Bluestone Jewellery And Lifestyle Limited · NSE:BLUESTONE
Bluestone Jewellery And Lifestyle — Q1 FY27 Earnings Presentation
39 slides from Bluestone Jewellery And Lifestyle's earnings presentation, Jul 20, 2026
Slide 1: Regulation 30 intimation to stock exchanges
July 20, 2026 To, BSE Ltd. National Stock Exchange of India Ltd. Listing Department, Exchange Plaza, P. J. Towers, Dalal Street, Bandra-Kurla Complex, Mumbai – 400 001. Bandra (E), Mumbai – 400 051. (Scrip Code: Equity - 544484), (Symbol: BLUESTONE, Series EQ) Dear Sirs/ Madam, Sub: Intimation under
Slide 2: Investor Presentation Q1 FY27
Investor Presentation Q1 FY27
Slide 3: Disclaimer
Disclaimer Prospective investors should be aware that investing in equity shares involves a significant level of risk . For detailed information regarding such risks, potential investors are advised to refer to the section titled "Risk Factors" in the Prospectus . It is crucial to note that certain
Slide 4: Table of Contents
Table of Contents 01 BlueStone at 02 Business Overview 03 Financial Performance a Glance 3
Slide 5: BlueStone at a Glance
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Slide 6: India's second largest 'digital first' omni-channel jewellery player
India’s second largest ‘digital first’ omni -channel jewellery player 38.9% 39.0% 172.7% Fastest Growing with Strong Unit Economics Revenue CAGR (FY24 -26) SSSG ( Q1 FY2 7) Reported EBITDA CAGR % (FY24 -FY26) #2 28 -32% Market Leader Digital -first omni -channel jewellery brands in India (FY24) Mark
Slide 7: Tracing Our Growth..
Tracing Our Growth.. Onboarded 0.5mn+ customers since Digital Milestone: incorporation 1M+ Instagram Followers Online retail Commenced omni - Established Jaipur 1st office at channel expanded channel business facility and Crossed annual Bangalore to cover 12,600 PIN model with launch of inaugurated
Slide 8: Differentiating BlueStone's Jewellery from Traditional Offerings
Differentiating BlueStone’s Jewellery from Traditional Offerings Target Shift from wedding to non -wedding wear, delivering style, convenience, & value for the modern consumer Customers 25 to 45 years of age Category by Purity & Average Gross Repeat Revenue Projected Occasion Weight Selling Price Ma
Slide 9: Business Overview
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Slide 10: Our Strengths
Our Strengths Leading player: India’s second largest omni -channel digital first jewellery brand 1 Differentiated Approach to Product and Design 2 Advanced Manufacturing Capabilities with Vertically Integrated Operations 3 In -house Technology Architecture Driving End -to-End Business Operations 4 P
Slide 11: Successful Omnichannel Strategy for a Cohesive Customer Experience
1 Successful Omnichannel Strategy for a Cohesive Customer Experience Integrating online and Complete purchase (online or in - Browse online Seek in -store assistance offline touchpoints person) One brand, Many touchpoints - Discover anywhere, Buy anywhere Attracting Customers Engaging Customers Reta
Slide 12: Omnichannel as a Structural Growth Catalyst: Ranchi, Jharkhand
2 Omnichannel as a Structural Growth Catalyst Scaling revenue beyond Tier I and Tier II markets Ranchi, Jharkhand A Case Study - Impact of omni -channel model on revenue growth in Ranchi Jewellery as a high -trust, high -consideration category Online and offline have different roles – Online drives
Slide 13: Omnichannel as a Structural Growth Catalyst: Lucknow, Uttar Pradesh
3 Omnichannel as a Structural Growth Catalyst Scaling revenue through deeper city penetration Lucknow, Uttar Pradesh A Case Study - Impact of store penetration on revenue growth in Lucknow Enhance city -level penetration Intensifying store density & consequently penetration in a city Online data ide
Slide 14: Stores: A Scalable Engine for Omnichannel Growth
