 Q4 FY25 Q1 FY26 FY24 FY25 Q1 FY25 Q4 FY25 Q1 FY26 Store Count AOV # Num
Slide 26: Performance Snapshot
Performance Snapshot Standalone Y-o-Y Q-o-Q Particulars (in INR millions) Q1 FY26 Q1 FY25 Q4 FY25 Growth growth Revenue 4,925.8 3,482.4 41.4% 4,613.0 6.8% Gross profit 2,022.1 1,366.7 48.0% 1,780.4 13.6% Gross margin % 41.1% 39.2% 181 bps 38.6% 246 bps Contribution profit 1,796.5 1,063.3 69.0% 1,482
Slide 27: Strong pre-IND AS performance
Strong pre-IND AS performance Standalone Pre-IND-AS EBITDA Q-o-Q Particulars (in INR millions) Q1 FY26 Q1 FY25 Y-o-Y Growth Q4 FY25 growth Profit / (Loss) before tax (327.9) (592.2) NM (486.4) NM Finance cost 527.7 456.9 15.5% 544.7 -3.1% Depreciation and amortization expense 484.9 264.7 83.2% 448.7
Slide 28: Thank You
Thank You 28
Slide 29: Annexure
Annexure 29
Slide 30: Robust Store-Level Performance with Healthy Unit Economics
Robust Store-Level Performance with Healthy Unit Economics Performance 3 months INR 7.7 mn 18.4% INR 55,499 Indicators 73.8% SSSG %1 Breakeven of 75% of stores Average revenue per store AOV (Q1’FY26) One of the highest GMROI (Q1 FY26) p.m. for operational >3 years 1.7x 2 of FY23 among peers3 (FY25)
Slide 31: Profit & Loss Statement
Profit & Loss Statement Standalone | INR million 3 months ended Year ended Particulars 30-06-2025 31-03-2025 30-06-2024 31-03-2025 (Unaudited) (Unaudited) (Audited) (Audited) Income Revenue from operations 4,925.77 4,613.03 3,482.44 17,700.02 Other income 118.88 228.23 109.47 599.18 Total income 5,0
Slide 32: Profit & Loss Statement
Profit & Loss Statement Consolidated | INR million 3 months ended Year ended Particulars 30-06-2025 31-03-2025 30-06-2024 31-03-2025 (Unaudited) (Unaudited) (Audited) (Audited) Income Revenue from operations 4,926.78 4,613.03 3,482.44 17,700.02 Other income 120.62 229.88 109.47 600.34 Total income 5
Slide 33: For further information please contact
For further information please contact: BlueStone Jewellery & Lifestyle Limited investor.relations@bluestone.com EY LLP Investor Relations Diwakar Pingle: Diwakar.Pingle@in.ey.com Rhea Dharia: Rhea.Dharia@in.ey.com Avantika Mishra: Avantika.Mishra@in.ey.com 33
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