4 Stores: A Scalable Engine for Omnichannel Growth Robust Pan -India Footprint Driving Scalable Growth ~ 50% of stores are located in Tier 2 and Tier 3 cities 160 new stores 178 180 States & UTs 145 Located in high -visibility areas with 28 94 102 standardised look and feel and 77 70 53 68 consisten
Slide 15: Product offerings: Expanding the wardrobe selection
5 Product offerings: Expanding the wardrobe selection Widening portfolio by expanding categories and exploring innovative materials Category Material Demographic Depth Breadth Reach Diversifying our portfolio across core Pioneering innovative materials to Creating jewelry that resonates with the and
Slide 16: Product Expansion: Addressing the Men's & Kids' segment
6 Product Expansion: Addressing the Men's & Kids’ – an underserved category Dedicated stores for enhanced product discovery and superior experience An industry -first, dedicated store designed to capture high -potential, underserved market segments Men’s: Curated lifestyle accessories, including cha
Slide 17: Reimagining accessibility: Entry level price points
7 Reimagining accessibility: Entry level price points at consumer’s preferred karatage Expanding entry level offerings through design and manufacturing innovations Leveraging vertical integration to offer selection across ticket sizes Advanced manufacturing Advanced material science technologies Alt
Slide 18: Reimagining accessibility: Entry level price points
8 Reimagining accessibility: Entry level price points at consumer’s preferred karatage Expanding entry level offerings through design and manufacturing innovations 17 17
Slide 19: Pioneering Tech-Driven Jewellery Shopping Experience
9 Pioneering Tech -Driven Jewellery Shopping Experience BlueStone leverages cutting -edge digital tools to make online jewellery shopping as engaging as in -store Immersive visuals that bring the in -store experience online Seamless transaction experience 3D Rendering 360 Video Unified customer view
Slide 20: In-house technology bringing efficiency and agility
10 In -house technology bringing efficiency and agility Building a digitally -native company DESIGNING MANUFACTURING MERCHANDIZING RETAILING Complete autonomy with designers; Dedicated prototype Algorithm -driven, data -led Omnichannel not merchandizer led facility approach retailing identify custom
Slide 21: Leveraging the internet to become a one-of-a-kind digital jewellery brand
11 Leveraging the internet to become a one -of-a-kind digital jewellery brand Designs become heroes Traditional Playbook vs. BlueStone Approach ATL and BTL heavy Digital -first, design -led, customer experience How We Win Online? Design Differentiation Digital -First Marketing • 10,000+ unique desig
Slide 22: Experienced Board Driving Strategic Oversight
12 Experienced Board Driving Strategic Oversight Gaurav Singh Prashanth Prakash Sameer Dileep Nath Kushwaha Chairman, MD and Non -Executive Non -Executive CEO Nominee Director Nominee Director Prior : Amazon Experience : Accel India Experience : 360One, Citi Education : IIT Delhi Education : Univers
Slide 23: High tenured executive team with experience across operations
13 High tenured executive team with experience across full spectrum of operations Gaurav Singh Sudeep Nagar Vipin Sharma Rumit Dugar Kushwaha Chairman, MD and Chief Financial Chief Operating Chief Merchandising CEO Officer Officer Officer Prior : Tavant Tech, Amazon Finance & Investor Relations Oper
Slide 24: ESOP normalization unlocks meaningful bottom line
14 ESOP normalization unlocks meaningful bottom line P&L trajectory for existing grants Unallocated ESOP pool fully covers future requirements • Founder is classified as Promoter and is not eligible for ESOPs • ESOP impact is already front -loaded, tapering significantly from • Stable management tea
Slide 25: Financial Performance
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Slide 26: Key Financial and Operational Highlights
Key Financial and Operational Highlights Q1FY27 | Standalone Revenue +49% YoY at INR 7,332 mn ; Revenue recognised on secondary sales basis (even for franchise stores) Reported EBITDA +94.8% YoY at INR 1,102mn;Margin +354bps YoY at 15.0% Inventory gain of INR 248mn for the quarter Pre -IND AS EBITDA
Slide 27: Financial Snapshot (1/2)
Financial Snapshot (1/2) Standalone Revenue from operations Contribution margin % (ex inventory gain) INR mn +48.8% YoY INR mn % of revenue from operations +52.7% YoY + 6.6% QoQ +10.5% QoQ 24,412 9,000 7,857 50% 8,000 45% 17,700 7,000 31.8% 31.5% 32.7% 40% 6,000 5,368 35% 30% 5,000 4,000 32.2% 25% 6
Slide 28: Financial Snapshot (2/2)
Financial Snapshot (2/2) Standalone Advertising and Marketing cost Rental Expense INR mn % of revenue from operations +49.5% YoY INR mn +35.0% YoY +20.6% QoQ +12.8% QoQ 1,800 1,592 1,606 12% 1,618 1,600 1,133 10% 1,400 6.9% 6.9% 1,200 9.0% 6.1% 8% 1,000 497 6% 800 6.6% 508 368 441 600 340 422 4% 400
Slide 29: Operating metric
Operating metric Standalone Repeat Revenue Ratio Number of Customers (life till date) % +900 bps YoY # +20.7% YoY +377 bps QoQ +4.3% QoQ 9,44,062 9,44,062 9,84,766 55.9% 59.7% 54.5% 50.7% 8,15,910 44.6% 7,71,845 FY25 FY26 Q1 FY26 Q4 FY26 Q1 FY27 FY25 FY26 Q1 FY26 Q4 FY26 Q1 FY27 Store Count AOV Numb
Slide 30: Performance Snapshot
Performance Snapshot Standalone Y-o-Y Q-o-Q Y-o-Y Particulars (in INR mn ) Q1 FY27 Q1 FY26 Q4 FY26 FY26 FY25 Growth growth Growth Revenue 7,331.9 4,925.8 48.8% 6,876.6 6.6% 24,412.3 17,700.0 37.9% Gross profit 2,981.1 2,022.1 47.4% 2,976.6 0.2% 10,409.0 6,715.1 55.0% Gross margin % 40.7% 41.1% -39 b
Slide 31: Cumulative inventory gains
Cumulative inventory gains Inventory Gain Reserve Built Over Time Inventory gain for the quarter (INR mn ) Cumulative Inventory gain upto the previous quarter (INR mn ) 1,749 248 1,501 524 977 1,501 589 388 977 160 Allocated pool 228 388 ~ 9.1mn shares 228 228 Q1FY26 Q2FY26 Q3FY26 Q4FY26 Q1FY27 30 3
Slide 32: Annexure
Annexure 31
Slide 33: Databook
Databook Standalone Pre-IND AS EBITDA Y-o-Y Q-o-Q Y-o-Y Particulars (in INR mn ) Q1 FY27 Q1 FY26 Q4 FY26 FY26 FY25 Growth growth Growth Profit / (Loss) before tax 111.4 (327.9) NM 364.4 (69.4)% 260.0 (2,192.1) NM Finance cost 547.4 527.7 3.7% 521.6 5.0% 2,095.2 2,075.4 1.0% Depreciation and amortiza
Slide 34: Databook
Databook Standalone Adjusted EBITDA Y-o-Y Q-o-Q Y-o-Y Particulars (in INR mn ) Q1 FY27 Q1 FY26 Q4 FY26 FY26 FY25 Growth growth Growth Reported EBITDA 1,102.0 565.8 94.8% 1,284.9 (14.2)% 3,944.6 758.9 419.8% ESOP charge 184.3 233.9 (21.2)% 186.4 (1.1)% 926.5 512.4 80.8% Franchisee commission ( opex )
Slide 35: Databook
Databook Standalone Particulars (in INR mn ) Q1 FY27 Q4 FY26 Q1 FY26 Employee cost 553.9 538.5 389.9 Expense on employee stock option scheme 184.3 186.4 233.9 Total employee benefit expense 738.2 724.9 623.8 Particulars (in INR mn ) Q1 FY27 Q4 FY26 Q1 FY26 Depreciation of property, plant and equipme
Slide 36: Profit & Loss Statement (Standalone)
Profit & Loss Statement Standalone | INR mn Quarter ended Year ended Particulars 30 -06 -2026 31-03 -2026 30 -06 -2025 31-03 -2026 (Unaudited) (Audited) (Unaudited) (Audited) Income Revenue from operations 7,331.94 6,876.60 4,925.77 24,412.30 Other income 148.15 150.30 118.88 491.81 Total income 7,4
Slide 37: Profit & Loss Statement (Consolidated)
Profit & Loss Statement Consolidated | INR mn Quarter ended Year ended Particulars 30 -06 -2026 31-03 -2026 30 -06 -2025 31-03 -2026 (Unaudited) (Audited) (Unaudited) (Audited) Income Revenue from operations 7,368.46 6,814.72 4,926.78 24,364.24 Other income 149.66 150.88 120.62 495.76 Total income 7
Slide 38: For further information please contact
For further information please contact: BlueStone Jewellery & Lifestyle Limited Investor.Relations@BlueStone.com EY LLP Investor Relations Diwakar Pingle: Diwakar.Pingle@in.ey.com Rhea Dharia: Rhea.Dharia@in.ey.com Avantika Mishra: Avantika.Mishra@in.ey.com 37
Slide 39: Thank You
Thank You 38
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